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The appendixes.
Answer number 3
The online community presents the reader with a multitude of information on how to write the business plan. A valid source in this sense is represented by Maire Loughran's article on the About.com website. Throughout this article, the author identifies a total of eight key elements to be integrated in the business plan. These refer to the next ones:
The executive summary which states the objectives of the plan
The provision of general information on the company soliciting the funds from the potential equity investors
The description of the products and/or services to be provided by the firm
The objective and factual analysis of the industry, the market and the competition encountered by the economic agent
The provision of more detailed company information, including primarily data on the managerial team, the organization and the ownership of the firm
The marketing plan as an integrated effort to create customer appeal
The plan for operations, and last
The financial projections.
Answer number 4
The business plan to be submitted to the potential investors is a complex document which has to simultaneously reflect the company's strengths, as well as its capabilities and the managerial commitment to the success of the entity. In other words, the business plan presented...
This would however be presented in a manner in which the business plan is appealing to the potential investors. Through these lenses, the business plan would also include a short section on commitments and the letter of the business owner to the shareholders. It must however be recognized that the potential investors would be more interested in factual information, and this should as such be dominant in the business plan.
References:
Lavinssky, D., Key components of a business plan, Business Know-how, http://www.businessknowhow.com/StartUp/business-plan-parts.htm last accessed on September 19, 2011
Loughran, M., Business plan elements, About, http://artsandcrafts.about.com/od/businessplans/tp/elementsbusinessplan.htm last accessed on September 19, 2011
Stout, C.E., Grand, L.C., 2010, Getting started in private practice: the complete guide to building your mental health practice, John Wiley and Sons
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