Travel Agency Essays (Examples)

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How Traveling and Tourism Contribute to U S Economy

Words: 4137 Length: 13 Pages Document Type: Essay Paper #: 59548600

Travelling and Tourism contributes to U.S. Economy

How travelling and tourism contribute to U.S. economy



United States Department of Commerce

Commerce Department Data Show U.S. Travel and Tourism Exports Contributed $87.1 Billion to U.S. Economy in First Six Months of 2013

The official website of the U.S. Department of Commerce takes keen interest in finding who enters the country for the purpose of traveling and tourism and what is the impact of traveling on the economy of the country. The department oversees International Trade Administration. It is found that the international investors contribute multibillions to the economy of country every year. During the month of June this year, the international investors contribute about $14.6 billion. The contribution is increasing every year and from June 2012 to June 2013, the investment increased about 5%. The role of international travelers and tourists is positive on the economy of USA. Only…… [Read More]


Guido, C., and Paolo, F. "The Economics of Tourism Destinations," Springer. (2012).

International Trade Administration. Year-to-date U.S. travel and tourism exports contribute $72.6 billion to the U.S. economy, (2013). Retrieved from: 

Independent. Keeping nine per cent rate good for jobs, tourism and economy, (2013). Retrieved

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E-Commerce Travel and E-Commerce an

Words: 723 Length: 2 Pages Document Type: Essay Paper #: 58557782

This strategy targets not only the traveler who has already made a decision to go on a vacation, but also the traveler who is only perusing the idea.

Cheap offers a similar service and similar e-commerce strategies. Like Orbitz, cheap tickets allows customers to run personalized searches and informs travelers about trip ideas and deals through a travel deals blog. Cheap Tickets, however, employs several different e-commerce strategies. The site offers tickets for live events, a service comparable to that of Ticketmaster. This strategy allows customers who are booking travel in a certain area to simultaneously scan for events they wish to attend and book their tickets, a convenience that does not offer. Similarly, Cheap Tickets caters to customers who are looking for a last minuet deal on a destination or event with the deal of the week. By employing these strategies, the web site not only entices…… [Read More]

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Direct Strategy Fun Games Travel Inc Regarding

Words: 716 Length: 2 Pages Document Type: Essay Paper #: 98729014

Direct Strategy Fun Games Travel, Inc.


Dear Mr. Jones,

There is a growing interest in Park City Lodge and all of the amazing opportunities and amenities that the facility has to offer for large size groups, such as our planned tours of forty members. This upcoming ski season is bound to be an exciting one, and I was hoping that Park City Lodge could serve as the possible location for our upcoming group travel packages.

Fun Games Travel, Inc. is an emerging travel agency that specializes in planning group trips with plenty of exciting activities along the way. Due to the growing demand for travel to the most pristine and engaging ski locations, Fun Games Travel is planning on setting up travel packages to Magic Mountain, one of the best ski grounds in the region. Due to the proximity…… [Read More]

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Marketing Plan for a Travel Company

Words: 1883 Length: 6 Pages Document Type: Essay Paper #: 75313916

Top Travel Marketing Plan

"Explore the world on your terms"

Top Travel is a well established travel agency which cares not only to satisfy the most specific needs of its wide customer base, but also to understand the forces affecting the domestic and global tourist sector and to integrate well crafted responses to these new challenges in the services it provides to its clients. Top Travel's slogan "Explore the world on your terms" invites customers to create the journey of their dreams, aligned with their preferences, time availability, financial constraints and unique needs and guarantees that the company will provide all the necessary and customized support in this sense. The company targets middle income consumers, of all ages and both familiarized with technology as well as using the more traditional methods and its ultimate scope is that of delivering customized, complete and current travel options to all customers, be these…… [Read More]


Blakeman, R., (2014) Integrated marketing communications: creative strategy from ideas to implementation, 2nd edition, Rowman & Litefield

Gilligan, C., Wilson, R.M.S., (2012) Strategic marketing planning, Routledge

Kapferer, J-N, (2012), The new strategic brand management: advanced insights and strategic thinking, Kogan Page Publishers

Martinez-Lopez, F.J. (2013) Handbook of strategic e-business management, Springer Science and Business Media
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Tourism Travel Management

Words: 2787 Length: 10 Pages Document Type: Essay Paper #: 68931484

Tourism Distribution Network due to a mounting trend of ecommerce in the global market. The advent World Wide Web, Wireless Application Protocol and the integration of media with tourism, has somewhat halted the growth of traditional channels of travel and tourism. Thus, showing a prelude to eTourism, a modern concept of online or web-based distribution network, providing complete travel information and booking details only a click away. But this surge of information, economy and accessibility has also threatened the survival of traditional distribution channels like Travel Wholesaler and egional etailer Travel Agents. Which means where technology, sophistication and immediacy have brought forth new prospects of business in tourism, it also has a downside for traditional means of product and information transactions.


Tourism has traditionally relied on travel wholesalers and retail travel agents but this isn't to prevail in the ever converging global village. Electronic media, Mobile and…… [Read More]


Travel and Tourism Research Association.[Accessed 25th September 2005]

( eTourism Newsletter [Accessed 25th September 2005]

( Foresight Tourism Report for South African Tourism and Travel Distribution Networks . [Accessed 25th September 2005]

( World Tourism Organization  / [Accessed 25th September 2005]
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Greyhound Is Part of the Travel Services

Words: 3315 Length: 11 Pages Document Type: Essay Paper #: 11300965

Greyhound is part of the travel services industry, providing intercity travel within the United States as well as travel packages and mail services. The environment that Greyhound operates in his been effected by the events of September 11. The safety concerns, the decline in air travel and the decline in international travel creates opportunities for Greyhound. In the current environment, there would be increased interest in travel arrangements other than air travel. This creates an opportunity for Greyhound to take advantage of the situation and promote its services. The main problem that Greyhound faces is how to maintain current demand after the environment has stabilized. After analyzing the various problems and the future scenarios the recommendation is that Greyhound expand its services and create an extensive marketing campaign to promote its services. To ensure that increased demand is maintained there should also be a focus on ensuring new customers become…… [Read More]


Billsberry, J. The Effective Manager: Perspectives and Illustrations. London: Sage, 2000.

CNN. "Explosives found in Philadelphia bus station." CNN.COM. October 19, 2001. 2001/U.S./10/19/philadelphia.explosives/index.html

Daft, R.L. Management. Fort Worth, TX: Dryden Press, 1997.

Greyhound Lines Inc. "Greyhound Company Profile." Greyhound Lines Inc., 2002.
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Agency Organization in Which You Worked Include Information

Words: 5237 Length: 20 Pages Document Type: Essay Paper #: 72302251

agency/organization in which you worked. Include information on the size of the organization (number of personnel, of what kinds) and the division of labor into units or departments. Obtain an organizational chart, or prepare one yourself, showing the formal structure of the organization.

The organization where I worked from April 24, 2012 to June 29, 2012 was U.S. Immigration and Customs Enforcement (ICE). Created in 2003, it is the main investigative body of the U.S. Department of Homeland Security Investigation. It is a federal law enforcement agency whose main responsibility includes executing the immigration and custom laws of the United States to protect the country and to ensure the public security.

The detailed chart of the structure of the organization is attached in the Appendix A. ICE has a divisional organizational structure. It is headed by the Director who is appointed by the President of U.S. And approved by the…… [Read More]


Cyber Crimes Center. 2012 June 16 .

Herald, Glenna. U.S. Immigration and Enforcement arrests 44. Chicago Tribune. N.p., 14 June 2012. Web. 19 June 2012. .

Hughes, Gordon, Eugene MacLaughlin and John Muncie. Crime Prevention and Community Safety. Sage Publications, 2002.

ICE Strategic Plan Fiscal Years 2010-2014. Strategic Plan. Washington DC: U.S. Immigration and Customs Enforcement, 2010.
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Officer Recruitment Background of Agency

Words: 732 Length: 2 Pages Document Type: Essay Paper #: 5030786

It is also advisable to create a USAJOBS member account so that resumes can be posted online, application status can be found, and automated job alerts received.

4. Interview process -- the best-qualified candidates will be forwarded to the hiring official for that particular job; interviews are done in person or by phone; and selection is subject to Federal Civil Service Laws.

Because Homeland Security is a Federal Agency, and because of the wide range of talent required, Homeland Security has four programs that fit most individuals regardless of the stage of their career:

1. Student and ecent Jobs -- internships, fellowship, and training programs are available in almost every law enforcement opportunity. Some jobs are actively recruited from colleges and universities.

2. Experienced Professionals -- Technical, managerial and other skills (medical, emergency, etc.) professionals are needed.

