The ban creates new problems for tobacco company marketing. The companies are now being faced with new restrictions on where they are able to sell their product. The large cigarette displays behind the counter of any given pharmacy are also an important part of the promotional package for most cigarette companies. Furthermore, the ban of tobacco sales on college campuses illustrates a commitment towards limiting access to tobacco products for all young people, not just those who are underage.
The ban is the first step in limiting where tobacco products can be sold. What this means for tobacco companies is that their marketing efforts will now need to incorporate information about where to obtain the product. At present, tobacco companies generally focus their advertising efforts on brand-building, a function of the strong brand loyalty that cigarette brands engender. However, companies must now work to keep their distribution channels intact. They must also be able to communicate to their consumers about these channels, if access to their products are going to be further restricted.
Point of purchase marketing is also impacted. The ubiquitous displays behind the counters of many pharmacies and other tobacco retailers are an important part of the marketing mix for tobacco companies, since they provide a powerful visual stimulus. When Walgreen's left the empty tobacco stands in the wake of the Boston regulations, this can be viewed as a symbolic protest gesture. The marketing remains, even if the sales are banned. However, in time the tobacco companies will need to find new ways of reaching their audience without the exposure they get from their point-of-purchase advertising in pharmacies.
Lastly, the ban that Boston enacted on selling tobacco products on college campuses marks a move towards restricting access to tobacco products, even for of-age young consumers. This ban is the most discouraging for tobacco companies. They now find their capacity to market to impressionable young consumers further curtailed. Again, this ban will also result in a corresponding decrease in point-of-purchase signage as well. Marketers must now replace this access by ensuring that their products are available at locations immediately adjacent to campuses. They can also shift...
In the short-term, the tobacco companies will need to work on the distribution component of their marketing, in order to shore up distribution channels. In the long-term, tobacco companies will have more difficulty getting their products into the hands of consumers. They will need to develop strategies to not only improve their distribution channels but also to continue to generate exposure for their products despite the lack of point-of-purchase marketing.
Bans such as this result from the marketing practices in which the tobacco companies have traditionally engaged. This can be seen especially in the college campus aspect of the ban. Tobacco companies rely on two key strategies for their marketing - reaching young new consumers and making their products readily available. If tobacco companies are banned from selling on college campuses, they must find more creative means for reaching these customers. The alternative is to face a decline in sales as their existing customers grow old and/or die off, and there are fewer new customers to replace them. The ban poses the challenge to tobacco companies to find new sources of new customers, other than the usual impressionable youth.
Smith, Stephen. (2009) Cigarettes Gone from Pharmacy Shelves in Boston. Boston Globe. Retrieved February 15, 2009 at http://www.boston.com/news/health/blog/2009/02/cigarettes_gone.html
Hirschkorn, Phil & Pinkston, Randall. (2009). Boston Bans Cigarette Sales in Drug Stores. CBS News. Retrieved February 15, 2009 at http://www.cbsnews.com/stories/2009/02/08/eveningnews/main4784060.shtml
No author. (2009) Pharmacy Tobacco Sales Banned in Boston. Drug Topics. Retrieved February 15, 2009 at http://drugtopics.modernmedicine.com/drugtopics/Modern+Medicine+Now/Pharmacy-tobacco-sales-banned-in-Boston/ArticleStandard/Article/detail/574348?contextCategoryId=47465
Magee, Mike. (2008). Tobacco sales at Pharmacies? Health Commentary. Retrieved February 15, 2009 at http://healthcommentary.org/public/item/213922
Gebhart, Fred. (2008). Tobacco Sales Ban Hits San Francisco Retail Pharmacies the Hardest. Drug Topics. Retrieved February 15, 2009 at http://www.modernmedicine.com/modernmedicine/Pharmacy/Tobacco-sales-ban-hits-San-Francisco-retail-pharma/ArticleStandard/Article/detail/549113?contextCategoryId=47401
Bar and restaurant owners also contend they have the right to set the terms of their employment, and to create a particular atmosphere in their restaurants -- including a sophisticated or seedy image that allows for smoking. However, foot traffic at restaurants and bars actually rose after the ban went into effect (Rutenberg & Koppel 2005, p.1). Even one smoker admitted he was converted to a non-smoking atmosphere, saying now:
Student Smoking Behavior Given that the health risks of smoking are very well-known, one would think that smoking would be rare behavior among college students. After all, the average college student is not only young enough to have been exposed to anti-smoking education throughout their lifetimes, but might also values education more than their same-age peers who are not students. However, according to the research, young people, including college students, do
Small-Business Management & Entrepreneurship The fruition of many years of dreaming and planning will be realized through the opening of a restaurant in the Tri Cities area. Opening any business requires serious planning and calculations, yet the special needs of a restaurant are particular to the idea that many restaurants have gradual and long-term returns on investment. Start-up costs are often very significant with hard goods and food costs making up
The subject is now part of a national political task force, with the goal of eliminating the problem within one generation (Ferran, 2010). Formally, teen pregnancy is based on a woman who will not reach her 20th birthday by the expected birth of her first child. This definition does not assume marriage, nor if the woman is legally an adult (depending on the country). The idea of marriage and birthing
The guard and he both look over at the brunette leaning against the tiles. Left to himself, Shane hums a tune. This is one he's been working all afternoon. He can hone it while he plays on the street. At the club with his band, he'll have to stick to the set and be more discreet. Like most men at the station, Shane eyes Katerina, a 21-year-old brunette bombshell. Though
.....theoretical perspectives to understand human development is stage theories, which postulate that human development takes place in different stages and change throughout the life span (Lerner et al., 2013, p.466). Erikson's Psychosocial Theory is an example of a theory under this perspective, which state that there are eight stages of psychosocial development that are biologically developed to manifest in a pre-determined, sequential way. Through this theory, Erikson effectively demonstrates that