Bank Lobby The Banking Industry Term Paper

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Thanks to innovation and technology, it is no longer necessary for customers to wait in lines to do their banking. Technology has taken "consumers out of lines, reducing their wait times, and giving them control" (DeMarco, 2004). ATMs have been around for decades, and have made routine withdrawal and deposit transactions easy to conduct without teller assistance. Today, this has expanded to online banking.

Banking customers can now do a variety of transactions online, from the comfort of their own home, 24 hours a day, 7 days a week. Online banking allows customers to make transfers, check balances, even pay their bills online, all with a few...

...

Spencer (2005) offers online banking as one of twenty-four ways to simplify a consumer's life. Offering online banking, as well as ensuring customers know how to utilize the service, not only alleviates lines in the bank lobby, but also can reduce costs and improve customer satisfaction, a win-win situation.

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References

DeMarco, D. (Sept 2004). Self-serve revolution: Touch screens speeding things up for customers. World and I, 19(9). Retrieved July 21, 2005, from InfoTrac database.

Spencer, a. (Jan 2005). 24 ways to simplify your life. Cosmopolitan, 238(1). Retrieved July 21, 2005, from InfoTrac database.

Long lines in a bank lobby


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