¶ … Price Lines Moderate price-line group encompasses dresses, sports apparel, mass-advertised brands and career wear brands. Moderately priced brands include Gap, Levi's, Land's End, Nine West, and Van Heusen. Their products are just one step above the budget range. Most garments and footwear, as well as children's wear come under this price category. A number of fashion labels belong to the moderate group, as well. Macy's, Dillard's and other such retailers, though they do stock contemporary or pricier apparel, are categorized as moderate outlets. Most sportswear labels are counted among moderate-category brands.

The Converse shoe-manufacturing company started off in the year1908; its specialization was rubber galoshes[footnoteRef:2]. Before long, the company began manufacturing rubber sneakers. Its basketball sneakers made of canvas were, in the year 1920, renamed "All Star." Though this name persisted, the intent of use changed and became multivariate. The company's goal was helping basketball players effectively hit jump shots; buyers, on the other hand, perceived the sneakers as more than just mere basketball apparel. Consequently, Converse All Star sneakers began to be worn on just about any occasion- right from making art and playing music, to skating and footballing; customers began buying Converse shoes as both work shoes and fashion wear. The sneakers were customized by buyers according to their personal style2. In short, the sneakers became all-purpose wear. And even now, buyers view unlimited potential in the company's All Star, Jack Purcell and Cons lines. The company believes it is their buyers who make the shoes what they are -- by purchasing and using them for and in their own ways, consumers are defining and determining the shoes' journey, while at the same time celebrating their own self-expression and individuality. The company sells various shoes at moderate prices, one example being its Chuck Taylor All Star Classic...

[2: Converse.com -- Chuck Taylor Sneakers & Design Your Own Converse Sneakers]
With its roots as a popular basketball shoe worn by professionals, Converse has morphed under NIKE into a fashionable footwear maker for those off the court, too. It has sold some 750 million pairs of its classic Chuck Taylor All Star canvas basketball shoes, which appeal to consumers ranging from kids to clothing designers[footnoteRef:3]. It also licenses its name to sports apparel makers. Converse produces products under the One Star, Chuck Taylor All Star, and Jack Purcell names. It sells them through its own stores and through retailers the likes of Target and even DSW. Converse operates as a separate unit from NIKE's competing sports brands, reining in the kitsch value of Converse's vintage Chuck Taylor brand. [3: Company_name! -- Company Profile from Hoover's]

Designer Priceline

Products classified as 'designer wear' represent high-end, prestige apparel. True designer lines are typically overly-expensive. Designer-wear construction, fabrics, trimmings, and detailing will normally be of much greater quality than other off-the-rack pieces. At this price level, the company is able to allow creativity to run freely, without getting overly concerned with costs (such as with bridge brands). Often, designer wear is sold in exclusive boutiques, or quality retailers' boutique departments. Balenciaga, Calvin Klein, Bill Blass, Gucci, Joseph Abboud, Oscar de la Renta, Marc Jacobs, Versace and Prada are some designer-brand examples. Off-the-rack haute couture lines of companies like Issey Miyake, Chanel etc. also come under this group. A designer puts great efforts into his/her designer clothing lines. Though a majority of designers also create bridge lines, it is the designer line that is normally labeled after the name of the designer (for instance, the "Giorgio Armani Collection"). Bridge…