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Integrated Marketing Communications
Question 1
Integrated marketing communications (IMC) is that communication strategy that makes the marketing departed interconnected, as opposed to it having contrasting functions. IMC basically integrates a company’s marketing channels and collateral into one reliable messaging system. These channels may include direct mail, social media, and PR, among others. One company that has notably used this approach is Apple Inc, which is famous for its brand iPhone. From the day of release, June 2007, iPhone has has undergone yearly modifications to better the brand. (Ktourgelis, 2016)
Apple Inc carried out one of the most successful marketing campaigns for its brand. Two major factors led to this success. Firstly, Apple’s smart phone was a new product in the market. Secondly, they concentrated on customers who could adopt the new smart phone and influence the rest of the population. The iPhone was revolutionary in itself, since it combined phone with internet and email. The company understood their target customers well enough and knew they would immediately fall for the new brand. And when the first release came, it was superior to Nokia and Samsung, which are the major competitors. The smart phone came with a touchscreen and virtual keyboard, among...
(Ktourgelis, 2016)
Advertising is meant to create customer awareness on some new or existing product in the market. Apple advertised the iPhone on its website and on computer-related magazines, including their own Apple Magazine. They used the AIDA strategy of advertisement, which stands for attention, interest, desire, attention. It’s good to note that many people initially related Apple to computers and tablets. Thus when they expanded into the phone market, they had to advertise in such a manner that would raise consumer interest in the new product. The product was also scarce during the initial roll out stages, and this sparked a great desire among the potential customers, who then made orders for the product. It was such a great excitement among the people. (Ktourgelis, 2016)
Question 2
A global manufacturer selling high end solutions to tel-com companies will require a salesperson with strong interpersonal characteristics. I think the most important is empathy, which in this sense means the ability to identify with customers, get into their shoes and feel what they feel about the product. Empathy goes beyond understanding customers’ concerns from an objective point of view. An empathetic sales person quickly establishes a rapport…
Integrated Marketing Communication Plan The objective of this work is to develop an Integrated Marketing Communication Plan. This work will choose a product or service in common usage and conduct an examination of the product or service to see if the company is online and if it is doing any online advertising the existing integrated marketing plan presently in use will be discussed. This work will describe the promotion mix and
Integrated Marketing Communications Communication being an important element of organizations needs to be integrated in all areas of working so that the purpose, the goals, objectives, and the mission with which the organization is formed are achieved successfully. The concept of integrated marketing is applied everywhere in the world by almost more than half of the organizations. Out of which many are the renowned brands who precisely used their marketing communications
The Integrated Marketing Communication system takes these P's and turns them into C's - similar aspects, but looked at from the stand point of the consumer. In this order of ideas, Product turns into Customer; Price turns into Cost; Place turns into Convenience and Promotion turns into Communication (Wirth, 2001). The first 'P' is product, but really this is all about the customers' needs and wants. Which goods and services customers
Integrated Marketing Communication and Customer Satisfaction Strategy Discuss the company's advertising strategy and how it aligns with its marketing goals. Coca-Cola's company advertising strategy is designed at communicating how exceptional the experiences are of consuming their products, and how those experiences generate and sustain strong positive emotions. Coca-Cola is one of the strongest brands in the world because they understand the dynamics of how to make this association of strong emotion and
Companies must utilize all available resources and channels to successfully communicate their competitive advantage and some of these channels include the following: 1. Advertising through company's website 2. Direct Marketing-sending solicited emails to target audience 3. Traditional methods like television advertisements 4. Blogs and social networking media 5. Aligning company to a well-known cause Over the years, we have seen the transformation of media right before our eyes. From marketing in its infancy to marketing
" The Live to Win competition is based on the enormously popular sport of badminton in China and participants who answer a series of questions posted online each month are eligible for various prizes. According to a corporate press release, "Each month, 300 winners will receive a limited edition set of 'Lucky Q. Wah Dolls' designed in the likeness of the actual badminton stars. Each doll comes complete with a