Audience Essays (Examples)

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Revolution Movies Marketing Workers Protection Acts Investigate

Words: 2998 Length: 9 Pages Document Type: Essay Paper #: 52845314

evolution Movies Marketing

Workers Protection Acts

Investigate ways in which community arts organizations develop and maintain an audience

In the recent past, there has been a notable improvement in the field of arts. Many people in the community are now garnering interest in arts like never before. As a result, there has also been an increase in the community art organization. This is of course due to the need to fulfill the demand for the interest in art. However, it is an enormous challenge for organizations to acquire audience. Furthermore, the bigger challenge is to maintain the audience that they already have. Therefore, it is imperative that there are strategies that can happen in both situations. Community art organizations need to use all the appropriate methods to acquire a new audience. This is possible through advertising although the most suitable is to get to know the target group. There should…… [Read More]


Carpenter, G., & Blandy, D.E. (2008). Arts and cultural programming: A leisure perspective.

Champaign, IL: Human Kinetics.

Cherbo, J.M., Stewart, R.A., & Wyszomirski, M.J. (2008). Understanding the arts and creative sector in the United States. New Brunswick: Rutgers University Press

Daragh O'Reilly. & Finola Kerrigan. (2010). Marketing the arts: A fresh approach. Taylor & Francis. London.
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Capote the Recent Film Capote

Words: 2999 Length: 10 Pages Document Type: Essay Paper #: 79083346

Capote was always clearly a film meant to appeal to a more educated and selective audience, and finding that audience is not as easy as for the major releases. Traditional methods of promotion and marketing are still widely used, but television has become the centerpiece of every campaign, with the advertising blitz in the week or so before a film opens being the determining factor in the success or failure of the effort. Much marketing effort today goes into developing ancillary markets and product tie-ins of various sorts, all to help recoup expenses and, if a film is very successful, to cash in to an even greater degree. Capote also advertised on television, but not with the sort of budget that would be available for a major studio release. Marketing a film like Capote on television would have been very difficult a few years ago when the primary outlet used…… [Read More]

Works Cited

Ancaster Film Fest Surveys (Winter/Spring 2006).    .

Box Office Mojo (2006). November 14, 2006.    .

Capote." The Hollywood Reporter (12 Sept 2005). November 13, 2006.

Capote,' Hoffman, Witherspoon cop top critic nods" The New Zealand Herald (9 Jan 2006),. November 13, 2006.
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Listened to a Speech in the Community

Words: 1455 Length: 4 Pages Document Type: Essay Paper #: 7060482

listened to a speech in the community. The speech was about a community building moving locations and the speaker was soliciting funds to help the move. The speech was approximately 15 minutes in length.

Was the speech interesting and meaningful?

The speech may have been meaningful in that it was dealing with an event that was important to the audience and to the person delivering the speech. It was, however, disinteresting and failed, I think, to make its impact.

Did the speech appear to be well researched, prepared and rehearsed?

I think the speaker was nervous. He hit to the point mentioning the move, mentioning their need for money, and requesting it. The speech seemed to be impromptu. There was little research to be conducted since the speaker was familiar with the situation. He knew the amount of money needed as well as the new location of the organization. Being…… [Read More]

Sources Public Speaking Anxiety: Preparing to Give a Speech Top Tips For Nailing That Speech . Give a Great Speech: 3 Tips from Aristotle
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CEO Richard Rebh Floorgraphics Inc

Words: 1052 Length: 4 Pages Document Type: Essay Paper #: 73942957

Undestanding audience expectations and pefeences. CEO Rebh is looking to gow his business and is likely inteested in engaging a pofitable tansaction with a bike shop, given that he aleady has a elationship with Schwinn. I must be caeful that he does not take advantage of me, and ty to sell me advetising that could negatively impact my business because of its inappopiate natue o ovely obtusive installation.

Foecast pobable audience eaction. Rebh likely has stong incentive in becoming involved in a elationship with my business.

Non-Stop Messenge Sevice

899 Spaks St.

Ottawa, Ontaio K1A 0G9


attn: Roscoe de la Penda, HR Specialist, Non-Stop Message Sevice

Dea M. de la Penda:

As the Vice Pesident of Human Resouces at UPS, I am poud to say that I emembe Kathyn Noquist as one of the most outstanding and tieless students I knew when we both met as sophomoes at San…… [Read More]

references. A clear, targeted, and specific letter that is easily read and convinces the department the candidate is emotionally equipped to handles the stresses of the job.

Forecast probable audience reaction. While HR may prefer a letter from someone who knows the candidate better and knew him or her as an employer at a later juncture of the career, the letter will be viewed overall as a positive character reference. However, the letter would seem even more 'positive' if Kathryn had worked for UPS.
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Typography Graphic for Any Organization the Way

Words: 1557 Length: 5 Pages Document Type: Essay Paper #: 22903222

Typography Graphic

For any organization, the way they communicate to the audience will determine their influence on a host of issues. In the case of Amnesty International, the human rights group is dealing with a conflict of interest by having a former Guantanamo detainee (Moazzam Begg) working with them. This is troubling, because the radical Islamist views that Begg will frequently discuss are in direct conflict with the ideals of the group (i.e. human rights and equality). ("Amnesty International") To fully understand how this is taking place requires looking at the organization's web site. This will be accomplished by studying: their audience, the purpose, the context and visual cues of the typography. Together, these different elements will support the thesis statement of how the viewer is impacted by what they see and read.

