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Ivey (n.d.) furthers that, "By analyzing audience data we can establish the framework for strong and relevant presentation content. We should now have a good idea of the particular interests of our audience, their requisite needs, their dislikes, and their primary drivers. With this information we can incorporate topical elements into the presentation's content" (par. 5).
Communication Channels: Channeling Your Way to Audience etention
Visual Aids. esults of an empirical study conducted by the researchers from Management Information Systems esearch Center at the University of Minnesota showed that presentations employing visual aids are 43% more persuasive than unaided presentations (Vogel, Dickson, and Lehman, 1986). Indeed visual aids are important in presentations but one needs to be extra careful in using them. emember that visual aids should only aid the presentation, not become the presentation itself as some visual aids tend to become a distraction that overshadows the presenter and bury…
FKA (n.d.). Presentation Skills. Retrieved from http://www.fka.com/ps.asp on October 17, 2009.
Hoffman, S. (n.d.). Effective Sales Presentations: Advancing the Sales Cycle. Retrieved from http://www.salesvantage.com/article/73/Effective-Sales-Presentations-Advancing-the-Sales-Cycle / on October 17, 2009.
HP Learning Center (n.d.). How to give a great presentation! Retrieved from http://www.pc.maricopa.edu/cc/assets/How%20to%20give%20a%20great%20presentation.pdf on October 17, 2009.
Ivey, a. (n.d.). Presentation Planning -- Know Your Audience. Retrieved from http://ezinearticles.com/?Presentation-Planning-Know-Your-Audience&id=760533 on October 17, 2009.
Audience -- There is actually a rather broad audience for this paper on Eating Disorders, ADHD and Poor Self-Awareness. First, in the medical profession, the General Practitioner, RN and APN Nurse, Counselors, Eating Disorder Clinics, Educators specializing in Special Education, Public Health Officials, and any parent or caregiver with someone who may have some of the symptoms expressed. An ancillary audience might be the sociological or anthropological professional who deals with ethnic issues.
The purpose of the essay is twofold: to inform an audience about a specific problem and to present an argument reading relationships between eating disorders and ADHD and/or eating disorders and poor self-awareness caused by ethic or cultural identities. The interest level comes from the high degree of scholarship and the novelty of linking the disorders.
Part 3 -- Thesis: Is there a relationship between eating disorders and attention deficit disorder (ADHD), and between eating disorders and…
Information security is only a part of the piece in the provision of a reliable service. It cannot, therefore, be addressed separately. Different sectors use information differently and there needs to be an implicit recognition of this in the analysis of business processes."
The main purpose of having information assurance in any organization is to promote trust and confidence and thus system needs to be reliable, secure and private. IA is this concerned with maintenance of accuracy of the information and its protection, and encompasses such broad things as information security management, risk management and business continuity management.
It is important for organizations to embrace information assurance as not just an add-on but as an essential and integral part of the system. Thus the aim of IA should be develop a "culture of Information Assurance" in which all stakeholders, from junior employees through to the top management understand their responsibilities.…
Bridget Hutter and Michael Power, "Risk Management and Easiness Regulation," Financial Times Mastering Risk Series 2000
Nancy J. Wong addressing the IAAC seminar TA & Corporate Governance', Institute of Chartered Accountants for England and Wales, London (19 July 2001)
Guidelines on Information Security, issued in September 2002
This overview is intended for existing users of desktop computers that may be considering a notebook to either replace or supplement their desktop computer. This paper covers only those external notebook features that may vary from a desktop computer.
Notebook Computer notebook computer is a battery- or AC-powered personal computer generally smaller than a briefcase. Unlike desktop machines, notebooks can easily be transported and conveniently used in temporary spaces such as on airplanes, in libraries, temporary offices, and at meetings. A notebook computer, sometimes called a laptop computer, typically weighs less than 5 pounds and is 3 inches or less in thickness.
Even when in their own office, many use their notebook instead of a desktop computer. A docking station is a hardware frame that supplies connections for peripheral input/output devices such as a printer or larger monitor. This hardware is not required to connect input/out devices, but makes…
By bringing personal memories and anecdotes into the speech, Pausch also allows his children to put him in their own history, even though he will have passed away before they reach the age of majority. Through telling silly stories of his past, Pausch allows his children to experience a bit of his life, just as they would if he were there to tell them these stories throughout their lives. Thus, Pausch's lecture is clearly intended for his two children, through he offers instructions, as well as a snippet of himself through which they can remember him.
But if this lecture is for an audience of Pausch's children, then why is an entire audience of Oprah Show viewers and You Tube users awed by it? hy has it inspired books and conversations around the country? The answer to this question is contained within the speech's content and the orator. As already…
"Inspirational Speech by Dr. Randy Pausch on the Oprah Winfrey Show: The Last
Lecture, Dr. Pausch Passed Away on July 25, 2008." You Tube. 4 March 2008. 2 May 2009.
Part and parcel to creating content that is engaging and effective is defining who exactly content is designed for so that when those people engage in the content, they end up finding what they are expecting and/or are entertained by the same. Failure to have a good fix on what the desired audience wants leads to them disengaging quickly when they find given content and/or they do not engage in the first place and either one would be a failure for most content as discussed in this report.
One major precursor to defining the audience is to see what the competition is doing in the same regard because that will typically inform, at least in part, what that company will do to attract the same general audience. That is not to say that the new company to the fray will not trying a little different but the form and…
Curry, Andrew. "Emerald | Strategy & Leadership | Using scenarios to improve marketing." Emerald. N.p., 1 Jan. 1975. Web. 3 May 2013. .
Entrepreneur.com. "Competitive Analysis | Entrepreneur.com." Business News & Strategy For Entrepreneurs | Entrepreneur.com. N.p., 1 Aug. 2006. Web. 3 May 2013. .
Still, the central message of the book was peace within the self and towards others, although it does also advocate self-defense. The Koran for example states "Fight in the cause of Allah those who fight you, but do not transgress limits; for Allah loves not transgressors"
Human beings are to control their baser instincts, even when injustice has wounded them in some way. There is "great reward" for those who answer the call to become pure
3. Persuasion of Writing
When considering the Muslim audience today, one might say that the work is extremely persuasive. Muslims today still accept it as the ultimate spiritual guide directly from God by means of Muhammad. However, there are some unintended consequences for the modern audience. The term Jihad in the book for example, is meant to denote the spiritual quest for purity as required by Allah. Some extremists have however translated this to…
Augustine, The Confessions. Leadership University, 2002. Retrieved from http://www.leaderu.com/cyber/books/augconfessions/confessions.html
Muhammad, The Koran. 2000. Retrieved from http://quod.lib.umich.edu/k/koran/browse.html
Plato, The Republic. The Internet Classics Archive, 2009. Retrieved from http://classics.mit.edu/Plato/republic.html
Plato, The Republic. (Internet Classics Archive, 2009) Book II
Since this is a comparison of sites for a new computer, we shall compare the brands of computers that exist out there. But first, there are the list of audiences that exist out there. Examples include regular users, small business users, large business/corporate users, educational users (e.g. students), teachers/professors, vendors/resellers of computers (e.g. Wal-Mart, Best Buy, Amazon, etc. And the computer companies themselves, which would include people like Acer, Apple (Macintosh), Gateway, HP and Dell.
Scenario ideas include the following
A first-time computer buyer that just needs a desktop computer for web surfing, music playing and productivity software (Word, Excel, etc.)
A power-user that wants a high-powered laptop for video/audio editing or gaming
A corporate user that needs a functional yet not flashy computer with high network speed and processing capability
A student who needs a cheap but functional laptop for classwork/note-taking
A store chain that would like…
Over the last several years, the issue of effective business communications has been increasingly brought to the forefront. This is because the way an organization is able to communicate with stakeholders will have an impact on the underlying levels of economic growth. To determine the result of these strategies requires focusing on how the Chamber of Commerce is able to connect with different parties. This will be accomplished by looking at Carmel, Indiana with a particular emphasis on: the message, analyzing the community, providing recommendations to improve this image and rationalizing why this is better. Together, these elements will highlight how the Chamber of Commerce is connecting with stakeholders and what strategies must be utilized to improve the image of the community.
