The document contains two reports that focus on the entertainment industry, one of which focuses on the industry structure and the other on human resources. Some of the information included concerns the rapid technological changes within the industry and how these tend to affect relationships within entertainment. Another point concerns employees and their relationships with their work and employers.
Entertainment Industry
Report a: Entertainment Industry Structure and Relationships.
The entertainment industry in general is a complicated and often violent beast. It crushes most of the hopes and dreams it cultivates. For the handful of successful industry employees today, thousands, or even millions, have shattered dreams. At the same time, the structure of the industry is such that often even those with some success do not always achieve this long-term. This is true on both sides of the camera, microphone, stage, and other tools of the trade. Entertainment industry structures, relationships, and operations are all subject to rapid and unexpected change. Rapid technology developments have further complicated the management of this stormy industry.
Industry Structure and Industry Bodies
The entertainment industry contains many components, of which the two largest are probably film and music. In addition, television, radio, and theater also make up large sectors of the industry. In addition, there are many industry bodies, many of which have reached a very large size and scope within the industry. AOL Time Warner, for example, includes HBO as one of its component parts. The sheer size of these industry bodies make manage a complicated affair (The Economist, 2003). As suggested by The Economist, extreme size in an industry body tends to direct attention away from the importance of the actual content being created. Hence, a balance between management and creativity is suggested for greater effectiveness within the industry, where small units of creativity exist within the larger industry bodies.
Operations and the relationships within the industry have also changed as a result of rapid technology developments, including developments within the industry and among communication partners.
Operation and Relationships
According to Tobolowsky (2011), technology has changed "everything" within the industry, from the operation of cameras to communications among creative personnel and those using their work in the performing arts.
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