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2C and 2 Markets
The objective of this study is to examine that while marketers acknowledge that relationship marketing is important to both 2C and 2 markets, some believe it is more important in a 2 market and why it is that they feel this way and finally if they are correct. The concept of relationship marketing based on delivery of superior value is reported to place emphasis on the customer view as centric to marketing this study examines whether this is correct and if so then why. It is reported in another source that 2 and 2C"… are terms coined and popularized by the worldwide web for commerce and e-usiness sales." (APEXTWO: CRM & Marketing Automation Experts, 2012)
While the marketing programs for 2 and 2C are the same the motivation for purchase is differentiated by the needs in terms of the information needed to motivate the purchase decision.…
Aaker, David A. (1991), Managing brand equity: capitalizing on the value of a brand name. New York: Free Press
Aaker, David A. (1996), Building strong brands. New York: Free Press.
Baldinger, Allan L. And Joel Rubinson (1997), "The jeopardy in double jeopardy. (brand loyalty measurement)," Journal of Advertising Research, 37.
Bennett, Rebekah and Sharyn Rundle-Thiele (2002), "A comparison of attitudinal loyalty measurement approaches," Journal of Brand Management, 9 (3), 193-209.
B2C e-commerce that eBags has used to develop a competitive advantage over the traditional retailers of bags and accessories is the fact that shopping is more convenient and faster. Indeed, the eBags website provides 24 hours a day, 365 days a year access. Let us only consider a 'traditional' process of buying a bag. You have to go to a specialized store for this, which is most often open only 8-10 hours a day. It is more than probable that it does not work the weekends. Compare this to a place where you can go online at 2 AM and buy the bag you need for your trip the day after tomorrow. It is obvious that if we are to compare the two retailers (brick-and-mortar and the eBags website), you will have a preference towards the first in terms of accessibility and convenience.
The second advantage of e-commerce I would…
B2B and B2C Commerce
In today's global economy, E-commerce is a dynamic force, encouraging more and more businesses to conduct "business" online. B2B transactions can be a very effective way of bolstering small business, and transforming simple business strategies to complex business partnerships. B2B or business-to-business e-commerce is an efficient and often life-changing move for many small businesses interested in participating in the global market. On the other hand, many businesses have successfully engaged in business-to-consumer or B2C operations for some time, rather successfully, and are looking to expand their influence.
This paper will compare and contrast some of the more obvious differences between B2B and B2C e-commerce. Below is a matrix comparing some of the more common differences between B2B and B2C interactions.
B2B and B2C Overview
Listed below are some of the more common elements that distinguish a B2B from a B2C e-commerce business or industry. Traditionally…
Haley, George.Dr. 2005. B2B vs. B2C marketing fundamentals. Marketingdeepak.com,
Retrieved August 21, 2011: http://www.marketingbydeepak.com/b2b-b2c-marketing-fundamentals-dr-george-hale
Levin, C. 2000 Aug. VC Money keep growing and flowing, PC Magazine, p.80.
Wilson, Jack M. 2000. eBusiness: The Hope, theHype, the Power, the Pain. Business to Business.
B2B & B2C Ethics
Because of the application of Internet, the present society is capable turning the geography to become history by wiping out of geographical barriers in the sphere of information transactions. The tremendous growth of e-business has facilitated economic globalization. Internet commerce has given rise to existence of various kinds of business models. (Business ethics and global marketing client confidentiality statement)
Broadly the websites concerned with internet trading has been categorized under B2B and b2c sites, signifying business to business and business to consumer, respectively. Business ethics are considered to be quite significant in continuing good relationship with clients be it business houses or consumers. A professional approach is essential for success in the dealing with them at all the times. The ethical issues in B2B and B2C have been defined as a group of principles of true conduct, the rules or standards administering the conduct of a…
This can alleviate taking on a supplier who may be very risky and not capable of delivering on orders in time to meet customer orders (Hammermaster, 22). Supply chain management systems, once extensively used in larger businesses, has become pervasive in small businesses to the retailer level as they deliver major gains in profitability over time.
B2C Technologies as the Foundation of an e-Business Strategy
Any e-business strategy today needs to concentrate on creating very interactive, responsive conversations with customers. Social networks are forming the catalyst of an entirely new approach to connecting with prospects, transforming them into customers, and earning their loyalty and trust for the long-term. Any e-business strategy today needs to concentrate on social media, as it invites customers into the conversation (Bernoff, Li, 36). Using B2C-oriented technologies of a dedicated website in conjunction with a Facebook Fan page and Twitter account to announce specials, the pastry…
Bernoff, J., and C. Li. "Harnessing the Power of the Oh-So-Social Web. " MIT Sloan Management Review 49.3 (2008): 36.
Hammermaster, G.. "Payment Processing Tips for Small Businesses. " Journal of Accountancy 210.2 (2010): 22-22.
Katerina Pramatari. "Collaborative supply chain practices and evolving technological approaches. " Supply Chain Management 12.3 (2007): 210.
Russell-Bennett, R., J. McColl-Kennedy, and L. Coote. "Involvement, satisfaction, and brand loyalty in a small business services setting. " Journal of Business Research 60.12 (2007): 1253.
B2B businesses also have an ethical obligation to interact with other businesses by adhering to standard business principles and fair trading regulations. Global Internet protocols are being established now resulting in more rules and regulations regarding jurisdictional power and liability for businesses offering services to other businesses, especially from a global perspective (Thierer & Crews, 2003). Businesses conducting business with other organizations must be aware of support functions, outsourcing regulations and the extent to which they may be liable for external providers influence on operations (Jacobs & Yudken, 2003).
Some companies including China are attempting to provide online dispute resolution services and regulations to help head off any difficulty businesses may have when trying to "do" business with other corporations through websites alone (Hong, 2003). Still, it is likely that several years will pass before uniform regulations are in place for business transactions on the Web.
Hong, X. (2003). "Online dispute resolution in China: Present practices and future developments." Accessed 3, May 2007: http://www.odr.info.unece2003
Jacobs, D.C & Yudken, J.L. (2003). The Internet, organizational change and labor. New York: Routledge.
Thierer, a. & Crews Jr., C.W. (2003). Who rules the Net: Internet governance and jurisdiction. Washington, DC: Cato Institute.
B2B vs. B2c
Consumer Buying Process
There are five main stages to the consumer buying process. These are need recognition, information search, alternative evaluation, purchase decision and post-purchase behavior (The Consumer Factor, 2016). The first step, need recognition is the point at which the consumer begins the process, realizing that a purchase needs to be made. This is a good place to start the marketing process, as many companies do. The consumer will determine needs based on a rough hierarchy, starting with the things that they most need for survival, and moving up to items that are discretionary but important, to the items that are luxuries and the items that are discretionary and utterly frivolous. The typical consumer is bound by spending capacity, and therefore the most important items are the most likely to be purchased first.
A marketer can influence this stage in a couple of ways. First, the marketer can stimulate…
Ah, K. & Loh, E. (2006). The effects of service recovery on consumer satisfaction: A comparison between complainants and non-complainants. Journal of Services Marketing. . Vol. 20 (2) 101-111.
Lake, L. (2016). Understanding the difference between B2B and B2C marketing. About.com. Retrieved February 25, 2016 from http://marketing.about.com/od/plantutorialsandsamples/a/b2cvsb2b.htm
The Consumer Factor (2016). The 5 stages of the consumer buying decision process. The Consumer Factor. Retrieved February 25, 2016 from http://theconsumerfactor.com/en/5-stages-consumer-buying-decision-process/
Amazon: eport on 8 key Elements of Business Model / eport: B2C Strategy behind the Success of Amazon
E-commerce -- a subdivision of e-business -- denotes a wide range of activities involved in selling of products via electronic channels (such as the Internet). A novel emerging business model in the e-commerce domain is the web-based social shopping, which has gained immense popularity, of late. The e-commerce website, Amazon, allows customers to search for, and purchase, products online. As a business-to-consumer (B2C) website, Amazon leverages eight powerful major components of its business model for drawing buyers and maintaining an edge over competition (Amazon, 2015).
This study is aimed at analyzing the major components of Amazon's business model and coming up with suitable strategies, which may be utilized for improving future profit margins. Thus, value proposition, market, revenue model, competitive advantage, competitive environment, management team, organizational structure, and value chain will be…
Amazon. (2015). Amazon.com Announces Third Quarter Sales up 23% to $25.4 Billion. Available from http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=2100418 [Accessed: 23rd October, 2015]
Baer, D. (2014). 5 Brilliant Strategies Jeff Bezos Used To Build The Amazon Empire. Business Insider. Available from http://m.businessinsider.in/5-Brilliant-Strategies-Jeff-Bezos-Used-To-Build-The-Amazon-Empire/articleshow/32214097.cms [Accessed: 23rd October, 2015).