Illustrate the message's view of the audience and stakeholders based on the written profile.
The written profile is showing how the Chamber of Commerce is focused on…
2010 Demographic Profile. (2010). U.S. Census Bureau. Retrieved from: http://www.carmel.in.gov/modules/showdocument.aspx?documentid=1416
About Us. (2012). Carmel Chamber. Retrieved from: http://www.carmelchamber.com/about/
Welcome to Carmel. (2012). Carmel Chamber. Retrieved from: http://www.carmelchamber.com/carmel/
The presentation is to be made to three officers of Distance Learning Investment Company -- the Chief Executive Officer, the Financial Director and the Branch Director. The Chief Executive Officer is in charge of deciding whether the proposals that are submitted are workable at all or not. Financial director is in charge of deciding whether the amount of loan that is sought for is reasonable or not, and Branch Director is to decide whether they would require some facilities in that particular area or not. Thus it is important that the proposal be of interest to all of them for it to be approved by the company and for me to get the loan.
State the objectives for your presentation
The ultimate objective of this proposal is to get the loan sanctioned. What has been asked for in the proposal is for Distance Learning to assist my company with…
"Evaluating Start-Up Costs" Retrieved from http://www.onlinewbc.gov/docs/starting/costs.html Accessed on 6 August, 2005
McNamara, Carter. "Business planning (for nonprofits or for-profits)" Retrieved from http://www.managementhelp.org/plan_dec/bus_plan/bus_plan.htm
Accessed on 6 August, 2005
McNamara, Carter. "Strategic Planning (in nonprofit or for-profit organizations)" Retrieved
owever, the tenure review process is also not without some controls -- periodic reviews take place as a form of performance evaluation, even if dismissals are only granted to tenured faculty based upon extreme misconduct. And there is a new trend towards creating a post-tenure review process with more stringent penalties such as salary reduction, dismissal, censure, and a reduction in workload for professors with poor records (McPherson & Schapiro 1991, 95).
Concerns still remain that the longevity of tenured faculty can cause a department to grow stale, and how this can impinge upon the quality of student education (Johnson & Kelly 1998, 740). Finally, the principles of capitalism to some extent seem to be undercut by tenure -- what incentive does a faculty member have to succeed in the face of a secure job? Yet if the institution fails, so does the career of the tenured faculty member (Johnson…
However, the tenure review process is also not without some controls -- periodic reviews take place as a form of performance evaluation, even if dismissals are only granted to tenured faculty based upon extreme misconduct. And there is a new trend towards creating a post-tenure review process with more stringent penalties such as salary reduction, dismissal, censure, and a reduction in workload for professors with poor records (McPherson & Schapiro 1991, 95).
Concerns still remain that the longevity of tenured faculty can cause a department to grow stale, and how this can impinge upon the quality of student education (Johnson & Kelly 1998, 740). Finally, the principles of capitalism to some extent seem to be undercut by tenure -- what incentive does a faculty member have to succeed in the face of a secure job? Yet if the institution fails, so does the career of the tenured faculty member (Johnson & Kelly 1998, 742).
What is needed, perhaps, is a more rigorous post-tenure review process, rather than an end to tenure (Johnson & Kelly 1998, 743). As with all professions, the professor's colleagues should review his or her work and ideally guide the instructor towards improving his or her teaching and research, and thus the education provided by the school. This atmosphere of collegiality is the ideal, not the labor market model of improvement of such a review process.
I work for a local car dealership. After being requested by the chamber of commerce to deliver a presentation to my community on the various aspects of buying a car, I decided to conduct an audience analysis. My town has a population of approximately 40,000. At this point, I do not know who will attend the presentation. Neither do I know the exact needs of this population.
The relevance of conducting an audience assessment cannot be overstated. This is particularly the case given that the said assessment comes in handy in the determination of not only the needs and opinions of the audience but also the background information it posses with regard to the topic at hand. In seeking to conduct audience assessment, I would make use of the various components of the three approaches to audience assessment, as highlighted by Wrench, Goding, Johnson, and Attias in their…
Miller, P. (2014). Public Speaking Exposed. Wilmington, Delaware: Bookpubber.
Wrench, J.S., Goding, A., Johnson, D.I. & Attias, B.A. (2014). Stand Up, Speak Out: The Practice and Ethics of Public Speaking. Retrieved from http://catalog.flatworldknowledge.com/bookhub/reader/3795?e=wrench_1.0-ch05_s02
Audience Analysis: The Feasibility of Developing a Company Intranet
Unlike the 'Internet' an intranet is a hub of the larger World Wide Web, involving a connection of local rather than national and international sources and people. This project would involve the creation of a corporate, in-house intranet, involving sharing of data, files, and emails between management staffers. Intranets are also not usually accessible by a large network of people. Because the project would involve the creation of an in-house corporate intranet for management alone, it would enable the members of the company to communicate more efficiently, but with greater safety and protection than would be possible on the Internet at large.
Primary and Secondary Audience Analysis
The primary audience of the speech, the company managers would be interested in how the company intranet could increase potential employee communication. These managers are the members of the company the intranet would…
Clarify the "i." Most of the drawings in the Besta Norum instruction manual are clear, with the exception of those on pages 5 and 6 (6 and 7 in the PDF). One of the problems with these two pages is the unclear use of the "i" symbol, as well as what that symbol denotes. If "i" means information, then the manual designer must make sure that the information is clearly communicated. One of the information boxes on page 6 of the PDF appears to be telling the user what type of bracket to use, but the other is woefully unclear. That same picture appears on page 7.
Redo the Illustrations on pages 5 and 6 (pages 6 and 7 of the PDF). Page 6 includes two problematic pictures, and page 7 includes the same suspect "i" box drawing as on page 6. That drawing seems to be suggesting that the…
Architectures for Websites
Earlier the team defined the target market as 18- to 45-year-old students and professionals. Throughout the following discussions greater granularity of definitions have been achieved. These specific audiences each have significantly different needs for a customizable tablet PC. All however share a common baseline of expectations that any product that includes the option of mass customization needs to allow them to also customize the user experience (Piller, Moeslein, Stotko, 2004). This is a complex yet highly respected part of managing expectations of customers; they expect products that are customizable to be flexible enough in definition and structure to meet their needs (Piller, Moeslein, Stotko, 2004). With this requirement in mind the following audiences are defined:
Academic High Performers -- this audience is most concerned about configuring their Samsung Android-powered device for very rapid 3G and 4G access, including support for advanced authentication to their favorite…
Gunasekaran, A., & Ngai, E.W.T. (2009). Modeling and analysis of build-to-order supply chains. European Journal of Operational Research, 195(2), 319.
Holweg, M., & Pil, F.K. (2001). Successful build-to-order strategies start with the customer. MIT Sloan Management Review, 43(1), 74-83.
Piller, F.T., Moeslein, K., & Stotko, C.M. (2004). Does mass customization pay? An economic approach to evaluate customer integration. Production Planning & Control, 15(4), 435-444.
Tan, F.B., Tung, L., & Xu, Y. (2009). A study of web-designers' criteria for effective business-to-consumer (B2C) websites using the repertory grid technique. Journal of Electronic Commerce Research, 10(3), 155-177.
