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Super Bowl Case Study
With the declining power and reach of traditional marketing media due to technological developments, growing competition and diversification of media channels, the main issue for the Super Bowl is to tap into the potential of word of mouth and buzz marketing to attract advertisements for its commercial profitability. With the decline in popularity of televised sporting events such as the Winter Olympics 2006, the Super Bowl needs to develop innovative marketing strategies to maintain its relevance in the mind of the consumer and marketer.
The Super Bowl is the most widely watched television event in the United States watched by more than 100 million national viewers and 1 billion worldwide. This provides an attractive opportunity for marketers to advertise their products. Because of the strategic value of advertisements spots during the Super Bowl, the advertisements are produced lavishly and possess entertainment value, so much so that…
Hung, K., Li, S.Y., & Tse, D.K. (2011). Interpersonal Trust and Platform Credibility in a Chinese Multibrand Online Community. Journal of Advertising, 40(3), 99-112. doi: 10.2753/JOA0091-3367400308.
Kozinets, R.V., de Valck, K., Wojnicki, A.C., & Wilner, S.J.S. (2010). Networked narratives: Understanding Word-of-Mouth Marketing in Online Communities. Journal of Marketing, 74, 71-89. doi: 10.1509/jmkg.74.2.71.
Kumar, A., & Sharma, R. (1998). Marketing Management. Atlantic Publishers.
Lamb, C.W., Hair, J.F., & McDaniel, C. (2012). Essentials of Marketing. Cengage Learning.
Men in this target market group are concerned about their masculinity and therefore more prone to buy objects that make them feel manlier. If a car promises to mitigate the feminizing effect of being in a committed relationship or in any job that does not involve the demolition derby, then that car might be worth buying. An advertisement like the 2010 Chrysler-Dodge Charger one therefore illustrates well the concepts of target market and predicting consumer behavior.
It is interesting to compare the 2010 Chrysler-Dodge advertisement with the 2011 Chrysler advertisement that aired during the Super Bowl. Although the 2011 advertisement is not for a specific brand of automobile like the Charger, it is nevertheless the same company. In 2011, the advertisement shifts from being puerile as it was in 2010 to being highly sophisticated and well directed. A celebrity endorsement is used, again one that appeals to the target market…
Kotler, P. & Armstrong, G. (2009). Principles of Marketing (13th Edition). Prentice Hall.
Michman, R.D., Mazze, E.M., Greco, a.J. (2003). Lifestyle Marketing: Reaching the New American Consumer. Westport, CT: Praeger.
Perner, L. (2010). Consumer behavior: The psychology of marketing. USC Marshall. Retrieved online: http://www.consumerpsychologist.com/
Super owl I - Defining a Tradition by Defying Tradition
Super owl XXXVII saw the Tampa ay uccaneers win their first Super owl in the history of their franchise. A franchise that was considered the laughing-stock of the NFL during their tumultuous beginnings where every record they had was a losing one (History, 2003). It's fitting in a way, considering the rise of the Super owl came from similar beginnings that the uccaneers won with the force that defines a NFL team, beating Oakland Raiders 48-21.
After all, the first Super owl, played in 1967, found Green ay giving Kansas City a similar thrashing (35-10) amidst skepticism on how successful the AFL would become. To understand the birth of the Super owl, one has to step back in time a bit and rediscover how the AFL came to be.
You could compare the birth of the AFL to the birth…
Super Bowl History
NFL Online, 2003. http://www.superbowl.com/history
NFL History Chronology 1961-1970"
NFL History Chronology 1951-1960"
Super Bowl is one of the biggest sporting events of the year. In 2014, it was played on February 2nd between the Seattle Seahawks and the Denver Broncos. hile how the game is played and who wins is very important, there is more to the issue. For example, a large part of the Super Bowl is the media coverage it receives. ith the popularity of the internet, and especially the popularity of micro-blogging sites like Twitter, people who could not be at the game and who do not even own a television (or were not able to watch the game on television) could keep up with all the game had to offer.
Many people watched the game on television, read about it online through fan sites and other outlets, and also followed what was taking place through the #SB48 hashtag on Twitter. Team hashtags were also popular, because they provided…
Beech, John, & Chadwick, Simon. The marketing of Sport. Prentice Hall and Financial Times. 2006. Print.
Kotler, Philip & Keller, L. Kevin. Marketing Management 14e. Pearson Education Limited. 2012. Print.
Seattle Seahawks. http://www.seahawks.com/super-bowl/48/index.html . 2014. Web.
The diversity of super bowl advertisements
Superbowl advertisements: National vs. international audiences
Despite the fact that two urban teams were playing in the 2013 Superbowl, the two most talked-about advertisements featured scenes of classic, American rural life. "God made a farmer" was an advertisement crafted for Dodge AM trucks to celebrate farming culture and generate interest in the vehicles. The life of the American farmer has often been idealized. The advertisement featured artistic, still photographs of American family farmers with a voice-over of excerpts of a speech made to the Future Farmers of America by conservative broadcaster Paul Harvey (Godoy 2012). Only at the very end of the advertisement did its purpose become clear, when the large, Dodge truck was displayed in silence. The other farm-related advertisement was the Budweiser beer commercial that featured a farmer who had raised a Clydesdale foal for the famous Budweiser Company. At…
Godoy, Maria. (2013). God made a farmer and the Superbowl made him a star. NPR.
Horowitz, Bruce. 'Gangnam' style Psy to star in Superbowl ad. USA Today. Retrieved:
The Super Bowl provides the advertising industry its largest audience possible as millions flock to their television sets to intake the game and the commercials. As a result, this platform is used by advertising agencies to promote their biggest projects. The purpose of this essay is to critique the Bob Dylan Chrysler commercial which debuted on the 2014 Super Bowl telecast in recent weeks. This essay will discuss this advertisement and its contents by describing how the piece elicits certain emotions and inserts slick propaganda. The essay will also remark on the sad state of affairs of Bob Dylan and his prostitution of his image for this seemingly worthless cause.
As Bob Dylan talks over a piece of horned music, expressing his love for all things America, he is stepping out of his reclusive and boorish self to promote Chrysler autos to the car buying audience of the…
Dylan Chrysler Commerical (2014). Watched on YouTube 18 Feb 2014. Retrieved from http://www.youtube.com/watch?v=KlSn8Isv-3M
In contrast, the Tebow ad was designed to appeal to younger consumers with a hip attitude -- people who are likely to be hungry for the best cellphone deal they could possibly find. Although the conceit of the advertisement was clever, its message was also clear -- that not having to have a cellphone contract is liberating.
In the advertisement, Tebow is shown doing all the things he can do without an NFL contract: being a doctor, a comedian, a chess master, a bronco rider, etcetera. The images are funny and absurd as but also create a memorable impression in the mind of the viewers that T-Mobile is a company with both a practical plan and an ethos that suits their sensibilities. The advertisement concludes with Tebow making world peace at the UN and being an astronaut. The advertisement was unexpected and slightly surreal, which further contributed to it being…
"Tim Tebow shows his wild side in a Superbowl ad." ABC News. 31 Jan 2014. 30 Apr 2014.
http://abcnews.go.com /GMA/video/tim-tebow-shows-wild-side-super-bowl-ad-22310859' target='_blank' REL='NOFOLLOW'>
" in the way same the bull effortless smashes through a wooden fence to be with their friend. All; powerful images of friendship associated with the Anheuser-Busch brand.
he second commercial of Parisian Love is one that shows the bewildering and often confusing culture shock of an American student in Paris. he rapid-fire images of queries shows how a romance moves from being casual to being more anchored in commitment, then on to starting a family in France. It is a progression many can identify with and Google successfully shows how their search engine is a useful in creating not only a roadmap to gain greater insights into a new culture but how to navigate a romantic relationship that successfully transitions to marriage. he implicit message is that Google is the lifelong partner anyone can count on to move through…
The two best SuperBowl 2010 commercials were the Anheuser-Busch Clydesdale Friend and the Google Parisian Love as they both showed how powerful emotions can be quickly and very clearly associated with brands. The Anheuser-Busch commercial showed how powerful friendships are, even when friends have not seen each other in years. The Google Parisian Love shows how the search engine can help to navigate an entirely different and often confusing culture for an English-speaking student traveler.
Beginning with the Anheuser-Busch Clydesdale Friend commercial, the essence of any effective branding and messaging strategy is to infuse emotion with the experience of consuming the product or service. Clearly Anheuser-Busch understands it is not the taste of their beer that matters most; it is the opportunity of consuming it with friends to strengthen friendships. The commercial brings to mind the term the very best friends use to capture their loyalty with is "I would run through a brick wall for them." Tin the way same the bull effortless smashes through a wooden fence to be with their friend. All; powerful images of friendship associated with the Anheuser-Busch brand.
The second commercial of Parisian Love is one that shows the bewildering and often confusing culture shock of an American student in Paris. The rapid-fire images of queries shows how a romance moves from being casual to being more anchored in commitment, then on to starting a family in France. It is a progression many can identify with and Google successfully shows how their search engine is a useful in creating not only a roadmap to gain greater insights into a new culture but how to navigate a romantic relationship that successfully transitions to marriage. The implicit message is that Google is the lifelong partner anyone can count on to move through life's stages.