Bouchard, S. (2008).Amazon. Blog. Available from http://sarahbouchard.com/works/Papers%20etc/Amazon_PaperFINAL.htm [Accessed: 13rd October, 2015].
Chopra.A. (2012).Does Amazon use FedEx or UPS to ship packages?.Quora. Available from https://www.quora.com/Does-Amazon-use-FedEx-or-UPS-to-ship-packages [Accessed: 23rd October, 2015].
eBay and the Early e-Business Categories
The early e-business categories represented a novel approach to conducting business no matter the method, whether business-to-consumer (B2C), business-to-business (B2B), or consumer-to-consumer (C2C) as eBay was. As a C2C e-business, eBay created a platform whereby consumers could cut out the middle man and engaged directly with sellers (which were typically other consumers, as eBay represented itself as a giant yard sale, where everyone was invited to post their goods, but gradually began to include small businesses which viewed the portal as a place where they could market directly to buyers as well) (Steiner, 2014). The ability of eBay to utilize so many models of e-business in its one single set-up showed that e-business could cater to any type of category by reducing the need for the middle man. Amazon would take it a step further and serve as the middle man, connecting buyers to…
Steiner, I. (2014). Should eBay launch premium B2C marketplace for branded goods?
EcommerceBytes. Retrieved from http://www.ecommercebytes.com/C/blog/blog.pl?/pl/2014/6/1402950764.html
Thompson, C. (2015). Craigslist or eBay? The ultimate guide to selling your stuff online. The Christian Science Monitor. Retrieved from http://www.csmonitor.com/Business/Saving-Money/2015/0410/Craigslist-or-eBay-The-ultimate-guide-to-selling-your-stuff-online
Cisco vs. Intel
The two companies, Intel and Cisco, are both tech giants that focus on hardware. Both of these companies found that, at a certain point, they wanted to shift their marketing to more of a B2C focus, away from their B2B roots. Both companies had become quite large as suppliers of goods on which the Internet economy was built. Cisco specialized in routers and switches, whereas Intel made the chips that powered computers. But both companies had little brand recognition among consumers, and both realized that this could become a problem, because if they remained anonymous they would be more susceptible to competitors entering their respective markets, than if they had brand names that could ensure a baseline level of demand.
Thus, both companies at different points made shifts in their marketing to focus on building their brands among consumers. Cisco took the approach of highlighting the connectivity…
Eckerle, C. (2016) B2C marketing 2016: How marketers changed their messaging to drive conversion. Marketing Sherpa. Retrieved May 7, 2017 from https://www.marketingsherpa.com/article/case-study/best-of-b2c-2016
Interbrand (2016) Top global brands. Interbrand. Retrieved May 7, 2017 from http://interbrand.com/best-brands/best-global-brands/2016/ranking/
Schiff, A. (2016) Inside out: Intel is reinventing itself with a brand overhaul. Ad Exchanger. Retrieved May 7, 2017 from https://adexchanger.com/advertiser/inside-intel-reinventing-brand-overhaul/
1. It is important for marketers to understand the consumer buying process for their good, because to do so will put the marketer in a better position to influence the decision at key inflection points, and to remove barriers to purchase. Some purchases are low involvement, and gas is one of them (Radder, 2008). The product is a commodity, and I cannot genuinely differentiate between gasolines. Thus, price and convenience are the two most important variables in determining where I purchase gas. Price only matters if gas prices are high, or if I’m feeling broke. Convenience is the most important to me, because I dislike going out of the way for gas. I know that as the tank gets low, I establish my need, but that I have a fairly long window with which to address the situation, and my need for optimizing convenience will be met.
A new home…
Further, he claims that business buyers aren't as likely to respond to marketing hype as consumers. In fact, the hype might make business buyers reject the entire marketing message. and, unlike 2C buyers, 2 buyers will take the time to read and digest long and detailed information packages. Varjan notes that 2C buyers buy for personal benefit and that 2 buyers buy for both personal and company benefit. In 2 environments, there are several decision makers who come to agreement on a decision vs. The typically individual decision of a consumer. Finally, according to Varjan, business buyers are skilled professionals who are trained to research and understand product claims vs. The consumer who often has less skill for making purchase decisions.
Murphy, Debra. "Marketing for 2 vs. 2C - Similar but Different. http://www.vista-consulting.com/marketing-articles/b2b-b2c-marketing.htm
Varjan, Tom. "What's the Difference etween 2 (usiness to usiness) and 2C (usiness to Consumer) usiness…
Murphy, Debra. "Marketing for B2B vs. B2C - Similar but Different. http://www.vista-consulting.com/marketing-articles/b2b-b2c-marketing.htm
Varjan, Tom. "What's the Difference Between B2B (Business to Business) and B2C (Business to Consumer) Business Development?. http://www.varjan.com/faq-b2b-vs.-b2c-business-development.shtml
This means that you must continually monitor and communicate about possible changes, pertaining to the overall scope of the threat. Once this occurs, is when an entity will have an effective security procedure that will adapt to the various changes that are taking place.
This is significant, because this information can be used to corroborate the overall nature of security threats that could be faced by the SME. Where, this information is useful in helping to identify and address possible operational considerations that must be taken into account. As a result, this will help to provide not only a glimpse of possible security challenges that will be faced, but it will also help to establish an effective IT security protocol.
When you compare this with the previous source, this information can be used to highlight specific security threats that the company we are examining could face. Where, it discusses the…
E Commerce Growth. (2010). Strategic E-Commerce Solutions. Retrieved from: http://www.sescommerce.com/ecommerce-growth.asp
Internet Usage Statistics. (2010). Internet World Stats. Retrieved from: http://www.internetworldstats.com/stats.htm
PEW Wireless Internet Usage Rising. (2010). Wireless Week. Retrieved from: http://www.wirelessweek.com/News/2010/07/PEW-Wireless-Internet-Use-Rising-Mobile-Content/
Reflective Writing. (2010). UNSW. Retrieved from http://www.lc.unsw.edu.au/onlib/pdf/reflective.pdf
B2B might also apply some of those stated for B2C and vice versa. The objective of all marketing program for any one is to look for the optimum combination of integrated online and offline instruments which generates highest sales, costs and net profits, and in that is stored the challenge to management. (Marketing Profs: B2B vs. B2C Marketing)
Significant divergence between the B2B and B2C marketplace are there which is required to be taken into account while planning and implementing a promotional campaign. The campaigns for B2B as well as B2C markets are those which are excessively targeted at individuals are thriving. This can be accomplished through the knowledge of who figures in the list first of all. In case of either of the markets the list prepared in-house gives the best results. These lists will frequently be present in some shape and present a flood of information for the…
B2B V B2C Email Marketing, Spot the Difference?" Retrieved at http://www.extravision.com/difference.cfmAccessed on 28 April, 2004
B2C Commerce" Retrieved at http://www.clickcommerce.com/CKCM/Rooms/DisplayPages/LayoutInitial_webrQS%20_Q29udGFpbmVyPWNvbS53ZWJyaWRnZS5lbnRpdHkuRW50aXR5W09JRFtBOTRFQTM2RDlCNTI3QTQyODY2RURFRkY4OTg3QzhFOV1dAccessed on 28 April, 2004
Business-to-Business Ecommerce" Retrieved at http://projects.bus.lsu.edu/independent_study/vdhing1/b2b/. Accessed on 28 April, 2004
Business-to-consumer E-Commerce" Retrieved at http://projects.bus.lsu.edu/independent_study/vdhing1/b2c/. Accessed on 28 April, 2004
(Marketing Pros: B2B vs. B2C Marketing) At present in excess of 700 B2B markets are either carrying their business or in the pipeline. Even though B2Bs are positively anticipated to clock sales of $5 trillion by 2004, the latest slowdown in the online business-to-consumer market has put some doubts into a sector which on other fronts is a promising sector. (Harbour, 2001)
In the thinking pattern of individuals performing the selling, a difference exists between selling Business-to-Business and Business-to-Business customers. However, it could be stated that no difference exists between selling to Business-to-Business and Business-to-Business customers as the rules for selling are identical for the two categories. Moreover, the reality that business-to-business customers purchase the identical products at reduced prices compared to business-to-consumer customers, there is truly a single point of difference. Business-to-Business buyers are on the hunt for a choice to fill a vacant space or their customer's requirement;…
"Ebusiness" Retrieved from http://answers.google.com/answers/threadview?id=508439 Accessed on 22 April, 2004
"Electronic Commerce Security: An introduction for everyone" Retrieved from http://2000.worldfantasy.org/ecomm_sec.html Accessed on 22 April, 2004
Harbour, Pamela Jones. (May 7-8, 2001) "B2B Basics and Antitrust Issues" Federal Trade Commission Workshop on Emerging Issues for Competition Policy in the E-Commerce Environment. Retrieved from http://www.ftc.gov/opp/ecommerce/comments/harbour.htm Accessed on 22 April, 2004
"Marketing Pros: B2B vs. B2C Marketing" Retrieved from ttp://www.marketingprofs.com/ea/qst_question.asp?qstid=1141 Accessed on 22 April, 2004
If the ethical issues are sidelined and not safeguarded there is strong possibility that the trade secrets and intellectual property might get revealed and public.