The Audience

The audience that the Amnesty International is trying to reach out to is individuals who…… [Read More]

Works Cited

"Amnesty International." Washington Examiner, 2012. Web. 28 Mar. 2012

"Amnesty International." Amnesty International, 2012. Web. 28 Mar. 2012

"How You Can Help." Amnesty International, 2012. Web. 28 Mar. 2012

"Maldives must investigate sexual harassment of detained women protesters." Amnesty International, 2012. Web. 28 Mar. 2012
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Person Is Entitled to Their

Words: 969 Length: 3 Pages Document Type: Essay Paper #: 39676491

Thee ae people that I shae the same views with when it comes to abotion. Though discussions we ageed conclusively to take the stand against abotion. In an event that I miaculously change my mind on the issue it can be quite a challenge to ty and convince my audience who we peviously shaed the same pespective on the issue. The audience can eact in vaied ways fist they might actually not accept that I am the one who has changed my views on the issue .they can ask numeous questions tying to find out if tuly I am the one who holds the exact same views which ae opposite to the views that I held befoe. Secondly they would like to know exactly who made me change my mind and hold the views that I am tying to convince them to accept. They would like to know exactly whee…… [Read More]

references that the audience can identify with. This will ensure that the audience as though they are part of the ongoing talk and hence they will be welcoming and receptive to whatever the speaker tells them. They should also not be too rigid when it comes to conveying the message they should be free and give room for interaction with the audience. This will ensure that the audience feel comfortable and free with the speaker and hence will get everything the speaker intends them to since they can associate with the speaker comfortably. They should also ensure that they approach the audience politely and in a civilized manner. If any confrontations arise they should ensure that they remain calm. The body language and non-verbal cues that they use should be understood well by the audience. All these will ensure that the hostile audience will remain calm and collected and get all they are intended to get from the speaker.
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Close Reading of Look at Your Fish

Words: 1258 Length: 4 Pages Document Type: Essay Paper #: 12165702

Close eading of "Look at Your Fish"

Samuel H. Scudder composed "Look at Your Fish" in 1874. The piece is a narrative and anecdote of Scudder's first encounter with Jean Louis odolphe Agassiz. Agassiz, at the time of their meeting, was an accomplished zoologist working at the Harvard University Lawrence Scientific School. Scudder was an entomologist who studied under and was mentored by Agassiz during his time at Harvard. "Look at Your Fish" is Scudder's recollection of his first day in Professor Agassiz's course and the first class exercise in which Professor Agassiz assigned to the class. "Look at Your Fish" is told in a chronological, linear fashion. There are a few groups for whom this piece is the intended audience. One audience could be college students; another group could be professors at the undergraduate and graduate levels. This piece would also be relevant to any teacher or anyone serving…… [Read More]


Scudder, Samuel. "Look at Your Fish." Available from: . 2012 July 14.
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Strategic Communication Leading Through Strategic

Words: 1278 Length: 5 Pages Document Type: Essay Paper #: 90472850

" (Chennameni, 2006) it is reported that this "incessant interaction and conversion in turn results in joint creation of knowledge by individuals and organizations." (Chennameni, 2006) Organizations are reported to play a key role in activating the "explicit and tacit dimensions of knowledge and in providing a forum for the knowledge spiral through four modes of knowledge creation" (Chennameni, 2006) Those four modes are stated to include: (1) socialization; (2) externalization; (3) combination; and (4) internalization. (Chennameni, 2006)

Socialization speaks of the exchanging of "tacit knowledge among members through the social interactions and shared experiences." (Chennameni, 2006) Externalization refers to the translation of tacit knowledge into from explicit knowledge." (Chennameni, 2006) it is reported that each of the modes of conversion are both "interdependent and tangled." (Chennameni, 2006)

B. Diffusion of Innovation

ogers Diffusion of Innovations explains change via Social Networks. The Diffusion of innovations theory explains the process of…… [Read More]


Chennamaneni, a. (2006) Determinants of Knowledge Sharing Behaviors: Developing and Testing an Integrated Theoretical Model. The University of Texas at Arlington. Dec 2006. Retrieved from:

Darnton, a. (2008) Reference Report: An overview of behavior change models and their uses. GSR Behavior Change Knowledge Review. Jul 2008. Retrieved from:

O'Malley, P. (2006) Strategic Communications Planning. A Presentation to IABC Ottawa. Retrieved from: 

Planned Behaviour: A Meta-Analysis," (22:3),2003.
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Anti-Drug Campaign for Teens the Campaign at

Words: 1266 Length: 4 Pages Document Type: Essay Paper #: 2051006

Anti-Drug Campaign for Teens

The Campaign

At present, marijuana is the most used drug and most frequently available in United States of America. The American youth takes serious dosages of marijuana. At least 60% of the adult population in United States of America was prone to marijuana in 2002. The statistics were prepared in the supervision of The White House Office of National Drug Control Policy. The website address is .

Social marketing campaigns as well as social awareness programs are imperative to raise and propagate awareness pertaining to excessive drug abuse in United States of America. But in this case, the social campaigners as well as social marketers are armed with effective programs and messages, but remain hesitant to reach the teen audience. It's a tad bit complicated. Wordsen and Slater (2004) concluded that creating targeted ads regarding marijuana and its abuse through PSA's tended to be less…… [Read More]


Eddy, M. (2003). War on Drugs: The National Youth Anti-Drug Media Campaign. CRS Report for Congress, Order Code RS21490

Teinowitz, I. (2003). "Drug Office to Yank Terror Ads in About-Face," Advertising Age, March 31, 2003, pp. 1, 89.

