Business Studies: Case Study - Case Study

Excerpt from Case Study :

Resuming the aspects related to the external environment, the following problems were identified:

the increased health concerns and possible environmental damage caused by the increasing number of discarded mobile phones may temper, in the future, the demand for mobile phones; changes in the type of consumers implies further diversification; technological changes bring about additional challenges; increasing competition in the mobile phone market.


The recommendations are based on three pillars: e-business, quality services and diversification. The first is essential in the company's adaptation to the new requirements of the business world. The Internet allows for the fast propagation of information and a significant decrease in administrative costs. Additionally, the businesspersons are statistically more inclined to use the Internet for making purchases rather than go to the local mall. It would not be an understatement if one was to say that a retailer cannot compete without a website and a clear e-commerce program.

In terms of quality services, the company needs to address its
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place problem previously referred. It is probably best that the casual staff employed be used for the 9 to 5 period, when the probability that a targeted consumer will enter the store is much reduced, and use the normal staff for several hours after 5 and in weekends.

Finally, diversification is the only method with which the company can tackle the increased number of consumer typologies. Within the over 25 business persons segment, it is likely one will see the appearance of consumer that want additional technological features or better matched offers for their business needs.

As a final conclusion, the company can go nowhere without a viable e-business plan. This would include, in the beginning, a website with the company's promotions, products, etc. (promotion phase). The second phase would be the e-commerce phase, which will allow for direct purchase and payment over the website. Finally, depending on the outcome of the second phase, the company can give up on the…

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