DIFFEENCES: SUPPLY CHAIN
B2C emphasizes on customer transactions, where as B2B focuses on businesses as consumer. The difference of approach creates the needs for the adoption of different applications in both the types.
B2C concerns itself with selling to the end user, where as B2B site deals primarily with other local, junior or small businesses, not the general public.
The type of order is another difference, repeat and standing orders are common requirement of B2B. In case of B2B the customers are likely to order significant numbers of parts, and their requirement is much expected and periodic and in some of the cases continuous. In case of B2C the product is much time and trend dependent, the expectations and results are the factors of need,…
Differences between B2B and B2C referred from, http://www.akstrategic.com/b2b-or-b2c.htm
Types of E-Business, info gathered from, http://onlinebusiness.volusion.com/articles/e-business-solution-e-commerce/
United States Census Bureau Report.
James A. Warholic, Advertising And Marketing On The Internet
To conclude, although the basis of the B2C and the B2C sites may be the same, it must be stated that if many more such contracts and regulatory laws and rules were to be passed, which would effectively keep a hold on the ethics and the legal issues of e-commerce, especially in relation to the B. 2 C. And the B. 2 B. sites, and also despite the intrinsic differences between them, then the Internet and the world wide web would be an infinitely safer place for e shoppers and for business people desirous of buying products or services through the Internet.
Cho, George. (2005) "Geographic Information Science, mastering the legal issues"
John Wiley and Sons.
Internet Ethics, oxymoron or orthodoxy?" etrieved at http://www.rogerdarlington.co.uk/Internetethics.html#Introduction. Accessed 11 November, 2005
Kalakota, avi; obinson, Marcia. (2000) "E-Business 2.0, oadmap for success"
Nanyan, Zamri. "Online Business and Integrity" etrieved…
Cho, George. (2005) "Geographic Information Science, mastering the legal issues"
John Wiley and Sons.
Internet Ethics, oxymoron or orthodoxy?" Retrieved at http://www.rogerdarlington.co.uk/Internetethics.html#Introduction . Accessed 11 November, 2005
Kalakota, Ravi; Robinson, Marcia. (2000) "E-Business 2.0, Roadmap for success"
ecommerce business models
With the advent of Internet, we have seen a lot of changes in the communications arena and business practices are no exception. E-commerce has taken business from closed doors of offices and retail shops to the information superhighway, where literally millions of people trade daily. The online business model can be viewed in terms of B2B, B2C and C2C models (business to business, business to consumer and consumer to consumer respectively).
To get an insight into the working of these models, the ways they are similar and different from each other, we take a look at one site representing each of the above-discussed models. For B2B, we have Intel's site - the leading microprocessor manufacturing company. Eddie Bauer, an online shopping store having everyday-use items stands for B2C and lastly, eBay for C2C model as on this site, an ordinary surfer can assume role of both -…
Intel official site: http://www.Intel.com
Ebay official site:
Eddie Bauer official site:
The communication with readers can be instituted in the form of responsive remarks from visitors. More specifically, the blog sites can be instituted for free of cost. While the webmasters carryout unethical optimization of a client's website, it could have enduring negative business costs for that client that cannot be mended smoothly. The results that apparently are at first glance be negligible. People are becoming shrewder online. They are initiating to visualize the e-business false advertising that is upon us. It is therefore, required to be more cautious, since it is just a matter of time until we are aware of more stories and legal measures to be enforced. (Internet-Marketing Ethics)
Anil, Samtani; Tan, Harry SK. "Legal, egulatory and Policy Issues of E-Commerce in Asia." Asia-Pacific Development Information Program: United Nations Development Program. etrieved at http://www.apdip.net/projects/2003/asian-forum/docs/papers/session7.pdf. Accessed on 28 April, 2005
E-business Definitions (B2C, B2B etc.)" etrieved at http://www.cheshirehenbury.com/ebusiness/ebdefinitions.html.…
Anil, Samtani; Tan, Harry SK. "Legal, Regulatory and Policy Issues of E-Commerce in Asia." Asia-Pacific Development Information Program: United Nations Development Program. Retrieved at http://www.apdip.net/projects/2003/asian-forum/docs/papers/session7.pdf . Accessed on 28 April, 2005
E-business Definitions (B2C, B2B etc.)" Retrieved at http://www.cheshirehenbury.com/ebusiness/ebdefinitions.html . Accessed on 28 April, 2005
Harris, Lisa; Spence, Laura. J. (2002) "The Ethics of E-Banking" Journal of Electronic Commerce Research, Vol: 3; No: 2. Retrieved at http://www.csulb.edu/web/journals/jecr/issues/20022/paper5.pdf . Accessed on 28 April, 2005
Internet-Marketing Ethics" Retrieved at http://pwebs.net/marketing/ethics/articles/internetethics.htm . Accessed on 28 April, 2005
The result was a completely redesigned B2B site from the process workflow layer up, including distributed order management systems that provided for businesses to treat eBay as part of their procurement and supply chain partners (Katok, and Alvin E. oth, 1061, 1062).
In addition to the lessons learned by eBay with regard to segmenting their customer bases based on e-business categories, the company also learned how to differentiate the customer experiences by category as well (Kostandini, Mykerezi, Tanellari, Dib, 253). An example of this is how eBay Auto began to rapidly grow once the online catalog, buyer validation, and reputation systems were all designed to more precisely align with B2C and C2C selling needs. Another example is the breadth of auctions that eBay supports today as part of its B2B selling and brokering efforts (Katok, and Alvin E. oth, 1060). The development of automated purchasing and credit management systems, including…
Elena Katok, and Alvin E. Roth. "Auctions of Homogeneous Goods with Increasing Returns: Experimental Comparison of Alternative "Dutch" Auctions. " Management Science 50.8 (2004): 1044-1063.
Kostandini, G., E. Mykerezi, E. Tanellari, and N. Dib. "Does Buyer Experience Pay Off? Evidence from eBay. " Review of Industrial Organization 39.3 (2011): 253.
Wu, F., H. Li, and Y. Kuo. "Reputation evaluation for choosing a trustworthy counterparty in C2C e-commerce. " Electronic Commerce Research and Applications 10.4 (2011): 428.
Starting at the persona level, HubSpot needs to realize that Owner Ollie and Marketer Marys are just one of several people involved in the buying process of their services. HubSpot needs to understand who the other people are in the buying process in each of these segment, including the influencers of Owner Ollie and Marketer Mary, and how their influence impacts how each of these personas achieve their marketing and sales objectives or not. The persona research also needs to include pricing elasticity by service and the overall pricing elasticity for marketing services in general. HubSpot today has not gone to this level of analysis with any customer base yet. Given their strong analytics background and core base of engineering talent from MIT, this will be achievable. Knowing each member of the buying process for Owner Ollie and Marketer Mary will also allow HubSpot to understand the demand curve for…
organization work, familiar . The expected word count assignment 3300 words length.
According to Baines (2011)
relationship marketing is a marketing style that emphasizes customer satisfaction and retention, rather than focusing dominantly on sales transactions. It focuses mainly on continuous nurturing of customer relationships, instead of focusing mainly on them for one-time purchases. The idea behind relationship marketing is for a company to develop emotionally strong connections with their existing customers, and convert them to be the company's loyal advocates. This is not only fun, but it is more profitable. One will require fewer resources to sell to someone who trusts, likes, and knows your company products than selling to a stranger. elationship marketing recognizes a customer's long-term value to the company and offers communication that goes beyond sales promotional messages and intrusive advertising.
Apple Inc. is a Multinational Corporation based in Cupertino, California. The company deals with consumer electronics,…
Baines, P., Fill, C. And Page, K. (2011). Marketing (2nd ed.). Oxford: Oxford University Press.
Gronroos, C. (1994). From marketing mix to relationship marketing: towards a paradigm shift in marketing. Management Decision, Vol. 32(No. 2), 4-20.
