Business, Personal, Moral Ethics
When we know something is right or wrong, good or bad, because of certain facts (not just preferences), we're confronting moral issues. Hurting people is wrong. Wanting vanilla ice cream is probably not, no matter that it may seem offensive to some of us sometimes. Social or cultural institutions that govern our personal principals are imposing moral standards that we can aim to achieve.
Business ethics, however, are different. They are operational guidelines and process expectations; and in many instances it is what one does to conform to this expectation that determines whether they are considered appropriate or not. The goodness or badness is business ethics is a much different issue, since even good business people can do bad things on purpose in search of bottom line profits and that is not necessarily seen as offensive.
When one basically blends these approaches and seeks to use certain standards or...
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