DuPont's strategic goals, stakeholders, and competitive challenges

DuPont has a number of goals and objectives. The most notable include: investing in areas that will increase their profitability / enhance shareholder returns, decreasing the firm's environmental footprint, reducing costs, supporting the needs of employees, being a productive member of the community, meeting the demands of customers and adjusting to changes inside the marketplace. These different areas help the company to continually focus on reaching key benchmarks and reassessing new ones.

Stakeholder Analysis & Impact

Stakeholders have numerous interests, with DuPont's practices affecting them differently. In the case of shareholders, they want to see the company increase their overall return. This is achieved through studying the strategy, dividends and earnings from quarter to quarter. In the long-term, the ability of the firm to increase the total return will lead to managers retaining their position.

While managers, want to meet different objectives of the company. This is because these experiences offer them with lucrative rewards such as: added bonuses and pay packages. Shareholders are the owners of the company, who give it the working capital it needs to be successful and expand.

The board of directors will run the company and is elected by the shareholders. This is taking place by delegating to executives, who will have the responsibility for meeting key objectives based on their position (such as: the CEO and President). They will work together to ensure that the profit margins are continually expanding. This helps to keep the firm competitive.

Customers are the people who will purchase DuPont's different products. They demand quality and those materials that will address specific needs. Management and employees have the responsibility of meeting these goals and ensuring the firm understands what is most important to them.

Major Issues and Risks

The biggest issues impacting the firm are regulatory challenges, labor strife, shifting environmental laws / practices and keeping up with the changing needs of the marketplace. The biggest risks are management becoming too comfortable and losing sight of what customers want. When this happens, there is a possibility they could see a decrease in market share to firms such as Dow Chemical. At the same time, the company needs to continue to attract bright individuals and maintain a favorable image.