3. etirees -- Short, long -- and medium terms projects based on part-time…… [Read More]


National Strategy for Homeland Security. (2002, November). Retrieved from

Department of Homeland Security. (2012, March). Get a Homeland Security Job. Retrieved from

Department of Homeland Security Jobs. (2012, November 19). USAJOBS. Retrieved from Seattle Bsed Jobs:
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Ethics the Kolcraft Travel-Lite Crib

Words: 3355 Length: 10 Pages Document Type: Essay Paper #: 95390068

Contemporary agency theory dictates that managers only act in the interest of maximizing shareholder (owner) wealth (Roberts, 2004). This standard can be reasonably viewed as the minimum ethical standard that the president of a company should have. Taking this view, Thomas Koltun is essentially in damage control mode. Because of the mistakes of the company in the past, Koltun is faced with significant downside risk from mishandling this situation. It could also be reasonably argued that Thomas Koltun still bears responsibility for the original ethical imperatives that the company has had all along as the result of bringing the Travel-Lite to market. If three-quarters of these products are as yet unaccounted for, then the company still bears ethical obligations as defined by the CPSC with regards in particular to consumers.

There are serious implications associated with a mishandling of these obligations. The company has suffered ethical failures in relation to…… [Read More]

Works Cited:

Health Canada. (2005). Recalling consumer products -- a guide for industry. Health Canada. Retrieved April 26, 2010 from 

Rose, J. (2007). Communication styles. Suite 101. Retrieved April 26, 2010 from 

Johnson, R. (2008). Kant's moral philosophy. Stanford Encyclopedia of Philosophy. Retrieved April 26, 2010 from 

Sinnott-Armstrong, W. (2006). Consequentialism. Stanford Encyclopedia of Philosophy. Retrieved April 26, 2010 from
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Operating Environment for Travel Today Airline

Words: 1128 Length: 4 Pages Document Type: Essay Paper #: 19997949

Marketing Plan for Travel Today Agency

Market segmentation

The market segmentation that Travel Today will adopt is geared towards enabling the agency define its target customers and minimize on time and cost by capitalizing on the defined target market. The company will, in this respect, target the holiday goers especially during the summer holidays when the South American coasts and Brazil are famous destinations. The agency will hence negotiate for group discounts in order to create a bigger customer base among the holiday goers whom would consider it worthy cutting any costs for more money to spend at the holiday destination. Psychographic segmentation will also apply in this aspect as the agency will be covering the Cuban route bearing the recent political developments and the ultimate lifting of embargoes and sanctions to the country. The psychographic factors take into account the social class, personality and lifestyle of the intended target…… [Read More]


Businesswise Ltd., (2010). Psychographic Segmentation in Practice. Retrieved June 2, 2015 from 

Management Study Guide, (2013). Competitor Analysis - Meaning, Objectives and Significance. Retrieved June 2, 2015 from
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Policing Suppose You Are Traveling

Words: 735 Length: 2 Pages Document Type: Essay Paper #: 19769341

As anyone who is arrested by law enforcement must be made aware of their basic civil rights. At which point, you have the option of determining if: you would like to talk to law enforcement alone or with your lawyer present during all questioning. You would then be booked and transferred to the jail, awaiting your preliminary hearing before the courts. ("Rights of the Accused," 2008)

Once this begins, is the point that a suspect can challenge their detention and question the fact that they may be innocent. Where, the judge will listen to arguments from both sides, to determine if there were any possible abuses that are: occurring and the preponderance of evidence against them. If there is sufficient evidence, they will set a trial date and listen to bail requests from the defense. Depending upon the severity of the crime and the possibility that the defendant could be…… [Read More]


Mexico Police and Law Enforcement. (2004). Photius. Retrieved from: 

Rights of the Accused. (2008). America. Retrieved from: 

Guiterez, M. (2001). Central America. Global Corruption Report.
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Boom of Commercial Air Travel Peaked in

Words: 1255 Length: 4 Pages Document Type: Essay Paper #: 5942178

boom of commercial air travel peaked in the late sixties and early seventies, the cost levied by the most popular and powerful airlines had virtually no standard of limitation. There was little competition in Great Britain for economic command of the air industry. British Parliament's cozy relationship with British Airways ensured a monopolistic situation in which the consumer was not offered the advantages of a competitive market. This changed for a brief period in 1971 when Freddie Laker, former managing director of British United Airways, unveiled some of the groundbreaking features of his fledgling Laker Airways.

Freddie Laker, millionaire maverick of commercial traveling, fashioned his airline around a fleet of modern jet airliners, derived of the highest technological standards of the time. This did not prevent him from providing stripped down, affordable flights. Laker's entrepreneurial notion, pioneering in its execution of the obvious and necessary, set out "to launch a…… [Read More]

Stigum, Marcia. The Money Market. Dow Jones-Irwin, 1990. 4315.1 Forward Rate Agreements.

Laker, Sir Freddie

Stigum, Marcia
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Improving the United States Custom and Border Protection Agency

Words: 1174 Length: 4 Pages Document Type: Essay Paper #: 73613168

Improving the United States Custom and Border Protection Agency

Alden, E. W. (2012). Immigration and Border Control. Cato Journal, 32(1), 37-46

Like Polner, in Coordinated Border Management: From Theory to Practice, the author of this particular article identifies the need to ensure that border security benefits the economy of the country. In so doing, he seeks ways of making "border security compatible with a sensible immigration system that strengthens the U.S. economy rather than weakens it." Unlike the other authors listed in tis text, Winter also gives a brief history of U.S. border patrol. This article will come in handy as I seek to highlight the consequences of the border security enforcement approaches in place currently. The article also outlines the various strategies that could be utilized in seeking to further enhance the flexibility as well as effectiveness of border security in the future. Its relevance cannot, therefore, be overstated.…… [Read More]

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Strategies to improve collaboration and cooperation between the Homeland Security agencies

Words: 2396 Length: 8 Pages Document Type: Essay Paper #: 17851678

Strategies to improve collaboration and cooperation between the Homeland Security agencies
The department of homeland security (DHS) controls the territorial, local, state, tribal, and federal government resources (DHS, 2018). The DHS coordinates various programs and agencies into one single and unified effort that is given to protecting the American homeland and the people. The first QHSR (Quadrennial Homeland Security Review) was completed in the year 2010 with an objective of establishing an incorporated strategy for the goals and missions of homeland security (Homeland Security, 2005). Following this, DHS carried out a BUR (Bottom up Review). The objective was to synchronize organizational structure and programmatic activities in order to effectively achieve the goals and missions of homeland security.
The primary duty of homeland security is to protect the U.S. from any terrorism. The counterterrorism duties of the DHS are concentrated on these three goals i.e. First goal is protecting and resisting…… [Read More]

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LO1 Human Resources Management Applies the Concept

Words: 3542 Length: 13 Pages Document Type: Essay Paper #: 81731889


Human resources management applies the concept of hiring and developing employees so they ultimately contribute more value to an organization or business. As it applies to tourism, people hired by the tourism industry are often instructed to work low paying, low skill jobs that do not encourage better workers, nor improvement within the workplace. This can hurt the industry because it is important to understand that tourism as a whole needs its workers to be above the expected standard in order to keep customers interested, satisfied, and desire to come back to the region they offer their services. In chapter 1 of Human esource Management for the Hospitality and Tourism Industries, Nickson explains the need for HM within the Tourism industry: "...recruiting, developing and maintaining a committed, competent, well managed and well-motivated workforce... focused on offering a high-quality 'product' to the increasingly demanding and discerning customer...allows for higher return…… [Read More]


Armstrong, M. And Armstrong, M. 2009. Armstrong's handbook of human resource management practice. London: Kogan Page.

Bratton, J. And Gold, J. 2000. Human resource management. Mahwah, N.J.: Lawrence Erlbaum.

Butler, D. 2004. Bottom-line call center management. Amsterdam: Elsevier Butterworth-Heinemann.

ESCAP. 2013. Draft plan of action for sustainable tourism development in the Asian and Pacific region (E/ESCAP/1137). [online] Available at: . Implementation [Accessed: 11 Nov 2013].
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Business Research in Need of Research on

Words: 702 Length: 2 Pages Document Type: Essay Paper #: 40043156

Business Research

In need of research on a variety of items I approached the internet in search of what was needed. The information I was in need of included data concerning; 1) financial needs, 2) regulatory issues, 3) SBA information, 4) offices supplies and equipment, 5) print costs for literature, and 6) current tour offerings.