This leads to psychological tactics being used between owners and customers. During the slowing economy, everyone wants to earn more and save more. Owners should take care to make the customers feel that they are valuable and that the services owners provide are wanted so that customers are willing to go out to eat and spend money. The rising cost of food can destroy a business if not properly handled.
Businesses can do promotions in order to encourage customers. For example, if a customer spends $10, they get $1 off coupon for the next time. When they come in next time, it is helping to encourage a next time. Customers come again because they want to save money and the customer helps them do that. Another way is to run promotions around holidays and have discounted meals or specials. They could do this on days like Valentine's Day or Christmas.…
super bowl commercials that came out this year and how they targeted different genders. It discusses the role of social media like twitter and websites in speaking out against these ads and criticizing them. The paper lays emphasis on how many companies target certain genders or stereotypes and eventually go on to incur a lot of damage due to the inappropriate advertisements.
The Go daddy commercial was yet another sexist addition to the super bowl line of commercials. Even though the add did manage to get the domain name a lot of business the next day, over all the company incurred a loss of more than seven million dollars for making the commercial (Grinberg, 2013) Surely enough, everyone is used to seeing the sexist commercials every now and then. Sexism and objectifying women has long been used as a media tactic. Apart from objectifying women, gender stereotyping and allotting certain…
Grinberg, Emanuella. "Sexist Super Bowl Ads? #Notbuyingit, Some Say." 2013. Web. 20 Feb 2013. .
Jenkins, Henry. Spreadable Media. New York: NEW YORK UNIVERSITY PRESS, 2013. Print.
London, Bianca. "Harrods Forced To Apologise And Remove 'Non Gender-Neutral' Books After Twitter Users Scorn Luxury Department Store." Mail Online. 8th February. 2013. Web. 20th January 2013. [ Http://Www.Dailymail.Co.Uk/Femail/Article-2275678/Harrods-Forced-Apologise-Remove-Non-Gender-Neutral-Books-Twitter-Users-Blast-Luxury-Department-Store.Html#Ixzz2kky20s7d ].
his is because of the fact that Chrysler is now getting back its success, as well as because of the fact that the company now is becoming more and more known worldwide. he utilization of Clint Eastwood was also a stroke of genius. His voice is not only well-known but also authoritative and emotional in a way that only adds credibility to the brand.
he ethos here is thus found on two fronts: the subject of the commercial as well as the way in which it is delivered by Eastwood. When he speaks about Detroit, Eastwood utilizes personal as well-known anecdotes that the country can recognize and that can rally it towards a common goal. In fact, the word 'rally' and the phrase 'acted as one' is utilized many times, as Eastwood stresses, time and again his faith in the strength of the country, as well as its ability to…
The commercial, in my view, is quite successful. This is because it makes use of fantastic appeals processes, especially pathos and ethos. Eastwood's voice also contributes to this feeling, as it is the perfect voice to deliver a message of hope and of togetherness. One needs only watch this ad to feel truly that Chrysler can come back, and can make a difference in America. And one can also feel that the overall message of hope will truly be true, as America will get back on its feet and will truly overcome the current economic crisis.
The advertisement analyzed here can be found at the following link:
consumption a cultural context. instructions: project requires analyze describe consumption behaviors sources influence widely recognized cultural occurrence. cultural occurrence choose. Howecer, assignment easier conduct choose a context occurring time (e.
hile people are generally accustomed to considering that consumer behavior is an active element in the contemporary society and that it is not necessarily responsible for negative experiences, the truth is that it also has a 'dark side'. The Super Bowl has an audience nearing 100 million and it is thus essential for individuals in charge of advertising to be especially proficient in exploiting these numbers as effective as possible. ith the internet currently making it possible for an international public to join a domestic one in watching the event things are escalating rapidly as hundreds of millions of foreigners watch the Super Bowl. Millions of dollars are invested in the event and in advertising with the purpose of keeping…
Kahle, Lynn R., and Close, Angeline, "Consumer Behavior Knowledge for Effective Sports and Event Marketing," (Taylor & Francis, 24.09.2010)
Walsh, John, "Consumer Behaviour Basics: Maslow's Hierarchy of Needs," Retrieved September 20, 2012, from: http://socyberty.com/social-sciences/consumer-behaviour-basics-maslows-hierarchy-of-needs/
Wood, Natalie T. And Solomon, Michael R. "Virtual Social Identity and Consumer Behavior," (M.E. Sharpe, 30.07.2009)
Kardes, Frank, Cronley, Maria, and Thomas, Cline, "Consumer Behavior," (Cengage Learning, 01.01.2010 )
Marketing and Advertising
Marketing & Advertising
(01) uper Bowl commercials cost millions of dollars (as an example, companies paid an average of $2.6 million for 30 seconds of airtime in uper Bowl XLIV for the chance to reach a projected audience of 90 million viewers worldwide). Go to this site to view the latest uper Bowl ads. Identify which ad you believe was the most effective for domestic and international markets and why.
The advertisement that I believe has the most appeal to domestic markets is the Chrysler Commercial titled "Its Halftime in America." If effectiveness is defined as the ability to cause the consumer to remember the commercial, to encourage the customer to be engaged with the brand, to bring about a positive customer attitude toward the brand, and to tip the consumer toward converting those feelings and perceptions about the brand into a purchase of the product, then…
Statement of Ethics. (2012). American Marketing Association. Retrieved http://www.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx
Corporate Social Marketing. Interlex (2012). Retrieved http://www.interlexusa.com/corporate-social-marketing.php
Artic Home Commercial Retrieved http://www.youtube.com/watch?v=bdxrVabe_C0
DNC Forensics Workgroup Planning
It is the duty of this committee to set up sufficient security and forensic measures, while still ensuring "that the event continues safely and at the same time respect Constitutional rights, including freedom of speech and assembly" (Connors, 2007). Because of the highly controversy own nature of politics in the United States today, this will be a calculated effort. Undoubtedly, there will be issues with law enforcement dealing with protesters. The forensics task force must then be fully equipped to investigate any crimes committed sufficiently to produce evidence that can convict individuals later in a court of law.
To get started, it is important to understand what agencies are per feeding and how they will need to contribute their services at the time of the event. For planning purposes, it is important to set these responsibilities as early as possible to ensure that those responsible for…
Backus, W.D., & Chapian, M. (2000). Telling yourself the truth (20th ed.). Minneapolis, MN: Bethany House Publishers.
Adams, J.E. (1986). How to help people change. Grand Rapids: Zondervan Publishing House.
Bob Hayes -- Sports Hero
One of my all-time inspirational heroes is Bob Hayes, known as the only athlete to win a gold medal in the Olympics and also a Super Bowl ring. Hayes as a young man with a great deal of athletic talent grew up in a segregated community in Jacksonville, Florida, but he went on to dazzle the world with his accomplishments. This paper details that rise to fame.
Bob Hayes struggled from childhood on to become what he knew he could become, and his career should serve as a positive role model for any young man caught in a socioeconomically underserved neighborhood with odds against him because of the color of his skin and because of racial stereotyping.
Bob Hayes' Life and Times
Hayes was born to Mary (Green) Hayes and George Sanders on the 20th day of December, 1942 in a ghetto on the east…
Gale Biography in Context. "Bob Hayes." Retrieved July 29, 2013, from Biography in Context,
Web. (2013): pp. 1-2.
Pro-Football Hall of Fame. "Bob Hayes." Retrieved July 29, 2013, from http://www.profootballhof.com
Scribner Encyclopedia of American Lives. "Bob Hayes." Retrieved July 29, 2013, from Biography in Context (2013): pp. 1-3.
WeatherTech is a strong American company with obvious potential for tremendous growth in one of the strongest sectors of the American consumer market: namely, automotive products. More specifically, WeatherTech would be a safe investment for the following reasons:
The company simultaneously caters to one of the strongest consumer markets but is less directly susceptible to economic downturns than are companies that actually manufacture and sell automobiles. pecifically, the American automobile manufacturing sector has traditionally been one of the strongest sectors in American business. Nevertheless, as became apparent during the recent economic recession, consumer spending on automobiles is susceptible to macro-economic variables and fluctuation in the strength of the national economy. Because the company does not actually manufacture automobiles but produces products that are in demand by both new truck purchasers and consumers wishing to extend the working life and quality of their older trucks, the company is much…
WeatherTech. (2014). Homepage. Retrieved online:
This is, to me, a more egregious crime than the act of aborting.
Therefore, you and Pat make many valid points in supporting the right for the advertisement to be run on television -- and in supporting the content of the ad as well. There is nothing inherently harmful in the Tim Tebow ad.
or is there? eighing both sides, I have evaluated the controversy of the advertisement and came up with several reasons why some Americans might find it to be offensive. I won't generalize and call the opposition "the left," because I believe political beliefs are far too complex to be categorized easily. There are several issues at stake with the ad, which make the ad controversial.