US Congress (2002). U.S. Congress, Senate Committee on Appropriations, Subcommittee on Treasury and General Government, Effectiveness of the National Youth Anti-Drug Media Campaign, special hearing, 107th Cong., 2nd sess., June 19, 2002 (Washington: GPO), p. 14.

Worden, J.K. & Slater, M.D. (2004). Theory and practice in the national youth anti-drug media campaign. Social Marketing Quarterly. 10 (2), 13-27.
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Ad Critique for All Businesses

Words: 1223 Length: 4 Pages Document Type: Essay Paper #: 86003328

hereas another image is showing, a bean bag in contrast to a retro office chair. These differences are designed to reach out to younger, middle age and older demographics. The way that this is taking place is to use images that are culturally neutral. Yet, they inspire a sense of joy and happiness. ("Blackberry")

Moreover, the differences between the various frames are showing intelligence and glamour. This is supposed to reach out to all audiences by highlighting trendiness and elegance. hen someone sees this they will feel that there is a social desire to become of part of what they are seeing. In the future, they will use this as a way to identify and create specific feelings automatically. ("Blackberry") (Cialdini)

According to Cialdini (2009), this is a tool that all advertisers will utilize to identify with a larger demographic of consumers. Commenting about how this occurs he said, "In…… [Read More]

Works Cited

"Blackberry." You Tube, 2012. Web. 22 Oct. 2012

Cialdini, Robert. Influence Science and Practice. Boston: Pearson, 2009. Print.

Robbins, Anthony. Awaken the Giant Within. New York: Simon and Schuster, 1991. Print.

O'Guinn, Chris. Advertising and Integrated Brand Promotion. Mason: Cengage Learning, 2011. Print.
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Crosby Stills and Nash Cs& n Concert I

Words: 1058 Length: 3 Pages Document Type: Essay Paper #: 54771500

Crosby, Stills, and Nash (CS&N) concert I attended. Both my parents were big fans of Crosby, Stills, Nash and Young, and when Neil Young went his own way the trio that was left continued making music in concert, touring, and writing songs. So since I had been hearing CS&N's music for much of my life as an adolescent and young adult in college, I was interested in hearing the classic rock group live.

What was the makeup of the ensemble (singers)?

Crosby, Stills & Nash had a high-quality group of session musicians on the stage helping them bring a full, classic rock sound to the audience. Todd Caldwell played the organ; Shane Fontayne played lead guitar; Steve DiStanislao was on drums; Kevin McCormick played bass guitar; and James Raymond, who is David Crosby's son, played the keyboards for the group.

What was the style of music they played? What were…… [Read More]

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Integrated Business and Management Assessment Ibma Portfolio

Words: 439 Length: 2 Pages Document Type: Essay Paper #: 31040455


Integrated Business and Management Assessment (IBMA) Portfolio

Business Capstone Project: Outcomes

Demonstrate effective communication skills.


• Making good use of the English language in the presentation of business and management topics

• Effectively communicating grasp of business and management topics

• Identifying how the presentation was appropriately adapted to the audience

• Being organized and concise in written communication

Learning Statements:

• I have expanded my vocabulary regarding business-related concepts on both a practical and theoretical level.

• I have improved my ability to use email and other forms of technology to communicate in a professional manner.

• I have learned how to tailor my language and persuasive strategies to different audiences (lay vs. professional, colleagues vs. strangers).

• I have learned how to effectively use outlining to improve my public speaking and my research papers.

Evidence Used to Support Learning Statements:

• Tab C-1, Physics Homework, p.…… [Read More]

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Public Communication

Words: 1606 Length: 5 Pages Document Type: Essay Paper #: 73134695

Public elations Plan

Marketing experts always claim that a well planned public relations campaign is often more effective as compared to advertising. Public relations is in most cases confused with merchandising, advertising, promotion or other buzz words that are used in marketing communication. Public relations involve doing something newsworthy which one wants to communicate and telling the audience what you have done. Most common public relation vehicles include briefs, news release and so on. This paper will look at developing public relations plan. It will highlight on mix of media that can be used in the implementation of a public relations campaign and a detailed explanation of the objectives for each of these media will also look at how an organization can take advantage of community relations in order to generate positive publicity. Government relation tactics as part of the organization's public relations campaign and how these tactics will…… [Read More]


Examples of Public Relations Campaigns. Retrieved February 28, 2014 from 

Rinrattanakorn, P.(2009).Public Relations Campaigns. Retrieved February 28,2014 from to managing media and public relations in Linux community. Retrieved February 28,2014 from
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Cinema the Emergence of Cinema as a

Words: 1438 Length: 4 Pages Document Type: Essay Paper #: 53030320


The emergence of cinema as a medium at the fin de siecle was the result of technological innovations resulted from the Industrial evolution, but it was also in response to a growing demand from entertainment consumers who were desperate for more exciting alternatives. Developing quickly from its early silent forms with accompanying piano and on-screen narration to increasingly sophisticated "talkies" that changed the way people thought about things, the cinema provided this alternative for millions during the early years of the 20th century by engaging them in ways that previous theatrical productions were incapable of achieving. To identify how early cinema developed during its formative years, this paper provides a review of the relevant literature concerning the development of early cinema, as well as its technology, industry and cultural context. An examination of the concept of the "cinema of attractions" in relation to a perceived need to address the…… [Read More]


Barlow, M. (2007). Toward a feminist 'Coney Island of the Avant-Garde': Janie Geiser recasts the cinema of attractions. Afterimage, 34(4), 21-23.

