391). Thus, firms actually present greater efficiency over markets by decreasing such costs.
That being said, if firms are so efficient, why are markets needed? (Coase, 1937). As per Coase, as the firm grows (when the entrepreneur processes additional transactions), decreasing returns to scale may occur. This development is possible for three reasons: (1) coordination costs may increase until eventually the firm is indifferent between integrating transactions and purchasing through the market; (2) the entrepreneur may fail to make the best use of the factors of productions; (3) "the supply price of one or more of the factors of production may rise, because the "other advantages" of a small firm are greater than those of a large firm" (Coase, 1937, p. 394). These three decisions are what determine when a firm should integrate or when it should rely on the market, in other words, the make or buy decision.
In contrast to Coase, Harold Demsetz (1983) looks at the firm from the perspective of the pure economic theory. He argues that there is a difference between real firms and firms according to economic theory, the latter being lean, no-nonsense institutions devoid of managerial amenities vs. real firms, which Demsetz describes as largely controlled by management possessing insignificant interest in the profitability of the firm's activities: "the [real] firm may seek to keep shareholders content with a minimum acceptable positive return, but beyond that, profit is traded off to increase the utility of management" (Demsetz, 1983, p. 377). Demsetz explains that two divisions of resources exist, production vs. consumptions. Households are defined as a theoretical institution in which rational decisions about consumption take place. The firm, on the other hand, is defined as a theoretical institution in which production (for others) take place. Both are considered to be specialized in their functions. Consumption is said to create utility and therefore households are concerned with utility increasing decisions. In addition, firms are concerned with profit maximization, which is accomplished by indirectly delivering utility creating consumption capability.
Oliver Williamson's (1981) position is to assess alternative governance structures of which firms and markets are the leading choices in terms of their capacities to economize on transactions costs. The discipline of transactions costs economics (TCE) is the means by which Williamson defines the firm and its operations: "The transactions cost approach to the study of economic organization regards transactions as the basis unit of analysis and holds that an understanding of transaction cost economizing is central to the study of organizations" (Williamson, 1981, p. 548). According to Williamson, the TCE approach addresses the firm at three different levels. First, it addresses the overall structure of the firm to determine how operating parts should be related to one another. Second, the middle level focuses on operating parts of the firm to determine which activities should be performed within the firm, outside the firm and why. In other words, the boundaries of the firm are defined at this stage. Third, TCE is also concerned with the manner in which human assets are organized and identifies appropriate governance structures given the attributes of particular work groups. Williamson claims the following proposition applies quite generally such that "governance structures that have better transaction cost economizing will eventually displace those that have worse, ceteris paribus" (Williamson, 1981, p. 574).
The boundary of the firm according to TCE is as follows..." The firm begins with "core technology," within which integration is treated as unproblematic. Forward, lateral, and backward integration, in relation to the core, are then examined" (Williamson, 1998a). For example, the firm can choose to employ backward integration into raw material vs. procuring raw material from others. Williamson explains this further by asking whether the firm will produce its own components or buy them in the market. Will the firm integrate forward into distribution or will it rely on the wholesale and retail capacities of others:.." The actions resides in the attributes of transactions in relation to the cost on the one hand and competencies of alternative modes of governance on the other" (Williamson, 1998a).
The relationship between the firm, its governance, and TCE can best be summed up by the following hypothesis: "transactions, which differ in their attributes, are aligned with governance structures, which differ in the cost and competence, so as to effect a (mainly) transactions-cost economizing result" (Williamson, 1998b). Williamson explains that governance is the means...
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