First, the advertisement's greatest strength is its greatest weakness. In being subtle about its true purpose, the advertisement is sneaky. Sure, the ad is not controversial on the surface. That's why…
"Glenn Beck: Most 'controversial' Super Bowl ad." Glenn Beck.com. Feb 8, 2010. Accessed Feb 8, 2010 from http://www.glennbeck.com/content/articles/article/199/36078/
Their activities and support of the foundation; enable the league to demonstrate a higher purpose which is of greater social value. (Ferriter)
In the majority of cases, the NFL is using the various high profile marketing events to illustrate the importance of sports in promoting various charity related events. The Super Bowl is the biggest event with it using the game as an avenue to help the community which is hosting it. At the same time, it is an avenue for helping to promote social responsibility. Evidence of this can be seen with Babiak & olfe (2006) saying, "The NFL is becoming progressively more invested in corporate social responsibility (CSR) initiatives in an effort to establish itself as a socially conscious organization, one based on the twin pillars of football and the community. As the proverbial jewel in the NFL's crown, the Super Bowl is an institution composed of many…
"Community." NFL Foundation, 2014. Web. 22 Apr. 2014.
"Kirk Cousins of Washington Redskins Says He'd 'Welcome' Gay Teammate: 'Nobody's Perfect." Huffington Post, 2014. Web. 21 Apr. 2014.
"NFL Foundation Kicks Off Summer With Nearly $700,000 in Grants to Youth Football Camps." NFL Communications, 2013. Web. 22 Apr. 2012
Babiak, Kathy and Wolfe, Richard. "More than Just a Game? Corporate Social Responsibility and Super Bowl XL." Sport Marketing Quarterly. 15.4 (2006): 214-222. Print.
Coke Pepsi, . For reference, I 57 years male. Written Assignment: Analyzing Advertisements Essay - ough Draft Analyzing Advertisements Overview: Logical argumentation studied accepted forms argument.
The Soda Wars: Analyzing Messages in Advertising
The battle between two soda giants, Coca-Cola and Pepsi, has been raging for many years. Both products are hugely successful, with world-wide brands and a wide array of products beyond their titular sodas. Similarly, their advertising campaigns and the competition that ensues (especially during big advertising events like the Super Bowl) is legendary. Both have recently unveiled several new campaigns that are worthy of analysis. Pepsi launched the "efresh Project," aimed at encouraging civic participation and charitable endeavors. They also released a more conventional Superbowl commercial. Coke has a new campaign called "Stay Extraordinary" and also, naturally, created some one-off Super Bowl advertising. While Pepsi's charitable aims are admirable, Coke provides more compelling, innovative, and amusing content…
Coca-Cola. (2011, February 3). Border. YouTube. Retrieved March 20, 2011, from http://www.youtube.com/watch?v=k-STkFCCrus
Coca-Cola. (2011, March 15). Stay Extraordinary. YouTube. Retrieved March 20, 2011,
Pepsi. (2011, March 09). Pepsi Refreshes Communities. YouTube. Retrieved March 20,
AFC Championship Game, the Denver Broncos will host the New England Patriots, and these two will be meeting for the second time in a period of three years. This is bound to be a major tie. hat is at stake is huge with the winner of the NFL game progressing on to Super Bowl 50 (Orr, 2016). Amongst the teams that have battled it out in at least eight conference championship matchups from the time of the merger, it is the Broncos that have a better record compared to the Patriots. The Broncos have seven wins and two losses while the Patriots have eight wins and three losses.
However, statistics indicate that the Patriots are the only second team since the conception of the Super Bowl to make it to five consecutive conference championships. The other team was Raiders, between the years 1973 and 1977, who only managed one title…
Wolfe, Cameron. Game Plan: Who has the edge in Broncos vs. Patriots? The Denver Post, 2016. Retrieved 24 January, 2016 from: http://www.denverpost.com/broncos/ci_29406526/who-has-edge-broncos-vs.-patriots
Dussault, Mike. AFC Championship Game Preview and Prediction: New England Patriots vs. Denver Broncos. Athlon Sports and Life, 2016. Retrieved 24 January, 2016 from: http://athlonsports.com/nfl/afc-championship-game-preview-and-prediction-new-england-patriots-vs.-denver-broncos-2016
Orr, Conor. AFC Championship Game Preview: Can Peyton do it? NFL,2016. Retrieved 24 January 2016 from: http://www.nfl.com/news/story/0ap3000000625783/article/afc-championship-game-preview-can-peyton-do-it
Wagner-McGough, Sean. 11 stats to arm yourself with for the Patriots-Broncos AFC title game. CBS Sports, 2016. Retrieved 24 January 2016 from: http://www.cbssports.com/nfl/eye-on-football/25458164/stats-to-arm-yourself-with-for-patriots-broncos-afc-championship-game
Leadership and Organizational Change Potential in the NFL
Organizational Problem or Opportunity
Description of the Problem or Opportunity
Purpose of the Investigation
Summary of Section Highlights
Problem or Opportunity Background
• Current State of the Target Organization
• elevant Organizational Processes or Systems or Functions
• elevant Theory
Lewin's Change Management Model
McKinsey 7-S Model
Kotter's 8 Step Change Model
Corporate Social esponsibility
Investigative Approach and Design Strategies
• Investigative Approach
• Theory Thread Strategies
• Data Collection and Preparation Strategies
Investigation Parameters or Limitations
Findings of the Investigation
Overall Findings: A Synthesis
Interpretation and ecommendations 34
Organizational Implications 34
• Implications for Decision Makers 35
• Future esearch 35
The National Football League (NFL) is currently the most popular sport with American adults, however this position is…
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Benta, D. (2011). On Best Practices for Risk Management in Complex Projects. Informatica Economica, 142-152.
Business Dictionary. (N.d.). Change Management. Retrieved from Business Dictionary: http://www.businessdictionary.com/definition/change-management.html
I have been a big fan of the Dallas Cowboys and especially Emmitt Smith for many years. For example, one of the most difficult moments in my appreciation of sports occurred when the Dallas Cowboys released Smith and he ended up on a lackluster Arizona Cardinals. This was after he had just surpassed the late great alter Payton to become the number one rushing running back in the history of the National Football League. "They are the two most punitive judgments that can be handed down for a running back: Too small, too slow. And yet that was the harsh assessment of Emmitt Smith, 5-foot-9 and 199 pounds, by the pro-scouts although he was an All-American at Florida. That same Emmitt Smith who skittered and stutter-stepped his way past the NFL rushing record held by his idol, alter Payton, and finished with 18,355 yards." (Schwartz) There are…
Edensor, Tim. National Identity, Popular Culture and Everyday Life. Oxford: Berg, 2002.
Gonzalez, John. "Smith Blarney." Dallas Observer October 17 (2002): Retrieved on 22 Apr. 2005, from .
Owens, Kerry. "Cowboys." St. James Encyclopedia of Popular Culture. 2002 ed. Retrieved on 22 Apr. 2005, from .
Rich, Wilbur C. The Economics and Politics of Sports Facilities. New York: Quorum, 2000.
(eilly, 1980) The program had the highest per episode viewer ratings of any before it and the plot has been called "the shot cheered round the world." (eilly, 1980) Another great example is the M.A.S.H. season finale, as the program held a huge record for most viewers of any finale in television history and the viewership record has served as an enduring benchmark in television until the Super Bowl XLIV, in 2010, when the battered city of New Orleans LA sent the Saints to the super bowl and the whole nation was rooting for triumph for the city, and the team. Many contend that the viewership rating was skewed in large part due to the expansion of the Nielsen system as well as the vast number of televisions in homes today, as compared to the M.A.S.H. finale in 1983. According to the record the M.A.S.H. finale had 105.97 estimated viewers…
Fishman, M., & Cavender, G. (1998). Mark Fishman, Gray Cavender. New York, NY: Aldine de Gruyter.
Klowden, K., Chatterjee, A., & DeVol, R. (2008, June). The Economic Impact of Digital Distribution. Retrieved August 1, 20010 from http://www.milkeninstitute.org/pdf/writers_strike.pdf
NFL Wire Reports. (2010, February 8). Super Bowl XLIV beats 'M-A-S-H' finale for U.S. viewership record. NFL.com, Retrieved August 1, 20010 from http://www.nfl.com/superbowl/story/09000d5d8164bc7b/article/super-bowl-xliv-beats-mash-finale-for-us-viewership-record .
Reilly, S. (1980). Who Shot JR? People, 14 (2), Retrieved August 1, 20010 from http://www.people.com/people/archive/article/0,,20076970,00.html .
In order to obtain as much information as possible regarding this site, I registered as a user and began to explore its features. Almost immediately, I received multiple welcoming messages and friend requests. I believe this is especially helpful to a person who is logging on in search of some fast answers and much needed relief.
After I completed my membership, ITR requested some additional information from me that would allow the fellow users on this revolutionary recovery site, to know if I was currently in recovery, or if I was looking for immediate help. It also asked if I was involved in any 12 step programs or recovery fellowships. With the above information, the site can generate my profile and others will immediately know where I am in the recovery process. There is an additional area that I can add in my "Recovery Date" which then gets included in…
" And then the candy bar is shown quickly, breaking in half and a voice says, "nickers satisfies."
