Igot Marketing Igot: A Marketing Research Proposal

Therefore, Igot must use such marketing outlets as those affiliated with air travel. The Sky Mall magazine provides both a useful template and possible a point of entry, having established itself with some universality as a publication with retail intent, specializing in the presentation of big-ticket items and being distributed to every air travel while contained on the air vessel. For Igot, this is demonstrative of a way to provide information which makes the encounter with the Igot a far more expected and intuitive experience. The ability to read through an in-flight catalogue pertaining specifically to the Igot and its featured items will help to facilitate the ultimate expansion of its presence by relating it to the very notion of air travel. Using this as a means to provide product specs will also reduce the likelihood that a consumer, upon encountering the machine, will determine not to make a purchase based on product unfamiliarity and...

...

Ultimately, for both leisure and business travelers, Igot aspires to become an inextricable convenience that the public can come to anticipate and rely upon where the product demand spontaneously occurs.
Works Cited

Kotler, P. & Keller, K.L. (2006). Marketing management. Prentice Hall.

Robinson, W.T. (1988). Marketing mix reactions to entry. Marketing Science, 7(4), p. 368-385.

Zeithaml, V.A. (1988). Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing 52(3), p. 2-22.

Sources Used in Documents:

Works Cited

Kotler, P. & Keller, K.L. (2006). Marketing management. Prentice Hall.

Robinson, W.T. (1988). Marketing mix reactions to entry. Marketing Science, 7(4), p. 368-385.

Zeithaml, V.A. (1988). Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing 52(3), p. 2-22.


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