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Marketing Metrics
The baby boom generation is just about to attain the middle age, which is a great prospect for Dawn to make the most of when these individuals attain the age of retirement. The purpose of this paper is to undertake a marketing analysis of Dawn's business model. This paper will take into account the different marketing metrics that will be employed by the company. The marketing metric is a measure which a company can employ to measure the performance level of an organization. There are numerous marketing metrics that can be employed by a company to measure the level of performance. This paper will analyze sales metrics, customer readiness to by metrics, distribution metrics, communication metrics and customer metrics.
Sales Metrics
Sales metrics are a set of individual as well as organizational actions and performance indicators. They are employed to gain an understanding of how effective the company's sales and marketing activities are, as well as whether the company's sales practices are efficient. Being a startup company, Dawn ought to engage in determining the direct sales of the company. Therefore, the company will employ sales growth as a sales metric. The sales growth can be defined as the growth of the average sales and revenue volume of an organization's products and services from one financial period to another. The sales growth of Dawn will be calculated as follows:
Sales...
For instance, Dawn will project a 20% increase in its sales (Mars, 2013).
'Customer Readiness to Buy' Metrics
Customer centricity is defined as a strategy to undertaking business in which the organization concentrate on generating a constructive and consistent experience for the customer and client at the point of sale. A Customer Centric framework necessitates connectivity through each network of the business, permitting the reliable distribution of the most suitable level of service, welfares, and consumer care to each division of the customer base. The Customer Readiness to Buy metric that will be used by Dawn Company is preference. The company will take into consideration whether it has all the product packages as well as services that the consumers have a preference for. This is because if the company has numerous services that the consumers prefer, it implies that the company will generate more revenues from the consumers and in addition will not require to market itself intensively (Kobie Marketing, 2015). Taking this into account will enable Dawn to provide a great consumer experience to its clients which in turn will increase the number of consumers and also the revenues generated.
Customer Metrics
In definition, customer…
References
Mars. (2013). Sales metrics and the sales process for early-stage tech startups. Retrieved 30 September 2015 from: http://www.marsdd.com/mars-library/sales-metrics-and-the-sales-process-for-early-stage-tech-startups/
Kobie Marketing. (2015). Implementing and Measuring a Customer Centricity Framework. Retrieved 30 September 2015 from:http://www.kobie.com/thought-leadership/implementing-and-measuring-a-customer-centricity-framework.pdf
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