The ad communicates the product, but as to the benefits -- what are the benefits of eating a candy bar? Nutrition? Not really. it's a clever ploy to get people to eat one between meals. Does it differentiate the product from the competition? nickers is the only candy bar that uses comedy and some violence to appeal to consumers -- young consumers, to be sure. It is targeting a young market because older people know a vicious blow to Roseanne Barr like that (with the full force of tons of wood) would kill her. It could be redesigned to not be so brutally violent at the end, but the ad company placed this in the uper Bowl so they must believe the appeal will be pretty much across the board. But personally…
Suddenly the camera switches to Roseanne Barr, standing 20 feet away from the two men. Wearing a dressy jacket and holding a smaller chainsaw, she yells, "Hey, my back hurts." A millisecond later, a huge tree log swings from stage right and hits Barr very hard, knocking her flat on the ground. Undaunted and apparently unhurt, but dirty, Barr, from a position lying on her back, says, "Now my front hurts!" The ad closes with all brown frame and the words, "You're not you when you're hungry." And then the candy bar is shown quickly, breaking in half and a voice says, "Snickers satisfies."
The ad communicates the product, but as to the benefits -- what are the benefits of eating a candy bar? Nutrition? Not really. it's a clever ploy to get people to eat one between meals. Does it differentiate the product from the competition? Snickers is the only candy bar that uses comedy and some violence to appeal to consumers -- young consumers, to be sure. It is targeting a young market because older people know a vicious blow to Roseanne Barr like that (with the full force of tons of wood) would kill her. It could be redesigned to not be so brutally violent at the end, but the ad company placed this in the Super Bowl so they must believe the appeal will be pretty much across the board. But personally I'm negative towards using violence (even make believe) to sell a candy bar. It is attention getting and that is what the sponsor is aiming for.
Writing in the Journal of Sport Management (peer-reviewed) professor Scott Kelley's research of the content of Super Bowls (1996-2002) shows that "higher levels of affect are associated with advertising goods rather than services" (Kelley, et al., 2004, p. 398). In fact Kelley's study shows that the most effective strategies for Super Bowl advertisers include: a) using "emotional appeals"; b) "avoiding straight announcements…"; and c) "not making quality claims." Snickers qualified on "b" and "c" -- and on "a" too if humor and violence are considered emotional appeals. Sam Westmorland, writing in the Bleacher Report, explains that it's a "hilarious commercial" and has the possibility of giving a "jump start" to Lewis' and Barr's careers. Conclusion: If I was to revise the commercial, I would have the massive swinging log barely miss Barr, knocking her back to avoid being slammed. She still hits it the dirt and gets messy with a shocked face. She would say, from her back, "Now it hurts even more."
communication through various advertising techniques. The writer explores newspapers, advertisements, direct mail, ecommerce and other methods of attempting to reach the potential consumer. The writer uses 12 sources to complete the paper.
The development and sustaining of any company that offers products or services is heavily dependent on its ability to market and advertise. The use of advertising to communicate messages to the consumer is not a new concept. It is something that has been used for many years to entice the consumer into purchase. Communication through the use of advertising is not a new concept but there are several relatively new approaches being used today.
Many years ago before there was electricity or television there was only one way for a business to advertise and that was through print advertisements. Print ads included things such as posters, newspaper ads and magazine publications. Print ads often contained pictures of the…
It Takes a Cybervillage.(analysis of web sites and Internet services for schools and teachers)
Is The End Of The Ad Slump In Sight?(First/The Question Authority)(Interview)
Perceptions and attitudes about eCommerce development in China: an exploratory study.
ENews, ECommerce, EManaged Care: Managed Care Firm Begins Online Conversion To "Virtual" Consultations.
ports and popular culture (NFL/NBA)
Popular culture entails all forms of mass communication such as:
Books and Cartoons and comics
It is somewhat different compared to higher forms of cultural art such as:
In terms of mass communication, popular culture means messages which are intellectually and artistically limited primarily designed to entertain and humor the viewers (Hollander, 2014). Following the industrial revolution, the people had a lot of time to spare which led to a huge demand for entertainment and amusement and gave height to media. The increasing supply of goods also made it necessary for the advertisers to attract the consumers and mass media could reach a large number of audiences at the same time (Hollander, 2014).
The physical activities have always been in the life of human beings in the form of different leisure…
Sports have played a huge role in the American society on the whole as they have become a necessary part of the popular culture. American football is quite a popular game which brings NFL (National Football League) in limelight. NFL is same to same as other sports have an off season too when they are on a season break. Leagues such as NBA (National Basketball Association), MLB (Major League Baseball) and NHL (National Hockey League) follow the same pattern which builds the hype for them (Lee, 2012). It enables the public to forget all about sports for a while until it swings back in action again. The off season usually consists of training sessions, gym, trading players, NFL Combine and NFL Draft. These activities are heavily kept watch of by loyal fans followed by intense discussions (House, 2012).
Super Bowl is intensely popular in United States. Even the non-followers are somehow influenced by it as they hear news about it or by viewing it. The news channels mention regularly and social media is definitely on fire with news and updates. A famous band plays during halftime while a draw exists for watching the advertisements during the game and halftime (Lee, 2012). Companies are compelled to dish out loads of cash to display advertise themselves as the Super Bowl progresses. These ads are usually creative and funny and sometimes mixed. People for the sake of fun choose a particular team and cheer it till the end or otherwise friends pick a team and contend that it will win the title. It's sort of a public gathering event where food is enjoyed and drinks are taken in huge quantities. Tostitos and Doritos are chips found mostly at super Bowl parties while in case of drinks Coke, Pepsi and Budweiser. For the sports fans, it's their day off as they spend the entire day in front of a TV or mocking the opponent's team for fun. TV shows often give reference to Super Bowl just as Christmas and Halloween. Betting on a high level is also involved for the winning team, people are cut some slack from office, schools and colleges as it's the biggest event of the year (Hollander, 2014).
In 'Popular culture and the rituals of American Football' by Mark Axelrod, several cultural practices in America regarding football are mentioned. Before the ports went global, there were a lot of rituals and myths
On the other hand, we might be able to "incubate" a cable network by playing a Thursday night series of cable games, and such a network could be a long-run success that would strengthen our product as well." (Tagliabue, 2004)
Tagliabue states that prior to proceeding with a new package it is necessary to ensure that this new package is based on "sound television premises and that it is structured to complement our other television packages rather than to cannibalize our Sunday and Monday night audiences and move us down the road to commoditization. As previously mentioned, commoditization is ultimately very negative in a 400-channel universe, and the challenge we face is how to balance the need for revenue and viewers to ensure the long-run success of our sport. In theory, greater revenues are available from cable television, which is both advertiser and subscriber supported, than from broadcast television, which…
Badenhausen, Kurt, Ozanian, Michael K. And Rondey, Maya (2006) The Business of Football. Forbes. 31 Aug 2006. Online available at: http://www.forbes.com/lists/2006/30/06nfl_NFL-Team-Valuations_land.html
Barros, Carlos Pestana and Barrio, Pedro Garcia-del (nd) Efficiency Measurement of the English Football Premier League with a Random Frontier Model. Ministerio de Ciencia y Tecnologia.
Brenner, Adam (2004) Welcome to the Club. The Business of Football. Forbes 2 Sept 2004. Online available at: http://www.forbes.com/2004/09/02/cz_ab_0902nflclubseats.html
English Football and its Governance (2009) All Party Parliamentary Football Group. April 2009. Online available at: http://www.fifa.com/mm/document/affederation/federation/01/05/04/18/apfgreportonenglishfootballanditsgovernanceapril2009.pdf
Today, when they go out to eat it is not unusual for the Warners to pay for the meal of another family in a restaurant, to show their seven young children the value of charity (Battista 2010). Warner has also unapologetically proclaimed his devout Christian faith throughout his long career, crediting God with his success. This has earned him the respect of even his non-believing teammates.
Brenda, a former Marine, is known for being a strict yet loving parent. The Warners are determined to instill humble Midwestern values in their children: one reason that Warner's faith is accorded such respect is because of his sincerity and lack of hypocrisy. Before every meal, the family prays, and children must obey certain rules such as "after ordering at a restaurant, be able to tell Mom the server's eye color," and "throw away your trash at the movie theater and stack plates for…
Battista, Julia. (2010, January 10). Cardinal's Warner walks away after 12 improbable years.
The New York Times. Retrieved April 9, 2010 from http://www.nytimes.com/2010/01/30/sports/football/30warner.html
Crouse, Karen. (2008, September 26). The rules of the family.
The New York Times. Retrieved April 9, 2010 from http://www.nytimes.com/2008/09/26/sports/football/26rules.html
The governments of China clearly believe that if they do not ban shows where the premise is based on the voting then it could lead their citizens to want the right to vote in the government on their own opinions. The influence that television has, in this case by indirectly helping Chinese citizens move in the direction of being slightly more "democratic," is seen as a threat- it is hard to believe that television could threaten the national security of a world super power.
