- Words: 878
- Length: 3 Pages
- Topic: Business - Advertising
- Paper #: 53854356
Communication objectives can help by first focusing the company's efforts on a specific market and its unique needs, and the specific products of interest. In seeking out this connection of customers to products, IMC strategies have a higher potential for success.
3. In the case, BatesManor Furniture, inc (a), what is the purpose and role of advertising, promotion, and personal selling in the household furniture industry?
The furniture industry is one