Harker, M.J. a. E., J. (2006). The past, present and future of relationship marketing. Journal of Marketing Management, Vol. 22, 215-242.
Kumar, V. a. S., D. (2004). Building and sustaining customer loyalty for the 21st century. Journal of Retailing, Vol. 80(No. 4), 317-330.
marketing spin to match my background. Must answer the questions below in the custom area
What do you expect to accomplish through this executive program? What learning experiences do you expect, and how would you apply them? What specific benefits do you anticipate?
I am a marketing professional with over twenty years' experience working for advertising agencies and for some of the world's most profitable and highly-respected companies, including AT&T, Lucent, and McDonalds. My expertise includes both traditional and e-commerce marketing. From my personal, practical experience in the field I have honed my natural instincts regarding what makes a good marketing campaign. I pride myself on my ability to learn. However, my desire to expand my capabilities and personal marketability has led me back to school, to gain more technical knowledge of the ever-changing field of marketing.
An executive MBA is an ideal match for my aspirations. I would be…
Q2. What are the contributions you will make to the program and how will your experience and expectations benefit classmates and the EMBA program?
My unique perspective would enable me to contribute a multifaceted cultural and historical perspective to the history and practice of business. My formal marketing career began in 1989 so I have witnessed firsthand the dramatic historical shift that occurred with the transition from pre-Internet to post-Internet marketing. This has made me uniquely aware of the differences between marketing in the 20th century and marketing in the 21st century. I pride myself in being forward-thinking and while I have worked to promote products via more traditional marketing channels, I am acutely aware of the shift that has occurred in marketing in terms of how products and services are showcased and how consumers relate to those services and products. Branding and brand definitions have changed and become more interactive and relationship-based. However, the human elements of managing workers and clients through cross-functional teams and in B2B and B2C relationships still are based upon timeless principles of customer segmentation and demonstrated value.
I have also worked in a variety of high-pressured settings, both for advertising agencies and for corporate clients in fields spanning from telecommunications to the food industry. I would be an invaluable resource for my student colleagues who were interested about exploring new career paths and help them understand the similarities and differences between different occupational settings in the field of marketing. Also, on a personal level, marketing requires the ability to be both 'left brained' in terms of keeping an eye on technical specifications and the bottom line but also to be 'right brained' enough to see the world from a completely different perspective. I believe I exhibit both of these qualities in my skill set and character profile and hope to use my organizational and communication skills to be an asset in the classroom.
direct marketing help companies deliver their objectives?
The principles of direct marketing help companies deliver their objectives
Times are changing, the economies, laws and rules are also changing, however, the principles of marketing remain the basic driving factor of success for any business. The marketing strategies are changing, from manual to digital. Nonetheless, the challenge in understanding and executing the principles of direct marketing remains with the business enterprises. Marketing strategy becomes incoherent when the target audience changes from customer to another business; what represents the Business to Business, and Business to Consumer marketing (Ferrell & Hartline, 2011, p. 13).
Direct marketing entails getting to the basics and drilling on the fundamentals of marketing to ensure that the business meets its objectives. There are many proclaimed principles to implement in direct marketing. However, the essential principles of direct marketing entail the following practices. The first principle to have…
Blattberg, R.C., & Allenby, G.M. (2010). Perspectives on promotion and database marketing: the collected works of Robert C. Blattberg. Singapore, World Scientific.
Charlesworth, A. (2009). Internet marketing: a practical approach. Amsterdam, Butterworth-Heinemann.
Evans, D., & Mckee, J. (2010). Social media marketing: the next generation of business engagement. Indianapolis, Ind, Wiley Pub.
Ferrell, O.C., & Hartline, M.D. (2011). Marketing strategy. Australia, South-Western Cengage Learning.
B2B content creators including D&B, homas Register and many others primarily sell to the VPs of Finance, Operations, Sales and Service as their content is actively used in strategies. he primary differentiator of B2B content is its use for initiating and completing strategies within and outside the organizations' four walls while B2C content is primary used for entertainment (Ying, Korneliussen, Gronhaug, 2009). B2B content therefore has a more value-based pricing and evaluation aspect to it relative to its B2C counterpart (Ghose, Yang, 2009). Implicit in the selling of Web content monetization solutions is also the need to be a trusted advisor to the senior management team members of any organization. his concept of the trusted advisor as it relates to content monetization is critically important as the valuation of an intangible good makes for wide interpretation of pricing and value defined (Liebermann,
In the case of Web content…
The balkanization of Web content providers is leading to an increasingly fragmented and highly segmented content arena in B2B (Cheng, Blankson, Wang, Chen, 2009). From the many business models created by portal providers that range from Dun & Bradstreet (D&B) to Thomas Register to many variants in between, B2B Web content has found a dominant role in supply chain, strategic sourcing, B2B marketing, selling and service processes (Evans, 2009) . B2B content creators including D&B, Thomas Register and many others primarily sell to the VPs of Finance, Operations, Sales and Service as their content is actively used in strategies. The primary differentiator of B2B content is its use for initiating and completing strategies within and outside the organizations' four walls while B2C content is primary used for entertainment (Ying, Korneliussen, Gronhaug, 2009). B2B content therefore has a more value-based pricing and evaluation aspect to it relative to its B2C counterpart (Ghose, Yang, 2009). Implicit in the selling of Web content monetization solutions is also the need to be a trusted advisor to the senior management team members of any organization. This concept of the trusted advisor as it relates to content monetization is critically important as the valuation of an intangible good makes for wide interpretation of pricing and value defined (Liebermann,
In the case of Web content monetization software that takes into account consumer-based media including the New York Times, Wall Street Journal and present and potential Rupert Murdoch-owned properties (Kirby, Englemart, 2010) the challenges of system integration (Lopes, Galletta, 2006) are small compared to resistance on the part of consumers (Pauwels, Weiss, 2008). Defining the pricing elasticity by the latency or age of the content, developing strategies for reaching specific audiences of interest, and creating marketing programs that can underscore the innate value of the content are all critical. The use of web content monetization software will also be segment and audience-specific. The development and continual improvement of marketing strategies for reselling content also requires these Web content monetization systems have analytics as well.
MAJOR STRATEGIC ISSUES OF FACEBOOK
Identify the major strategic issues of Facebook
Facebook strategically aimed creating a platform for social interactivity in the internet. The team used the existing website technology to facilitate this interaction. In order to expand into new markets without losing what originally made it popular, Facebook must ensure that the new products are connected to its original idea in one way or the other. For instance, as an advertising tool, Facebook should make sure that corporate and businesspersons who need marketing own Facebook accounts where people connect with them.
Major Characteristics of Web 2.0
Allows web-based applications to be accessed from any place
Simple applications are used to solve specified problems
Its value is more anchored on the content rather than the software used to display the same content.
Sharing of data is straightforward.
Is uses a bottom-up distribution pattern rather than top-down.
Jurisdiction issues may also affect the insurance and the coverage provided by the agency as insurance coverage is also restricted to certain regions and not outside those jurisdictions.
Identity Theft: Another issue or the problem is that of identity theft, which is considered to be the fastest growing crime in America as millions of victims have been reported over a period of last couple of years. Giving out information on website whether it is email or other security or personal details requires care & caution on part of both consumers as well as WebMD management.
Jargons: The information available for the consumers at times can be in a technical language. Jargons may create confusion among the consumers and may misguide them. Most information is available in easy to understand language but the provision of glossary of terms may help the consumers in understanding the true meaning of the content available…
Phillips, B. (March 2000). Ecommerce Management -- a Matter of Breadth and Depth. Business Communications Review. 30(3): 14.
Leaffer, T. (2006). The Digital Health-Care Revolution: Empowering Health Consumers; Anywhere and Anytime Access to a World of Medical Information Is Helping Consumers to Take Better Charge of Their Health. The Futurist. 40(3): 53+.
Promoting Patient Safety: An Ethical Basis for Policy Deliberation. The Hastings Center Report. 33(5): 1+.
Internet & Electronic Marketing
Website & Business Model
Target Market & Consumer Behavior
Building & Maintaining Customer elationships
F. ecommendations for Website Improvement
Pace University is a comprehensive non-profit university that offers its educational services to online students and to the more traditional brick-and-mortar student. As the university competes with global universities, the web presence must convey the value and quality of the education as well as enable the student to make an effective impact on the professional or academic world. The career services center at the university is one of the best at providing Co-op job services to its undergraduate population, the ability to find these positions is available online through the university's joint venture with the Experience Network.
