c. The presence of video surveillance cameras (independent variable) is likely to dissuade incidents of employee theft (dependent variable). Employee satisfaction levels and product desirability would also be large factors.

Questions pp. 209

1. Surveys have the advantage of providing explanations of non-observable reasoning and motives, as well as responses to open-ended questions that could suggest un-thought of possibilities, yet they can be subjective, with responses consciously manipulated. Observation can be more empirically objective, but limits the degree of motive and explanation available. In areas where behavior would not be noticed by the subject, or would be likely misreported, observation would be indicated (the number of people who say they would stop to help someone on the side of the road vs. The number who actually do, for example.

a. age, gender, pace, stopping and/or glancing at storefront, number who enter store, cell phone usage, etc.
b. relevance to the particular research question would determine what information was collected.

c. Operational definitions for age would have to be rather broad, in order to be easily approximated and classified by the observers. Pace would need to be more rigidly defined in order to maintain consistency; the number of footfalls per second or every two seconds would be a useful measure.

d. observers would be reminded to take notes as accurately as possible, and if necessary to leave a data spot blank rather than make something up or guess.

e. A broad and equitable range would be approached that matched the demographic make up of the observed population (same approximate percentages in age ranges, gender, etc.).