I discovered that the financial needs for my travel agency would be relative minimal based on the fact that (initially) the company only needed to support one employee (me). A small office space could be rented on a month to month basis for approximately $300 and the office would be supplied with a desk, a cabinet, chair, lamp and desk phone. The office is in a shared space building, which also provides a shared receptionist. A shared receptionist answers the phones for all the offices in order to make it seem as if smaller companies…… [Read More]

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Social and Cultural Impacts of Establishing an

Words: 2030 Length: 7 Pages Document Type: Essay Paper #: 23476641

socal and cultural mpacts of establshng an eco-Toursm enterprse n Joao Pessoa, Brazl. The man focus of the dssertaton s on the followng areas:

An analyss of eco-toursm development

An assessment of the opportuntes - regonal, domestc, nternatonal

An evaluaton of the projects feasblty

An examnaton of the socal-cultural mpact of the eco-toursm

Brazl has a sanctuary of the fnest natural resources ("fauna & flora") n the world, and therefore toursm s n ascendence, and demands for md-class hotels are on the ncrease. The development of eco-toursm n specfc areas s antcpated due to partnershp wth local bankng ntutons; local government nterest and regulatons; and a general growth of awareness of the tenson between the tourst dollar, the envronment and local cultures.

Research Methods

Prmary research (ntervews and questonnares) wll be conducted to analyze the feasblty of the project. Secondary research wll be carred out, n the form of a…… [Read More]

i) Adventurers set out to discover other lands (e.g., Captain Cook) ii) People traveled for scientific research (e.g., Darwin) iii) People traveled for business (trade) iv) People traveled in order to visit friends and family (social), v) People traveled for leisure (relaxation) vi) People travel as Eco-Travelers (learners).

The development of tourism has influenced people and society, and has created thousands of organizations, at many levels: national and international, governmental or non- governmental. Tourism has thus led to the creation of million of jobs worldwide, in what is today is one of the fastest growing industries in the world. Tourism has led people to confront different attitudes and to admire eclectic cultures. In addition, to be able to understand these cultures, society at large has had to adapt to the pluralism of cultures by learning languages other than their own, different types of gastronomy and music, and also by adopting a greater tolerance of different religions.

Accordingly to Kaluf (2001), the development of tourism has been worldwide, and has been sustaining a growth of 20% over last five years: 5% in mass tourism and an incredible 15% in
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How Terrorism Affects the International Tourism Industry

Words: 5575 Length: 18 Pages Document Type: Essay Paper #: 90258062

Terrorism Affects the International Tourism Industry

There is an undeniable relationship between terrorism and tourism. This is because of the industry power tourist sites are attractive avenues for terrorists to cause unprecedented magnitudes of economic and social disruption. The 21st century economy is dominated by three sectors namely information technology, tourism, and telecommunications. Tourism generates ten percent of international employment with a surplus of 30% in the Caribbean region. World tourism organization estimates that over two hundred million people across the world will be employed in the industry by 2015. The tourism and travel sectors have expanded by 700% in the last two decades (Gabbay & Ghosh, 2013). It is further projected that tourists will spend twice as much in foreign nations on tourism activities. For most developing nations, tourism is the leading source of income in terms of GDP thus a key influence in the economic growth. The issue…… [Read More]


Beirman, D. (2013). Restoring tourism destinations in crisis: A strategic marketing approach. Crows Nest, N.S.W: Allen & Unwin.

Gabbay, R. & Ghosh, R.N. (2013). Tourism and economic development: Case studies from the Indian Ocean region. Burlington, VT: Ashgate.

Keyes, D.C., & Jonathan L.Burstein. (2010). Medical response to terrorism: Preparedness and clinical practice. Philadelphia [u.a.: Lippincott Williams & Wilkins.

Huggett, C., & Pownall, D. (2010). Teaching travel and tourism 14. Maidenhead: Open University Press.
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Travelocity Orbitz Expedia and Cheaptickets com

Words: 609 Length: 2 Pages Document Type: Essay Paper #: 2624894

There are two ethical considerations. One is the bait and switch aspect. To me, Travelocity failed this test, while the others passed. Orbitz and CheapTickets, for example, explicitly state when there are only a couple of tickets left on a flight. The other is the protection of consumer information.

A found that all four of these sites did a good job of protecting my information. They all appear to have strong software and have built in steps to ensure confidentiality. I did not see any reason to feel that the confidentiality of my information was threatened. I would make payments on all four sites.

A find that for the most part all of these websites would make me less likely to do business with a travel agency. My travel needs are mainly transportation. Each of these companies provides multiple options that are easy to compare with one another. They also…… [Read More]

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air traffic

Words: 28110 Length: 102 Pages Document Type: Essay Paper #: 54322150

air traffic has continued to increase and it now constitutes a considerable proportion of the travelling public. The amount of long-hour flights has increased significantly. Based on the International Civil Aviation authority, air traffic can be anticipated to double amid till 2020. Airline travel, especially over longer distances, makes air travelers vulnerable to numerous facets that will impact their health and well-being. Particularly, the speed with which influenza spreads and mutates, via transportation routes, is the reason why the influenza pandemic is considered to be a huge threat to the human population. Pandemic is a term, which is used for a virus or microbe when it spreads over a large area, in severe cases even the whole world and large number of people start getting affecting by it (CDC, 2009).

In the past 300 years, there have been ten significant influenza pandemics outbreaks that have taken place in this world.…… [Read More]


Airports Council International (2009) Airport preparedness guidelines for outbreaks of communicable disease. Available at: (Accessed: 28 November 2011)

Bouma, G.D. (2002) The research process. 4th edn. Melbourne: Oxford University Press.

Brigantic, R., Delp, W., Gadgil A., Kulesz, J., Lee, R., Malone, J.D. (2009) U.S. airport entry screening in response to pandemic influenza: Modeling and analysis. Available at:  (Accessed: 28 November 2011)

Bush, George W. (2003a). Homeland security presidential directive -- 5: Management of domestic incidents. Available at:  (Accessed: 28 November 2011)
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Southwest Airline Is One of

Words: 6479 Length: 20 Pages Document Type: Essay Paper #: 1715892

And many have got successful too in earning the market share. The emerging competition by new companies is a growing threat for the company and it should be tackled properly to avoid any future disturbances.

In order to further describe the competition Southwest Airlines is facing a Competitive Profile Matrix is designed. The following Competitive Profile Matrix tells about the tough competitors which are in a good position to have an edge over Southwest Airlines. It tells about the strengths and weaknesses of other competitors in contrast with Southwest Airlines.

Factors Weight Southwest Airlines United Airlines Delta Airlines Ratings Score


Score 1. Low fares.15 4.60 3.50 4.60 2. Customer Service.15 2.30 4.60 3.50 3. Employee Relations.15 4.60 3.50 3.50 4. Rate of Expansion.10 2.20. 4.50 4.50 5. Marketing.15 4.60 4.50 4.50 6. Finance Structure.15 4.40 4.40 4.40 7. Management Policies.15 4.60 4.60 2.20


The external…… [Read More]


Gittell, Jody Hoffer. The Southwest Airlines Way Using the Power of Relationships to Achieve High Performance. New York: McGraw-Hill, 2003.

More City Pairs Await Southwest - Kelleher Says Opportunities Remain Using Airline's Formula." Aviation Week & Space Technology. 143. 6 (1995): 40.

A / /
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Leadership and Organization in the Aviation Industry

Words: 1539 Length: 5 Pages Document Type: Essay Paper #: 32085489



Civil viation's SRPs

Civil viation's SRPs

The primary objective of aviation security relates to airport infrastructure protection. The agencies also insist on the need to control people's access within protected areas. This essay discusses the roles and contributions of International ir Transport ssociation as well as the International Federation of ir Line Pilots' ssociations to the aviation industry.

The world's airlines have a trade association called IT. The organization hosts primarily major carriers (240 airlines) and carries about 83% of air traffic's vailable Seat Kilometers. IT is supportive of airline activities through formulation of industry standards and policies. The organization has its headquarters in Montreal, Canada. The Executive branch offices are in Geneva, Switzerland. ll industry stakeholders and IT members agree to sequential environmental goals. The members seek to improve average fuel efficiency to 1.5% each year between 2009 and 2020 (Hendrik 2008). The agency seeks…… [Read More]

Alessandro Cento, 2008, The Airline Industry: Challenges in the 21st Century, Springer Science & Business Media.

Hendrik Vedder, 2008, Strategic Alliances in the Aviation Industry, GRIN Verlag.

Marc-Philippe Lumpe, 2012, Leadership and Organization in the Aviation Industry, Ashgate Publishing, Ltd.,
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Planning an Advertising and Sales Strategy

Words: 1281 Length: 3 Pages Document Type: Essay Paper #: 56762181

Advertising and Sales Strategy for Travel Agent Franchise

Before embarking on any business opportunity it is necessary to consider the viability of the business, including the way that the new venture may be marketed and the products sold. If a new business is a franchise, then it may be argued some aspects of the have already been developed and proof of concept exists. If a franchise has been chosen, for example Cruise Planners; An American Express epresentative, the potential franchise will still need to consider the way in which the business will be advertised and sales made. This franchise opportunity has been chosen as it requires a low initial investment.

Advertising Plan

The first consideration is the advertising plan, looking to assess what types of media may be used, and the best way of optimizing the budget available.