The recently announced acquisition of JJJ Company has created tremendous amounts of excitement. This is because the purchase will allow iordan Manufacturing to expand into other markets and increase sales by strategically utilizing JJJ's customer base. This will give the firm the ability to become more competitive and improve upon its bottom line numbers. For many inside the Marketing Department, this is creating tremendous amounts of excitement. This is based upon the possibilities to reach out to new cliental and rapidly expand. ("Accounting Scenario," 2012) ("Sample Memo," 2012)
However, there are concerns from Accounting about the financial stability of JJJ over the short to medium term. This is because the firm has tremendous amounts of debt and is facing the possibility of a liquidity crisis. For a number of personnel, this kind of acquisition should never take place. The reason why is it can…
Accounting Scenario. (2012).
Sample Memo. (2012). Perdue University. Retrieved from: http://owl.english.purdue.edu/owl/resource/590/04/
health care reform U.S. Audience: A potential English-Speaking Asian investor U.S. health insurance corporations (Student Sample section companies). Purpose: To assess current status reform evaluates investment decisions.
Investment prospects in the healthcare industry
Until recently, America was rather unique amongst the major industrialized nations in the fact that it could not necessarily be assumed that every American would have health insurance. Americans largely receive their healthcare through their employers or have the option of purchasing coverage privately. Thanks to the Affordable Care Act now all Americans are required to have healthcare coverage. This will likely dramatically expand the number of persons receiving healthcare in the future. The aging of U.S. population likewise will stimulate demand for healthcare.
Because of the current volatility of the American healthcare industry, many foreign investors are understandably leery about making the commitment to purchase shares in this sector. Being risk-adverse is a noble…
"Affordable care act implementation." RWJF. 2011 Apr 7. 26 Jan 2014.
"Genetic discrimination." National Human Genome Research Institute. 29 Nov 2013.
Through this unit, I wish to improve some aspects of my writing such as tone, voice, and style. These issues have greatly impaired my ability to communicate appropriately in the past. First, the misrepresentation of tone and voice has resulted into misinterpretation of my communication in several instances. The relevance of tone and voice ensure that the recipients interpret the intended message well. Secondly, wrong styles in writing have impaired my ability to communicate to certain audiences that require specific formal styles. Lastly, wrong use of tone voice and style have led me to encounter a breakdown in communication. For such reasons, I wish to improve the three aspects of my writing.
In my community, there is a problem of waste management. I would like to write a proposal to the municipal about a proper waste management system and solid waste recycling system. The main challenge that I foresee in…
Delin, J. (2007). Brand Tone of Voice. Journal of Applied Linguistics, 2(1): 63-71
Kopple, W. J. (2012). Dynamic of Style in Written Forms of Communication. Written Communication, 19(2): 227-264.
The Proposal: Communicating to Different Audiences
Thank you for taking the time to read my communication. I am a member of the information technology (IT) department seeking your audience for my proposal to develop a new data dashboard that would assist in the analysis of market and sales data. A data dashboard is an information management tool that provides an interactive centralized means of tracking, collecting, and analyzing key data points and metrics to monitor performance. The proposed dashboard would be customized to collect sales revenue information from different points of sales and display the same in the form of gauges, bar charts, line charts, and tables. From the analyzed data, the marketing team could determine, at a glance, the top products in sales revenue - and the markets on the basis of geography, demographics, or customer behavior - that provide the best opportunities for each product line. This way, the…
Cleveland, M. (2001). Steps to Successful Reading. Portland, Maine: Walch Publishing.
Robins, A. (19995). The Analytical Writer: A College Rhetoric (2nd ed.). San Diego, CA: Rowman & Littlefield.
Wassson, C. S. (2005). System Analysis, Design and Development: Concepts, Principles and Practices. New York, NY: John Wiley & Sons.
Audience in Communication
Not all websites are written for a general audience. Some websites include technical information geared for professionals in their field. There are also a number of websites that aim to please both types of audiences: those who understand rich technical or scientific jargon and those who do not. This memorandum compares and contrasts two health information websites: WebMD and Drugs.com to illustrate the importance of audience when composing and presenting health-related information online.
The WebMD website is written for a general audience with limited understanding of science or low science literacy. To a degree, Drugs.com is also geared for a general audience, but the difference between these sites is that Drugs.com also has a section for professionals that can be used to make educated and evidence-based decisions about pharmacological treatments. There is, for example, a "Pro Edition" section of Drugs.com as well as detailed information about…
The real data from audience ratings comes from the "people meters" that record what the target sample watches, how long the shows are watched, and what is fast-forwarded. In the case of the Nielsen ratings data is sent daily (both live and DV data) and even which family members are watching it. Data is broken down in the demographic age groups and ratings represent what percentage of the nearly 116,000,000 viewers are watching a particular program (a 1.0 rating would mean that one percent or about 1,600,000 viewers were watching a program; Lotz 2007). This is a disadvantage in that samples like this are extremely difficult to make representative of larger target populations.
The reasoning behind audience ratings is that audience ratings are the most obvious indicator of the program's success. However, the actual numbers that networks use to decide if a particular program is a success are not…
Baran, S.J. And Davis, D.K. 2000. Mass communication theory: Foundations, ferment, and future, 2nd Edition. Belmont CA: Wadsworth Publishing.
Barry D. 2008. Rating the ratings: A study of TV audience measurement [Online]. Available at: http://nebuchadnezzarwoollyd.blogspot.com/2008/01/rating-ratings-study-of-tv-audience.html [Accessed 31 December 2012].
Hall S. 1980. Encoding/decoding. In Hall S. et al. eds. Culture, media, language. London: Centre for Contemporary Culture Studies, pp. 128-138.
Kaul A. And Wittink D.R. 1995. Empirical generalizations about the impact of advertising on price sensitivity and price. Marketing Science, 14 (3), pp. 151-160.
The presentation was formal, quick and efficient.
For audience 2, the idea was to teach the management level employees the explicit items needed to present the ideas to the rank and file. This was accomplished with a presentation done in bullet fashion with answers to each bullet (for questions contrived by the rank and file).
For audience 3, a more casual approach with themes and lots of text included, as well as a slower, more discussion oriented presentation was in order, with lots of time for questions and comments.
For audience 4, a fast staccato style approach was used with an emphasis on what it would take to accomplish the goals and objectives.
The reason(s) for changing the approach(s), yet still keeping the information as coherent and cohesive as possible, was because there are different goals and objectives sought by each group. A presentation must be geared towards the audience,…
motivated audience has positive attitudes about the speaker and/or the topic. Motivated audience supports the speaker. They too can be moved inspired, stimulated and enthused through the persuasive efforts of the speakers: with a motivated audience a speaker directs and maintains their support.
It takes a skill to have this motivated audience. It seems to time that there must be two major determinants present: firstly, that the audience has need, o has some sort of contingency that it wishes the speaker to address. Secondly, that the speaker is skilled enough to arouse this needed. The first need not be present, but the second needs to be present for the speaker to bring it out and reinforce it. A boring or tedious speaker may simply squash any possible present motivation.
Speaking, it seems to me, has much in common with salesmanship. A marketing professional too endeavors to sell something. The way…
Lyndon B. Johnson (1965) - We Shall Overcome - Speech Text
Royal, B (2000) The little red writing book Writer's digest books, Oh. USA
What I liked about this was the author's attempt to get at the spirit of Jim Crow by examining the work of T. D. Rice, known as Daddy Rice, the most famous "blackface" actor of the 19th century. It prompted questions in my mind, like, "Why did Rice think it would be a good idea to perform this way?" and, "What did his famous performances say about the audiences who watched them and their obvious demand for such entertainment?" Indeed, what I found most interesting was that Rice conceived Jim Crow in a way that was based on "cross-racialization" which was essentially the opposite of the direction in which the Jim Crow idea was eventually taken by sections of American society. In Rice's early conception, Jim Crow was based on an integrative concept of whites and blacks. It was not based so much on hatred for black people…
Considering Different Roles and Audiences
A situation such as the Chilean Mine Collapse presents significant challenges for communications professionals. Among the most important is the need to identify the various different audiences and their respective needs and circumstances. ome audiences have a high level of personal attachment and emotional connections to the individuals directly involved and a very limited technical background. Conversely, other audiences have much greater levels of technical knowledge. Providing excessive technical details to lay audiences, especially lay audiences with high degrees of attachment to the principals can undermine the effort to inform them while unnecessarily increasing their stress rather than providing assurance or allaying their fears and concerns. Meanwhile, providing insufficient technical specificity to expert or professional audiences can undermine the goal of establishing or maintaining trust and result in increasing the frustration level of the audience.
