Kelly has made many assumptions that Pat does not know anything about how the iScanner product works and the basics of quality control. He thinks that Pat is trying to undermine him by talking to one of his programmers and appears to be basing, in part, some of the requirements for the retail product on products used at airports that may require higher security features. Pat assumes that Kelly and his

Arguments for the assumptions: Pat's and Chris's suggestion that the company develop new products and launch them onto different markets is based on the fact that the recent statistics received from the Marketing Department are unsatisfactory. Evaluating the arguments: The unsatisfactory statistics received from the Marketing Department make a sound argument as the leading position of AcuSan on the market is being challenged by competitors' intense efforts to elaborate new strategies. Another

Pat is assuming that it is better for the company to build a new application than improve the existing ones. She is also assuming that it is best to launch a prototype on the market in August and refine it in a second version. Subsequently, she is assuming that the impact on the customer of the new product is enough to counter the effect of small QC and testing periods.

Cliff is assuming decreases in revenues are decreasing needed revenue for new projects. With a new product launch, the company would be able to regain market share and revenues. Pat is assuming a new product to identify customers by retinal scan, track information about customers, and deliver real time reports would give substantial ROI and provide revenues for the future, the product could be launched on the $400K budget with refined