Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
¶ … Credibility
The Internet has changed the way in which information is used and perceived in a number of ways. Indeed, the difference in these uses mean that the information from the Internet is perceived differently from information gained from more traditional sources such as hard copy magazines or books. One of the most prominent factors in comparing traditional with online sources is source credibility. When comparing hardcopy sources with electronic sources of information and advertising, it appears that source credibility for the former is more important than for the latter.
While this is true for sources of information such as articles and research projects, both online and hardcopy advertising appears to rely not on source credibility, but upon image and initial perception for its effectiveness. Advertising by nature is based upon an exaggeration of features to encourage the public to make use of the goods or services being advertised. The Internet lends itself particularly well to this form of communication.
Studies focusing on Internet users have shown that the one of the most important deciding factors in choosing one Internet site over another is the presentation of information. An attractive combination of images and text encourages users to investigate the site and remain longer. This is even more true of online advertising.
Online advertising relies mostly on image and first impressions for its effectiveness. In terms of time, Internet users tend to be hasty decision-makers. It is therefore important to impress them at once with a high quality of image and information. In such a case, first impressions are what count most. In the light of this, it is clear that source credibility in Internet advertising is not vitally important to its success. Users seldom tend to verify the credibility of a source before making the decision to invest in a product or service. The most important factor is image and the strength of the written message to create a powerful first impression.
It is true that the interaction and unity of people during those days was heavily dependent on the usage of mobile technology and Internet (Yu, 2004). However, many people were also arrested by the police for disseminating facts in a negative or humorous way through Internet or SMS services. Thus, they were imprisoned for the reason that their jokes and rumors arose confusion and a sense of hopelessness as they
Change Project A variety of technical and management issues arise during the implementation and operation of any change process. Change management in technology projects is essential to implement and monitor mechanisms to support and control users, business, and technology (Yarberry, 2007). There are different change project modules used at any stage of a project development. These include the change curve, Lewin's change management model, and Beckhard and Harris change model used
This is because it is quite difficult to gain a customer but extremely easy to lose one, and when the marketer has made a customer, then he must ensure that he maintains a minimum of contact with him so that he may be able to pitch his sales again to an individual who is already a customer better than he would be able to a new customer. The third
By maximizing these relationships, Cyberware can forge new and stronger customer relationships. In other words, Cyberware as an ISP can use the internet in other interesting ways in their attempt to maintain customer relations. Partnering with internet related organizations and/or other companies working to make the internet a powerful new business tool is one marketing approach that is sure to work for the company. "In September 1998, for instance, Dell
Internet Addiction It is thought that nearly five million people today are addicted to the Internet. With that many people experiencing addiction symptoms, it is important for the mental health community to develop methods of treatment. In an article in the March-April 1998 issue of Psychology Today, author Carol Potera explores the questions and realities of online use and addictions. Although use of the Internet became common in the early 1990s, it
Internet & Electronic Marketing Website & Business Model Target Market & Consumer Behavior Building & Maintaining Customer Relationships F. Recommendations for Website Improvement G. Conclusion H. References Pace University is a comprehensive non-profit university that offers its educational services to online students and to the more traditional brick-and-mortar student. As the university competes with global universities, the web presence must convey the value and quality of the education as well as enable the student to make an