Moreover, in both situations, choosing the wrong communications…
Bernetti, M. "Chile Mine Accident (2010)." The New York Times (October 12, 2011).
worry bout audience Analysis ord Count: 1000-1250 words (This word count refers ONLY essay . It include audience analysis orks Cited page. If essay falls short minimum word count, I automatically deduct riting Informative Essay (Corresponding chapter The Little Seagull Handbook: -7) General Information An informative essay organized primary functions: report a unfamiliar topic; analyze meaning, pattern connections; explain works; explore questions answers.
Informative essay: The impact of the economic crisis upon young people
Although the consensus amongst economists is that the United States has extricated itself from the worst of the recession of 2008, the impact of the economic crisis is still palpable amongst many demographics within the United States. Recent college graduates are amongst the hardest-hit. Given the sluggish labor market, many new college graduates are struggling for work, while the previous generation was able to find jobs with much greater ease. These workers are burdened by high…
Goudreau, Nicole. "The 10 worst college majors." Forbes. 11 Oct 2012. 25 Jan 2013.
"Help Wanted: Millions of Cloud-Skilled IT Workers Needed." Microsoft Press Release.
19 Dec 2012. 25 Jan 2013. http://www.microsoft.com/en-us/news/features/2012/dec12/12-19CloudWorkersWanted.aspx
Public/high School Gaduate Audience) And 5 Annotated Pofessional, Pee-Reviewed Souces (aimed at a Pofessional/academic/college Student/gaduate Student Audience)
Annotated Pofessional, Pee-eviewed Souces (aimed At A Pofessional/academic/college Student/gaduate Student Audience)
Jounal of Attachment & Human Development (http://www.tandf.co.uk/jounals/titles/14616734.asp)
Routledge. 6 issues a yea. Is child-development oiented. Focuses on child attachment theoy and eseach. Povides empiical pespective with cutting edge studies, eviews, and clinical case obsevations. Cosses ove the fields of psychiaty, psychology, nusing, social wok and elated fields whilst pesenting ideas, methods, and eseach on attachment theoy.
Jounal of Child & Family Behavio Theapy (http://www.tandf.co.uk/jounals/titles/07317107.asp)
Routledge. 4 issues a yea. Teating all aspects of the child and adolescent's life within a behavioal fomat, this issue shaes extensive case methods and pactical behavioal techniques fo anyone involved in the child / o adolescent's life (including paent, teache, and counselo). Thee ae extensive book eviews, case studies, and the latest behavioal techniques with step-by-step details…
references) related to that age are extant.
5. Parenting School Years Magazine
( http://www.magazines.com/product/parenting-school-years )
Part of Parenting magazine, this new edition discusses the challenges that educators, counselors, and parents may face with school-age children. Parenting School Years targets children age 6-11. Has 11 issues per year and in popular style targets a general audience. Articles include dealing with sibling rivalry, and helping kids adjust to parents' divorce and remarriage. In this way, it targets issues that exceed the school parameters and that anyone dealing with children, in whichever capacity, will encounter.
Each chapter provides sufficient entertainment material to draw the interest of lay people, while balancing this with a good amount of academic information for those who wish to study the country and its people. The narrative throughout the book is bound together well by starting each chapter with a narrative about Gloria or those who share her world. Another strong connecting factor is the quotation at the start of each chapter, which is relevant to the specific topic of the chapter as well as to the general ideas in the book as a whole. While these are excellent techniques, I think the structure of the chapters themselves could have been handled better by more consistently organizing the information in each.
One shortcoming of the book is the internal structure of each chapter, which can be haphazard in some cases, and also a lack of consistent focus on the laughter element.…
A. Supporting details (Give citation)
Crack is a powerful central nervous system stimulant that can increase risk for cardiovascular incidents, strokes, and other deadly effects (National Institute on Drug Abuse 2009).
B. Supporting details (Give citation)
Addicts may even use crack cocaine while pregnant, severely harming their children. "Fetal cocaine effects include premature separation of the placenta, spontaneous abortion, premature labor, low birthweight and head circumference at birth, greater chance of visual impairment, mental retardation, genitourinary malformations, and greater chance of developmental problems," (American Council for Drug Education 2001).
C. Supporting details
Crack addiction is associated with high-risk sex, and therefore increases the risk of contracting deadly STDs and AIDS (American Council for Drug Education 2001).
A. estatement of thesis
Addiction to crack is both a cause and an effect of underlying social, political, and economic issues.
B. Wrap up of major ideas
Crack has affected poor communities…
American Council for Drug Education (2001). Basic facts about drugs: cocaine. Retrieved Nov 17, 2009 from http://www.acde.org/common/Cocaine.htm
Baumer, E. (2007). Poverty, crack, and crime: A cross-city analysis. Journal of Research in Crime and Delinquency, Vol. 31, No. 3, 311-327
Cowen, T. (2005). Crime and crack. Out of the Crooked Timber. Retrieved Nov 17, 2009 from http://crookedtimber.org/2005/05/23/looking-forward/
Crack Addicts Face Added Stigma in Housing (2007). Join Together. Retrieved Nov 17, 2009 from http://www.jointogether.org/news/headlines/inthenews/2007/crack-addicts-face-added.html
Purchase the cologne and the male wearer will instantly become like the man in the advertisement, the picture suggests -- or your boyfriend or husband will become like the man in the advertisement. Of course, written out directly, this statement sounds absurd. This message is conveyed in a subtle fashion, through subtext and visual suggestion rather than overtly.
Cologne is not a functional product: it is not strictly a 'necessity.' Any additional cost demanded by the manufacturer is based upon the intangible aspects wearing it conveys to the viewer. Rather than practical attributes (even a cream like Oil of Olay has a certain, specific use it must fulfill -- no matter how well-marketed, it is unlikely to be purchased unless it actually helps the wearer's skin) a cologne's appeal is almost completely based upon the wearer's self-image and the image he wishes to project. The image of the man is…
New Media Implications
The improvement of internet and other technology and its ready availability to more and more people has revolutionized the structure and population of the media around the world. People that would normally be members of the audience have become the creators of news and vice versa. The lines that separate news makers and people that normally would be making news or expected to make news have blurred significantly and in several different ways. There are many examples of countries that could be focused on for this subject but one of the best is the United States.
There are multiple ways in which the structure of news creators has changed and evolved over recent months and years. One way in which the idea regarding audience and news sources has been altered significantly is the corporate structure of the people that are providing the news. The companies…
Babad, E. (2005). The Psychological Price of Media Bias. Journal of Experimental
Psychology. 11 (4), 245-255.
Barkow, J., O'Gorman, R. & Rendell, L. (2012). Are The New Mass Media Subverting
Cultural Transmission. Review of General Psychology. 16 (2), 121-133.
Maketing to a multicultual audience -- Stabucks and McDonald's
All businesses today must be multicultual to some extent (Makgosa 2012). The Intenet has opened up new potals to multicultual, multinational consume audiences. Moe foeign nationals in developing nations aspie to imitate the Ameican, consumeist life they see potayed in the moden media. Ameica itself is gowing inceasingly divese, which demands a moe caefully-segmented appoach to maketing. Howeve, this ceates a poblem fo global businesses such as Stabucks and McDonald's. On one hand, the coe foundation of thei business is based upon maketing a paticula type of lifestyle, a lifestyle gounded in an image ooted in Ameicana (o in the case of Stabucks, a vey Ameican vision of a Euopean cafe). The coe poblem of today's multicultual maketing is that changes must be made to addess an inceasingly divese audience: an audience which demands moe than mee tokenism o…
Palacios, S. (2011). Multicultural is the wave of the future. Ad Age. Retrieved:
Patterson, P.G., Scott, J., & Uncles, M.D. (2010). How the local competition defeated a global brand: The case of Starbucks. Australasian Marketing Journal, 18(1), 41-47.
