- Words: 843
- Length: 3 Pages
- Topic: Business - Advertising
- Paper #: 40483266
Moreover, with Axxent about to be licensed for new treatments, we will have a better sense of the potential market among our existing customers.
With our different potential customer groups identified and classified, we can then define strategies to market to each. It is important that we tailor our marketing strategy to each unique group, since each type of customer will have different needs that we should address. Also, any