The budget for advertising is typically between 3% and 5% of…… [Read More]


Dickinson, Bob; Vladimir, Andy, (2007), Selling the Sea: An Inside Look at the Cruise Industry, John Wiley & Sons

Florida-Caribbean Cruise Association (2012), Cruise Industry Overview - 2012, The State of the Industry, 

Franchise Opportunities, (2014), accessed at  / on 14th July 2014

Internet World Statistics, (2014), United States of America Internet and Facebook Users Stats, accessed at  on 14th July 2014
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Shopping Tourism in Hong Kong Item Page

Words: 4928 Length: 18 Pages Document Type: Essay Paper #: 33709828

Shopping Tourism in Hong Kong

Item Page Number

Tourism in Hong Kong

Shopping Tourism in Hong Kong

Urban Tourism

Destination Marketing

Shopping Tourism

Questionnaire Design

Shopping Tourism in Hong Kong

Shopping tourism is a major aspect of the global tourism trade and as such is an area of tourism that is and should be promoted by destination countries and locations. This is true for Hong Kong as well as in other locations throughout the world. Ashworth (1989) writes that urban regeneration and tourism have become critically important activities beginning in the 1980's. Ashworth specifically notes two elements that link the ideas of the city and tourism and which show the complex relationship that exists between the features of a city and the functions of tourism that serve to result in shopping tourism in the city. The first element is comprised by the specific characteristics of a city and how this…… [Read More]


Cheung, Sidney (nd) Cultural Tourism and Hong Kong Identity. Department of Anthropology. The Chinese University of Hong Kong. Retrieved from:

Discover Hong Kong by Rail (2012) Hong Kong Tourism Board. Retrieved from: 

Experience Unique Hong Kong (2012) Hong Kong Tourism Board. Retrieved from: 

Hong Kong Culture (2012) Tourism Asia Network. Retrieved from:
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Tourism There Are Five Stages

Words: 1517 Length: 5 Pages Document Type: Essay Paper #: 92847524

This answers the question of "what do we have to offer?' For example, Macau has a unique culinary culture that blends Chinese and Portuguese influences. These competencies can be identified by their presence as a minority of responses to the initial research, or through an internal analysis of the area's offerings.

The question of to whom something should be promoted can be answered through an examination of market segments. If Macau wishes to promote culinary tourism, for example, it can do research into the demographics and lifestyle factors of culinary travelers by examining their magazines and media, by examining the profile of current culinary travelers to Macau and by examining such travelers to more established culinary destinations, such as Singapore or Tokyo.

orks Cited:

Michman, R., Mazze, E., & Greco, A. (2003). Lifestyle marketing: Reaching the new American consumer. estport, CT: Praeger Publishers.

Turner, C. (2008). How Etihad's marketing set…… [Read More]

Works Cited:

Michman, R., Mazze, E., & Greco, A. (2003). Lifestyle marketing: Reaching the new American consumer. Westport, CT: Praeger Publishers.

Turner, C. (2008). How Etihad's marketing set new global airline standards. U Talk Marketing. Retrieved February 8, 2010 from 

Feinstein, A. & Stefanelli, J. (2007). Purchasing: Selection and procurement in the hospitality industry. Wiley.

Stettner, M. (2009) How to establish a promotional mix. Retrieved February 8, 2010 from
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Warsaw and Munich Comparison Munich

Words: 1256 Length: 4 Pages Document Type: Essay Paper #: 80568756

Munich is famous for many tourist attractions. In the center of the city is the Marienplatz - a large open square with the Old and the New Town Hall. Structures from demolished medieval fortification have survived to this day, including three gates. There are also a number of remarkable churces - the Peterskirche, close to Marienplatz, the gothic hall-church Heiliggeistkirche (The Church of the Holy Ghost), the Frauenkirche ("Dom zu unserer Lieben Frau" - Cathedral of Our Lady), which is the most famous building in the city center or Michaelskirche, the largest enaissance church (Cityguide).

The palaces are another feature of the old city. The Alte Hof, a medieval castle and first residence of the Wittelsbach dukes in Munich can be seen in the inner city. The large esidenz palace is one of Europe's most significant museums of interior decoration. The international renown Nationaltheater is another attraction. As far as…… [Read More]




Wikipedia Online Encyclopedia, 

Yahoo! Travel,
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Tourism- Stratigic Planning Regional and

Words: 2407 Length: 8 Pages Document Type: Essay Paper #: 45974757

Also, the hotel is placed so to offer quick access to the national and international airports.

The hotel takes the utmost advantage of their strategic location and does not need to add more value to this part of their business. Proof of the successful location of the Copacabana Palace stand the great number of customers who stay there each year generating increased profits, and also the highly beneficial reviews the hotel has received along the year. One of these reviews writes:

The Copacabana Palace is superbly located: it faces the famous Copacabana each and yet is only minutes from the centre of Rio. The hotel is located eight miles from the domestic airport, Santos Dumont, and 20 miles from Rio de Janeiro's international airport, Tom Jobim. Within ten miles of the hotel are botanical gardens, downtown, Sugar Loaf Mountain, and Maracana Stadium."

6. Satisfaction Methodologies

Customer satisfaction if a key…… [Read More]


2007, Introduction for Copacabana Palace, Rio de Janeiro, Yahoo Travel, p-hotel-346965-action-describe-copacabana_palace_hotel-i" target="_blank" REL="NOFOLLOW">
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Marketing Plan -- Translator Connect Services Marketing

Words: 3431 Length: 12 Pages Document Type: Essay Paper #: 13087857

Marketing Plan -- Translator Connect Services

Marketing Plan -- Translator Connect

Marketing Plan for Translator Connect Services

This section outlines the marketing plan for Translator Connect Services. The plan consists of four components: Target market analysis, promotional strategies, marketing communications, and sales and marketing channels. The section below briefly describes the services and attributes of the translation services business.

Translator Connect Service Offering.

Translator Connect Service provides translation services to business, government officials, and travelers who must transact business in foreign lands. Translation services are offered to clients in two ways: Live translators may be accessed via a toll-free phone number in order to provide direct translation during the business transaction. The estimated translation accuracy for this option is 75%. Customers may also access translation services by using a phone application that instantly converts in-put voice to digital text which can be read aloud to the native speaker. This second…… [Read More]


Derval, D. (2007, July 12). Wait marketing: Communicate at the right moment at the right place. Business: Marketing eZine Articles. Retrieved 

Kurtz, D.L. MacKenzie, H.F., & Snow, K. (2009). Contemporary Marketing, (3rd ed.). Victoria, UK: Thompson-Southwestern. Retrieved 


Lamb, C.W., Hair, J.F., Jr., & McDaniel, C. (2008). Essentials of marketing. (3th ed.). Cengage Publishing. Retrieved
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Study of Tourist Behavior Toward Nature-Based Tourism Activities

Words: 8137 Length: 23 Pages Document Type: Essay Paper #: 91076246

Tourist Behavior Toward Nature-Based Tourism Activities

For most of the developing countries tourism industry is playing a very important role in boosting their economies. In 2004, it was found out that Asia Pacific was one of the fastest growing tourism regions (Cruey, 2005). According to WTO, up to 3% of world's tourism market is made up of Thailand, Indonesia, India and Sri Lanka. It was in 1970's that the development of Thai international tourism started (Mcdowall and Wang, 2007). Tourism industry accounts for 5.1% of Thailand's National Gross Domestic Product (Tourism Authority of Thailand, 2009). For the purpose of providing a proper development direction, the National Economics and Social Development Plan (NESDP) served as a guide (Mcdowall and Wang, 2007). The result of the survey which was conducted by the Universities of USA and Thailand, showed that Thailand stood on the first place as best hospital city for all the…… [Read More]


Blamey, R.K. (2001). Principles of ecotourism. In Encyclopedia of Ecotourism, Weaver D (ed). CAB International: Wallingford, England; 5 -- 22.

Brass, J.L. (1997). Community Tourism Assessment Handbook. Western Rural Development Centre, Utah State University, ed.

Business Day, (2005). Tourist Sector Wins 3.65BN Baht Budget. [Electronic bulletin board], February 24, 2005.

Carter, R. And Fabricius, M. (2007). UNWTO Conference in Topic is Creating campetitve advantage for your destination, Budapest, UNWTO Consultants (TEAM tourism Consulting).
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Ginger - Smart Basics the Country's Environmental

Words: 1878 Length: 6 Pages Document Type: Essay Paper #: 18425543

Ginger - Smart Basics

The country's environmental factors

This study focuses on a PESTEL analysis touching on the tourism industry in India as encountered by Ginger - Smart Basics Company. PESTEL is a framework of employed in identifying key factors that drive organizational changes in the strategic environment. It entails environmental, legal, technological, social, economic and political factors.

