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That it conveys the ideas with clarity and concision is important -- if more detail is wanted the investors know to look in the 10-K.
The tone is effective as well. The audience has an interest in specific information about the company (financial) but it also wants to feel good about the company. The choice of words, the soft colors and the images of happy people all serve to convey positive impressions about the company. The audience mostly needs to be addressed in the language of money, and the annual report does that.
For this audience, the annual report is the most effective means of reaching the audience. This information can be made available in a web-based format to complement the pdf file, but in general this format is effective....
All of these are more formal, nuts-and-bolts methods that allow for investors to gain a wealth of in-depth information about the company. As an overview, the annual report serves the function well. Any shorter would be ineffective, any longer duplicative. As well, the annual report is sent to shareholders, and is made available in the investor relations section of the website. There are other means to communicate -- mass media for example -- but they are nowhere near as effective. When the target audience is specific and known, they can be targeted with direct communications, as is the case here.
Annual Report Currently, our economy is recovering from one of the worst recessions to occur since the early 1930's. Unemployment is roughly 8.6% in the midst of a favorable holiday season. Banks are decreasing their provisions for loan losses in the event a consumer doesn't pay a predetermined amount. 74% of the S&P companies recorded earnings better than expectation and the Fed has pledged holding the federal funds rate near its
Annual Report Every company that is publicly traded or incorporated must file an annual report that gives a summary of its financial history over the past year. The annual report is a useful tool for determining the fiscal health of a company; many persons use this information. For example, a potential lender will look at this report to determine if the company is a good financial risk. Stock analysts use
6%, versus 6.1% in 2008. The return on equity was -6.1% in 2009 and was 15.5% in 2008. The asset and equity levels were relatively stable for the two years, so most of the changes can be attributed to changes in the net income. To investigate those net income changes, the margins can be analyzed. The gross margin for 2009 was 3.14%; for 2008 it was 19.8% and for 2007
Performance of the Company Annual reports Statements of corporate goals SWOT analysis of United Health Group 9A PESTEL Analysis In this paper, we present a systematic analysis of the United Health Group through a SWOT and PESTEL analysis. The analysis is aimed at the identification of an internal problem within the company's environment and then prescribing a suitable solution to it. The identified problem is poor Ergonomics. This is then explored and then recommendations
Wal-Mart's Annual Report: The role of ethics and compliance in a business can be described as the link between the business environment and the three levels of the organization or business. These levels are the macro level, which is the national or global context of the business, the institutional level that entails the ethics that characterize a company, and the individual level ie. personal ethics in an organization. In the
Health Care Disparities Race Related Healthcare disparities Serial number Socioeconomic status and health Correlation between socioeconomic status and race Health insurance and health Who are the uninsured people? Causes of health care disparities Suggestions for better health care system The latest studies have shown that in spite of the steady developments in the overall health of the United States, racial and ethnic minorities still experience an inferior quality of health services and are less likely to receive routine medical