Starbucks: Japan's highest-rated coffee chain. (2009). What Japan Thinks.
obituary is addressed to a lay audience and, therefore, focuses on points that made Faraday particularly compelling to the 'person of the street' of his time. Two of these points are the magnetic appeal of Faraday's lectures, and the "rarest felicity of experimenting."
Both of these points are dwelt on since, as the author observes, it is unusual that so many are attracted to an topic that is usually obtuse, that these lectures attract particularly the youth who would, in any other instance, prefer to attend lighter more generally appealing affairs, and that the fact that they did so, no doubt, indicated a magical aspect to Faraday's lectures. There certainly must have been a magical attribute if, as Chapter 1 notes, there were oftentimes "more than one thousand people crammed into this space, many standing on the stairs and passageways." One thousand people attending a scientific lecture for no other…
Career Exploration -- choose an article relevant to your field of study
I chose this article because disputes occur in any discipline, field of study, or human endeavor:
James Groton, "The Standing Neutral: a 'Real Time' Resolution Procedure that also Can Prevent Disputes" Alternatives, December 2009.
Identify your audience, purpose and appropriate format for your document
The audience: Colleagues in the work place.
The annual working retreat of my team.
The format: A blog post that was included in the pre-retreat planning blog set up by the organizers.
Note that people who will attend the retreat were encouraged to prepare by submitting a single blog post that identified a substantive issue, concern, or topic they would like to see discussed at the retreat.
Step 3: Write your document
I am so excited about our upcoming retreat. And I am really pleased that we are taking this…
John . Kennedy
Rhetorical context: The audience is a conservative political group that advocates smaller federal government and the right for local communities and states to control as much of their needed government as possible. The occasion is their annual meeting, and the purpose is to demonstrate that although Kennedy was a liberal in many ways, he was still a great, if flawed, man.
John . Kennedy: the very name makes political conservatives cringe. However, his short role in the political history of the Presidency was so pivotal that is necessary to consider what kind of President he really was beyond the hype and the active public relations campaign that kept his many flaws out of the news media. Because the media remained silent about his personal flaws, the country was able to nearly canonize him after his untimely death.
He was a Liberal. Of that there is no doubt.…
For all his flaws, John F. Kennedy was a great president who understood the Communist threat at the most important level. Because he was willing to stand up to the Russians during the Cuban Missile Crisis, the United States triumphed over our greatest enemy without a single battle. By doing this, he made the end of the Cold War inevitable.
The prophetic text of Ezekiel offers important clues to the meaning of the ministry of Jesus. Ezekiel presents one of the central metaphors that Jesus would later use, particularly that of the shepherd leading the flock of the righteous to salvation. Ezekiel discusses the role of the shepherd in two different ways. First, the shepherd is responsible for searching for flock that has scattered or for flock in need of rescue. “I look after my sheep. I will rescue them from all the places where they were scattered on a day of clouds and darkness,” (Ezekiel 34:12). Second, Ezekiel refers to the shepherd’s role in discerning between the proverbial sheep and goats, administering justice according to measures like obedience. “I will bind up the injured and strengthen the weak, but the sleek and the strong I will destroy. I will shepherd the flock with justice,” (Ezekiel 34:16). These passages in Ezekiel offer insight…
To inform the audience about the importance of education and the impact that it will have on their ability to earn a living.
Why education is important in today's society?
To provide everyone with specific insights about how education can help to prepare them for the challenges they will face in future and the role that is playing in society.
Throughout the decades, the role of education in society has been increasingly brought to the forefront. Part of the reason for this, is because it has been shown to be an effective tool in teaching children about how to interact with the world around them. At the same time, it is a way of helping to open the minds of students about new ideas and how they can be used in a career. This is allowing everyone the opportunity to understand different views and if this something that interests…
Abdullah, N. (2007). Higher Education and the Importance in Today's Society. Yahoo. Retrieved from: http://voices.yahoo.com/higher-education-importance-todays-390322.html
Borkar, R. (2010). The Importance for Education. Buzzle.com. Retrieved from: http://www.buzzle.com/articles/importance-of-education.html
The primary distinction between the perspectives of Patricia Hill Collins and Esther Chow on feminism and gender consciousness stems from their diverse interpretations of the influence of culture. Chow assumes a near apologist stance in her justifications for the slow uptake of feminist theory by Asian-American women. Chow cites the many barriers to the gender consciousness and ability to organize around women's issues, and suggests that they have been particularly difficult to overcome and were won't to locate feminism in the midst of larger, more generic issues that garnered the attention of Asian-American women. But Chow's argument is not persuasive, as the same issues are endemic to Collins' treatment of feminist thought, but are clarified by the construct of intersectionality, as posed by Kimberle Crenshaw (2004, and as cited in Collins, 1990).
Intersectionality is the study of the intersections that occur between various forms of oppression, and that…
Chow, E. (n.d.). Gender consciousness and women's groups. [lecture notes.]
Collins, P.H. (1990). Black Feminist thought. [lecture notes.]
Collins, P.H. (1990). Black feminist thought in the matrix of domination. In Patricia Hill Collins, Black Feminist Though: Knowledge, Consciousness, and the Politics of Empowerment. Boston, MA: Unwin Hyman, pp. 221-238.
Crenshaw, K. (2004). Intersectionality: The double bind of race and gender. Perspectives Magazine, p.2.
Manipulating the public into thinking that when they fuel up at Shell or British Petroleum that they are doing something good for the environment is not an ethical choice, it is a purely capitalist one.