Blyn, R. (2004). Imitating the siren: West's the Day of the Locust and the subject of sound.

Literature/Film Quarterly, 32(1), 51-53.

Braudy, L. & Cohen, M. (2004). Film theory and criticism: Introductory readings. New York:
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History and Pop Culture

Words: 1259 Length: 4 Pages Document Type: Essay Paper #: 18708998

Popular Culture

Folk culture refers to the collection of "songs, tales, proverbs, jokes" that reflect a specific segment of society -- and can often refer to the expressions of marginalized groups like African-Americans. Popular culture is more mainstream, and is fabricated and consumed by the dominant culture. It would include newspapers, magazines, and books propagated throughout a country, as opposed to folk culture, which would be localized (either geographically or, if the group is geographically spread out, culturally). According to Levine, popular culture is "seen as the antithesis of folk culture."[footnoteef:1] There is also an impression that popular culture lacks the authenticity of folk culture in capturing the spirit of the people. As Levine puts it, popular culture does not emanate from the community but is created artificially for consumption by the community and usually with financial motives. For historians and other researchers, popular culture, "if it has to be…… [Read More]


Alverman, Donna E., Moon, Jennifer S. And Hagood, Margaret C. "Popular Culture in the Classroom: Teaching and Researching Critical Media Literacy. Literacy Studies Series." International Reading Association, 1999.

Bennett, A. Popular Music and Youth Culture: Music, Identity, and Place. CAB, 2000.

Davis, Natalie Zemon. "Toward Mixtures and Margins." AHR Forum.

Haque, Sabir. "Folk Culture, Mass Culture, Convergence Culture." Idea Minefield. Retrieved online:
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Social Implications of Sexual Identity Formation and Coming Out Process

Words: 931 Length: 3 Pages Document Type: Essay Paper #: 35902449

Social Implications of Sexual Identity Formation and Coming Out Process

Chad Mosher's article, "The social implications of identity formation and the coming-out-process: a review of the theoretical and empirical literature" provides a fairly comprehensive look at the theories and realities of individuals asserting their homosexual tendencies to the world. The article is widely written as a source of material and instruction for psychologists who are employed in a therapeutic or counseling capacity with such individuals, as there are implications for them to incorporate into their practice in the article's conclusion. In addition to discussing the two principle theories regarding coming out, essentialism and social constructionism, the author discusses aspects of the theories that are integrated as well as the effect of coming out on both the audience and the homosexual perception. Audiences are stratified into three distinct categories: family members, heterosexuals, as well as homosexuals and those somewhere in between…… [Read More]


Mosher, C. (2001). The social implications of identity formation and the coming-out-process: a review of the theoretical and empirical literature. The Family Journal. 9 (2): 164-173.
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Collapse Messaging Chilean Miners Messaging

Words: 870 Length: 3 Pages Document Type: Essay Paper #: 89215651

Employees would first need to believe their own safety was both important to the company and assured in their own sites of operations. One potential way to expand the context to include their safety would be to highlight existing precautions taken before the disaster, those in place in other locations and the future commitment to sustained maintenance and safety. Such records would likely come out in regulatory investigation afterward anyway, so taking proactive steps as per Seeger (2006) could reclaim messaging posing serious potential harm if left solely to media outside the firm. Some type of concrete action would underscore this commitment, for example cessation of operations pending immediate review and maintenance of safety precautions, and then publishing favorable review immediately where that showed positive compliance. As for the families, demonstrating commitment to support after the emergency could help workers focus on a potential successful resolution rather than the immediate…… [Read More]


Jones, S. (2010). Chilean miners told they may be trapped until Christmas. The Guardian. 26

Aug. 2010. Retrieved from

Seeger, M.W. (2006). Best practices in crisis communication: An expert panel process. Journal of Applied Communication Research 34(3), pp. 232-244. Retrieved from doi:10.1080/00909880600769944

Weik, J. (2010). Over 30 workers trapped after Chilean copper mine collapse. Metal Bulletin
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Flew Over the Cuckoo's Nest Independent Films

Words: 2020 Length: 7 Pages Document Type: Essay Paper #: 27675349

Flew ver the Cuckoo's Nest"

Independent films have become such a mainstay of American cinema that it is difficult to tell what should be considered independent and what should be considered a major production these days. Small, independent film studios can gain such a following that they are soon producing movies that are seen by millions. f course, this was not always the case because the reason there are indie films is because of the rebellion over the control of the large studios. In the case of the movie "ne Flew ver the Cuckoo's Nest" it was an indie film, but it was seen by a large audience. Like many indie films of that time and this though, it had a flare that could not be seen in major motion pictures. Since major motion picture studios were interested more in the bottom line and worried about turning a profit for…… [Read More]

