Advertising Compare and Contrast

The advert chosen above shows a robotic image of a human protecting his inner child in and from dire circumstances. The dire circumstances or struggles are aptly represented by the colors used in the advert and the expression on the child’s face. The advert shows the robotic image sheltering and drinking in the dark abandoned alley, which also depicts the struggling circumstances earlier assumed. In the larger scope, the advert is targeting the dark times that the children on the streets, in particular, are facing in the current Covid environment, derailing economies and the trickle-down effect of them on the general population who is struggling to make ends meet and is merely living a robotic life to get by.

The advert paints an encouraging picture with bright colors and an uplifting message. The advert seems to target those workaholic individuals who are drowning in their work and don’t seem to catch any breaks from their grueling schedules. On the surface, it seems like any run-of-the-mill adverts for a travel agency, but some of the underlying indicators that I can assume include economic or financial pressures that price people to engage in more work and less leisure. Also, the depths of water could indicate stress as well. The target audience for these adverts is older and corporate.

Part 3

Text A Differences

Text A/B Similarities

Text B Differences

The colors and tone of the message of the struggle for the human race are very dark and negative. The idea or problem of the current social structure is highlighted (i.e., a robotic lifestyle), but no solution is provided. The advert focuses on our society’s lower-income/economic groups. The target audience in this image is the children on the streets.

Both images represent the human race’s possible financial or economic plight. They also represent an ongoing struggle for the human race to try and get to a better place.

The idea of struggle for the human race is depicted completely, in the sense that the problem is highlighted, and one of the possible solutions is also given. The colors and language used are also positive in this advert. The advert targets the higher income/economic groups of our society. The target audience in this advert is those working in the corporate sector.

Part 4

Main Idea 1

Main idea 2

The primary idea of this advert is to bring into focus the economic debilitation and struggles of the lower economic group in our societies.

The primary idea of this advert is to provide one positive and practical solution for the financial or emotional pressures consuming the higher economic group of our societies.

Central Idea/ Thesis

Can the rich and the poor children ever face similar struggles? Who could’ve imagined that the lower income and the higher income groups in our societies could all struggle simultaneously across the globe; that is exactly the current reality we are facing. The two adverts chosen for this paper are from two separate agencies; part A has been taken from a social group – Padre Hurtado – aimed o help the children on the street, and part B has been taken from a travel agency -Terra. Both highlight the financial struggles of different segments of the societies at large.

The first advert focuses on how a social support group has been spreading awareness on ways that the children on the street can be helped. A good example of spreading awareness is by giving open access to their help inside the advert. This is a common method so that communication can be easily completed between the helpers and those who want to help. A similar trend can be seen in the second advert as they provide a link in their advert that the people can follow and thus get access to indifferent travel plans and packages.

Furthermore, the interpretation of financial crises that links the two adverts together is depicted in different scenarios. In part A, we see the robotic image consuming an empty robotic image of the bottle, which makes one think deeply, realizing that the target audience (children on the street) are struggling in the covid culture to meet basic needs like water and food, and that’s one of the things that the social group – Padre Hurtado – seems to be focused on fixing. Part B advert depicts financial crises by showing how work has drowned an individual in deep water. The reason for prioritizing work for most people in the world is not just to earn money but to sustain the lifestyle that they want – in the current trends of the covid culture, many have lost their livelihoods, and those who still have a job are working overtime to maintain their lives. This interpretation of financial crises thus connects the lower-income and higher-income groups. It gives us a good comparison point for the two adverts, and the trickling effect financial stress can have across the board.

On the other hand, where these adverts differ is the target audience, and the overall tone used to project their message. As aforementioned, part A has a darker, more solemn tone to highlight the growing plight of the children on the street aside from the struggles they had been facing before. The only upside provided was the hope given at the age end or background of the advert, whereby one can view the social group helping these target audiences. A better approach would’ve been to show a before-and-after image where the struggling children could are going uphill after getting help from the social group. Part B is a far more positive image with its use of colors and the clear solution for the target audience (corporate/higher income group). The ad’s solution is to take a break and pause so the target audience can help themselves out from drowning in an ever-looping circle of work. Thus, the advert entices the target audience to tend to its health without focusing on the negatives of where the audience stands in their current scenario.

In conclusion, it is safe to say that while both adverts are chosen to have similar themes of breaking out of robotic existences and helping either others around us or ourselves, it can also be safely said that the approaches to highlighting the same problem and presenting their possible solutions are vastly different. Their varying interpretations, positive or negative, can impact the effect they have on audiences from both the lower-income and higher-income groups across our societies.

Essay Draft Formatting & Structure

All essays, whether Expository or Comparative, must be formatted to include an introduction, body paragraphs, and a conclusion.