The current influence that television has on individual's lives is only growing stronger as technology continues to develop. Recent developments have shown that television will now be in "three-dimensions," so that individuals who view TV can be full immersed in the movie or show they are watching ("ho Needs It"). But is that even necessary when nine out of ten homes have televisions in their homes…
Adams, Paul C. "Television as a Gathering Place." Annals of the Association of American Geographers. 82.1 (1992): n. page. Print.
"An Interactive Feature." Economist. 29 April 2010: n. page. Web. 18 Oct. 2011. .
Blockbuster Bankruptcy, . "Blockbuster Bankruptcy 2010." Blockbuster, 2011. Web. 18 Oct 2011. .
Chen, Jason. "Google TV Review: It's Kinda the Future." Gizmodo, 26 Oct 2010. Web. 18 Oct 2011. http://gizmodo.com/5672946/google-tv-review-its-kinda-the-future .
The majority opinion would be written by the historically conservative
Justice Scalia. His response is characterized by Stout (2009), who reports
that "in layman's terms, 'arbitrary and capricious' action by a lower court
or an agency means the action was totally unreasonable and in disregard of
the facts. Justice Scalia wrote that the F.C.C. has the power under law to
turn to more aggressive enforcement, if it wishes, and that it need not
present empirical evidence of harm done to children by over-the-air dirty
language. Indeed, he wrote, such empirical evidence is unattainable in any
event." (Stout, 1) This sites the one aspect of the FCC approach that may
be characterized as positive, which is that it awards it sufficient power
to restrain broadcasting excesses.
Recommendations for a New Policy:
Beyond this, the policy should generally be regarded as negative for
creating a test of indecency that is indefensible. A…
Ahrens, F. (2005). FCC Indecency Fines, 1970-2004. Washington Post.
Eggerton, J. (2009). FCC: Indecency/Obscenity Complaints Soar From Q4.
Broadcasting & Cable.
Federal Communications Commission (FCC). (2008). Obscene, Indecent and
"The rumor claiming that the commercial almost never aired is true," said Clow (www.ciadvertising.com).The Apple board "demanded that it not be aired," Clow goes on, but Apple CEO Steve Jobs insisted that it be played, and so it was. Clow says that this commercial wasn't just a parody of Nineteen Eighty-Four; "one could almost interpret this commercial as a bleak commentary on society," he writes. It shocked the "PC world into paying a little more attention to their competitors in their field," Clow asserts.
In conclusion, TV Guide called the Apple commercial "the greatest commercial of all time," according to CNN. And while Orwell's book isn't the greatest by any means, it has created an endless number of allusions and references, including the phrase "Big Brother," who, unfortunately, is with us today far more than most of us probably realize.
Clow, Lee. "Lee Clow: His Masterpiece." Chiat/Day Advertising.…
Clow, Lee. "Lee Clow: His Masterpiece." Chiat/Day Advertising. Retrieved Nov. 28, 2007, at http://www.ciadvertising.org/SA/fall_02/adv382/qwkag/assign2/master.htm .
Leopold, Todd. "Why 2006 isn't like '1984'." Cable News Network / CNN.com. Retrieved Nov. 28, 2007, at http://www.cnn.com/2006/SHOWBIZ/0202/eye.ent.commercials.
Orwell, George. Nineteen Eighty-Four. New York: Plume / Penguin Group, 2003.
Game theory is a critical form of decision making that is used in various subjects like economy and political science. Its relevance is becoming prominent in the success rates that have come out in gambling and sports betting. The theory is basically an amalgamation of different models of cooperation and conflict between various decision makers (Myerson, 1991) Thus, it can be safely stated that the theory itself is not just one piece of information solidly put out there yet it's a combination of different authors and experts. As mentioned earlier, the game theory has been linked to economic models, science, gambling like poker or sports betting and social situations as well. In the game theory the simplest way of putting it is analyzing the number of players and the moves that they are likely to take. Using this information, a person can guess and figure out the number of choices…
Anon. (1994) Gambling. In The Columbia Encyclopedia. (6th ed) n.a: Columbia University Press
Anon. (2004) Gambling. In The Columbia Encyclopedia. (6th ed) n.a: Columbia University Press
Anon. (2012) Gambling.In The Columbia Encyclopedia. (6th ed) n.a: Columbia University Press
Aumann, R. And S. Hart (eds) (1992) Handbook of Game Theory. Amsterdam: North-Holland.
Vizio sells voice-activated televisions, and needs a marketing plan. The product is not a game-changer, so the company needs to have a message that emphasizes total value over gimmick novelty, if it actually intends to sell the sets. People buy televisions because of picture/sound quality, then price, and then other features, in order of importance (Katzmaier, 2013). The marketing plan needs to recognize this -- focusing on voice activation will get the company nowhere if the picture or value are poor.
The first part of the marketing plan is the place strategy. Vizio needs to sell its televisions in the places where consumers go to buy televisions -- no other approach makes any sense at all. Vizio therefore needs to look at both online and offline channels. There is significant overlap since most retailers utilize both channels. Key retailers of televisions are Best Buy, Wal-Mart, Target, Costco and Amazon. Vizio…
Hose, C. (2013). Top ten promotional strategies. Houston Chronicle. Retrieved November 20, 2013 from http://smallbusiness.chron.com/top-ten-promotional-strategies-10193.html
Katzmaier, D. (2013). Best TVs: Picture quality. C/Net. Retrieved November 20, 2013 from http://reviews.cnet.com/best-tvs-picture-quality/
NetMBA. (2010). Pricing strategy. NetMBA.com. Retrieved November 20, 2013 from http://www.netmba.com/marketing/pricing/
Media Advertising: Posting an Ad on Facebook
Social media advertising provides a great platform for enhancing a brand message's reach and influencing prospects at the buying cycle's middle-of-the-funnel or evaluation stage. Facebook presents a unique marketing plan for advertisers; one that entirely focuses on middle-of-the-funnel offers as a way of influencing buyer decisions. This is quite logical since it is at the evaluation stage that a buyer i) clarifies exactly what they need, and then embarks on the search for a satisfying provider, and ii) is most likely to share information through their established network though a 'like' (Social Media Today, 2013).
In order to take advantage of this aspect, Sushi Fashions, a dealer in ladies wear, handbags and accessories intends to put up an ad regarding its Super Bowl sale, in which buyers could get up to 50% off on the conventional prices - over the entire product range.…
Catholic Democrats. (2008). Step-by-Step Instruction to Place a Facebook Ad. Catholic Democrats. Retrieved from http://catholicdemocrats.org/contribute/Facebook%20Instructions.pdf
Social Media Today. (2013). Enhance your MOFU: 10 Ways to Advertise on Social Media. Social Media Today Community. Retrieved from http://socialmediatoday.com/seanroyer/1444696/enhance-your-mofu-10-ways-advertise-social-media >
VanHoose, D. (2011). E-Commerce Economics (2nd ed.). New York: Taylor & Francis.
(2009, Oct. 4). 25,000 Nepli girls involved in sex trde in Indin cities.
Commercil sex brothels in the towns of Delhi, Mumbi, Pune nd Kolkt feture young girls believed to hve been kidnpped from Nepl, ccording to the rticle. There re n estimted fifty brothels in Pune, nd mny of them re reportedly owned by dult women from Nepl. In those 50 brothels there re bout 500 Neplese girls working in sexul slvery, the rticle sserts. This informtion comes through report tht ws intended to get the medi interested in reporting these terrible crimes. Retrieved Feb. 13,
2010, from http://www.expressindi, com/fullstory.php?newsid=55901.
Hwii News Now. (2010, Februry 10). Hwii mn chrged with sex trfficking t Super Bowl. A mn who is lleged to be pimp from Hwii is being chrged with bringing teenge Hwiin girl to the Super Bowl in Mimi -- nd llegedly used her to mke money. Fred Collins…
and Customs Enforcement agents that they were promised good jobs and a better life in the United States, so they came to the U.S. with high hopes. But when they arrived it turned out that they had to work in the bar for $20 a day until they paid off their "smuggling fees" of around $4,500. Part of their job was to have sex with customers "for money."
Retrieved Feb. 14, 2010, from the Monitor http://www.themonitor.com .
WTOV9.com. (2010, Feb. 14). Report: Human Trafficking Big Business in Ohio. This article on WTOV9 tells the story of how teenager Theresa Flores was raped and had photos taken of the act of being raped. The attacker said unless she submitted to being a hooker for his gang, her photo would be on the Internet and everyone would know she had sex (even her priest) So she went along for 2 years. Moreover, the story claims that as many as 1,000 children born in Ohio each year are forced into sex slavery. Retrieved Feb. 14, 2010, from http://www.wtov9.com/news/22553109/detail.html .
