E-Business Business to Customer E-Commerce,

E-Business Business to Customer E-Commerce, or B. 2 C. As it is commonly known, is when companies sell products or services to the customer, over the Internet. Amazon.com, the online bookseller that launched its operations in 1995, and rapidly established itself as one of the most important retailers of books on the World Wide Web, and it is one of the most successful B2C e-commerce businesses today.

(E-Business Research Center, the ABCs of B2 C) In an E-Business, it must be stated that nothing can replace on-site and hands on support for the customers of the company, and when it is a business to customer site, then it is imperative that field sales applications be able to prompt account teams to seamlessly share relevant information, to manage the numerous sales pipelines, and to configure the products and services so that the needs of the customer are met.

(Kalakota; Robinson, 2000) Superior after sales service is also equally important in an E-business, and the sales team can generate a number on its own and customized sales presentations and proposals, whereby they would be able to generate customer communications with the company. These may be in the form of personalized letters, invitations, and a multitude of other correspondence.

Field support is another important facet of E-Business where there must be an ongoing relationship between the business and the customer, and this is the hands on component of external customer support for the E-business. (Kalakota; Robinson, 2000) It is the truth that in the world of business ethics has gone awry and astray, and today, more and more people are exhibiting more interest in acquiring money and wealth and fame, and ethics are being cast out by the roadside.

For example, the matter of spam, which is run by the so called 'quick buck boys and girls', has been created to make money, and the invariable result is that the spam clogs up the various search engines and makes it very difficult for genuine marketers to make money through e-commerce on these sites. In the same way, there are scraper sites, which steal content from other sites.

There are some people who stoop down to selling yet another high priced product that supposedly guarantees the perfect solution to all one's traffic woes. Online clubs, which demand huge amounts of money as subscription are no less, they are mercenary as well, with no sense of ethical and moral codes of behavior.

Therefore, one must state that the current brand of e-commerce marketers are in fact forgetting the simple fact that many people do indeed have to make a living, and that each and every time they release yet another highly hyped up product, they are also delivering false hopes to the hopeful blue collar worker and must therefore be very important to online marketers, and that people also still matter.

(Do Online Business Ethics Exist?) One individual, who bought an e-book from a reputed online book site, decided that she did not want the book, and therefore, requested a refund on the book. However, to her dismay, she found that she could not reach the person who had sold it to her, either through the telephone, or through e-mail.

She says that this was her first experience at requesting a refund, and she really did not realize that there were truly many crooks out there, trying to sell products to a customer and not actually caring about them afterwards.

She questions, where are the ethics, and where is the integrity and professionalism that an e-commerce business must have? (Online Business and Integrity) As a matter of fact, it was in the year 1993 that the Internet and the World Wide Web took off, and entered the world's consciousness, and the question of ethics and other legal and regulatory issues started to stand out. When e-commerce picked up, these issues became even more important, and today there are more than 400 million users world wide.

Especially after the onset of the concept of e-commerce, where the business can either be business to customer, or business to business, which is an infinitely larger area of operation, the Internet is no longer the sole preserve of the wise and the intellectual; everyone everywhere can use it and does. Today, there is an e-government as well, in which various government departments interact with citizens through the World Wide Web.

What makes the issues of ethics and legal and moral concepts on the Internet even more important is the fact that the Internet as such is not just one single network, but many networks, wherein it provides multifarious services. (Internet Ethics, oxymoron or orthodoxy?) However, what is not clear is whether or not one must make a completely new set of Internet laws solely meant for use on the World Wide Web, or apply the laws of the real world to cyberspace.

Here lies another problem: previously, the Internet used to be the domain of certain white Americans, while today it belongs to anyone and everyone all over the entire globe. Therefore, there can be no one set of laws and rules that can be safely applied on to the e-commerce marketers and to the various other users of the Internet.

What this means is that today, one must recognize the fact that all the users and the non-users of the Internet have a right to offer their views on how exactly the Internet must function, and at the technical, there are various technical bodies looking after this facet, but at the same time, there is no such standard set for the common Internet user.

The basic responsibility for maintaining ethics on the Internet must therefore be widely spread, and the laws must be applied through the government, and at the same time, there must be bodies to make sure that the laws are being implemented completely wherever necessary.

Some of the problems are that, for one, laws are all nation based, but cyberspace being global, how can one apply laws to such a vast area? Furthermore, since the Internet is by itself a complex mechanism, it is not at all possible to apply the old and traditional mechanisms adapted form the media and the broadcasting world to the World Wide Web, and especially to e-commerce.

There may be some solutions for these problems, and one of them is that the government must consider the updating of cyberspace laws frequently, and the law enforcement agencies must be better trained to use the Internet. (Internet Ethics, oxymoron or orthodoxy?) recent article on 'Online Divorce Services' discussed the viability of document creation that this site offers to its customers who may be involved in divorce proceedings. Such B2C e-commerce sites have given rise to a large scale concern about the basic ethics involved, but in B2 B.

sites, which in this case are large scale law firms offering a wide range of services to their various Internet contacts, raised fewer legal and ethical issues. The reason for this is that the B2B sites deliver their legal advice through the in house counsel, or directly to sophisticated users, in a relationship that is very similar to a client-attorney relationship in real life.

(Online Legal Services, distinguishing B2C from B2B) Today, more and more businesses are utilizing the World Wide Web for the conduct of their businesses, either B2C or B2B, and in Australia, the Electronic Transactions Act was passed in 1999 to regulate e-commerce. The UNCITRAL.