Political factors

Political violence and the public have damaged the tourism industry significantly in the past few years. However, experts within the industry argue that the damage is not long-term. Industry leaders and the government say there is much to do in rebuilding the tattered reputation of tourism. In broad daylight, the world has witnessed scores of terrorist killing masses across the city of Mumbai. Although India has been notorious for orchestrating the political violence, this recent horrific attack was primarily targeting foreigners and travelers. This attack was televised across the globe…… [Read More]


Das, G.D. (2011). Tourism marketing. Delhi: Pearson.

Kamplikar, M. (2011). Ginger -- Smart Basics. Q Emerald Group Publishing Limited Vol. 1 No. 1 pp. 1-12,

Kumar, S. (2009). Marketing of Hospitality & Tourism Serv. New York: Tata McGraw-Hill

Wirtz, J. (2012). Essentials of Services Marketing. California: FT Press.
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Business of Tourism

Words: 2878 Length: 9 Pages Document Type: Essay Paper #: 39708222

company, industrial and financial analysis of Thomas Venture Capital. It has 4 sources.

The UK outbound travel industry is highly competitive, with several large players dominating the market and many smaller firms catering to specialist requirements. The industry has been through a trying period in recent times, with the terrorist attacks of 2001 badly hurting air travel, and with budget airlines also cutting into their business.

This report looks at the feasibility of an equity investment in Contiki Holdings, as it expands into the outbound tour operating business, by Thomas Venture Capital. The report is structured into sections, each of which examines a different aspect of the decision. The first section provides a brief historical overview of the business including its evolution to its current state. The second section provides a review of the market as a whole, concentrating on statistical data regarding volumes and spending of travelers from the…… [Read More]


1) "Australian Tourist Commission 2003/04 United Kingdom Market Profile," June 12, 2003, Nov 19. 2003,

2) "Current Developments in the UK Outbound Travel Industry," IRN Research, Dec 2002

3) Association of British Travel Agents Website, Nov 18, 2003, 

4) MyTravel plc annual report 2002
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Elements of a Valid Enforceable Contract

Words: 1343 Length: 2 Pages Document Type: Essay Paper #: 18968911

Contract law exists to ensure that agreements between two or more parties are honored by every party. In this regard, contract law is based on the principle that agreements between two parties are legally enforceable since every part needs to honor his/her part of the deal. Despite the constant changes in contract laws because of the uniqueness of contractual situations, there are some basic elements that must exist for a contract to be established between the parties. The existence of these elements is usually used as the premise for addressing contractual issues that may arise between the parties during execution of the terms of the agreement. The use of these elements help in determining the existence of a valid contract, especially when issues emerge during the fulfillment of each party's obligations or when one party denies the existence of a contract with another.

One of the situations in this scenario…… [Read More]


FindLaw. (n.d.). What Contracts are Required to be in Writing? Retrieved February 28, 2017, from 

Walston-Dunham, B. (2012). Introduction to Law (6th ed.). New York, NY: Cengage Learning.
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Virtual Private Networks Use in

Words: 1672 Length: 6 Pages Document Type: Essay Paper #: 48776956

There are over 400 airlines, 60,000 hotel properties, 32 rental car companies, nine cruise lines, and 220 tour operators that comprise the database of offerings in Sabre data architecture. VPNs are used for completing the necessary order and booking capture, booking management, pricing updates and validations with each agent, and the coordination with the literally thousands of travel partners to company has.

Sabre opted for Web-based VPN architecture to deliver real-time updates of data to their MySabre travel agency booking portal that was recently introduced to the 70,000 travel agents that participate with the travel network. The use of an SSL-based VPN architecture for supporting the many quoting, ordering, and services processes was critical for Sabre, as their broader application development plan focused first on speed and security for their agent base. Sabre also wanted to have a single sign-on capability to ensure their agents, the majority of which are…… [Read More]


AMR Research (2004)- Time to Move Beyond Point Security Systems. AMR Research. Lance Travis, author. From the Research Alert of the same name. February 25, 2004

Aberdeen Group (2003) - Buyer's Guide to Managed Delivery. Aberdeen Group Research Report. March, 2006. Aberdeen Research

Columbus (2003) - Re-evaluate How Your Measure Your Channels' Performance. AMR Research. Boston, MA December 2, 2003. Accessed from the Internet February 21, 2007 from location:
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Words: 2858 Length: 10 Pages Document Type: Essay Paper #: 53606024


Businesses throughout the world are often confronted with various legal issues in the course of carrying out business operations. Various laws have been created to protect consumers and companies from harm. hen adherence to these laws does not take place there can be serious legal and business consequences. The purpose of this discussion is to describe the impact of the legal system, risk management, torts, and contracts on estJet.

estjet is a low costs commercial airline carrier and the company is a member of the commercial airline industry. Clive Beddoe and his partners founded estJet in 1996 (estJet). Beddoes and his partners created the airline on the premise that low coast airlines should provide service compatible with the higher costs airlines. At the company's inception they had only three aircraft and only service five destinations. In addition the company only had 220 estJetter (estJet)s. Today the company has grown…… [Read More]

Works cited

Long, J.C. (2004) The Warsaw Convention Liability Scheme: What it Covers, Attempts to Waive it and why the waivers should not be enforced until the Airlines are enforced until the airlines Financially Stable. Southern Methodist University School of Law Journal of Air Law and Commerce

Official website of WestJet 

Tort Law. 

"Warsaw Convention."
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Economics Finance MBA Level

Words: 13568 Length: 50 Pages Document Type: Essay Paper #: 39727750

disrupting America's economic system is a fundamental objective of terrorists

Even as the world continues to struggle with the terrible shock from the September 11 attacks in New York and Washington, one principle lesson has already become clear: disrupting our economic system is a fundamental objective of terrorists.

Prior to September 11, our economic environment was certainly not immune to terror, in comparison to many other nations; we lived relatively terror-free. Now, however, the aftermath of the terrorist attacks serves as a grim reminder that international relations and security developments can dramatically affect economic performance.

US History is replete with countless examples when macro fundamentals are overtaken by what economists refer to as, exogenous shocks -- surprise events that can profoundly and often unpredictably shift political and economic resources, and send even the most accurate forecasts astray. Commodity shocks, such as the two OPEC jolts in the 1970s, are classic…… [Read More]


Bagehot, Walter. 1927. Lombard Street: A Description of the Money Market, John Murray, London.

Balbach, Anatol B. 1981. "How Controllable is Money Growth?" Federal Reserve Bank of St. Louis Review, vol 63, no 4, April, p. 5.

Becker, Gary S, Steven N. Kaplan, Kevin M. Murphy and Edward A Snyder. (2002 / winter). "The Economic Effects of September 11," GSB Magazine, University of Chicago's Graduate School of Business.

Bell, Stephanie. 2000. "Do Taxes and Bonds Finance Government Spending?." Journal of Economic Issues, Vol. 34, no. 3, pp. 603-620.
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Consumers and Social Media

Words: 10594 Length: 35 Pages Document Type: Essay Paper #: 97810214

social media of hotel industy influence consume puchasing behavio 24/09/2015

Pominent examples of social media

Business Use of Social Media

Social media and consume puchasing

Role of Social media in Advetising and Maketing

Social Media Maketing

Evidence of impotance of Social Media Maketing

Impact of Social Media Maketing on Consume Puchasing Behavio

The Heding Effect

Theoy of Social Impact

Social Media Influence Factos on Consumes

Social Media in the Hotel Industy

Social media and Thailand Hotels

Appoaches to Methodology

Outline of eseach Method

Sample selection and Size

Questionnaie Design

Obstacles in Reseach

: Data Analysis

: Ethical Consideations in Reseach

: Limitations of the study

Results and Analysis

: Results fom Suvey of Hotel subscibes

: Results fom Suvey of Hotel Maketing Officials

Infeence fom the Analysis

Social Media Factos Affecting Custome Puchasing Behavio 39

5.2: Recommendations fo Manages fo Use of Social Media 40

Refeences 43

Chapte 1: Intoduction…… [Read More]

references and social tagging information. International Journal of Web Science, 2(1/2), p.80.

Balakrishnan, B., Dahnil, M. and Yi, W. (2014). The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y. Procedia - Social and Behavioral Sciences, 148, pp.177-185.

Book, L., Tanford, S., Montgomery, R. and Love, C. (2015). Online Traveler Reviews as Social Influence: Price is no Longer King. Journal of Hospitality & Tourism Research.

Burke, R., Martin, G. and Cooper, C. (2011). Corporate reputation. Farnham, Surrey: Gower.

Chaney, P. (2009). The digital handshake. Hoboken, N.J.: Wiley & Sons.
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Internet and the Lodging Industry

Words: 1143 Length: 3 Pages Document Type: Essay Paper #: 2472398

Ethics and security concerns

Despite the fact that the internet is a tool that cannot be outdone by any other when it comes to publicity of any business, there are risks and security threats and breaches that come alongside especially the hotel and accommodation industry.