One only has to look at history to see the fallacy perpetrated by major motion picture studios. "They Died with Their Boots On" is a retelling of the story of the Little Bighorn massacre which starred Errol Flynn and was released by the major motion picture company Warner Bros. The movie makes a hero of Custer as he tries to run down Sitting Bull and a corrupt, gun-selling Indian agent. The picture is factually inaccurate from start to finish and perpetuates the myth that Custer was the honorable one at Little Bighorn. Sitting Bull is seen as an opportunist and a rebel who only wants to kill white people. This sort of movie was immensely popular (released in 1949) because, although everyone knew it was probably a biased retelling, it had a distinct hero and a villain (there were actually later movies which had Sitting Bull as the hero which is also factually inaccurate). Although the movie is enjoyable when an individual wants to spend a mind-numbing few hours in front of the TV, it is also a symbol of why many people were tired of major motion pictures, and why indie films have gained the traction that they currently have. A true telling of the story would reveal that neither was a hero, but that Custer, as a glory-seeker and narcissist, sacrificed his troop on a fool's errand.

In recent times, major motion picture studios have gotten the message, at least partially, that people crave a little more reality. That is why big name releases such as "American History X" and "American Beauty" were released by New Line Cinema and Dream Works respectively. These are considered indie film companies, but they are that in name only. These are both major studios that are producing edgy movies under an indie tag. Both of the releases mentioned above were both critical and box office successes because they were edgy. Another film that shows the influence that indie films has had is "Unforgiven." This is not a classic Western that has a distinct white-hatted good guy and a black hat wearing bad guy. The lines are blurred between the sheriff and the ex-outlaw. Some of the things Eastwood's outlaw character does are good, and some are not. The same can be said of Hackman's sheriff character.

These movies seem to rely on the success of such movies as "One Flew Over a Cuckoo's Nest." Because movie producers could see a major shift in the way they viewed edgy movies, the large motion picture studios changed the way they made movies. The money shifted, so the movie makers did also.
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Appealing to a White Christian

Words: 1926 Length: 4 Pages Document Type: Essay Paper #: 86492931

As a character, Celie's own experiences have not engaged her on the same levels that Shug's sexual experiences have. This is to say that Celie's life and collection of experiences have not been personally gratifying or freeing in the way that Shug suggest sexual experiences should or can be. To Shug, sex is more about the personal gratification and the freedom of bodily and emotional expression that comes with the act of making love (Selzer, 69). Since Celie's life has revolved around taking care of her children and making sure the men in her life are happy, she really hasn't had much time to develop her own personal sex life in a gratifying or selfish way.

It is important to make the distinction between acting selfishly as the men in Celie's life have and acting selfishly as Shug suggests Celie do. These are two separate things, and the act of…… [Read More]

Works Cited

Gates, Henry L. And Nellie Y. McKay. The Norton Anthology of African-American

Literature, 2nd Ed. New York: Norton, 2004.

Hamilton, Carole. "Dutchman: Baraka's Concept of the Revolutionary Theatre." Drama

for Students. Ed. Marie Rose Napierkowski. Vol. 3. Detroit: Gale, 1998. pp. 228-235.
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Manchurian Candidate 1962 John Frankenheimer

Words: 2030 Length: 7 Pages Document Type: Essay Paper #: 11613034

Il doit tuer par programmation des etres proches ou qu'il aime. He must be killed by relatives or loved programming he loves. Redevenu autonome, il tuera de sa propre main son beau-pere puis sa mere.Again become independent, he will kill his own hand and then his father-his mother. Enfin, il sera accule au suicide par desespoir, victime touchante de toute cette manipulation. Finally, it will be driven to suicide by despair, touching victim of all this manipulation.

The Manchurian Candidate se revelera de surcroit etre une oeuvre prophetique don't l'avenir verra se realiser beaucoup des hypotheses qu'avait imagine Richard Condon dans son roman et auxquelles Axelrod et Frankenheimer ont su donner une illustration cinematographique qui nous laisse souvent pantois. The Manchurian Candidate addition will prove to be a prophetic work whose future will be realized many assumptions had imagined Richard Condon's novel and that Axelrod and Frankenheimer were able to…… [Read More]

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Communication Situation

Words: 606 Length: 2 Pages Document Type: Essay Paper #: 61311461


What audiences will you need to consider in your response?

The primary target audience for my response includes current and future cruise ship passengers. The demographics will vary considerably, depending on the cruise line in question. Carnival appeals to a younger demographic; but there are other cruise lines that cater to a more mature crowd. Therefore, the language needs to be as neutral as possible.

The second audience I will need to consider includes shareholders and stakeholders. These are actual investors who own stock in our company, and they are our partners. They will need to retain confidence in us. Stakeholders include anyone in our supply chain line as well, as we do not want to mar our relationships due to a mishandling negative publicity.