AB Inbev's BCG ansoff analysis strategic options. Please avoid marketing product, specific strategic groth a company. In addition I summarise merger advantages/benefits/opportunities disadvantages challenges sussccessful inits bid buy S
Anheuser-Busch InBev: Market analysis
Anheuser-Busch InBev, is the largest brewing company in the United States, boasting some of the most successful brands of alcohol on the market in its portfolio. The BCG Growth-Share Matrix categorizes all business units according to market share and potential for market growth as cash cows, stars, question marks, and dogs, in relation to their largest competitor. 'Cash cows' generate a stable cash flow but are relatively mature in the market. A good example of this would be Anheuser-Busch's Budweiser brand. The Budweiser Clydesdales are some of the most famous brand icons in the world, and Budweiser is widely regarded as the world's most popular beer. Anheuser has strategically emphasized its 'cash cows' in its marketing mix,…
Ansoff Matrix. 2011. Tutor2U. [online] Available at:
http://www.tutor2u.net/business/strategy/ansoff_matrix.htm [June 7, 2011]
BCG Matrix. 2011. Net MBA. [online] Available at:
http://www.netmba.com/strategy/matrix/bcg / [June 7, 2011]
Business Source Premier (Nielson Library) deals marketing issues. The article current ( month). efer text chapter titles heading topic suggestions. Make include article attachment include UL I refer article.
Business Article Analysis
The article that is reviewed in this paper is titled "Off and unning: Professors Comment on Olympics" and presents certain important opinions on the Olympic games. The article presents the comments and opinions of important specialists that focus on marketing and business administration, like Stephen Greyser, John Macomber, and John Gourville. These are some of the most important professors at the Harvard Business School. The most important points of this article refer to the explanations these experts try to provide on the marketing success of the Olympics in comparison with other sports competitions. In addition to this, they try to identify some of the factors that determine the success of the organizers (Greyser et al., 2012). The pricing…
1. Greyser, S. et al. (2012). Off and Running: Professors Comment on Olympics. Harvard Business School. Retrieved August 14, 2012 from http://hbswk.hbs.edu/item/7072.html .
2. Blanding, M. (2012). Why Good Deeds Invite Bad Publicity. Harvard Business School. Retrieved August 14, 2012 from http://hbswk.hbs.edu/item/7001.html .
Mark Sanford was the governor of South Carolina. He was forced to resign in scandal, but today is trying to resurrect his political career. This paper will outline Sanford's political career, with particular emphasis on the scandal, Sanford's response and where he stands today with respect to his career.
Mark Sanford was elected as the governor of South Carolina and for the early part of his career was a generally unexceptional politician. He went about his job and built a career for himself that eventually landed him as governor of his state. He first came to public light in June of 2009, when he disappeared. News stories at the time highlighted that he was hiking on the Appalachian Trail, which is a long distance trail, a portion of which runs through his state. The Trail is popular, and it is not at all unusual for people to hike portions of…
Carnia, C. (2013). Mark Sanford wins special election for Congress. USA Today. Retrieved October 20, 2013 from http://www.usatoday.com/story/news/politics/2013/05/07/mark-sanford-colbert-busch-congress-election-south-carolina/2140591/
Hamby, P. & Keck, K. (2009). South Carolina Gov. Sanford admits extramarital affair. CNN. Retrieved October 20, 2013 from http://edition.cnn.com/2009/POLITICS/06/24/south.carolina.governor/
Heil, E. (2013). Mark Sanford's guide to Washington: Argentinian steaks, hikes and a spot to watch the Super Bowl. Washington Post. Retrieved October 20, 2013 from http://www.washingtonpost.com/blogs/in-the-loop/post/mark-sanfords-guide-to-washington-argentinian-steaks-hiking-and-a-spot-to-watch-the-super-bowl/2013/05/08/57d0d582-b7e8-11e2-92f3-f291801936b8_blog.html
Knowles, D. (2013). Disgraced former South Carolina Gov. Mark Sanford to announce run for open seat in House of Representatives. New York Daily News. Retrieved October 20, 2013 from http://www.nydailynews.com/news/national/disgraced-mark-sanford-run-house-seat-article-1.1238710
ethical issues, challenges, and dilemmas that have arisen due to technological advances of law enforcement on personal privacy. Addressed are the major pro and con viewpoints of economically, politically, individually, and socially.
Eight sources. APA.
Privacy and Technology
Big Brother is definitely here. Just the other day the news reported that the average American is photographed nine to twelve times per day. Cameras are everywhere. People are photographed while they are driving to and from work, while they are parking their cars, entering their place of employment, and if the company is any size other than a mom and pop shop, they are watched at work. hether one is making a deposit at the bank, buying groceries at the local grocery chain, gas at the 7-11 store, or browsing books at the library, they are being not only watched, but photographed. From the smallest market to the largest mall, every…
Branom, Mike. "Orlando Gets New Air Security Devices." AP Online. March 5, 2002.
Digital Big Brother." St. Louis Post-Dispatch. February 05, 2001.
EU/U.S.: EURO-MPS 'CONFIRM' ECHELON SPY NETWORK." European Report.
Hamilton, Tyler. "Surveillance technologies nibble at offline privacy." The Toronto Star.
Individuals now have increasing control over how and when they receive information. Promoters now have to take a new approach to reaching potential consumers. The push method of promotion, broadcasting messages in bulk, is no longer as effective as it once was. Now promoters have to be more creative and implement more of a pull strategy to entice consumers. They have to create a desire for the consumer to want to hear the information.
Starbucks -- this brand is likely best target to populations at a national level. Not every country has a culture that values coffee in the same way.
Netflix -- Netflix is also best targeted at a national or regional level. Different populations and groups will have different media preferences.
Local milk -- the local milk brand should target the regional or local level since it is regionally produced.
d. North Face -- this brand could potentially…
Ad Respect. (N.d.). Ad Library. Retrieved from Ad Respect: http://www.adrespect.org/common/adlibrary/adprintdetails.cfm?QID=3638&clientID=11064
BuildDirect. (N.d.). Life at Home. Retrieved from BuildDirect: http://www.builddirect.com/blog/home-improvement-in-autumn-10-after-labor-day-labors/
Free Checking Information. (N.d.). Ally Bank. Retrieved from Free Checking Information: http://freecheckinginformation.com/tag/ally/
Johnson, L. (2015, July 22). Uber Takes Over New York Times Homepage With Large Ad Calling Out the Mayor. Retrieved from AdWeek: http://www.adweek.com/news/technology/uber-takes-over-new-york-times-homepage-fight-proposed-bill-166050
art form, dance provides the means by which to fuse political and creative power. The body can communicate political ideology, subverting social norms in subtle ways. Dance frequently communicates issues related to race, class, gender, and power. Dance can also be used to either reflect or change values and norms.
For example, ballet was born in the Baroque court of Catherine de Medici, who recognized the potential for dance to symbolize the bringing about of order in a chaotic world ("Baroque Court: Catherine de Medici"). A similar function of dance can be found among the Bedoyo of Java, for whom dance undertook a cosmological as well as a political pertinence: creating or exhibiting order in a world that was otherwise chaotic or unpredictable. Dance reveals the potential for human beings to be disciplined and use their bodies to create order, as opposed to allowing themselves to slip into temptation. In…
"Asante Court: The Asante of Ghana," (n.d.).
"Baroque Court: Catherine de Medici," (n.d.).
"Bedoyo of Java," (n.d.).
"Louis XIV: The Sun King," (n.d.).
The players have a great deal of respect for one another. Though each player obviously wants his moment in the spotlight, they work well together, putting the team before personal gains. In their many seasons of loosing, the Colts have been just as gracious as they were during their Super Bowl win in 2007, where they expressed genuine excitement without gloating. The players not only work well together on the field, but many of them are also active in their hometown of Indianapolis. They volunteer and try to raise money for charities. They understand the importance of the fans, and meet them at many events throughout the year. They seem involved in the community, not like they are too important to be associated with their fans. The leadership of Tony Dungy is both a testimony to their success and a reason behind it. Dungy has given many lectures about leadership,…
If Boca Raton, Fla. buys 32 Explorers, we need to let the entire municipal market know about it.
The key to foreign sales is understanding that the Explorer will be a luxury item in much of the rest of the world. Ford Explorers may be driven by middle-class families and soccer moms in the United States, but the $30,000 price tag is going to make the Explorer an upper-class item in countries with a lower standard of living than the United States.
Naturally, to overseas upper-class drivers, the vehicles they drive are status symbols, and we must focus on the prestige element of owning an Explorer. We should look for luxury lifestyle magazines - foreign versions of the Robb Report, for example - and purchase adverting that focuses on the luxury features and prestige factor of owning the Explorer. Ads with American celebrities, who often are even more…
Bargaining power of customers: Our main question here is whether al-Mart customers can walk away from buying a product at al-Mart and find it cheaper elsewhere. For the most part, the answer is no. al-Mart has built its reputation by providing products at a considerably lower price than its competitors (Is al-Mart good, 2005). Certainly, customers can try to find lower prices at other retailers; and the proliferation of the Internet also allows customers to visit several e-commerce retailers. However, al-Mart's ability to keep prices at rock-bottom, coupled with the fact that it has such dominant market share in America, means that the bargaining power of customers has been trending downward.