Pace has delivered value to its customers by providing the opportunity to leverage either the online or brick-and-mortar education into an internship at a major company…
Comegys, C., Hannula, M. & nen, J.V.i. 2006, "Longitudinal comparison of Finnish and U.S. online shopping behaviour among university students: The five-stage buying decision process," Journal of Targeting, Measurement and Analysis for Marketing, vol. 14, no. 4, pp. 336.
Garvey, M.J. 2002, "University heed its learning experience," InformationWeek,, no. 899, pp. 26.
Mastacan, A.M. 2009, "Current Trends in Internet Marketing," Economy Transdisciplinarity Cognition,, no. 1, pp. 48.
Muirhead, W.D. 2000, "Online education in schools," The International Journal of Educational Management, vol. 14, no. 7, pp. 315.
complexities of doing business in our virtual age, looking in particular at e-commerce but also asking how the presence of e-commerce on the market has affected traditional businesses as well. Once upon a time - that golden age - things were simple. You decided you wanted to grow up to be a bookstore owner. Or a hardware store manager. Or a florist. So you leased a store, bought some books, and lovingly hand-sold them to each customer who flocked to your door and then went home at night to count your money.
Of course, owning a bookstore or a hardware store or a flower shop was actually never that simple. But the picture now is even more complicated as virtual stores have entered the picture. Part of what makes engaging in e-commerce so difficult is that there are no paths that others have trod before one. And the costs of…
VI.Appendix (ces)(please write around 2-3 pages)
MY ROUGH IDEA:
1.To successful launch an e-commerce Web site, the question is not just about if we build it, will they come?" But also if we build it, will they come to purchase and repeat purchase?" A scenario closer to the truth is that many online companies experience disappointment in converting consumers' clicks into purchases. It means attracting a large number of shoppers to the site is not the only ultimate measure of success. The true measure of success should be included retaining customers and converting them into repeat buyers. Positive shopping experiences on the site can help online buyers make an effective decision. It means positive feeling is the optimal experience that consumers will desire to repeat buying online. Therefore, marketers need to create effective Web sites for winning consumer satisfaction. Since Web sites are often the main contact with consumer in the Internet market, a company's Web site elements may include some persuasive components that has imp!
All these aspects of a B2B transaction, when consistently executed on, create a level of trust that becomes one of the strongest and most unassailable differentiators there are in a market.
Companies occupying the second highest layer, Collaborating, are using portals and other Internet-based tools to maximize information sharing and co-development of strategies and the co-sharing of communications tools and ultimately platforms. Security, DRM and digital signature strategies all aimed at increasing trust as a differentiator; apply equally across B2B and B2C selling strategies, with B2B-based approaches having the greatest long-term impact on eventually quantifying trust and leading to greater levels of synchronization across channel, supply chain, and selling partners.
Anticipating, the second highest level in the maturity model, is where the majority of companies are today from both a B2B and B2C perspective. The focus on making a strong correlation between making information flow optimized vs. striking a collaborative…
Assessing the Effectiveness of Channel Structures, Global Advertising Campaigns and Sales Promotions on Profitability
The synchronization of channel structures, global brand management and advertising campaigns, and sales promotion all must be continually strengthened over time for companies to stay on course to their objectives. Best pr5actices in multichannel management in both B2C and B2B contexts is predicate don keeping these three attributes coordinated, tightly integrated and moving together towards a common objective (Bellin, 2006). The intent of this paper is to evaluate which factors most influence channel structures and strategies of global markets, define how global brands and advertising campaigns benefit a company, and define the role of sales promotion in the marketing mix, analyzing how they vary between industrial and consumer products.
Of the many factors that influence channel structures and strategies that are available to global marketers, the most prevalent are those that have to…
Howar Bellin. (2006). Best Practice Channel Management: The Channel Management Framework. Journal of Marketing Channels, 14(1/2), 117.
Anders Bengtsson, Fleura Bardhi, & Meera Venkatraman. (2010). How global brands travel with consumers: An examination of the relationship between brand consistency and meaning across national boundaries. International Marketing Review, 27(5), 519-540.
Dogan, K.. (2010). Consumer Effort in Promotional Incentives. Decision Sciences, 41(4), 755.
Eyal Gamliel, & Ram Herstein. (2011). To save or to lose: does framing price promotion affect consumers' purchase intentions? The Journal of Consumer Marketing, 28(2), 152-158.
The orchestration of all aspects of B2B marketing is significantly more complex and challenging as well, a point shown in the discussions. The researchers did find enough causality to create a model of value-driven marketing, and it does show that only through a continual focus and auditing of customer needs will B2B marketing reach the levels of performance in B2 markets (Leek, hristodoulides, 2012). There are also many limitations of this study, including the lack of an empirically sounds research methodology, more effective sampling frame, and the inclusion of more diverse respondents to better represent the markets of interest. The model has also created a model of causality based on limited data and the transformation of brand value to relationships strength, initially proven with the sample, is tenuous when evaluated from the context of am empirical study. Due to these factors the research needs to be considered anecdotal at best,…
Chang, S., Wang, K., Chih, W., & Tsai, W. (2012). Building customer commitment in business-to-business markets. Industrial Marketing Management, 41(6), 940.
Leek, S., & Christodoulides, G. (2012). A framework of brand value in B2B markets: The contributing role of functional and emotional components. Industrial Marketing Management, 41(1), 106.
Singh, R., & Koshy, A. (2011). Does salesperson's customer orientation create value in B2B relationships? empirical evidence from India. Industrial Marketing Management, 40(1), 78.
E-Commerce on etail Trade 20/09/2015
E-commerce has gone on to alter the way retail was done for centuries. Many facets of retail trade have been changed. The influence of e-commerce is undeniable and unreversable especially on retail trade. However there is much scope for further advancement of e-commerce into the retail industry. In this paper we will look into the aspects of e-commerce that have influenced retail trade. We will also look into the factors of e-commerce that affect the cost and productivity in retail industry and the impact that e-commerce has left and the factors of e-commerce that impact the cost structure in the retail industry.
Both primary and secondary data collection methods were employed for the research. Analysis of primary and secondary data was done to arrive at a result in the research and the research used and paid equal importance to secondary and primary data and their…
Allen, J., Clark, C. and Houde, J. (n.d.). Market Structure and the Diffusion of E-Commerce: Evidence from the Retail Banking Industry. SSRN Electronic Journal.
Atkearney.com, (2015). Global Retail E-Commerce Keeps On Clicking - Full Report - A.T.A Kearney - A.T.A Kearney. [online] Available at: https://www.atkearney.com/consumer-products-retail/e-commerce-index/full-report/-/asset_publisher/87xbENNHPZ3D/content/global-retail-e-commerce-keeps-on-clicking/10192?_101_INSTANCE_87xbENNHPZ3D_redirect=%2Fconsumer-products-retail%2Fe-commerce-index [Accessed 18 Sep. 2015].
Bagley, C. and Dauchy, C. (2008). The entrepreneur's guide to business law. Mason, Ohio: Thomson/West.
Bakos, J. (1997). Reducing Buyer Search Costs: Implications for Electronic Marketplaces. Management Science, 43(12), pp.1676-1692.
e-Business on Supply Chain Management
With an increased competition in the marketplace, one can observe an increase in product offerings in the market. This should lead to shorter product life cycles. It has therefore become essential for retail firms to better manage their supply chain process so that they can better control the supply and demand aspects of their product portfolio.
It is, however, interesting to note that with the advancement of information technology, the trends in determining demand and supply forecasts are changing. Experts have now successfully identified the best practices developed and maintained by some of the leading retailing firms. They have utilized this particular information to develop more effective solutions for supply chain management. In order to bring future improvements to the supply chain management of an organization, it is essential to develop an information system of the highest quality, operated and maintained by well-qualified and trained…
Cisco started out as a business to business (B2B) firm, with the company growing despite a relativity low level of attention on branding. However, as the firm expanding and entered in to the consumer markets (B2C) branding appears to have become increasingly important.
The purpose of branding is perceived as creating value by developing a cluster of functional and emotions associated with a firm's product(s) that will support the intention to purchase among the target market (Leek & Christodoulides, 2011). The differences often seen on B2GB and B2C branding reflect the perceived differences in the way the buying decisions are made. Marketers believe that B2B purchasers decisions are based on a more logical perspective compared to B2C markets (Gomes, Fernandes, & Branddao, 2016). Therefore, branding for B2B firms is based on maximizing the characteristics that are believed will support sales; creating an image of functionality and the ability for the…
Bagozzi, R. P., Belanche, D., Casalo, L. V, & Flavian, C. (2016). The Role of Anticipated Emotions in Purchase Intentions. Psychology & Marketing, 33(8), 629-645.
