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The latter was clearly not the case when the packaging was changed as the customer dissatisfaction was evident. That said, the firm's decision of withdrawing the new packaging showed that it valued its customer satisfaction equally.
The CSR steps taken by the Coca Cola Company not only contribute back to the society immensely, but also have created massive employment, and added value to the brand itself. Many of its CSR strategies are incorporated in mainstream marketing strategies this helping the company generate greater brand loyalty (Ronen 637).
Works Cited
Mohr, Lois a., and Deborah J. Webb. "Do Consumers Expect Companies to Be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior."Journal of...
Questia. Web. 23 Feb. 2012.Blossfeld, Peter, ed. The New Role of Women: Family Formation in Modern Societies. Boulder, CO: Westview Press, 1995. Questia. Web. 21 July 2011.
Shamir, Ronen. "Between Self-regulation and the Alien Tort Claims Act: on the Contested Concept of Corporate Social Responsibility." Law & Society Review38.4 (2004): 635+. Questia. Web. 23 Feb. 2012.
Sims, Ronald R. Ethics and Corporate Social Responsibility: Why Giants Fall. Westport, CT: Praeger, 2003. Questia. Web. 23 Feb. 2012.
Yoon, Eunsang, and Steven Tello. "Corporate Social Responsibility as a Driver of Sustainable Innovation: Greening Initiatives of Leading Global Brands."Competition Forum 7.2 (2009): 290+.…
Works Cited
Mohr, Lois a., and Deborah J. Webb. "Do Consumers Expect Companies to Be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior."Journal of Consumer Affairs 35.1 (2001): 45. Questia. Web. 23 Feb. 2012.Blossfeld, Peter, ed. The New Role of Women: Family Formation in Modern Societies. Boulder, CO: Westview Press, 1995. Questia. Web. 21 July 2011.
Shamir, Ronen. "Between Self-regulation and the Alien Tort Claims Act: on the Contested Concept of Corporate Social Responsibility." Law & Society Review38.4 (2004): 635+. Questia. Web. 23 Feb. 2012.
Sims, Ronald R. Ethics and Corporate Social Responsibility: Why Giants Fall. Westport, CT: Praeger, 2003. Questia. Web. 23 Feb. 2012.
Yoon, Eunsang, and Steven Tello. "Corporate Social Responsibility as a Driver of Sustainable Innovation: Greening Initiatives of Leading Global Brands."Competition Forum 7.2 (2009): 290+. Questia. Web. 23 Feb. 2012.
Coca Cola Strategic Plan The Coca Cola Company embodies American ingenuity and capitalism. Since its inception in 1887, Coca Cola has provided happiness and prosperity to the world. Now, 125 years later, the Coca Cola Company has over 100,000 employees and nearly 3500 soft drink brands (1). What has made the Coca Cola Company so unique is its brand image. The Coca Cola brand is very important to the overall business success
Coca-Cola This report will be based on the earnings conference call for Coca-Cola Company's Q3 2011 results. The North American market is the largest and flagship market for Coca-Cola, but is not a major growth market for the company. Coca-Cola saw volume up 5% for the quarter and the year-to-date. Much of that was attributed to Dr. Pepper, with organic volume only being up 1% in Q3 and YTD. The company also
Coca-Cola's key resources are its brand, its distribution network, its innovation pipeline and its bottlers. The company success is largely related to its ability to leverage the first three, while the bottlers are basically a hygiene factor. Poor relations with bottlers can distract the company but at best the bottlers can only be a minor contributing factor to the other three resources. The company's positioning within the industry is as
Intangible Resources Its key formulas and marques have trademark and patent protection. The Coca-Cola brand itself has been named the world's most valuable brand with a value over $71 billion (Interbrand, 2011). On the balance sheet, intangibles are recorded at $15.4 billion. The company has strong relationships with Coca-Cola Bottlers (a separate company) and with a vast network of contract producers and distributors around the world. The company interacts with retailers
Coca-Cola leads the world's beverage industry with as many as 400 products and has its presence globally in more than 200 countries. In addition to this, Coca-Cola collaborates with some 320 licenses to produce more than 10000 products in 57 countries. Products range from fashion apparel to holiday decorations and even a Coca-Cola Picnic Barbie doll. Every year, licensees sell 50 million licensed Coca-Cola products. Internal Business Environment Core Activities For over 100
4. Decision and Defense against Weaknesses The Coca-Cola brand is already a strong one, but the company's involvement in unethical behaviors has negatively affected it. In order to decide upon the most favourable courses of action to be implemented in the direction of brand strengthening, one has to critically analyze the proposed strategies: restatement of the company's traditional brand values will offer an increased perception of the brand, but is likely to