Business Strategy 2
Table of Contents
1. Entrepreneurial Strategy and Goals
2. Business Strategy
3. Mission
4. Vision
5. Values
6. Idea vs. Opportunity
7. Experience and Opportunities
8. Potential and High-Potential Business
9. Future Opportunities and Changes
1. Entrepreneurial Strategy and Goals
Bidet in a Day is strategically positioned for growth. Initially planned for local service, the overall vision is to scale it to a national level via franchising. In the first year, the primary goal is to cement a local presence and achieve a predetermined number of installations. By the second year, the aim is to expand to neighboring cities and foster partnerships with bidet manufacturers. The third year will see the initiation of franchising in other states. The fourth year will be marked by diversification, introducing services like bidet maintenance and other bathroom installations. By the fifth year, the aspiration is for Bidet in a Day to be a nationally recognized brand in bidet installations.
2. Business Strategy
Bidet in a Day's generic strategy...
What sets it apart in the market is the unique promise of a 24-hour installation, a commitment that few, if any, competitors offer.3. Mission
Our mission is clear: "To provide rapid, efficient, and high-quality bidet installations, ensuring customer satisfaction and promoting eco-friendly living."
4. Vision
The vision for Bidet...
…manufacturers and retailers.9. Future Opportunities and Changes
New opportunities are always arising. As people move towards sustainable living, the appeal of bidets will continue to rise as well. Technological strides could even usher in innovations in bidet technology or in smart toilets, which would present fresh business avenues. Economic downturns can also be viewed through the lens of opportunity. In financially challenging times, people look for cost-cutting solutions. Bidets could be seen as a such a solution. Finally, as Americans tend to follow Europe in the end: the bidets time has come, and it will be an increasingly popular fixture in more and…
References
Kilbane, B. (2020). Bidet sales are up. Retrieved from https://www.allure.com/story/bidets-sales-covid-19-pandemic#:~:text=The%20spikes%20occurred%20in%20symphony%20with%20March%E2%80%99s%20toilet,health%20awareness%20may%20continue%20to%20bolster%20bidet%20sales.
Renko, M., Shrader, R. C., & Simon, M. (2012). Perception of entrepreneurial opportunity: ageneral framework. Management Decision, 50(7), 1233-1251.
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