Goldsmith, R. E., & Flynn, L. R. (2015). Brand Engagement and Consumer Innovativeness. Journal Od Applied Marketing Theory, 6(1), 44-53.
Gomes, M., Fernandes, T., & Branddao, A. (2016). Determinants of brand relevance in a B2B service purchasing context. Journal of Business & Industrial Marketing, 31(2), 193-204.
Leek, S., & Christodoulides, G. (2011). A literature review and future agenda for B2B branding: Challenges of branding in a B2B context. Industrial Marketing Management, 40(6), 830-837.
For product management professionals in the B2C market, the challenges are even greater as the competition and speed in their markets is magnitudes greater than their B2B counterparts. Often consumer-oriented products have a high degree of seasonality to them, substitutes abound, and product lifecycles can be very short (Thorpe, Morgan, 2007). Determining the best possible market segments, defining customers as accurately as possible and monitoring the performance of go-to-market strategies is critical for a new business to succeed in consumer-based or B2C-oriented markets (Van Fleet, Van Fleet, Flint, 2010). Considering how competitive the consumer packaged goods (CPG) market is and the level of investment required for any new product to be successful, the need for accurate customer information becomes central to innovation (Kannan, Yim, 2001). The success of Proctor & Gamble in the CPG markets they compete in is evidence of how thoroughly customer insight, intelligence and market segment analysis…
David W. Crain, & Stan Abraham. (2008). Using value-chain analysis to discover customers' strategic needs. Strategy & Leadership, 36(4), 29-39.
George Crocker, & Yi-Chung Tay. (2004, July). WHAT it TAKES to CREATE a SUCCESSFUL BRAND. The China Business Review, 31(4), 10-16.
Paul Hughes, Robert E. Morgan, & Yiannis Kouropalatis. (2008). Market knowledge diffusion and business performance. European Journal of Marketing, 42(11/12), 1372-1395.
PK Kannan, & Chi Kin (Bennett) Yim. (2001). An investigation of the impact of promotions on across-market competition. Journal of Business Research, 53(3), 137-149.
It is possible to find examples of nearly every service business in existence using SEVQUAL or a variation of this methodology to quantify customer service performance. An interesting second development is the correlation found between customer satisfaction, market share and profitability (Anderson, Fornell, Lehmann, 1994). Based on the strength of this association many companies are investing heavily in analytics to evaluate just how effective their customer service strategies are in earning satisfaction in the short-term and trust in the long-term.
Values-based differentiation and advanced methodologies for measuring customer satisfaction are re-ordering the global marketing landscape today. The emphasis on analytics is what many multinational and global marketers are using to unify these strategies, with the core focus being on how to translate their many combined efforts into the role of trusted advisor (Dimitriadis, Kouremenos, Kyrezis, 2011). Trust is the most powerful differentiator there is and is also highly effective…
Aksoy, L., Cooil, B., Groening, C., Keiningham, T.L., & Yalcin, A. (2009). Does customer satisfaction lead to an increased firm value? GfK Marketing Intelligence Review, 1(2), 8-15,61.
Anderson, E.W., Fornell, C., & Lehmann, D.R. (1994). Customer satisfaction, market share, and profitability: Findings from sweden. Journal of Marketing, 58(3), 53-53.
Badri, M.A., Abdulla, M., & Al-Madani, A. (2005). Information technology center service quality: Assessment and application of SERVQUAL. The International Journal of Quality & Reliability Management, 22(8), 819-848.
Boote, A.S. (1981). Market segmentation by personal values and salient product attributes. Journal of Advertising Research, 21(1), 29-29.
As there is an exceptional level of diversity and heterogeneity in the country, and websites often are created in response to unique market requirements in a given region. For S3 (Ski, Surf, Skate)'s Products, this calls for careful planning and in-person visits with the key members of each management team of these websites to ensure there is the ability to integrate systems globally. There is also the need to ensure a cultural fit with S3 as well.
The leading B2B sites include eBay India, FlipKart.com, Snapdeal.com business section and many others are designed to specifically be aligned to vertical market segments (Bandyopadhyay, 2011). This bifurcation of the Indian B2B e-commerce market has predicated on the development of the country's infrastructure over two decades ago (Siriginidi, 2000). The B2B e-commerce market has significant potential for S3 (Ski, Surf, Skate)'s Products supply chain over the long-term.
The C2C market is dominated by…
Bandyopadhyay, S. (2011). Online privacy concerns of indian consumers. The International Business & Economics Research Journal, 10(2), 93-100.
Gupta, P. (2001). Growth scenario of it industries in India. Association for Computing Machinery.Communications of the ACM, 44(7), 40-41.
Siriginidi, S.R. (2000). E-commerce: The medium is the mart. New Library World, 101(1154), 53-59.
Home Goods M-Commerce
During the earlier parts of the internet and technological revolution that began in the 1990's with the emergence of the World Wide Web was what eventually came to be known as E-Commerce. Indeed, there was the shift whereby what was done in brick and mortar stores was increasingly done online. Thus, regular commerce became electronic commerce, or e-commerce for short. Nowadays, there has been yet another shift to a subset of electronic commerce, that being on mobile devices like cellular phones, tablets and personal data assistants, or PDA's. Mobile commerce has become prominent enough that it should get its own mention. The covering of mobile commerce within the modern paradigm can be associated with a number of product categories and industries. The specific industry that will be focused on in this report is goods for the homes such as those for cooking, other food preparation and gardening.…
How does Southwest's customer service affect its bottom line?
Any airline is by nature a services business, which by the structure of its business model is centered on creating accurate expectations of customers and then exceeding them. By continually surpassing the expectations of customers, companies build exceptional brand equity and loyalty. This is what Southwest has done such an exceptional job of in one of the toughest services businesses to excel in. They have continually set expectations with customers and then deliberately designed a myriad of processes to ensure everyone has a good flight and at a competitive price.
The ability to continually exceed expectations and deliver excellent customer experience is a large part of why Southwest Airlines continues to be profitable and has the honor of being the only American-based airline to never file for bankruptcy. By delivering excellent customer experiences on a consistent basis, business and…
The apparent lessons learned from frequency distribution analysis and an assessment of the data do not get past the methodology to gain greater insights however. The researchers could have made a much more valuable study possible by using the methodology as the foundation instead of the fences or barriers to further accomplishment of analysis.
The data also is sourced from a variety secondary research database, and it is apparent that the methodology to generate this data varies significantly. The researchers discount the variations in data sourcing by explaining they all had the same basic research objective of understanding the Spanish small and medium business adoption of e-commerce. The study does not resolve this issue but instead uses the statistical analysis to show intuitively what the researchers surely already knew: the more wired and stronger the technological infrastructure of a region the greater the adoption and reliance on e-commerce as a…
Rodriguez-Ardura, I., & Meseguer-Artola, A. (2010). Toward a Longitudinal Model of e-Commerce: Environmental, Technological, and Organizational Drivers of B2C Adoption. Information Society, 26(3), 209.
It is very important from both an ethical values-based e-business and legal B2B and B2C perspective to make sure that the written words and what is portrayed about a company are factual. Because issues arise that involve marketing ethics and the importance of understanding a business for Internet marketing issues and advertising purposes, there are potential areas for revealing trade secrets or intellectual property if proper B2B ethical behavior is not followed. Email correspondence should always be private and confidential. While some people might not see any harm quoting something on the Web that came from email sent it is always best to get a person's permission prior to publishing anything. While a person might give consent, they might not see the full implications, online privacy issues, or impact of having it published online (Warholic, 2009).
When marketing a business online it is very important to make sure that all…
Legal Issues, Ethical Issues, Privacy, and Security. (2006). Retrieved October 29, 2009, from Web site: http://webliminal.com/Lrn-web09.html
Warholic, James a. (2009). Internet Marketing Ethics Web Issues. Retrieved October 29, 2009,
from PWEBS Web site:
(Catwoman: Catholic News Service)
Capital: The movie Director, Pitof has put in $100 million unceremoniously in the newest attempt at cinematic comic book franchisedom which is an ample proof that a bad idea at Hollywood must be containing nine lives like that of a cat. Hally Berry gave her performance closely an unbearable as the one she gave accepting her Oscar award, assumes the role of Patience Philips, a graphic artist for a cosmetics company managed by George Hedare and his wife who is a model Laurel played by Sharon Stone. Instilled with the mystical cat Mojo, Patience does not just takes the features of a cat- consuming cans of tuna fish, climbing up the furniture, hissing at dogs but also gains new strength, confidence and also love, in the form of Tom Lone played by Benjamin Bratt. Nearly as perplexing as the motives of Pitof what really…
Cast Crew, and Other Info: The Scores. Retrieved at http://www.bureau42.com/view/2458Accessed on 21 July, 2005
Catwoman: Movie Reviews. Retrieved at http://www.pluggedinonline.com/movies/movies/a0001833.cfm. Accessed on 22 July, 2005
Catwoman: Story. Retrieved at http://wwws.warnerbros.co.uk/movies/catwoman/story.html. Accessed on 21 July, 2005
Catwoman: Verdict. Retrieved at http://www.searchsa.com.au/review/Movie_Review.asp?id=91. Accessed on 21 July, 2005
In the case of industrial products, as is the example with AANX, the contract between the purchaser and the seller will need to include elements such as the seller's capacity to deliver a certain amount of the supplied parts over a period of time, as well as quality limits for these.
