Business Organisation Marketing Plan Production Business Plan
Excerpt from Business Plan :
The age range will be between 25 and 64, and there are a lot of doctors and other professionals such as professors and lawyers in my area making this a good choice. Approximately, then between 3% and 5% of these individuals will take their dog to daycare if it is available. By adding boarding and grooming services, I can increase the number of clients available to me by 300%-600% as well as increasing my income by 200%-#400%.
There are no other dog day-care centres in the vicinity or even within neighboring localities to compete with the business
There seems to be a potential supply of clients
Training dogs: Dogyoga (innovation); cutting-hair facilities; gymnastics
Alternate products: day-care and nourishment.
Value-added products: Vet. Special trainer. Specialist with dogs.
#40 per hour (simple day-care)
#100 per lesson -- dogyoga
#100 per lesson -- etiquette training
#100 per lesson -- special tricks / skills (customized)
#40 -- dog haircut
Prices will be based on penetration cost in order to encourage utilisation of service with expectation of raising cost later.
I will need to secure outside financing from a variety of investors in order to finance my project. According to my "small Biz.com" website (http://www.mysmallbiz.com/starting-a-doggie-daycare-business/), finding financing will be even more challenging in this situation since I am seeking to run the business outside my home, and, therefore, will need a large initial investment of money in the planning stage.
Business insurance #1000
Property insurance #2000 per month
Commercial lease #6000 per month
Office building / #2000 (rental)
Facility construction and layout- if done) (i.e., paying for engineering plans, contracted labor, material costs etc.) - #20,000 (price depends on constructs such as contractor, material, area, and so forth)
Hiring -- (5 personnel + accountant#100,000 - #200,000
Basic Equipment (gym and toys): (secondhand / reduced): #2500+
Storage boxes for holding each dogs individual leash, collar, luggage etc.; a trash can; chewproof furniture / bedding; Refrigerator: # 6000
Operational Equipment (grooming) #2500
Signage (hiring an artist to paint logo and mural with business name and description of business on outside of building) - #650
Marketing (including logo Imprinted Forms, Stationary and Business Cards) #2500
Permitting Fees and Licenses #1000
Utility Deposits #1000
Web Site Design and Development #700
Office supplies (computer, fax machine, desks, chairs, filing cabinets, stationary, phones etc.; digital camera): #1000
Dog software to manage customer accounts: #400 (min.) (My likely provider will be 'Online Doggy' (Available at: http://www.onlinedoggy.com/): #2000
Stainless steel water and feeding dishes (as well as some red anodized dishes to use as an identifier for dogs with medical issues): #100
Cleaning material (including air purifier, dehumidifier, shop vac, bleach / kennel cleaner, window cleaner, mps/brooms, towels, etc.): #5000-#1000
Canine first-aid kit / human 1st aid-kit -#300
Flea and tick shampoo, flea combs, and general dog maintenance items as well as poop bags -# 1000
Muzzles, leashes -#70
Cash Reserve (for as much as 6 months and to be replenishes, once client base has picked up, at the first available moment) #15,000
Kitchen supplies (including microwave, coffeeemaker, basic groceries, basic kitchen utensils) - #1000
To maintain a flourishing dog day-care centre
To provide training and specialised training for dogs
To provide peripheral needs for dogs (e.g. food / haircutting / grooming / attention etc.)
To provide boarding for dogs
To provide a vet for dogs
To provide owners with education regarding dogs
To branch off into other domestic pets.
Currently have some dog equipment
Have background in dog training and have dog license
Have basic office equipment
Have a love for dogs
Have some prospective employees in mind who are willing and able to work with the dogs
Have some prospective investors in mind who are willing and, seemingly able, to finance project at least for the next 5 years.
Capital Purchase Requirements
Dog gymnasium equipment
Dog food / Dog bowls and feeders
Cleaning material -- including a mop and bucket, rags, plastic grocery bags, Windex, broom, vacuum, bleach, and Poop Bags.