Finally, I would also consider our staff. Staff members will need to know that we are on their side. We want to be diplomatic…… [Read More]

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Adolescents & Advertising Media Messages Examination of

Words: 640 Length: 2 Pages Document Type: Essay Paper #: 53278691

Adolescents & Advertising Media Messages

Examination of a Commercial

The advertisement chosen for examination in this brief study is Britney Spears Pepsi commercial in 2010, which was part of the advertising during the World Cup. The intended audience for the advertisement is the general audience and specifically male and female young people. The ad features Brittney Spears singing, drinking Pepsi, and volley a ball. Brittney appears beautiful and sexy in this commercial and gives the appearance that drinking Pepsi will make everyone athletic and sexy. This ad would be interpreted of course by each gender differently as the male gender would interpret the commercial to mean that drinking Pepsi would ensure that they attract sexy girls and females would view the commercial as appealing to them to drink Pepsi to ensure that they are hot and sexy like Brittney Spears. This ad is not accurate in its portrayal of body…… [Read More]

(13) Kaiser Family Foundation (2005). Generation M: Media in the lives of eight to eighteen-year-olds. Washington, DC: Author. Retrieved from

(14) How to Magazines Effect Body Image (2008) Center on Media and Child Health. Retrieved from:  

(15) Ransohoff, J. (2010) Teens and the Media. Palo Alto Medical Foundation. Retrieved from:
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Clinic Education

Words: 2614 Length: 8 Pages Document Type: Essay Paper #: 82306713

941009200 Name
center700007040880 Abstract
Physical Examinations are an integral part of preventative care, learning how to perform and evaluate during a physical examination is key to learning about the patient's current status and their overall health.
9410010000 Abstract
Physical Examinations are an integral part of preventative care, learning how to perform and evaluate during a physical examination is key to learning about the patient's current status and their overall health.
With Literature eview
With Literature eview

Intended Audience
This classroom lesson plan is intended for nursing students. It is meant to teach them how to properly conduct physical examinations. More often than not, nursing students have questions related to proper handling of patients. A lot of times nursing students forget the basics such as confirming a patient's identity by asking them for their full name…… [Read More]

Idler, E. L., & Benyamini, Y. (1997). Self-rated health and mortality: a review of twenty-seven community studies. Journal of Health and Social Behavior , 38(1), 21-37.
Issenberg, S. B. (1999). Simulation Technology for Health Care Professional Skills Training and Assessment. Jama-journal of The American Medical Association, 282(9), 861-866. doi:10.1001/jama.282.9.861
Jarvis, C. (2008). PHYSICAL ASSESSMENT EXAMINATION STUDY GUIDE. Retrieved from e Kentucky Public Health Practice Reference website:
McGonigle, D., & Mastrian, K. (2012). Nursing Informatics and the Foundation of Knowledge. Burlington, MA: Jones & Bartlett Learning.
Pincus, T., Summey, J. A., Soraci, S. A., Wallston, K. A., & Hummon, N. P. (1983). Assessment of patient satisfaction in activities of daily living using a modified stanford health assessment questionnaire. Arthritis and Rheumatism, 26(11), 1346 - 1353.
Wendel-Vos, G. C., Schuit, A. J., Saris, W. H., & Kromhout, D. (2003). Reproducibility and relative validity of the short questionnaire to assess health-enhancing physical activity.Journal of Clinical Epidemiology, 56(12), 1163 - 1169. doi:10.1016/S0895-4356(03)00220-8

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Kudler Company Blog to Sell Products Online

Words: 876 Length: 3 Pages Document Type: Essay Paper #: 71167303

Kudler company blog to sell products online. Additionally, we will identify a market segment for healthy snacks and attach the blog to this target audience via a social media campaign. Based upon this, we will use findings to create a customer behavior profile. We will use the profile data to develop a message (slogan, catchphrase, or logo) and a unique selling point (USP) that could resonate with the target market. The essay will contain a brief introduction on market segmentation that leads to answers to the following questions:

How is segmentation effectively used to sell products online?

What characteristics of online sales encourage people to buy?

How may a company target a customer for online sales?

The author will explain the steps they took to create the customer profile and how the product message and USP was developed.

Market Segmentation -- an Introduction

A market segment is simply a classification…… [Read More]


Allen, E., & Fjermestad, J. (2011). E-commerce marketing strategies: an integrated framework and case analysis. Logistics Information Management, 1(2), 14-23.

McDonald, M., & Dunbar, I. (2004). Market segmentation: how to do it, how to profit from it.

Burlington, MA: Elsevier Ltd.

Wright, D.K., & Hinson, M.D. (2009). Examining how public relations practitioners actually are using social media. Public Relations Journal, 3(3), 1-33.
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Sula Advertisement

Words: 1300 Length: 3 Pages Document Type: Essay Paper #: 12070972


The audience (MARKET) for Sula includes women of all ethnic/racial backgrounds, young adult classrooms discussing black history and racism, and any other individuals who are interested in the history of blacks in the 20th century.

ADVERTISING COPY FOR CAMPAIGN).Sula, by Toni Morrison, provides an excellent historical vision into the life of blacks living in the community of Bottom Ohio after World War I and into the 1960s. This sometimes personally disturbing novel follows the lives of two black women -- from their emotionally troubled and violent childhood, through their different paths of adulthood, to their final meeting and reconciliation. Women readers, especially those who seek stories about historical women protagonists, will be engrossed yet dismayed by the way that Sula lives her life. Young adults and those who study black history will widen their understanding about the challenges and ordeals that blacks had to face even after gaining their…… [Read More]

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Nursing Organizations the Purpose Mission Activities Benefits

Words: 1037 Length: 3 Pages Document Type: Essay Paper #: 18217368

Nursing Organizations

The purpose, mission, activities, benefits, and target audience of two professional nursing organizations: The National Association of Pediatric Nurse Practitioners and the American College of Nurse Midwives

