Kelly has made many assumptions that Pat does not know anything about how the iScanner product works and the basics of quality control. He thinks that Pat is trying to undermine him by talking to one of his programmers and appears to be basing, in part, some of the requirements for the retail product on products used at airports that may require higher security features. Pat assumes that Kelly and his

Arguments for the assumptions: Pat's and Chris's suggestion that the company develop new products and launch them onto different markets is based on the fact that the recent statistics received from the Marketing Department are unsatisfactory. Evaluating the arguments: The unsatisfactory statistics received from the Marketing Department make a sound argument as the leading position of AcuSan on the market is being challenged by competitors' intense efforts to elaborate new strategies. Another