Similarly, food companies like Kellogg's and Kraft have added "healthy" and "organic" foods to their portfolio. In one case, a fat-free product is advertised to be something that is part of a healthy lifestyle. Yet fat-free products are the ones that contain the highest percentage of additives and chemical ingredients. Those foods are less pure than their full-fat alternatives and therefore not as healthy as they are made out to be. Advertising products that can lead to long-term health problems or an unhealthy cycle of weight loss followed by weight gain is also unethical. Similarly, hippies in the woods do not always make "organic" products. Many rely on factory farming and are no different than…
Pontifical Council for Social Communications (1997). Ethics in advertising. Retrieved Nov 12, 2009 from http://www.vatican.va/roman_curia/pontifical_councils/pccs/documents/rc_pc_pccs_doc_22021997_ethics-in-ad_en.html
advisable to project to the specific audience that the paper is addressing. In this case, the subject of buying a house vs. renting an apartment calls to mind an audience that includes possible candidates who are looking into the housing or apartment industries. It is assumed that these readers have already done some sort of research, though clearly it is a matter of deciding between the pros and cons of house vs. apartment. The case is thus: whether or not to define the terminologies used in the essay. Assuming that the essay's readers are already familiar with the aspects surrounding such an important decision, it is likely that they are also aware of the factors that surround the process of house- or apartment-hunting. Defining terms for said readers would make the essay somewhat redundant and cumbersome to read at length. The essay discussion should be concise and clear; to digress…
Position -- Against Divorce
Audience -- a couple that is in the danger of getting divorce
Marriage comprises of many changes and challenges and is the largest step that anyone makes. It is considered that the marriage of a Christian with great care and it is an occasion of great celebration. Marriage between two individuals is an event of great public celebration of God's grace and blessing. (Before you marry) Divorce is an event of failure and is considered as an individual disaster. Most religions consider divorce to be involving in sinful violation of God's law. (Bible Solutions to Divorce Problems) The present day's problem is the prevalent support for divorce and the common occurrence of divorce. Today, it is a fact that more and more marriages are becoming impermanent and less long lasting than they ever have been before. I am against the issue of getting divorced in…
Before you marry. Retrieved from http://www.stjudeparish.com/growth/prep/marriage/default.asp
Accessed on 12 October 2005
Champion, John. The Engine of a Matrilineal Society: Alternative Routes. Retrieved from http://www.ukmm.org.uk/publics/flj.htm Accessed on 12 October 2005
Hicks, Olan. Bible Solutions to Divorce Problems. Retrieved from http://www.theophilus.org/divorce.html Accessed on 12 October 2005
Good Life / the Good Death:
Ideas of the Greater Good and Highest Pursuit in Plato's Death of Socrates / Apology
When Plato was still a boy, he witnessed the trial and execution of Socrates. Historians tell us that during the trial he attempted to speak out in defense of the great philosopher. "Plato mounted the platform and began: 'Though I am the youngest, men of Athens, of all who ever rose to address you' -- whereupon the judges shouted out, 'Get down! Get down!' " (Laertius) Perhaps in his youth Plato would indeed have known very little, and had no great wisdom to add to the debate. If this is true, then according to Socratic ideas he would certainly have been the best advocate of all, for Socrates' entire defense lay upon the point that the truest wisdom lay in recognizing one's ignorance, and that the ultimate truth in…
Kalkavag, Peter. "Who Is Socrates? -- Thoughts on Plato's Apology." GB Quarterly, Winter 2000. http://arachnid.pepperdine.edu/goseweb/GBQuarterly/winter00/whoissocrates.html
Plato. Apology (Also known as The Death of Socrates) Trans. Benjamin Jowett. Project Gutenberg, 1999. http://unseelie.org/books/plato.socrates-apology
Laertius, Diogenes. "LIFE OF SOCRATES" Trans. Robert Drew Hicks. 1925. http://www.litfinder.com/search/worx.asp?R=777168374&act=A70&rothST=socrates%20apology
evolution Movies Marketing
Workers Protection Acts
Investigate ways in which community arts organizations develop and maintain an audience
In the recent past, there has been a notable improvement in the field of arts. Many people in the community are now garnering interest in arts like never before. As a result, there has also been an increase in the community art organization. This is of course due to the need to fulfill the demand for the interest in art. However, it is an enormous challenge for organizations to acquire audience. Furthermore, the bigger challenge is to maintain the audience that they already have. Therefore, it is imperative that there are strategies that can happen in both situations. Community art organizations need to use all the appropriate methods to acquire a new audience. This is possible through advertising although the most suitable is to get to know the target group. There should…
Carpenter, G., & Blandy, D.E. (2008). Arts and cultural programming: A leisure perspective.
Champaign, IL: Human Kinetics.
Cherbo, J.M., Stewart, R.A., & Wyszomirski, M.J. (2008). Understanding the arts and creative sector in the United States. New Brunswick: Rutgers University Press
Daragh O'Reilly. & Finola Kerrigan. (2010). Marketing the arts: A fresh approach. Taylor & Francis. London.
Capote was always clearly a film meant to appeal to a more educated and selective audience, and finding that audience is not as easy as for the major releases. Traditional methods of promotion and marketing are still widely used, but television has become the centerpiece of every campaign, with the advertising blitz in the week or so before a film opens being the determining factor in the success or failure of the effort. Much marketing effort today goes into developing ancillary markets and product tie-ins of various sorts, all to help recoup expenses and, if a film is very successful, to cash in to an even greater degree. Capote also advertised on television, but not with the sort of budget that would be available for a major studio release. Marketing a film like Capote on television would have been very difficult a few years ago when the primary outlet used…
Ancaster Film Fest Surveys (Winter/Spring 2006). http://www.ancasterfilmfest.ca/Survey3.html .
Box Office Mojo (2006). November 14, 2006. http://www.boxofficemojo.com/movies/?id=capote.htm .
Capote." The Hollywood Reporter (12 Sept 2005). November 13, 2006. http://www.hollywoodreporter.com/hr/search/article_display.jsp?vnu_content_id=1001096151 .
Capote,' Hoffman, Witherspoon cop top critic nods" The New Zealand Herald (9 Jan 2006),. November 13, 2006. http://www.nzherald.co.nz/event/story.cfm?c_id=1500860&ObjectID=10362949 .
listened to a speech in the community. The speech was about a community building moving locations and the speaker was soliciting funds to help the move. The speech was approximately 15 minutes in length.
Was the speech interesting and meaningful?
The speech may have been meaningful in that it was dealing with an event that was important to the audience and to the person delivering the speech. It was, however, disinteresting and failed, I think, to make its impact.
Did the speech appear to be well researched, prepared and rehearsed?
I think the speaker was nervous. He hit to the point mentioning the move, mentioning their need for money, and requesting it. The speech seemed to be impromptu. There was little research to be conducted since the speaker was familiar with the situation. He knew the amount of money needed as well as the new location of the organization. Being…
About.com Public Speaking Anxiety: Preparing to Give a Speech http://socialanxietydisorder.about.com/od/copingwithsad/qt/speechprepare.htm
Forbes.com Top Tips For Nailing That Speech
Inc.com Give a Great Speech: 3 Tips from Aristotle
For any organization, the way they communicate to the audience will determine their influence on a host of issues. In the case of Amnesty International, the human rights group is dealing with a conflict of interest by having a former Guantanamo detainee (Moazzam Begg) working with them. This is troubling, because the radical Islamist views that Begg will frequently discuss are in direct conflict with the ideals of the group (i.e. human rights and equality). ("Amnesty International") To fully understand how this is taking place requires looking at the organization's web site. This will be accomplished by studying: their audience, the purpose, the context and visual cues of the typography. Together, these different elements will support the thesis statement of how the viewer is impacted by what they see and read.
The audience that the Amnesty International is trying to reach out to is individuals who…
"Amnesty International." Washington Examiner, 2012. Web. 28 Mar. 2012
"Amnesty International." Amnesty International, 2012. Web. 28 Mar. 2012
"How You Can Help." Amnesty International, 2012. Web. 28 Mar. 2012
"Maldives must investigate sexual harassment of detained women protesters." Amnesty International, 2012. Web. 28 Mar. 2012
Undestanding audience expectations and pefeences. CEO Rebh is looking to gow his business and is likely inteested in engaging a pofitable tansaction with a bike shop, given that he aleady has a elationship with Schwinn. I must be caeful that he does not take advantage of me, and ty to sell me advetising that could negatively impact my business because of its inappopiate natue o ovely obtusive installation.
Foecast pobable audience eaction. Rebh likely has stong incentive in becoming involved in a elationship with my business.
Non-Stop Messenge Sevice
899 Spaks St.
Ottawa, Ontaio K1A 0G9
attn: Roscoe de la Penda, HR Specialist, Non-Stop Message Sevice
Dea M. de la Penda:
As the Vice Pesident of Human Resouces at UPS, I am poud to say that I emembe Kathyn Noquist as one of the most outstanding and tieless students I knew when we both met as sophomoes at San…
references. A clear, targeted, and specific letter that is easily read and convinces the department the candidate is emotionally equipped to handles the stresses of the job.
Forecast probable audience reaction. While HR may prefer a letter from someone who knows the candidate better and knew him or her as an employer at a later juncture of the career, the letter will be viewed overall as a positive character reference. However, the letter would seem even more 'positive' if Kathryn had worked for UPS.