A nurse beginning her medical career will likely want to join an organization that can support her throughout her tenure in the profession. On a personal level, professional organizations provide a source of continuing education and networking. On a professional level, organizations such as the National Association of Pediatric Nurse Practitioners (NAPNAP) and the American College of Nurse Midwives (ACNM) act as advocates for the interests of professionals. They demand that nurses' unique areas of expertise are honored and treated with respect, and that the interests of children and their parents are honored. hen selecting which organization to join, however, a nurse must ask herself this critical, soul-searching question: what area is her primary field of practice? Does the nurse seek…… [Read More]

Works Cited

"About ACNM." American College of Nurse Midwives. [23 May 2012]

"About us." National Association of Pediatric Nurse Practitioners. [23 May 2012]
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Toor S And Ofori G

Words: 492 Length: 2 Pages Document Type: Essay Paper #: 28130682

"Critical Role of Leadership on Ethical

Climate and Salesperson Behaviors." Journal of Business Ethics. (2009)


Article Content

The article reports the results of a survey of 333 salespeople employed by a North American subsidiary of an international pharmaceutical company in connection with the effect of leadership on the ethical perspective of employees. More specifically, the article examines the manner in which managerial and organizational ethical values inspire corresponding ethical values among employees. In that regard, the authors report that organizational leaders who emphasize ethical conduct and who lead by that example and organizational cultures that promote ethical concern inspire ethical behavior on the part of employees.

In addition, the article reports that the use of the instrumental leadership style is crucial to the establishment of ethical employee behavior. Furthermore, the authors determined that ethical workplace environments are also conducive to positive influence on employee job satisfaction, satisfaction with supervisors,…… [Read More]

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Right to Bear Arms Arguing

Words: 313 Length: 1 Pages Document Type: Essay Paper #: 16897542

The first argument would be to point out that essentially, the right to bear arms is an individual right that can be exercised by any member of the civil society. In so doing, an individual is merely accomplishing a right that is rightfully his/hers from the beginning. The second main argument to be pointed out is that gun ownership does not necessarily translate to its improper use, posing as a threat to civil society. The legislative system has created a system that eliminates the occurrence of improper or inappropriate gun use, to prevent this threat from happening. Given these existing arguments for gun ownership, both anti-gun ownership groups and the general public would hopefully subsist to the view that indeed, exercising the right to bear arms is a privilege that will ensure the citizen of his/her safety and precaution against deviants in the civil society.… [Read More]

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Bishop Members of the Diocese of Utopia

Words: 580 Length: 2 Pages Document Type: Essay Paper #: 24810834

Bishop, Members of the Diocese of Utopia, Ladies and Gentlemen!

It's an honor and privilege to me having the opportunity to speak before this distinguished audience. It's an extreme privilege to have you, Dear Bishop, as a private person attending this event. I think that all of us in this room extremely appreciate this! I am here to speak to you not only as a female candidate for the office of the President of the United States, but also as a private person, e.g., a Roman Catholic, a wife and a mother of three children. When I prepared this speech, I asked myself, what is it that might get your attention not only during this short meeting but might also support my candidature for the U.S. presidency during the upcoming elections? Is it my broad view of foreign or domestic politics, my plan of how to help this country recover…… [Read More]

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Advertising and Culture Advertising Does

Words: 302 Length: 1 Pages Document Type: Essay Paper #: 93205023

Evidence abounds. In the 1950s, white people would never have listened to rap because it would not have been included in the commercial mainstream. Today, rap is listened to a wide audience, even whites. As a result of mass advertising in the United States, people just want to look like each other regardless of what culture or race they are from. For example, black people originally started wearing baggy pants, but now everyone is wearing them. On a more global scale, there's a celebration of Western consumer goods throughout the world.

Advertising defines culture by creating large-scale, homogenous buying habits. To do so, advertising is embracing cultures other than the white mainstream. In the process, it defines a culture of consumerism that shapes the very identifies of the cultures themselves.… [Read More]

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Attention Deficit Hyperactivity Disorder

Words: 578 Length: 2 Pages Document Type: Essay Paper #: 28352747

audience on wha ADHD is, its symptoms, diagnosis and treatment.

ADHD is a serious condition, but it doesn't mean that it has to ruin person's life.

Bouncing off walls! (Strong declarative statement to draw attention)

ADHD is a severe case of not being able to concentrate

Everyone has off days, but ADHD patients cannot focus on a daily basis

Symptoms include chronic inattention, hyperactivity, and impulsivity

Children with ADHD are easy to identify, they are always hyperactive

ADHD is something we have all heard about but we don't really understand. I want to make you understand the seriousness of ADHD and how it affects people who suffer from it.

A.I have carefully researched this topic and now I will share the most topical information I have found (establish credibility)

B. The reason that I am interested in ADHD research is because I also have ADHD, and this has helped me…… [Read More]

Works Cited

ADHD -- Treatment through Behavioral Therapy." American Institute of Pediatrics.

Mederm: Medical Library: ADHD. 2007. [3 Mar 2007]

Attention Deficit Hyperactivity Disorder." National Institute of Mental Health. 2006.

Mar 2007]
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Mcdonald's Integrated Marketing Campaign This Paper Is

Words: 12619 Length: 48 Pages Document Type: Essay Paper #: 21725758

McDonald's Integrated Marketing Campaign

This paper is divided into two distinct sections. The first chapter is based on literature reviews of various scholarly works that are related to the topic of integrated marketing campaign that are also relevant to the McDonald marketing campaign that was created to celebrate the inherent democracy of the McDonald's brand. The first chapter is further divided into three parts; the first section mainly focus on advertising in general and then specifically into fast food advertising. The second section in literature review is based on new media as a marketing communication tool and lastly, in the same chapter different aspects of marketing campaign will also be analyzed. The second chapter is a personal reflection on the experience and lessons learnt by the student while preparing the dissertation.