The case of AANX had an additional requirement, because of the restricted access to the e-marketplace and many other industries most likely practice this approach as well, so as to protect data and information: the need for privacy. This was provided by the fact that the e-market was a private one, with access given only to members of the Australian automotive industry and the suppliers part of the production process.
The figure above presents the different e-marketplace situations that can occur, depending on the total number of buyers and sellers participating in the process. The marketplace model, present as…
1. Contemporary Developments in B2B E-Commerce. Australian Government. On the Internet at http://archive.dcita.gov.au/2001/10/b2b_e-commerce/developments.Last modified on April 11, 2007. Last retrieved on October 13, 2007
2. ITOL Case Study: Australian Automotive Network eXchange. Australian Government. On the Internet at http://www.dcita.gov.au/communications_and_technology/publications_and_reports/2002/july/itol_case_study_australian_automotive_network_exchange.Last modified on November 8, 2006. Last retrieved on October 13, 2007
3. Singh, Mohini, Thomson, Doug. eProcurement Model for B2B Exchanges: An Australian Example. 15th Bled Electronic Commerce Conference Reality: Constructing the eEconomy. June 2002. On the Internet at http://www.bledconference.org/proceedings.nsf/Proceedings/1B672FB5793BB90DC1256E9F003806F2/$File/singh.pdf.Last retrieved on October 13, 2007
4 http://www.ford.com.au/servlet/ContentServer?cid=1137384211055&pagename=Page&c=DFYPage.Last retrieved on October 13, 2007
Feasibility Study of E-Groceries
ecent technological developments have seen different plans of action being actualized as it relates to e-Groceries retailing. However, challenges have limited the full realization of this aspect with the greatest hindrance has been logistics; more wasteful operation has often prompted resources being utilized on working expenditures. In this case, enhancements geared towards logistical effectiveness are seen as standouts amongst the most essential steps towards the implementation of this project. This study focuses at the feasibility of a distinctive e-grocery logistics framework and usage plan. The primary target is to study how best to actualize an e-Grocery business from the logistical perspective in order to guarantee some business success. The second target is to recognize, model, and assess diverse logistical results that could be utilized as a part of e-basic need retailing. esults for realizing more remarkable delivery proficiency are displayed and modeled.
For the realization…
Aka-li, E. (2005). Applications of Supply Chain Management and E-Commerce Research. New York: Springer Science+Business Media, Inc.
Davis, W.S., & Benamati, J. (2013). E-commerce basics: Technology foundations and e-business applications. Boston: Addison-Wesley.
Dennis, C., Fenech, T., & Merrilees, B. (2008). E-retailing. London [u.a: Routledge.
Dholakia, R.R., Dholakia, N., Fritz, W., & Mundorf, N. (2012). Global e-commerce and online marketing: Watching the evolution. Westport, Conn [u.a.: Quorum Books.
functions of an information system. List and describe three types of enterprise systems.
he four basic functions of an information system are gathering data, storing data, processing that data into information, and outputting the information (O'Leary & O'Leary, 2008). he system has to be able to collect data, or have the data placed into it, or it does not have anything with which it can work and with which it can provide output information after an analysis takes place. Storing data is a big part of what an information system does, because the data is important and must not be lost. A system that could not store data would not be valuable to a company for collection and retention of data (O'Leary & O'Leary, 2008). Once the data has been collected and stored, it can then be analyzed in order to draw conclusions from it based on the type of…
The four main points of IT strategic plans are the mission statement, the SWOT analysis, the list of actions to be prioritized, and the "road maps" that are used to examine and readjust the strategic plan in the future (Bradford & Duncan, 2000). The mission statement is a very important part of the plan, because it is the basic definition of what the company stands for and where it is headed in the future. Without it, IT cannot plan for continued structure and development, which can cause the company to stagnate (Bradford & Duncan, 2000). The SWOT analysis comes next, and addresses the strengths, weaknesses, opportunities, and threats that are being faced by the IT department of the company. These can include both internal and external issues, both of which have to be dealt with correctly in order to allow the company to continue to see success (Bradford & Duncan, 2000). Because IT is such an important part of companies today, what happens in that department affects nearly everything else that takes place within the company.
Prioritizing the actions needed is next on the list when it comes to IT strategic planning. There is no need to work on something just for the sake of working, when there are more important issues to be faced (Bradford & Duncan, 2000). Prioritizing everything means that the IT department will be focused on the most important issues first, so that the concerns that really need to be addressed do not languish. Finally, road maps are required so that the company can see where it intends to have its IT department at specific intervals in the future. These are usually at the one, two, and three-year marks, but they can be placed at other intervals, as well (Bradford & Duncan, 2000). There is no specific rule for when they need to be seen, and every company is different.
Bradford, R.W. & Duncan, J.P. (2000). Simplified strategic planning. NY: Chandler House.
San Diego Padres have two marketing segments, the B2C segment and the B2B segment. The Padres sell packages to the consumer segment which include a selection of game tickets and also events outside of games as well. The Padres appeal to the emotional ties that consumers have with their team in order to sell these memberships. The Padres have a feature demographic, the 35-50 white male, so a lot of marketing targets that demo, but they are also looking to get younger in general, as baseball has something of an aging fanbase.
When the Padres market to business, it is entirely different. There is no emotional connection, so they must rely on analytics. The Padres have to offer value to their corporate customers. They are selling everything from advertising in the stadium to luxury boxes to the corporate clients. The marketing environment is challenging, and the Padres are forced to…
Schwab, D. (2014). Plans taking shape for new Padres season. San Diego Downtown News. Retrieved April 2, 2015 from http://sandiegodowntownnews.com/plans-taking-shape-for-new-padres-season/
ole-based EP systems are critical for the siloed, highly inefficient architectures of legacy EP systems to be made more relevant, contribute greater financial performance, and lead to higher levels of overall customer satisfaction.
c. Purpose of the study
The purpose the study is evaluate how enterprises who adopt role-based EP system implementations are able to attain higher levels of financial and operations-based performance vs. those that rely on silo-based, more functionally defined EP structures. ole-based EP systems have been proven to lead to greater order accuracy, velocity and customer satisfaction as a result. The ability to gain greater visibility throughout supply chains, better manage pricing, discounts, implement and maintain contract management systems, and also deliver consistently high customer service have all been attributed to role-based EP systems. Conversely siloed EP systems that are managed strictly to functional areas have been shown to severely limit the ability of enterprises to be…
Aberdeen Research (2005) -- New Product Development: Profiting from Innovation. Aberdeen Research. Boston, MA. December 2005
Abrams and Andrews 2005, Management Update: Client Issues for Service-Oriented Business Applications, 2005. Gartner Group. 20 July 2005.
Aimi, G. (2005).- AMR Research (2005, October 25). Retailers Save Money by Controlling in-Bound Logistics. (Alert). Boston, MA
Akkermans, H., & van Helden, K. 2002. Vicious and virtuous cycles in ERP
Third is a series of passwords and personal information chosen by the customer. On top of this they guarantee customers that if they are victims of fraudulent activity on their Egg accounts, any losses are covered in full. "This has never happened," says Andrew. "There has never been any breach of internet security." ("- -- : Safety Net for" 2001:44)
Again internet and bank security are largely overexagertated yet they are occurring more frequently all banks and many other institutions are taking daily active precautions to reduce risk to customers and they are largely successful in doing so Electronic banking can take many forms. A recent trend that is a direct threat to banks is the development of e-money which takes the jurisdiction of stored financial value away from banks. The trend is growing as an alternative way in which to do online commerce transactions without utilizing bank systems including…
Figure 5 Online Banking and Ecommerce in Europe (Meyer 2006: http://www.dbresearch.com/PROD/DBR_INTERNET_EN-PROD/PROD0000000000196129.pdf )
Figure 6 Security Breech Experience is Rare in Europe (Meyer 2006:
Once the report is analyzed, we have a sense of how the SOT will shape up. However, this must be supplemented with sources that have less bias. For a company analysis, this tends to be the financial news, of which there are dozens of quality sources. Academic research seldom provides sufficient or timely insight into a company's operations, but may have value for broad-based issues. The insurance industry, for example, is the subject of economics-related academic papers. However, the financial markets are driven by access to detailed, accurate and timely information. Money, rather than academic reputation, is at stake, and that makes these sources far more valuable in our ability to understand a company and its operations. Thus, the financial news should be scoured for facts, insight and analysis with regards to Allstate's operations and role within the insurance industry.