Thee ae people that I shae the same views with when it comes to abotion. Though discussions we ageed conclusively to take the stand against abotion. In an event that I miaculously change my mind on the issue it can be quite a challenge to ty and convince my audience who we peviously shaed the same pespective on the issue. The audience can eact in vaied ways fist they might actually not accept that I am the one who has changed my views on the issue .they can ask numeous questions tying to find out if tuly I am the one who holds the exact same views which ae opposite to the views that I held befoe. Secondly they would like to know exactly who made me change my mind and hold the views that I am tying to convince them to accept. They would like to know exactly whee…
references that the audience can identify with. This will ensure that the audience as though they are part of the ongoing talk and hence they will be welcoming and receptive to whatever the speaker tells them. They should also not be too rigid when it comes to conveying the message they should be free and give room for interaction with the audience. This will ensure that the audience feel comfortable and free with the speaker and hence will get everything the speaker intends them to since they can associate with the speaker comfortably. They should also ensure that they approach the audience politely and in a civilized manner. If any confrontations arise they should ensure that they remain calm. The body language and non-verbal cues that they use should be understood well by the audience. All these will ensure that the hostile audience will remain calm and collected and get all they are intended to get from the speaker.
Close eading of "Look at Your Fish"
Samuel H. Scudder composed "Look at Your Fish" in 1874. The piece is a narrative and anecdote of Scudder's first encounter with Jean Louis odolphe Agassiz. Agassiz, at the time of their meeting, was an accomplished zoologist working at the Harvard University Lawrence Scientific School. Scudder was an entomologist who studied under and was mentored by Agassiz during his time at Harvard. "Look at Your Fish" is Scudder's recollection of his first day in Professor Agassiz's course and the first class exercise in which Professor Agassiz assigned to the class. "Look at Your Fish" is told in a chronological, linear fashion. There are a few groups for whom this piece is the intended audience. One audience could be college students; another group could be professors at the undergraduate and graduate levels. This piece would also be relevant to any teacher or anyone serving…
Scudder, Samuel. "Look at Your Fish." Available from: http://people.bethel.edu/~dhoward/resources/Agassizfish/Agassizfish.htm . 2012 July 14.
" (Chennameni, 2006) it is reported that this "incessant interaction and conversion in turn results in joint creation of knowledge by individuals and organizations." (Chennameni, 2006) Organizations are reported to play a key role in activating the "explicit and tacit dimensions of knowledge and in providing a forum for the knowledge spiral through four modes of knowledge creation" (Chennameni, 2006) Those four modes are stated to include: (1) socialization; (2) externalization; (3) combination; and (4) internalization. (Chennameni, 2006)
Socialization speaks of the exchanging of "tacit knowledge among members through the social interactions and shared experiences." (Chennameni, 2006) Externalization refers to the translation of tacit knowledge into from explicit knowledge." (Chennameni, 2006) it is reported that each of the modes of conversion are both "interdependent and tangled." (Chennameni, 2006)
B. Diffusion of Innovation
ogers Diffusion of Innovations explains change via Social Networks. The Diffusion of innovations theory explains the process of…
Chennamaneni, a. (2006) Determinants of Knowledge Sharing Behaviors: Developing and Testing an Integrated Theoretical Model. The University of Texas at Arlington. Dec 2006. Retrieved from: http://dspace.uta.edu/bitstream/handle/10106/305/uta-etd-1428.pdf?sequence=1
Darnton, a. (2008) Reference Report: An overview of behavior change models and their uses. GSR Behavior Change Knowledge Review. Jul 2008. Retrieved from: http://www.civilservice.gov.uk/wp-content/uploads/2011/09/Behaviour_change_reference_report_tcm6-9697.pdf
O'Malley, P. (2006) Strategic Communications Planning. A Presentation to IABC Ottawa. Retrieved from: http://www.omalco.com/iabc.htm
Planned Behaviour: A Meta-Analysis," (22:3),2003.
Anti-Drug Campaign for Teens
At present, marijuana is the most used drug and most frequently available in United States of America. The American youth takes serious dosages of marijuana. At least 60% of the adult population in United States of America was prone to marijuana in 2002. The statistics were prepared in the supervision of The White House Office of National Drug Control Policy. The website address is www.whitehousedrugpolicy.gov .
Social marketing campaigns as well as social awareness programs are imperative to raise and propagate awareness pertaining to excessive drug abuse in United States of America. But in this case, the social campaigners as well as social marketers are armed with effective programs and messages, but remain hesitant to reach the teen audience. It's a tad bit complicated. Wordsen and Slater (2004) concluded that creating targeted ads regarding marijuana and its abuse through PSA's tended to be less…
Eddy, M. (2003). War on Drugs: The National Youth Anti-Drug Media Campaign. CRS Report for Congress, Order Code RS21490
Teinowitz, I. (2003). "Drug Office to Yank Terror Ads in About-Face," Advertising Age, March 31, 2003, pp. 1, 89.
US Congress (2002). U.S. Congress, Senate Committee on Appropriations, Subcommittee on Treasury and General Government, Effectiveness of the National Youth Anti-Drug Media Campaign, special hearing, 107th Cong., 2nd sess., June 19, 2002 (Washington: GPO), p. 14.
Worden, J.K. & Slater, M.D. (2004). Theory and practice in the national youth anti-drug media campaign. Social Marketing Quarterly. 10 (2), 13-27.
hereas another image is showing, a bean bag in contrast to a retro office chair. These differences are designed to reach out to younger, middle age and older demographics. The way that this is taking place is to use images that are culturally neutral. Yet, they inspire a sense of joy and happiness. ("Blackberry")
Moreover, the differences between the various frames are showing intelligence and glamour. This is supposed to reach out to all audiences by highlighting trendiness and elegance. hen someone sees this they will feel that there is a social desire to become of part of what they are seeing. In the future, they will use this as a way to identify and create specific feelings automatically. ("Blackberry") (Cialdini)
According to Cialdini (2009), this is a tool that all advertisers will utilize to identify with a larger demographic of consumers. Commenting about how this occurs he said, "In…
"Blackberry." You Tube, 2012. Web. 22 Oct. 2012
Cialdini, Robert. Influence Science and Practice. Boston: Pearson, 2009. Print.
Robbins, Anthony. Awaken the Giant Within. New York: Simon and Schuster, 1991. Print.
O'Guinn, Chris. Advertising and Integrated Brand Promotion. Mason: Cengage Learning, 2011. Print.
Crosby, Stills, and Nash (CS&N) concert I attended. Both my parents were big fans of Crosby, Stills, Nash and Young, and when Neil Young went his own way the trio that was left continued making music in concert, touring, and writing songs. So since I had been hearing CS&N's music for much of my life as an adolescent and young adult in college, I was interested in hearing the classic rock group live.
What was the makeup of the ensemble (singers)?
Crosby, Stills & Nash had a high-quality group of session musicians on the stage helping them bring a full, classic rock sound to the audience. Todd Caldwell played the organ; Shane Fontayne played lead guitar; Steve DiStanislao was on drums; Kevin McCormick played bass guitar; and James Raymond, who is David Crosby's son, played the keyboards for the group.
What was the style of music they played? What were…
Integrated Business and Management Assessment (IBMA) Portfolio
Business Capstone Project: Outcomes
Demonstrate effective communication skills.
• Making good use of the English language in the presentation of business and management topics
• Effectively communicating grasp of business and management topics
• Identifying how the presentation was appropriately adapted to the audience
• Being organized and concise in written communication
• I have expanded my vocabulary regarding business-related concepts on both a practical and theoretical level.
• I have improved my ability to use email and other forms of technology to communicate in a professional manner.
• I have learned how to tailor my language and persuasive strategies to different audiences (lay vs. professional, colleagues vs. strangers).
• I have learned how to effectively use outlining to improve my public speaking and my research papers.