Bargaining power of suppliers: By most accounts, the bargaining power of suppliers is poor - al-Mart holds all the cards. If a supplier wants to sell to the U.S. retail market, it has to sell through al-Mart, given the…
Bhatnagar, Parija (2004). "The K-Mart-Sears deal." Nov. 17, 2004. Retrieved Oct. 19, 2006 from the CNN Web site at http://money.cnn.com/2004/11/17/news/fortune500/sears_kmart/ .
Fishman, Charles (2003). "The Wal-Mart you don't know." Retrieved Oct. 19, 2006 from the Web site for Fast Company at http://www.fastcompany.com/magazine/77/walmart.html .
Gallagher, Scott (2004). "Business level strategies." Retrieved Oct. 20, 2006 from the Web site for James Madison University at http://22.214.171.124/search/cache?p=business-level+strategies&fr=yfp-t-501&toggle=1&ei=UTF-8&u=falcon.jmu.edu/%7Egallagsr/WDFPD%2520-%2520Business.pdf&w=business+level+strategies&d=LlNaGpIFNgHG&icp=1&.international=us
Global Ethics Office (2006). Retrieved Oct. 19, 2006 from the Web site for Wal-Mart at http://walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=8 .
Com industry crash after the boom
This is a paper examining some of the factors that caused the dot-com crash
Many believe the root cause of the dot-com crash was over valuation of stock prices relative to the actual underlying value of the companies themselves. Stocks of Internet companies traded at Price-Earning ratios of higher then 30, buoyed by a speculative bubble. When reality set in for investors many realized that the companies that they were so heavily invested in were little more then money sucking black holes with no upside potential in the near or long-term future. This triggered mass self-offs of not only Internet related stocks but soon impacted the market value of many companies associated with computer, network or telecommunications industries.
This paper will show in fact that over valuation was more a symptom of the speculative boom and was only one of the multifaceted factors that…
Baldwin Carliss Y. Clark Kim B. "Modularity After the Crash" working paper Managing the Modular Age: Architectures, Networks And Organizations,
Brick Michael, "Pets.com Closing Up Shop" TheStreet.com/NYTimes.com November 11, 2000 (www.nytimes.com) March 27, 2003
Buckman Rebecca, "Who Caused the Dot-Com Crash?" The Wall Street Journal, Monday, March 5, 2000 p. 42
Cassidy John Dot.con: "The Greatest Story Ever Sold" 2002 HarperCollins
hat this author disagrees with Shipman upon is the issue of hominids being exclusively hand-graspers while apes are necessarily foot graspers. A couple of common observations would indicate that this is based upon circular reasoning. e say apes must be foot graspers, therefore this is holy writ. The issue that this author raises is proven by anyone that has seen apes throw feces or garbage at the zoo bar cages or seen humans without hands trained to manipulate their feet in hand-like ways. Certainly, the issues of bipedalism and hand and foot grasping and manipulation are more complicated and were probably due to environmental issues. Until we know who the ancestor was and where they were from in Africa will we be absolutely certain if the transition to a savannah type of existence to a forest type of existence is absolutely correct. For this reason, examples that she gives such…
Shipman, Pat. "Hunting the First Hominid." American Scientist. 1 (2002): 25-27.
Traditional manufacturing industries are at a loss due to the trade deficit and many setbacks the whole nation has faced. Consumers are very dependent on debt due to re-mortgaging the properties to attain higher loans. Due to the sub-prime market fall, the services sector is likely to suffer a lot. A significant amount of people are without pensions or health insurance. The housing and mortgage markets are still in crisis. Consumers are paying more for the basic necessities such as food, fuel, medical care, college tuition etc. (Hunkar, D. 2009).
To recap, the number one market for Shin Shii tea outside Taiwan would be the United States. Certainly, it can be argued that possibility is there. This would be the best indication that the company should definitely choose a global approach to marketing, rather than localization. The U.S. is also the safest market to start. In addition, due to globalization,…
Chandon, P. & Wansink, B. (2002). When are stockpiled products consumed faster? a
convenience-salience framework of postpurchase consumption incidence and quantity. Journal of Marketing Research. 39 (1), 321-335.
CIA. (2010). CIA World Factbook: United States. Available:
https://www.cia.gov/library/publications/the-world-factbook/geos/us.html . Last accessed 3rd Mar 2011.
In that regard, Human Resources managers have discovered that online networks can help establish unity among employees working much too remotely from other employees to establish any kind of rapport or shared corporate culture through traditional means. Another advantage of this use of online social networks has been their ability to facilitate greater connections among and between groups of employees from different places of origin, backgrounds, and age.
There are also risks associated with the use of existing social networks such as MySpace and FaceBook that HR managers have also had to consider. Specifically, they do present the possible risk of leaking of proprietary information; they can result in damaging statements by firm employees with legal liability on the part of the company; and they can expose valued employees to being "poached" by external recruiters known as "head hunters." Consequently, some companies have embraced the concept of incorporating online social…
2009. HighBeam Research. (January 4, 2011). http://www.highbeam.com/doc/1G1-207095084.html .
Another use for online social networking in recruiting has been the establishment of professional discussion groups and forums, such as those intended to promote meaningful discussions among members of given fields of employment, such as HR professionals, for example. There does seem to be a potential in this application of online social networks, but some of those efforts have not yielded the productive results hoped for when they were first created. Some of those involved in establishing those kinds of professional networks have discovered that many more people sign up initially than actually participate once their memberships are active. Typically, email updates from those networks are ignored or deleted as spam and some of those who sign up rarely visit or contribute to them thereafter.
Consequently, some organizers of these networks have begun shifting away from the forum-type of networks in favor of using Twitter for similar purposes. So far, they have experienced limited success and they have discovered that there is a definite art to the productive use of Twitter for this purpose as well. For one example, effective use of Twitter requires a commitment to very regular updates. For another example, it has become obvious that certain types of social networks (such as FaceBook) are best for maintaining contact with undergraduates whereas Twitter is preferable for maintaining contact with fellow HR professionals already working in the field who may have less time for FaceBook and MySpace-types of social networks because of their work commitments.
Got Milk Abstract
Motivation -- There is nothing like a good television commercial to make one's day. Some are funny and some can make you sing or dance and the really good ones; well, they can make you laugh and more importantly, they can actually create a need to buy the product that they are advertising. This is also a world of big business. The Super Bowl, for example, charges millions of dollars each year for each 30 second commercial spot. One would think that everyone wants their 'fifteen minutes of fame' so television and radio ads seem like an excellent opportunity to go out and get that fame. That is, unless you are being forced to pay for an ad that you may or may not want to be in. Or worse, what if you were legally mandated to pay for a particular advertising campaign or risk fines…
CFIF.Org. "Welcome to the Town of "Got Milk?" A Shining Symbol of the Fleecing of America's Dairy Farmers." Ed. CFIF, October 31, 2001. Retrieved on November 21, 2009 from http://www.cfif.org/htdocs/legislative_issues/federal_issues/hot_issues_in_congress/agriculture/fleecing_dairy_farmers.htm .
American Agriculturist. "Got Milk' Constitutionality Challenged." American Agriculturist, January 8, 2004. Retrieved on November 21, 2009 from http://americanagriculturist.com/story.aspx?s=1093&c=8 .
Goliath. "Dairy Farmers No Longer Must Ask: 'Got Milk?'." Ed. ecnext, April 1, 2004. Retrieved on November 21, 2009 from http://goliath.ecnext.com/coms2/gi_0199-249498/Dairy-farmers-no-longer-must.html
Through acquisitions of Ben & Jerry's Homemade Ice Cream and Good Humor-Breyers Ice Cream, the company has grown to dominate the entire frozen desserts market within the U.S. And has a significant share globally as well. All of these competitors however have taken the traditional approach to frozen yogurt, offering only a very limited set of flavors, most often the most popular in their other products to save on costs. There is no product development occurring in any of these companies with regard to developing high energy frozen yogurt for customers to impulse purchase and take with them. Impulse purchasing accounts for 14% of total yearly sales in 2008 and is expected to increase in 2009 as companies seek to create greater levels of buyer activity based on price and availability, looking to overcome the perception of ice cream as a luxury (Gloria, 2008). The competitive landscape of frozen yogurt…
Carlin, Peter. (1995). Will rapid growth stunt corporate do-gooders? Business and Society Review,(93), 36.
Del Rey, J.. (2009, January). A Nice Consistency. Inc., 31(1), 94.
Gloria, L. (2008, September). Ice cream nostalgia sweetens the palate. Retail World, 61(18), 19.
Rodolfo M. Nayga Jr. (1999). Retail health marketing: Evaluating consumers' choice for healthier foods. Health Marketing Quarterly, 16(4), 53-65.
Digital vs. Film Cameras:
Capturing memories is an important task for many people. Whether it's holidays, special occasions, or just pictures of a random slice of life, recording these precious moments for all time is common in many households. As technology has advanced, new options for taking photos has entered the marketplace, in just the last twenty years -- digital cameras. There are a variety of reasons why digital cameras are far superior to their film predecessors including: convenience, cost, and storage.
