The company has no strategy so it cannot be determined if this proposed project fits with the strategy. Therefore, AcuScan needs to decide whether or not to pursue this project and if yes, then how. Betting the future of the company on a project for which we do not have a defined development process -- and for which the team responsible for the development has been left entirely out of the planning process -- is irresponsible. The company needs to focus on genuinely achievable strategic objectives and finding innovative solutions to its market challenges.
It is recommended that this project be aborted. There is insufficient evidence to support the contentions of Pat and Chris that this product can be developed or marketed within the budget we can afford or the time frame needed to turn this company around. There is considerable pressure on management to find another successful product. However, that pressure has resulted in poor decisions based on ...
Focus needs to be placed on developing a strategic direction for this company. When that has occurred, then new projects can be discussed. In the meantime, an appropriate development process should be developed by Kelly so that all managers understand how the development process works before imposing unrealistic specs, time frames and budgets on the development…
Betting the future of the company on a project for which we do not have a defined development process -- and for which the team responsible for the development has been left entirely out of the planning process -- is irresponsible. The company needs to focus on genuinely achievable strategic objectives and finding innovative solutions to its market challenges.
Kelly has made many assumptions that Pat does not know anything about how the iScanner product works and the basics of quality control. He thinks that Pat is trying to undermine him by talking to one of his programmers and appears to be basing, in part, some of the requirements for the retail product on products used at airports that may require higher security features. Pat assumes that Kelly and his
Arguments for the assumptions: Pat's and Chris's suggestion that the company develop new products and launch them onto different markets is based on the fact that the recent statistics received from the Marketing Department are unsatisfactory. Evaluating the arguments: The unsatisfactory statistics received from the Marketing Department make a sound argument as the leading position of AcuSan on the market is being challenged by competitors' intense efforts to elaborate new strategies. Another
Pat is assuming that it is better for the company to build a new application than improve the existing ones. She is also assuming that it is best to launch a prototype on the market in August and refine it in a second version. Subsequently, she is assuming that the impact on the customer of the new product is enough to counter the effect of small QC and testing periods.
Cliff is assuming decreases in revenues are decreasing needed revenue for new projects. With a new product launch, the company would be able to regain market share and revenues. Pat is assuming a new product to identify customers by retinal scan, track information about customers, and deliver real time reports would give substantial ROI and provide revenues for the future, the product could be launched on the $400K budget with refined