Evidence Used to Support Learning Statements:
• Tab C-1, Physics Homework, p.…
Public elations Plan
Marketing experts always claim that a well planned public relations campaign is often more effective as compared to advertising. Public relations is in most cases confused with merchandising, advertising, promotion or other buzz words that are used in marketing communication. Public relations involve doing something newsworthy which one wants to communicate and telling the audience what you have done. Most common public relation vehicles include briefs, news release and so on. This paper will look at developing public relations plan. It will highlight on mix of media that can be used in the implementation of a public relations campaign and a detailed explanation of the objectives for each of these media forms.it will also look at how an organization can take advantage of community relations in order to generate positive publicity. Government relation tactics as part of the organization's public relations campaign and how these tactics will…
Examples of Public Relations Campaigns. Retrieved February 28, 2014 from http://smallbusiness.chron.com/examples-public-relations-campaigns-10110.html
Rinrattanakorn, P.(2009).Public Relations Campaigns. Retrieved February 28,2014 from http://espuc.east.spu.ac.th/eoffice/Journal/filepdf%5CA4739.pdf
Tldo.org.(2010).Guide to managing media and public relations in Linux community. Retrieved February 28,2014 from http://www.tldp.org/LDP/Linux-Media-Guide/Linux-Media-Guide.pdf
The emergence of cinema as a medium at the fin de siecle was the result of technological innovations resulted from the Industrial evolution, but it was also in response to a growing demand from entertainment consumers who were desperate for more exciting alternatives. Developing quickly from its early silent forms with accompanying piano and on-screen narration to increasingly sophisticated "talkies" that changed the way people thought about things, the cinema provided this alternative for millions during the early years of the 20th century by engaging them in ways that previous theatrical productions were incapable of achieving. To identify how early cinema developed during its formative years, this paper provides a review of the relevant literature concerning the development of early cinema, as well as its technology, industry and cultural context. An examination of the concept of the "cinema of attractions" in relation to a perceived need to address the…
Barlow, M. (2007). Toward a feminist 'Coney Island of the Avant-Garde': Janie Geiser recasts the cinema of attractions. Afterimage, 34(4), 21-23.
Blyn, R. (2004). Imitating the siren: West's the Day of the Locust and the subject of sound.
Literature/Film Quarterly, 32(1), 51-53.
Braudy, L. & Cohen, M. (2004). Film theory and criticism: Introductory readings. New York:
Folk culture refers to the collection of "songs, tales, proverbs, jokes" that reflect a specific segment of society -- and can often refer to the expressions of marginalized groups like African-Americans. Popular culture is more mainstream, and is fabricated and consumed by the dominant culture. It would include newspapers, magazines, and books propagated throughout a country, as opposed to folk culture, which would be localized (either geographically or, if the group is geographically spread out, culturally). According to Levine, popular culture is "seen as the antithesis of folk culture."[footnoteef:1] There is also an impression that popular culture lacks the authenticity of folk culture in capturing the spirit of the people. As Levine puts it, popular culture does not emanate from the community but is created artificially for consumption by the community and usually with financial motives. For historians and other researchers, popular culture, "if it has to be…
Alverman, Donna E., Moon, Jennifer S. And Hagood, Margaret C. "Popular Culture in the Classroom: Teaching and Researching Critical Media Literacy. Literacy Studies Series." International Reading Association, 1999.
Bennett, A. Popular Music and Youth Culture: Music, Identity, and Place. CAB, 2000.
Davis, Natalie Zemon. "Toward Mixtures and Margins." AHR Forum.
Haque, Sabir. "Folk Culture, Mass Culture, Convergence Culture." Idea Minefield. Retrieved online: http://www.ideaminefield.com/2008/07/folk-culture-mass-culture-convergence.html
Social Implications of Sexual Identity Formation and Coming Out Process
Chad Mosher's article, "The social implications of identity formation and the coming-out-process: a review of the theoretical and empirical literature" provides a fairly comprehensive look at the theories and realities of individuals asserting their homosexual tendencies to the world. The article is widely written as a source of material and instruction for psychologists who are employed in a therapeutic or counseling capacity with such individuals, as there are implications for them to incorporate into their practice in the article's conclusion. In addition to discussing the two principle theories regarding coming out, essentialism and social constructionism, the author discusses aspects of the theories that are integrated as well as the effect of coming out on both the audience and the homosexual perception. Audiences are stratified into three distinct categories: family members, heterosexuals, as well as homosexuals and those somewhere in between…
Mosher, C. (2001). The social implications of identity formation and the coming-out-process: a review of the theoretical and empirical literature. The Family Journal. 9 (2): 164-173.
Employees would first need to believe their own safety was both important to the company and assured in their own sites of operations. One potential way to expand the context to include their safety would be to highlight existing precautions taken before the disaster, those in place in other locations and the future commitment to sustained maintenance and safety. Such records would likely come out in regulatory investigation afterward anyway, so taking proactive steps as per Seeger (2006) could reclaim messaging posing serious potential harm if left solely to media outside the firm. Some type of concrete action would underscore this commitment, for example cessation of operations pending immediate review and maintenance of safety precautions, and then publishing favorable review immediately where that showed positive compliance. As for the families, demonstrating commitment to support after the emergency could help workers focus on a potential successful resolution rather than the immediate…
Jones, S. (2010). Chilean miners told they may be trapped until Christmas. The Guardian. 26
Aug. 2010. Retrieved from http://www.guardian.co.uk/world/2010/aug/26/trapped-chilean-miners-wait-rescue
Seeger, M.W. (2006). Best practices in crisis communication: An expert panel process. Journal of Applied Communication Research 34(3), pp. 232-244. Retrieved from doi:10.1080/00909880600769944
Weik, J. (2010). Over 30 workers trapped after Chilean copper mine collapse. Metal Bulletin
Flew ver the Cuckoo's Nest"
Independent films have become such a mainstay of American cinema that it is difficult to tell what should be considered independent and what should be considered a major production these days. Small, independent film studios can gain such a following that they are soon producing movies that are seen by millions. f course, this was not always the case because the reason there are indie films is because of the rebellion over the control of the large studios. In the case of the movie "ne Flew ver the Cuckoo's Nest" it was an indie film, but it was seen by a large audience. Like many indie films of that time and this though, it had a flare that could not be seen in major motion pictures. Since major motion picture studios were interested more in the bottom line and worried about turning a profit for…
One only has to look at history to see the fallacy perpetrated by major motion picture studios. "They Died with Their Boots On" is a retelling of the story of the Little Bighorn massacre which starred Errol Flynn and was released by the major motion picture company Warner Bros. The movie makes a hero of Custer as he tries to run down Sitting Bull and a corrupt, gun-selling Indian agent. The picture is factually inaccurate from start to finish and perpetuates the myth that Custer was the honorable one at Little Bighorn. Sitting Bull is seen as an opportunist and a rebel who only wants to kill white people. This sort of movie was immensely popular (released in 1949) because, although everyone knew it was probably a biased retelling, it had a distinct hero and a villain (there were actually later movies which had Sitting Bull as the hero which is also factually inaccurate). Although the movie is enjoyable when an individual wants to spend a mind-numbing few hours in front of the TV, it is also a symbol of why many people were tired of major motion pictures, and why indie films have gained the traction that they currently have. A true telling of the story would reveal that neither was a hero, but that Custer, as a glory-seeker and narcissist, sacrificed his troop on a fool's errand.
In recent times, major motion picture studios have gotten the message, at least partially, that people crave a little more reality. That is why big name releases such as "American History X" and "American Beauty" were released by New Line Cinema and Dream Works respectively. These are considered indie film companies, but they are that in name only. These are both major studios that are producing edgy movies under an indie tag. Both of the releases mentioned above were both critical and box office successes because they were edgy. Another film that shows the influence that indie films has had is "Unforgiven." This is not a classic Western that has a distinct white-hatted good guy and a black hat wearing bad guy. The lines are blurred between the sheriff and the ex-outlaw. Some of the things Eastwood's outlaw character does are good, and some are not. The same can be said of Hackman's sheriff character.
These movies seem to rely on the success of such movies as "One Flew Over a Cuckoo's Nest." Because movie producers could see a major shift in the way they viewed edgy movies, the large motion picture studios changed the way they made movies. The money shifted, so the movie makers did also.