Various government regulations on the hospitality industry have a dramatic effect on the internet and its usability in the hotel industry. The governments achieve this by introducing new regulations and limitations every other waking day and also highly throttles the exploitation of the internet, some of which work to the good and yet others to the detriment of the industry.

Due to the rampant nature of internet hackers and people out to cause damage to the industry by spying on the hospitality industry players with an aim of causing harm to the clients, there are privacy and security issues that must be observed in order…… [Read More]


Christoph Muller, (2011). The impact of the internet and social media on the hotel industry. 

Nick Nikolos (2011). Internet Marketing in Hospitality Industry.

Travel City, (2011). Benefits And Disadvantages Of Online Travel Agencies.
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Intra-Industry Competitor Analysis as the World's Largest

Words: 569 Length: 2 Pages Document Type: Essay Paper #: 48867106

Intra-Industry Competitor Analysis

As the world's largest facilitator of online travel arrangements, Expedia Inc. has grown from its eponymous website to become an industry titan in just under two decades. Holding lucrative brands such as and the Hotwire Group among its portfolio of assets, and possessing a dominant share of the online travel booking market for several consecutive years, the executive management structure in place at Expedia Inc. has successfully adapted and evolved the company's concept to fend off challenges from its three chief competitors:,, and The following comparative summary is intended to highlight the core components of each of these three rivals, in an attempt to determine which competitor poses the most viable threat to Expedia Inc.'s share of the online travel industry.

One of the original entrants into the online travel arena during e-commerce's heyday in the late 1990's, operates from a…… [Read More]


Crum, Rex. "Priceline shoots closer to $1,000-a-share mark." 09 Aug 2013:

Web. 7 Oct. 2013. .

Schaal, Dennis. "Travelocity's owners split over whether to sell the struggling booking site." Skift: Travel IQ. 02 Jul 2013: Web. 7 Oct. 2013.
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Disintermediation Why Has Disintermediation Through

Words: 3206 Length: 8 Pages Document Type: Essay Paper #: 5521775

That irony is not lost on many of the high technology executives who at one time advocated disintermediating their entire dealer channel and taking their largest customers direct only to discover that trust is the greatest catalyst of efficient transactions of all (Smith, Manna, 2004, 377, 378).


Why Disintermediation Failed to Live Up to the Hype

Before discussing the reasons why disintermediation failed to live up to the hype associated with it, there are exceptions that need to be taken into account. The first is in those industries that have undifferentiated supply chains and where price and availability alone are the only differentiators, disintermediation often takes hold. Such is the case with the Indian tea market, and many sectors of the consumer electronics industries that sell on a commodity-based strategy. These are the industries most susceptible to disintermediation as the middle tier of the distribution channels don't deliver that…… [Read More]



Veneta Andonova. 2003. ONLINE DISINTERMEDIATION: Differences in the Behavior of Traditional Retailers in Adopting E-Commerce. Management Research 1, no. 3, (October 1): 279-290.

Bernoff, J., and C. Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3, (April 1): 36-42.

Bull, C.. 2010. Customer Relationship Management (CRM) system, intermediation and disintermediation: The case of INSG. International Journal of Information Management 30, no. 1, (February 1): 94.
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Historic Cities Online How Is

Words: 7372 Length: 17 Pages Document Type: Essay Paper #: 92889112

The next category that visitors are prompted to use in this website is the 'picture gallery' that consists of about nine pictures that the visitor to Verona must see before he visits the famous city. Each picture- the pictures being that of famous and historic monuments in Verona, come with an explanation of where the monument is, and also short snippets of information on the monument. For example, under the picture of Juliet's Balcony, some information on the history of Juliet's Balcony, and also its location are given in small sentences.

This enables the visitor to the website to assimilate this important information, and judge for himself, after viewing the pictures, if he wants to visit the city or not. However, the feeling that is generated by the picture gallery is one of excitement that one would soon visit and experience these majestic monuments and be a small part of…… [Read More]


Barrhead Travel Company, UK. Retrieved at . Accessed on 17 January, 2004

Discount Hotels, Verona. Retrieved at Accessed on 17 January, 2004

Jason's Trip. Retrieved at on 17 January, 2004

Kryssten's Verona Page. Retrieved at . Accessed on 17 January, 2004
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Influences of Technology and Related Innovation on Tourism

Words: 1655 Length: 4 Pages Document Type: Essay Paper #: 17322409

Just as technology is changing, travel and tourism providers also need to adapt and change to remain up-to-date and competitive. Innovation may help firms to gain advantages and compete even more effectively.


Anderson, .E; Srinivansan, S.S. (2003), E-satisfaction and e-loyalty: A contingency framework, Psychology and Marketing, 20(2), 123-138.

Bai, B., Hu, C., Elsworth, J., Countryman, C, (2004), Online Travel Planning and College Students: The Spring Break Experience, Journal of Travel & Tourism Marketing, 17(2/3), 79-91

Buhalis, Dimitrios; Zoge, Marianna, (2007), The Strategic Impact of the Internet on the Tourism Industry, Information and Communication Technologies in Tourism, p481-492

Dahl, Stephan, Low, David, and Eagle, Lynne (2012) Mobile phone-based advergames, In Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC), pp. 1-7. From: ANZMAC 2012, 3-5 December 2012, Adelaide, SA

Dimanche, F. (2010). En quete de la generation C: pour un nouvel agenda de recherche marketing et tourisme.…… [Read More]


Anderson, R.E; Srinivansan, S.S. (2003), E-satisfaction and e-loyalty: A contingency framework, Psychology and Marketing, 20(2), 123-138.

Bai, B., Hu, C., Elsworth, J., Countryman, C, (2004), Online Travel Planning and College Students: The Spring Break Experience, Journal of Travel & Tourism Marketing, 17(2/3), 79-91

Buhalis, Dimitrios; Zoge, Marianna, (2007), The Strategic Impact of the Internet on the Tourism Industry, Information and Communication Technologies in Tourism, p481-492

Dahl, Stephan, Low, David, and Eagle, Lynne (2012) Mobile phone-based advergames, In Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC), pp. 1-7. From: ANZMAC 2012, 3-5 December 2012, Adelaide, SA
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Balanced Scorecard Method Performance Measurement

Words: 13021 Length: 45 Pages Document Type: Essay Paper #: 36300732

However, none was found that centered on small hotels in China. This research add to the existing body of research by providing an assessment of the balanced scorecard method in this special business setting. The information obtained by this study will help to make small hotels in China more competitive and able to compete well into the future.

This research will play an important role in the development of the small hotel business in China in several important ways. It will help them to see what areas of their business need improvement, it will help them to pinpoint specific problems within their organization. It will help to bring weakness from obscurity into the forefront where solutions can be found. It will also show them their strengths and the area that could be developed for even greater prosperity in the future. This research will help small hotels to develop long-term vision…… [Read More]


Alleyne, P., Doherty, I. And Greenidge, D. (2006). Approaches to HRM in the Barbados Hotel Industry. International Journal of Contemporary Hospitality Management, 18, 2, 94 -- 109.

Balanced Scorecard Institute. 2009. Balanced Scorecard Basics. [Online]. Available at: 

Business and Strategy Insight for You. 2009. [Online]. Available at: 

Chen, C.N. And Ting, S.C. 2002. A Study Using the Grey System Theory to Evaluate the Importance of Various Service Quality Factors', the International Journal of Quality & Reliability Management, 19, 6, 838 -- 861.
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Visitor Attraction Management LO 1 Legoland Denmark

Words: 4004 Length: 15 Pages Document Type: Essay Paper #: 500431

Visitor Attraction Management

(LO 1) Legoland, Denmark and the Sydney Opera House

LEGOLAND® Billund is Denmark's most famous and popular amusement park for families and children of all ages (Legoland Billund Resort, 2012). Legoland Billund opened on June 7, 1968 in Billund, Denmark. The park is located next to the original Lego factory which has been a primary economic driver for the entire community since Ole Kirk Christansen began manufacturing Legos mid-century. Because of the Lego factory providing many local jobs, the Lego brand and business had already been integrated into the local culture before the construction of the park. However, after the park was built it became an immediate success and serves as one of the top three attractions in Europe attracting close to two million visitors per year. Therefore, the Lego factory and the Legoland theme park are the primary drivers of economic activity for the entire community.…… [Read More]

Works Cited

Associated Press, 2011. Greenhouse gases rise by record amount. [Online]

Available at:  [Accessed 11 January 2013].

Australian Government, N.d.. Sydney Opera House. [Online]

Available at:  [Accessed 9 January 2013].
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Qantas in Recent Months Australian

Words: 1863 Length: 6 Pages Document Type: Essay Paper #: 34924970

Ultimately, the airline has been able to extract concessions from its other unions and can expect to do the same with the AMU. Qantas should deal with the issue of worker unhappiness through non-financial means, such as fostering an organizational culture change.