Table of Content

CHAPTE ONE: Literature review


Section one:


Advertising theories

Types of advertising

1.2.1 Digital advertising…… [Read More]


Ben H., (2005): "4udible revolution," The Guardian,

Berry, R. (2006). Will the iPod kill the radio star? Profiling podcasting as radio. Convergence: The International Journal of Research into New Media Technologies, 12(2), 143.

Brownell, K.D., & Horgen, K.B. (2004); Food fight: The inside story of the food industry, America's obesity crisis, and what we can do about it. New York: McGraw-Hill.

Blanchard, O., (2008) Macroeconomics. Harlow: Pearson Education
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Rhetorical Theory and Practice

Words: 2836 Length: 10 Pages Document Type: Essay Paper #: 70327221

Greek and Roman times, rhetoric and rhetoric theory has been one of the issues that were discussed and improved, appearing in almost every aspect of life. There was rhetoric in politics, but also in everyday life, in discussions or seminars. When declaiming something and sustaining your point-of-view, you were actually exercising rhetoric.

This constant evolution of rhetoric theory gave way today to a new theoretical description. According to our source, "the new rhetoric is a theory of argumentation." The theory of argumentation, as part of the new rhetoric theory, comes as a completion to the theory of demonstration and he two are closely linked. Indeed, even instinctively, we argument something in order to demonstrate our conclusion, in order to prove our interlocutory our point-of-view. Argumentation and demonstration are such complementary.

As follows, as in any rhetoric theory, the argumentation, as an act of rhetoric, is given by the orator, in…… [Read More]


1. Golden, James; Berquist, E. Goodwin. The Rhetoric of Western Thought. Eighth Edition. Pp. 336-356
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Rhetorical Stance Doctor Martin Luther King Jr

Words: 3218 Length: 10 Pages Document Type: Essay Paper #: 89584791

Rhetorical Stance

Doctor Martin Luther King, Jr. is celebrated four decades after his death because he was an effective and persuasive civil rights advocate. A holiday marks the birthday of Doctor King because of what he accomplished using nonviolent civil disobedience in the tradition of Mahatma Gandhi. However, the holiday also reminds students of English, of History, of Speech, and of Law how to be a persuasive rhetorician. King was so effective and persuasive precisely because he was an enormously powerful wordsmith; King was uniquely able to translate overwhelming emotions and sensitive subject matter into logical, well-formed, and inarguable stances. As a result, his "I have a dream" speech has become a part of common vernacular, as have several original sayings derived from his speeches and writings. Statements such as "injustice anywhere is a threat to justice everywhere" have become so famous that many people would actually be hard-pressed to…… [Read More]

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Almereyda's Hamlet the Play Hamlet

Words: 4999 Length: 15 Pages Document Type: Essay Paper #: 58785192

Hamlet lives vicariously through the devices that he uses to capture or replay reality. However, those devices actually serve to separate Hamlet from the very world he is seeking to capture. This concept is dramatically displayed by Hamlet's use of headphones. Though headphones generally provide a listener with music or other entertainment, Almereyda's makes it clear that they also serve a secondary purpose: to shut out the external world. Therefore, although Hamlet appears connected all the time, Almereyda makes the point that Hamlet uses technology and technological devices to shut out the other characters in the movie.

While Hamlet's use of the headphones displays his overt attempts to block out society, they are not the only way that technology interferes in interpersonal relationships. In fact, Almereyda consistently has technology, whether the hum of a jet or the ringing of a phone, interrupt human interactions. These constant interruptions cause a variety…… [Read More]


Abbate, Alessandro. "To Be or Inter-Be: Almereyda's end-of-millennium Hamlet."

Literature/Film Quarterly. 32.2 (2004): 82-. Questia.

Almereyda, Michael. "Interview with Michael Almereyda." Popmatters Film. By Cynthia

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Margaret Caldwell 2789 Aviara Parkway

Words: 504 Length: 2 Pages Document Type: Essay Paper #: 81768458

Please eview you puchase ecods and eceipts to see if they validate ou findings and do not hesitate to contact Union, should you have any futhe questions.

Yous tuly,

ATM Eo Resolution Depatment, Union Bank

Audience analysis

• Identify you pimay audience: Magaet Caldwell is a poud, olde woman possessed of consideable wealth. The audience of this lette Ms. Caldwell, he husband, adult childen, and othe elatives with whom she shaes he business affais.

• Detemine audience size and geogaphic distibution: The lette is likely to be ead by small goup of individuals who ae close associates of Ms. Caldwell -- fiends, family, and possibly an attoney.

• Detemine audience composition: Wealthy individuals with a sense of entitlement who ae unaccustomed to being told that they ae in eo, paticulaly in financial mattes.

• Gauge audience membes' level of undestanding: Ms. Caldwell likely has a high ate of liteacy, but…… [Read More]

references: Ms. Caldwell likely wants a full explanation of the investigation, rather than to be merely informed that her claim was denied.

• Forecast probable audience reaction: Ms. Caldwell is likely to be unhappy, but will hopefully look over her grocery bills before pursuing the matter further