¶ … activities, the services we will be proposing will deal with a certain set of activities that a working individual has less and less time for and will be tempted to turn to a specialized company that will help him deal with such kind of activities. Paying bills, shopping for groceries and other needed products in the house, requiring information to the banks for credits or payment options, going with the car to the car service -- these are the sort of activities that the modern individual has less and less time for and is more and more inclined to simply outsource.
As such, our company will deal with providing all these types of services for our customers, services that are likely to create more leisure time for the working individual and remove the unnecessary hours spent dealing with the home administrative problems.
This introduction already gives a little insight in the targeted consumer. This is obviously the working person, male or female (if both individuals in a family are working it is even better), any individual aged 20 to 60 years old, who spends more than eight hours in the office. The service is also extended to any older individual, whose physical handicaps may be of such a nature that they cannot perform all these administrative...
How do you promote the services? In my opinion, there are two ways, depending on the two separate categories of consumers we have differentiated so far. For the working individual, spending most of his time in front of the computer at work, the service will be promoted online. However, one of the easiest ways to promote a service, namely the door-to-door advertising is referred to as spam in Internet jargon. In this sense, it is best that the newly created company will use a website to promote its services. Note however that the creation of a website is not enough to ensure that the people in need will actually find out about the services offered by the company. In this sense, we need to refer to something called search engine optimization (SEO), which basically presents optimizing ways by which our site can be included in search engines' first pages during keywords searches. A specialized company can deal with this, since its time consuming and specialists do the job better.
For the second category of targeted consumers identified so far, the older individuals or the handicapped ones, generally people spending more or their time at…