Digital cameras are far more convenient and offer more flexibility than film cameras. With digital cameras, the user can immediately see the images they just captured on the screen. This preview image can not only be shown to others, but the photographer can decide if they captured the image they wanted and retake the photo if necessary. In contrast, using a film camera not only means the photographer…
hat are some of the financial issues that are unique to online monetary transactions?
Safety and security are two primary concerns for consumers buying online, as it is inconvenient to use checks or wire cash online. Using PayPal is one option, but most consumers chose to pay through their credit cards and want some assurance that their numbers are not accessible to illegitimate third parties. Similarly, consumers who access their bank accounts online want to make sure that they and they alone can see the records, and there are some controls to verify their identity. Other concerns for sites like eBay, where sellers are individuals and not reputable corporations, include the fact that the buyers may want to return their merchandise and cancel payment if the goods do not match the product description. (This is the reason for eBay's 'rating' of user reliability). Sellers from all websites want assurance…
La Monica, Paul R. "Dot-com mania, part II?" CNN Money. 12 Jun 2005. 7 Mar 2008. http://money.cnn.com/2005/06/13/technology/internet/index.htm
Furthermore, EISA issues aside, according to Linda Sanchez (D-California), "It concerns me when those who work hazardous jobs don't get the care they deserve, whether a coal miner, tire factory worker or football player... " referring to the questionnaire distributed to the NFLPA requesting medical data pertaining to their retirees, she said, "I look forward to timely responses to our questions so we can determine what steps might be necessary that those who made football great aren't neglected."13
Professional football is, by all accounts, a violent sport whose participants frequently suffer significant physical injuries on the playing field. Because of the nature, frequency, and intensity of the collisions inherent to the game, especially at the professional level, the effects of football injuries often persist long after retirement. Most insidious are the cumulative effects of repeated cerebral concussions, only recently identified as a specific injury…
Associated Press. 10/24/07 NFL Adds $10 Million to Medical Fund, Latest Step in Dispute Concerning Retirees and Pensions. Retrieved, November 3, 2007, from CBSonline at http://www.cbsnews.com/stories/2007/10/24/ap/sportsline/main3404035.shtml?source=search_story
Associated Press. 5/31/07-35 NFL Players Qualify for Dementia-Alzheimer's Assistance Retrieved, November 3, 2007, from FoxNews Web site, at http://www.foxnews.com/story/0,2933,276617,00.html
Carpenter, L. 10/13/07 Congress Presses NFL, Union on Benefits. Retrieved, November 3, 2007, from WashingtonPost.com at http://www.washingtonpost.com/wp-dyn/content/article/2007/10/12/AR2007101202059.html
Conrad, M. (1999) Sportslaw History: The John Mackey case. Retrieved, November 3, 2007, at http://www.sportslawnews.com/archive/history/HT8.html
Clearly the Secret Service is expanding it's investigative arm; in 2010 the Service established it's second overseas Electronic Crimes Task Force (ECTF), this one in London (in 2009 the Service established an ECTF in Rome, Italy). The point of the ECTF is to provide an avenue through which European and American law enforcement agencies -- along with private sector and academia -- can work together to investigate, suppress and prevent computer-related criminal activity (USSS).
Again and again in the 72-page Fiscal Year 2010 Report readers are reminded of one of the main missions of the Secret Service -- to hunt down and arrest counterfeiters. In 2010 the Secret Service -- along with local authorities -- arrested four Colombian counterfeiters (in Bogota Colombia) that had been printing U.S. currency and distributing it in the United States. Columbia is one of the most prolific producers of counterfeit American money, the report explains,…
Ambinder, Marc. (2011). Inside the Secret Service. The Atlantic. Retrieved August 11, 2011,
from http://www.theatlantic.com .
Department of Homeland Security. (2011). Total Budget Authority by Organization. Retrieved August 10, 2011, from http://www.dhs.gov/xlibrary/assets/budget_bib_fy2011.pdf.
Kessler, Ronald. (2010). In the President's Secret Service: Behind the Scenes with Agents in the Line of Fire and the Presidents They Protect. New York: Random House Digital, Inc.
Fictuality -- Each mini project separately consist 2 pages APA format. 5 mini project total pages. Additionally a final project totals 10 pages (based mini projects). Final project combining mini project a final project presented a company (management) cut paste.
Consumer decision-making is a process that often involves the word-of-mouth testament of a product or service where the opinion from the use of a consumer is favourable. The process seductively involves the product marketing team's portrayal to the consumer of the brand appeal and in-store value against the competitor. The consumer choice is ostensibly immense in the global market. Stores that range the spectrum of offerings, from specialty goods stores to large supermarkets and to stores such as Costco, Wal-Mart and the Dollar Store, consumers have a cornucopia of choice available.
The consumer decision process (Ashley, Wei, Sharyn, Carolyn, 2005) potentially requires multiple decisions made in a chain-process when considering…
marketing manager interviewing a job firms simultaneously. You expect asked questions interview dealing good marketing opportunities firm pursue. You prepared interview a chance offered job, decided study company interviewing.
Marketing suggestions: Low-hanging fruit, home runs, or singles
One current trend in the food industry is that of highly decadent, 'over the top' burgers. Burgers have become prominent at both the high end and the low end of the food industry, penetrating such segments as Chef Daniel Bouloud's famous restaurant in the form of a truffle oil-infused burger, and the Shake Shack in New York City, where tourists wait for hours for a premium 'fast slow food' burger in Central Park (Dickler 2007). Burger King and Wendy's have featured numerous triple-patty, bacon-stacked creations.
To pick off such 'low hanging fruit,' the pizza company Papa John could offer its own 'hamburger special,' featuring bacon, chopped up tomatoes, and hamburger meat…
Dickler, Jessica. (2007). The most expensive junk food. CNN. Retrieved April 1, 2011 at http://money.cnn.com/galleries/2007/news/0710/gallery.luxury_expensive_food/index.html
Gluten-free baking mixes. (2011). Betty Crocker. Retrieved April 1, 2011 at http://www.bettycrocker.com/products/gluten-free-baking-mixes
Lin, Doris. (2008, May). Veggie burgers at McDonald's? Retrieved April 1, 2011 at http://animalrights.about.com/b/2008/05/08/veggie-burgers-at-mcdonalds.htm
This is making it difficult for the world community to work together on issues such as nuclear proliferation. (Lewis) (Montgomery) (Zariff)
The main reason is because China has built several pipelines going from Iran into their country. This is providing them with the resources (i.e. oil and natural gas), which are helping to fuel continuing economic growth and the development of Chinese markets. At the same time, the increased amounts of military spending have meant that China has become increasingly hostile towards any kind of efforts to deal with these issues. (Lewis) (Montgomery) (Zariff)
As a result, other nations throughout the Middle East and Asia have begun their own nuclear weapons programs in response to these threats. In the coming decade, we need to redefine the war on terror away from: simply preventing terrorist attacks themselves to aggressively going after those nations that support these activities. This means directly confronting…
Lewis, Jeffrey. "North Korea -- Iran Nuclear Cooperation." CFR, 2010. Web. 9 Mar. 2012
Montgomery, Evan. "Understanding the Threat of Nuclear Terrorism." CSB Online, 2010. Web. 9 Mar. 2012
Aaron Copland Outline
INTRODUCTION a. The purpose of this paper is to introduce and discuss the life and works of composer
Aaron Copeland. It will discuss some of the composer's well-known works, and analyze his contribution to modern classical music.
The purpose of this paper is to introduce and discuss the life and works of composer Aaron Copeland. It will discuss some of the composer's well-known compositions, and analyze his contribution to modern classical music.
Aaron Copland was born in New York City on November 14, 1900, the son of Jewish Russian immigrants. His childhood was typical. He worked in his father's department store on Saturday's, and attended public schools in Brooklyn. From a very early age, Copland enjoyed making up songs, and he knew by the age of fifteen that he wanted to compose music.
He learned to play…
Chew, Robin. " Aaron Copland: American Composer." Lucid Cafe. Nov. 1995. http://www.lucidcafe.com/library/95nov/copland.html#related
Copland, Aaron. "When Private and Public Worlds Meet." New York Times. 9 June 1968.
Gregor, Katya. "Aaron Copland." Heart's Ease.13 March, 2000. http://www.hearts-ease.org/cgi-bin/conservatory_index.cgi?ID=74
Hampson, Thomas. "I Hear America Singing: Aaron Copland." PBS.org. 4 Feb. 2002. http://www.pbs.org/wnet/ihas/composer/copland.html
I enjoy baseball, the World Series (go Sox!) and the Super Bowl. I also enjoy ice hockey and figure skating. In a world where most of these sports are seen as decidedly masculine, I am often a rarity, a woman who enjoys watching sports (minus the beer, of course). In my own family I am an anomaly, too. I don't know where this enjoyment of sports came from, but I do enjoy many of these televised events, and it sets me apart from many of my friends and family. Looking at gender issues such as these can teach me more about life, about how we all relate to each other, and about our own prejudices and misunderstandings. A woman in a sports bar without a man is somewhat like a woman in a locker room - it happens, but a few eyebrows are still raised at the thought. I like…