The airline industry is facing a difficult operating environment. Qantas must find new ways to cut costs in order to remain competitive. The recent mechanical failures are not likely related to the acrimonious relationship that has developed between Qantas and the union representing its mechanics. Given that the Labor government has taken an anti-union stance, Qantas should move towards outsourcing maintenance. This will upset the union, but it is unlikely that quality will suffer as a result.

orks Cited

Robbins, Liz. (2008). " Qantas Involved in Another Incident" New York Times. Retrieved online December 14, 2008 at

Qantas financials retrieved from Reuters, online, December 14, 2008 at…… [Read More]

Works Cited

Robbins, Liz. (2008). " Qantas Involved in Another Incident" New York Times. Retrieved online December 14, 2008 at 

Qantas financials retrieved from Reuters, online, December 14, 2008 at 

Foley, Meraiah. (2008). "Safety and Labor Concerns Tarnish the Qantas Image" International Herald Tribune. Retrieved online December 14, 2008 at 

No author. (2007). PEST Analysis. Retrieved online December 15, 2008 at
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Human Robot Interaction

Words: 720 Length: 2 Pages Document Type: Essay Paper #: 30961865

a. Specify the main OBJECTIVE(S) for which you design your robot. This objective should be relevant to your application domain and it should be feasible using the robot assigned to you. Motivate your objective and argue why the robot assigned to you is suited to reach that objective.

The objective I have in mind for “pepper” is to provide travel destination details to the customers who come to my travel agency for information. Instead of my personal input on clients who primarily only want information and don't necessarily want to make travel plans immediately, “pepper” can allow them to be well-informed of all our travel plans through an interactive and fun way. I can teach “pepper” to access our online database and memorise the details of all the travel plans we offer and the fact that he is connected to the internet can allow customers to view the ratings of…… [Read More]

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International Strategic Management in the

Words: 3460 Length: 12 Pages Document Type: Essay Paper #: 94036522

The following Table labeled Table 1.0 shows the Direct Competition Comparison in the industry sector of Marriott International, Inc.

Table 1

Marriott International is known for being creative and especially so in relation to the IT dollar. In a report entitled "The Keys to Marriott's Success" stated is that "Marriott and its IT department have documents and system, policies and procedures and even history and philosophy to guide their decisions frees them to focus on real resourcefulness creatively combined with the commitment to wring the most value from every IT dollar." (International Data Group)

The Courtyard by Marriott was found to be the "Champion in Best Practice" which is evidence in the Intranet System which replaced manuals and printed materials. Siguaw, et al. (2004) The Courtyard by Marriott also recently claimed the award as the Corporate-level Overall Best-practice Champion in the mid-scale segment. The Cornell Hotel School along with the…… [Read More]


1. Deng, Ni (2004) Can Service Recovery Help When Service Failures Occur? Journal of Hospitality and Tourism Management 2004 Aug 01 [Online] Highbeam Research

2. For Global Hoteliers MICROS-Fidelio Financials is the answer; MFF Provides an Integrated, IRFS Complaint Solution (2003) M2 Presswire 2003 Dec 9 [Online] Highbeam Research

3. Wyndham and NYU Release Completel Women Business Traveler Study Online; Profile of Today's Woman Business Traveler Determined (2000) PR Newswire Dallas 2000 June 6 [Online] Highbeam Research

4. Campbell, Steven. E. Dr. (2000) Prosperity Bodes Well for the Hospitality Industry in the New Millennium The Black Collegian 2000 Feb 1 [Online] Highbeam Research
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Commercial Aviation Industry Was Already

Words: 4603 Length: 15 Pages Document Type: Essay Paper #: 4794062

The combination of such broad language and the paucity of any significant enforcement tools meant that these initiatives were largely ineffective.

Not surprisingly, complaints from passengers increased by 200% within the year; furthermore, flight delays continued to increase 12% faster in the first five months of 2000 than in the same period in 1999. "Indeed, in the twelve months following the airlines' voluntary promises, flight delays cost business travelers 5 billion dollars and 1.5 million hours" (osenthal, 2002, p. 1859). The number of delays caused National Business Travel Association Executive Director Marianne McInerney to conclude that "[w]e are at a point where our nation's airline system is in need of triage" (osenthal, 2002, p. 1859). Some observers would suggest that radical surgery is required rather than triage, and these issues are discussed further below.

Security Issues and Passenger Satisfaction. When people travel on an airline, they have a legitimate right…… [Read More]


Asker, J.R. (1999, October 25). Why are passengers so angry at carriers? Aviation Week and Space Technology, 50.

Freidheim, C. (1998). The trillion-dollar enterprise: How the alliance revolution will transform global business. Reading, MA: Perseus Books.

Galpin, T.J. (1998). When leaders really walk the talk: Making strategy work through people. Human Resource Planning, 21(3), 38.

Gips, M.A. (2004, June). Passenger screening in no-fly zone? Government efforts to work the kinks out of the latest passenger screening proposal seem mired in the battle between privacy and security. Security Management, 48(6), 62.
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Customer Relations Service Comparisons There Are

Words: 1447 Length: 3 Pages Document Type: Essay Paper #: 21679537

This irritated the client, but the situation was the worst when he took the family on an international trip and found that their seats has been reassigned to the non-Premier areas of the aircraft with less legroom. This also happened on subsequent flights, and the client felt that he was treated like baggage. (Sturm, 2004) It has already been seen that this airline is concerned about their customers, yet the airline succeeded in irritating a customer with what the customer feels is "lack of gratitude." One is sure that what the airline staff did was according to the laws, but the client was unhappy. This is generally the result of not being able to communicate in a manner that makes clients happy. Thus methods of implementation are probably as important as the policies themselves.

Let us now look at another airline from the list. Delta Air Lines chief customer service…… [Read More]


American Airlines adds extra feature and more self-service machines" (16 September, 2005)

Airline Industry Information. Retrieved at  7 October, 2005

Delta Air Lines aims to climb customer satisfaction table" (6 October, 2004) Airline

Industry Information. Retrieved at . Accessed 7 October, 2005
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Industry Analysis for Southwest Airlines

Words: 698 Length: 2 Pages Document Type: Essay Paper #: 75242149

Business Studies

Southwest Airlines with Porters Five Forces Analysis

Southwest Airlines is a major competitor in the U.S. air industry. The founders; ollin King and Herb Kelleher, developed the idea of a low cost carrier and the airline airlines gained the first mover advantage when the inaugural flight took place in 1971. The airline has been very successful and following the acquisition of AirTran in 2011, the company is now the largest domestic carrier and the world's largest low cost carrier (Southwest Airlines, 2014). The firm has 45,000 employees and flies to 96 different destinations with its fleet of 680 Boeing aircraft (Southwest Airlines, 2014). Competing in the airline industry the company has a number of challenges which can be examined through Porters Five Forces Model.

Threat of New Entrants

The airline industry has a number of barriers to entry and exit which may constrain the potential for new competition.…… [Read More]


Belobaba, P; Odoni, A; Bamhart, C, (2009), The Global Airline Industry, John Wiley & Sons

Southwest Airlines, (2014), Southwest Corporate Fact Sheet, accessed at 

The Economist, (2014), Why airlines make such meagre profits, accessed at 

Transtats, (2014), accessed at
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Ecommerce Revenue Models The Revenue

Words: 1300 Length: 5 Pages Document Type: Essay Paper #: 32876372

Moderate adherence


Quelle is a company specialized in mail ordering. The company's website provides full information on the company's products and services, pricing, delivery and payment conditions. However, in my opinion, the main problem is the overall aspect of the website. The website is simply quite crowded. It is quite difficult for a new user to orient around the website and to find the items of interest to him.

Good adherence


Through this website, customers can purchase new or used cars, and bikes and scooters. The design is quite simple, the information is easy to access. The website is consistent in using design features and colors. All in all, this website is very easy to use for anyone.

egarding the issue of serious eCommerce websites that might be making mistakes, my opinion is that if an eCommerce website makes such errors, this is not a serious…… [Read More]

Reference List

Company history (2008). Quelle. Retrieved August 30, 2008 at

IBM Products (2008). IBM United States. Retrieved August 31, 2008 at .

Altova Named to EContent's "Top 100 Digital Content Companies to Watch." Market Wire online. Retrieved August 31, 2008 at .

Selling Digital Content Resource Center (2008). Deitel & Associates, Inc. Retrieved August 31, 2008 at .
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Toddler the Subject Is a Two and

Words: 1373 Length: 3 Pages Document Type: Essay Paper #: 66582552


The subject is a two and a half year old boy, he has one older brother who is five. His father is an electrician, while his mother works part-time at a travel agency. He spends most days at home with his grandmother, who baby-sits the subject when his mother is at work. The family are Polish immigrants and speak primarily Polish in the home. His older brother attends preschool and is was not around during the observational study. The study took place at the playground that is part of the apartment complex where the subject lives, and where I performed the study. The subject is familiar with me, as I also live in the complex and interact with the subject and his parents. His father and mother are my friends and allowed me to observe the subject during his "play time."

The subject arrived with the grandmother at the…… [Read More]

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Films Comparison of the Films My Big

Words: 2020 Length: 5 Pages Document Type: Essay Paper #: 14021214


Comparison of the Films My ig Fat Greek Wedding and Finding Forrester

Watching films has always been a favorite undertaking of several people. Some people do so as a temporary escape from the realities of the world while others are entertained simply by watching movies. Then there are those that view films for the cultural, historical, political, socials and other lessons learnt thereto. Whatever the film genre may be, movie aficionados derive valuable insights and these especially come in the form of themes presented in the movies. The way these themes come across may be the same and differentiated only in the film type. For instance, movies with love and hope themes can be portrayed in romantic comedies or even drama. Films with heroism and self-sacrifice as themes can be thrillers or tragedies. Indeed, whatever type or genre a film has, there are varying themes that can be sources…… [Read More]


Berardinelli, J. (2002). A film review of My big fat Greek wedding. Retrieved June 6, 2011 from .

Connery, S., Mark, L. (Producers), & Van Sant, G. (Director). (2000). Finding Forrester [Motion picture]. Unites States: Columbia Pictures.

Goetzman, G., Hanks, T., Wilson, R. (Producers), & Zwick, J. (Director). (2002). My big fat Greek wedding [Motion picture]. Unites States: Playtone, Gold Circle Films, & MPH Entertainment.

Harris, C. (2001, June 26). Finding Forrester. Film Education for Columbia Tristar Films (UK) Ltd. Retrieved June 6, 2011 from .
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Message and E-Tailing Background- E-Commerce Is the

Words: 1302 Length: 4 Pages Document Type: Essay Paper #: 95070585

Message and E-Tailing

Background- E-Commerce is the buying and selling of products and services over electronic means, usually the Internet. As Internet usage grows, so does trade conducted electronically, allowing for a number of improvements and innovations that follow suit. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. In two particular industries, e-commerce has actually changed the way the market works on those industries, causing the brick and mortar versions to fade away. One of these is the book industry, in which larger e-commerce firms like, use economies of scale to drop prices, increase variety, and capture the market (The Click and the Dead, 2010).

Levels of Interaction- E-commerce has changed business models globally. The United Kingdom actually has the largest e-commerce market in the world, even higher than the United States. This has certainly changed the…… [Read More]


Canine Companions for Independence. (2011). Information. Retrieved from:

The Click and the Dead. (2010, July 1). Retrieved October 2011, from The Economist: 

Eisingerich, A. And Kretschmer, T. (March 2008). In E-Commerce, More is More. Harvard Business Review. Retrieved from:
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Touring the World Ecologically

Words: 700 Length: 2 Pages Document Type: Essay Paper #: 11593381

Sustainable Tourism and Its Boons

Travel agencies have several sustainability practices that are germane to their business. These include educating travelers about appropriate, sustainable behavior, referring businesses that are sustainable, offering awards to sustainable businesses, investing in ecological friendly technology, and donating revenue to environmental causes. Airline practices for sustainability include implementing an Environmental Management Information System, creating environmental coordinator positions, recycling waste, building more efficient craft, and using Zero Emission Vehicles for ground support (Weaver, 2005, p. 81). Cruise ships can utilize native tour guides, Cruise Industry Waste Management Practices and Procedures, discharging water in appropriate sea conditions, treating water appropriately prior to discharge, and working with local governments to preserve natural environments. Hotels and resorts can make concerted efforts to recycle, invest in energy reduction technologies, reduce water use, invest in water treating technologies, and minimize waste. Theme parks can allocate land for environmental needs, donate land and…… [Read More]


Black, R., Crabtree, A. (2007). Quality Assurance and Certification in Ecotourism. London: CABI.

Weaver, D. (2005). Sustainable Tourism: Theory and Practice. New York: Elsevier.
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Online Store Business Concept Type

Words: 1450 Length: 5 Pages Document Type: Essay Paper #: 35663001

Despite this array of potential benefits I also came across numerous obstacles including risk issues that encompass security and privacy concerns. With this in mind when starting my own business I'll will focus to prevent and take every precaution possible to overcome and therefore give myself advantage over the competition.

Potential customers how many have you talked to?

While attending seminars, talking to friends and meeting new people during my research I spoke to at least 30 people.

A what did you ask them?

Did you shop online? How many times? What was your experience? Were you satisfied with the transaction? Were you satisfied with the product? Why do you shop online? What products do you buy online? What website do you use when shopping online?

A what did you find out?

According to my findings, although online shopping is already a multi-billion dollar industry, electronic commerce is still in…… [Read More]

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Book Why Can't We Make Money in Aviation

Words: 1921 Length: 6 Pages Document Type: Essay Paper #: 30293011

Aviation Book

According to Pilarski (2007), "the financial situation of the airline industry, especially in the U.S.A., has been between disaster and catastrophe," (p. 3). Financial wizards like Warren Buffet have made "bombastic pronouncements" related to the economic illnesses of the airline industry (9). Dynamic entrepreneur ichard Branson, himself seduced by the desire to own an airline, has likewise stated, "How do you become a millionaire? Start as a billionaire, and then buy an airline," (cited in "In-Depth Drilldown Of The Airline Industry - Part 1, 2012). Airline companies operate with razor-thin profit margins, if any at all. Moreover, the situation was bad enough befofre but has grown worse since September 11. "Since 9/11, we've seen tremendous changes surrounding the airline industry: security, regulations, and operational costs. Overall, these variables have had tremendous, and far-bearing, negative impacts on the industry," ("In-Depth Drilldown Of The Airline Industry - Part 1," 2012).…… [Read More]


"Global airline industry profits to falter at $3bn in 2012," (2012). New Statesman. June 11, 2012 Retrieved online: 

"In-Depth Drilldown Of The Airline Industry - Part 1," (2012). Retieved online: 

Pilarski, A.M. (2007). Why Can't We Make Money in Aviation? Burlington, VT: Ashgate.

Pilarski, A.M. (2010). The fallacy of airline mergers: Two drunks holding unto each other will not walk straight. Centre for Asia Pacific Aviation. Retrieved online:
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The Role of Purchasing

Words: 3057 Length: 8 Pages Document Type: Essay Paper #: 62395529

Purchasing at American Airlines

When it comes to running and operating a business, one of the most important functions in many to most situations is purchasing. Whether it be things like fuel, office supplies, uniforms or other things, buying such items at competitive prices and in a way that keeps the business operational and steady in terms of its day-to-day operations is very important and this cannot be understated. Even so, purchasing is far from a simple thing as there are many options out there, there are competing firms that influence the proverbial playing field and there are also regulatory and legal concerns that have to be dealt with and taken into account. This particular report will focus mostly on American Airlines in particular but there are obviously some industry trends and events that American Airlines has or will need to take seriously so they will be mentioned as well.…… [Read More]


American Airlines. (2015). American Airlines - Airline tickets and cheap flights at Retrieved 23 November 2015, from 

Borenstein, S., & Zimmerman, M. B. (1988). Market Incentives for Safe Commercial Airline

Operation. American Economic Review, 78(5), 913.
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Wal-Mart International Expansion International Expansion Wal-Mart Company

Words: 2351 Length: 6 Pages Document Type: Essay Paper #: 39639510


International Expansion

International Expansion (Wal-Mart)

Company Background

Wal-Mart Stores, Inc. is the prime retailer in the world, the world's second-largest company after Exxonmobil and the nation's leading nongovernmental company. Wal-Mart Stores, Inc. operates retail stores in a variety of retailing layouts in all 50 states in the United States. The Company's selling operations and functions serve its customers mainly through the operation of three segments. The Wal-Mart Stores segments comprise its discount stores, Supercenters, and locality Markets in the United States. The Sam's club segment comprises the warehouse membership clubs in the United States. The Company's subsidiary, McLane Company, Inc. gives products and allocation services to retail industry and institutional foodservice customers.

Layout plan

Industry Analysis

The Threat of New Entrants: The discount retailing market was dominated by large players, which by themselves served as substantial barriers to entry for new players. At the micro-level this was accomplished by:…… [Read More]


About Wal-Mart. (2004). Retrieved March 15, 2011, from .

Anderson, F. (1994). U.S. Discounters Head North and South of the Border. (Cover Story). Discount Merchandiser, 34, (9), p64.

Bianco, A., Zellner, W. (2003). Is Wal-Mart Too Powerful? BusinessWeek, (3852), p100.

Biddle, R. (2004, Mar. 28). Wal-Mart:Bully or Benefactor? Megachain an Economic Godsend in Many Areas Daily News, pV1.Financial Report. (2003). Retrieved March 15, 2011 from