Dog grooming supplies (including a tub, grooming table, dryers, shampoo, disposable items, clippers, scissors, and other...
...Approach Better Buisnness Bureau for contractor.
Take courses / read books / learn how to open / operate business
2012 Buy equipment
Furnish and paint building inside and out. Construct where necessary.
Design and print coupons, leaflets, business cards and other promotional material
Design and establish website. Approach radio hosts. Print advertisements in local newspapers.
2013 Approach all pertinent dog associations and market business by word of mouth
Advertise for employees including vet and groomer and hire
2014 Create blog
Evaluate progress and consider expanding to other household pets.
Objective: To acquire 50 canines the first two years, and to double that by the consequent year. In five years, to record that we have worked with at least 100 canines
By 2015 to consider opening another branch in another location, possibly one of the neighboring localities. Other plans to be considered in the future include in-home pet sitting, boarding, and doggy spa services.
Management and Labor Strategy
To operate an efficient and caring dog day-care centre that will provide additional dog-related services and products
To minimize hired labor and costs
To learn new skills required to market and produce services.
To expand services by offering grooming and veterinary services on premises.
Hire a personal assistant, a vet, an accounts clerk, a gymnast, a dog breeder and maintenance personnel.
I, as manager will create, maintain, promote, and monitor business.
Personal assistant will help ensure efficient running of place and assist with promotion, picking up and returning dogs, and taking them for walks, as well as reloading on equipment when necessary and other odd duties.
Accounts clerk will double over as secretary
Gymnast will specialise in etiquette training, dog tricks (inc. circus tricks), and dogyoga
Dog breeder will groom, provide dog-training sessions, and provide etiquette training for dogs.
Maintenance personnel will ensure upkeep and hygiene of location
All my staff will receive special training on canine health issues and behavior problems, as well as on first aid for humans and dogs. All staff will be carefully chosen based on their love for dogs and desire to work with animals. The training program that will be implemented will ensure that business practices and expectations are clearly understood.
The Financial Plan
The Cash Flow Forecast will approximate the following example:
The Projected Income Statement and Projected Statement of Assets, Liabilities and Equity
At this point of my career it is difficult to determine the Projected Income Statement as well as my statement of assets, liabilities, and equities. A rough estimation will be the following:
Projected Income Statement: Development and Start-up Period
Sources of Cash
Total sources of cash
Uses of cash
Land and building
Organization & Development
Interior finishes & equipment
Exterior finishes & equipment
Working capital & contingencies
Total uses of cash
When I come closer to implementing business I will use the Dog Daycare Profit and Loss Simulator to realisticaly stimualte all of the aspects of runign a dog day care cener. The instrument is available at http://www.pawsdogdaycare.com/Start-Up Services/simulatorbiz.htm
Surveys / focus groups
Dog Daycare Profit and Loss Simulator
Medical Release forms adapted from: http://www.pawsdogdaycare.com/Start-Up-Services/Dog-Daycare-Forms.htm
This is a required form for all (XYZ Dog Daycare) participants receiving services.
First and foremost the safety and well being of your pet(s) is of the highest importance. Insuring that your pet remains safe and well cared for is our first responsibility and as such we take it very seriously. We do our best to have our pet parents screen for pre-existing health conditions but some factors may be beyond our control. In the event that a medical emergency arises while a pet is at our facility or participating in a service that we provide it is imperative that we are immediately able to get them medical treatment at the closest available facility. We will call ahead to the veterinary offices in closest proximity geographically to us to insure they can handle the emergency present. Your pet will be rushed to the closest available facility for treatment and you will be notified. We notify the owner after we have secured a medical treatment center for the animal to avoid delays that may be caused by emotion on the…
Sources Used in Documents:
American Veterinary Medical Association, viewed January 22, 2011,
Dog.com. Viewed January 22, 2011,
Cite This Business Plan: