Business Strategies The Business Plan Essay

Length: 3 pages Sources: 3 Subject: Business Type: Essay Paper: #4116236 Related Topics: Business Problem, Business, Business Case, Business Operations
Excerpt from Essay :

The appendixes.

Answer number 3

The online community presents the reader with a multitude of information on how to write the business plan. A valid source in this sense is represented by Maire Loughran's article on the website. Throughout this article, the author identifies a total of eight key elements to be integrated in the business plan. These refer to the next ones:

The executive summary which states the objectives of the plan

The provision of general information on the company soliciting the funds from the potential equity investors

The description of the products and/or services to be provided by the firm

The objective and factual analysis of the industry, the market and the competition encountered by the economic agent

The provision of more detailed company information, including primarily data on the managerial team, the organization and the ownership of the firm

The marketing plan as an integrated effort to create customer appeal

The plan for operations, and last

The financial projections.

Answer number 4

The business plan to be submitted to the potential investors is a complex document which has to simultaneously reflect the company's strengths, as well as its capabilities and the managerial commitment to the


In other words, the business plan presented to the potential equity investors is much like the marketing campaign on the products introduced to potential customers -- it has to contain both valid information, as well as promises of benefits for the audience.

At the level of the actual information, this would contain financial projections, past and present results, resources available, market features (such as targeted customers and their response to the company's products and services), competitive position, resource needs and so on. This would however be presented in a manner in which the business plan is appealing to the potential investors. Through these lenses, the business plan would also include a short section on commitments and the letter of the business owner to the shareholders. It must however be recognized that the potential investors would be more interested in factual information, and this should as such be dominant in the business plan.


Lavinssky, D., Key components of a business plan, Business Know-how, last accessed on September 19, 2011

Loughran, M., Business plan elements, About, last accessed on September 19, 2011

Stout, C.E., Grand, L.C., 2010, Getting started in private practice: the complete guide to building your mental health practice, John Wiley and…

Sources Used in Documents:


Lavinssky, D., Key components of a business plan, Business Know-how, last accessed on September 19, 2011

Loughran, M., Business plan elements, About, last accessed on September 19, 2011

Stout, C.E., Grand, L.C., 2010, Getting started in private practice: the complete guide to building your mental health practice, John Wiley and Sons

Cite this Document:

"Business Strategies The Business Plan" (2011, September 20) Retrieved June 30, 2022, from

"Business Strategies The Business Plan" 20 September 2011. Web.30 June. 2022. <>

"Business Strategies The Business Plan", 20 September 2011, Accessed.30 June. 2022,

Related Documents
Business Plan: Bridal Salon Business Products and
Words: 3400 Length: 10 Pages Topic: Business Paper #: 99069137

Business Plan: Bridal Salon Business Products and services Keys to Success Company description Vision Statement Mission Statement Company background Products and Industry Product Description Industry Description The Market Market and Target Customer Market Segmentation Target Market Strategy Competition and Competitive Advantage Curbing Local Competition Curbing Regional Competition Marketing Strategy Overall Strategy Sales Plan Competitive Plan Research and Development (Growth Plan) The Organization Legal and Organization Structure Key Personnel Related Service Providers Location The Financials Critical Risks Income Statement Cash Flow Projection Balance Sheet Assumptions References Executive Summary Introduction Pace-setter is a bridal salon that rides on the theme of 'experience'. It creates an environment in which

Business Plan Product Description Market
Words: 4066 Length: 15 Pages Topic: Business Paper #: 52314183

As part of the research triangle, Raleigh has a significant portion of its population that fits the target market. For the Farmery to succeed, it only needs to capture a small portion of the market share. This is especially true because the store has a small footprint, and has the flexibility to set up on vacant lots without the costs of either renting or developing fixed real estate. The

Business Plans Marketing Plan and Evaluation the
Words: 2749 Length: 9 Pages Topic: Business Paper #: 97727138

Business Plans Marketing Plan and Evaluation The marketing plan should revolve around the marketing mix. The mix encompasses the four Ps of marketing, each of which will be addressed in turn in this business plan. The four Ps are product, price, place and promotion (NetMBA, 2010). With respect to product, the coffee shop will be a premium example of a coffee shop. Australia has an exceptional coffee culture, so good that it

Business Plan for a Concrete Polishing Company
Words: 2039 Length: 7 Pages Topic: Business Paper #: 75786300

Business Plan for a Concrete Polishing Company Business plan for establishing concrete polishing company in Sydney Australia Concrete polishing company, Sydney, plans to become a leader in providing concrete polishing services in the city. The company plans to do this by having the best facilities and human resource with experience in the industry. Plans are set to counter competition from existing companies by a continuous improvement of processes. Measuring standards of performance

Business Plan Idc Interiors Aims
Words: 3240 Length: 12 Pages Topic: Business Paper #: 63132586

[2: ] The primary research of the Auckland market presents the following sectors for consideration for the new venture: The demographics in the target market include: college going and married women with children who either are working mothers or stay-at-home mothers; this makes the age group anywhere between 25 to 55; the overall annual income of the household is more than AUS $100,000; the property owned by the target individual

Business Plan Gbsgreen Building Solutions Company Description
Words: 1926 Length: 6 Pages Topic: Business Paper #: 54971039

Business Plan GBSGreen Building Solutions Company Description Product & Service Description Marketing Strategy & Plan Environmental Analysis (SWOT/PEST) Competitive Analysis Products and Services Pricing Promotion People Financial Analysis & Projections Profit and Loss Risks and Assumptions GBSGreen Building Solutions Business Plan According to the Environmental Protection Agency (EPA) the impact of commercial buildings on the physical and social environment are such that there is "not questioning the vast impact…" (Environmental Protection Agency, 2006) Commercial Buildings are reported by the U.S. Department of Energy's Energy Information Administration