The process used to learn about Allstate will need to…
No author. (2008). Commercial Insurance 2008. Insurance Information Institute. Retrieved August 6, 2008 from http://www.iii.org/media/facts/
No author. (no date). Considerations in Writing Success Criteria. University of South Carolina. Retrieved August 6, 2008 at http://hr.sc.edu/profdevp/classes/epms/handouts/epms.handout4.pdf
No author. (2008) Gap Analysis. University of Cambridge. Retrieved August 6, 2008 at http://www.ifm.eng.cam.ac.uk/dstools/choosing/gapana.html
Barr, Stacey. (2008). How to Make Your Performance Measurement Plan Realistic. ArticleBase. Retrieved August 6, 2008 at http://www.articlesbase.com/management-articles/how-to-make-your-performance-measurement-plan-realistic-510016.html
Many people around the world invest their money into stocks, bonds, mutual funds and other types of investment accounts. Before the mid-nineties, individuals had to work through a local brokerage firm or seek help from a personal financial advisor to access and trade their investments. With the spread of the internet and its explosion into many fields in the recent years, trading of investments is much different today. Individuals have the option to subscribe to a variety of online trading sites to manage and trade their investments themselves. This gives greater flexibility to the end user, and real-time access to their investments. Some examples of sites that are available today are TD Ameritrade, Scottrade, and E-Trade. In the following E-Trade will be reviewed. How E-Trade works, the history of E-Trade, their use of information technology and the internet, and how they use e-commerce in everyday business transactions will be…
E-Trade. (n.d.). Retrieved from https://us.etrade.com/e/t/home/
Team, Trefis. A "Social" Cause: E-Trade Social Networking Platform Spells Stock Upside. (April 6th, 2011). Retrieved from http://www.trefis.com/stock/etfc/articles/47725/a-social-cause-e-trade-social-networking-platform-spells-stock-upside/2011-04-06
Wikipedia. E-Trade. (n.d.) Retrieved from http://en.wikipedia.org/wiki/E-trade
TNT is a multinational company specializing in the express service delivery. The company delivers parcel, document, and mail to its customers domestically and globally. Following the global recession, competitions, and recent development in the electronic message delivery, the company has recorded a decline in the profits delivered to the shareholders in the last few years. This document develops a marketing plan to improve the company sales and boost the revenue. The marketing plan will target Netherlands, the UK, and North America. The marketing plan will also target the emerging countries such as China, India and South America. The brand positioning will be used as promotion strategy where company will use its strong brand to differentiate itself from the competitors. Moreover, TNT will employ 7Ps (Product, Price, Promotion, People, Place, Process and Physical Evidence) as the marketing mix. TNT will use brand technique to differentiate its products in the market and…
Clarity Marketing Ltd., (2005). The marketing mix 7 Ps of the marketing mix…a framework for complete marketing. Clarity Communication.USA.
Douglas, S.P Craig, S.C. & Nijssen, E.J. (1999). International Brand Architecture Development, Drivers and Design. Stern School of Business New York University.
Linda, L.S.P. Wilson, C.C.S. Hee, Y.E.(2008). An in-depth Research on Macro and Micro Factors that may influence TNT Express Marketing Strategy Today.
Onkvisit, S. & Shaw, J.J (2004). International marketing: analysis and strategy.USA. Routledge.
anking and financial services includes such firms as investment banks, commercial banks, brokerage firms, and credit card institutions. The common it pulse throughout the daily operations of these organizations involves utilizing systems to communicate between branches and subsidiaries, establishing operations throughout the world, communicating with the end customer in order to facilitate transactions, and analyzing customer and market attributes in order to reduce uncertainties in such aspects as pricing policies" (p. 24). Some of the more salient issues affecting the financial services industry today are described further in Table ____ below.
Examples of utilization of information technology in order to enhance efficiency and productivity by the financial services industry.
Description of Impact
Credit card institutions store, retrieve, and analyze vast amounts of demographic customer information enabling them to more accurately target potential markets for new products and also identify less-attractive, credit-risk customers.
This allows them to…
Brewster, Chris, Hilary Harris and Paul Sparrow. (2004). Globalizing Human Resource Management. New York: Routledge.
Cocheo, S. (2006). "Does Your Product Line Need a Trim?" ABA Banking Journal, 98(7), 7.
Das, Dilip K. (2004). Financial Globalization and the Emerging Market Economies. New York: Routledge.
Dennis, Charles and Lisa Harris. (2002). Marketing the E-Business. London: Routledge.
Strategic Management: External Analysis
External analysis in organization is important since it examines the threats and opportunities existing within an environment. The only way of differentiating strength or weaknesses from opportunity or threat is to ask whether the issue exist if companies failed to exist. And if it is true, then this is considered as external to firm. Opportunities is a favorable conditions within the environment and it may produce rewards for most organizations, in short, they are the situations that may exist, however they should be acted upon if firms benefits from them. Threats on the other hand, are barriers that prevent firms from meeting their objectives. External analysis is significant for success of every company (Samuels & Perry, 2005). This paper examines the major threats and opportunities in improving the ability of the McDonalds Company to meet the needs of its stakeholders and make their vision…
Ratnasingam, P. (2005). A SWOT Analysis for B2C E-Commerce the Case of Amazon.com.
London: Idea Group.
Ratnasingam, P. (2006). SWOT analysis for B2C e-commerce the case of Amazon.com.
London: Idea Group Pub.
Global Fighter Jets Marketing Plan
Global Fighter Jets is poised to provide customers with high-edge military aircraft specifically to combat fighter jet. Our marketing efforts will be geared towards customer's reassurance that we are the first when searching for military fighter jet such as F-35 fighter in Israel. Our key to success will center on the marketing strategy that we will implement, and our marketing strategy is the marketing mix to expand the relationship with existing customers.
Global Fighter Jets will use 4Ps as marketing mix, which include Product, Price, Promotion, and Place. Several reasons make the paper to choose 4Ps as marketing strategy.
Product: A product relates to the specifications of goods as related to the satisfaction of customers. The company chooses product as marketing mix to provide combination of quality, brand name and features to launch the product into the market.
Price: The reason…
Business Monitor International Ltd. (2011). Market Structure & Defence Industry. Venezuela Defence & Security Report.
Bruce, M. Daly, L. & Kahn, K.B. (2007). Delineating Design Factors that Influence the Global Product Launch Process. The Journal Product Innovation Management. 24:456 -- 470.
Chen, M.K. Wang, S.C. & Chiou, C.(2009). Global Logistics Management for the E-Business Policy for Manufacturing. International Journal of Electronic Business Management. 7(2): 86-97.
Cook, N. (1996). Military upgrade market attracting too many players. Interavia Business Technology. 51(602).
Thousands of partners
Work with thousands of direct suppliers
Work with thousands of third party vendors
Key shipping partner -- UPS and USPS
Payment partners -- the credit card companies, banks, PayPal
Has to partner with unions in Germany, much to the company's dismay
Amazon sells goods and sometimes services, mostly to consumers
It also provides a marketplace for third-party sellers
Amazon will offer sponsored search and other advertising products to retailers
All of its business is online
Warehousing and distribution are critical processes for the company
Shipping is done by third parties that pick up at the AMZN warehouse
Large array of goods for sale adds value -- one-stop shopping
Free shipping if the order is large enough
Best selection, ease of use are key value propositions
Make shopping easier, solves customer problems
Bundling products creates value for…
distinguishes e-commerce from e-Business?
The purpose of e-commerce is to automate selling and service processes that had been managed manually in the past, unable to scale as a result. E-commerce is focused on automating the many diverse transactions that are more scalable, secure and reliable online vs. manually-oriented or semi-automated means, using the Internet as a catalyst for 24/7 reliable performance. E-Business differs from e-commerce by concentrating on E-Business is the streamlining and automating of the entire value chain of a business vs. e-commerce concentrating only on attracting, selling and serving customers online (VanHoose, 2003).
Classify each of the following activities as either e-commerce or e-business if it is an e-commerce activities, also state whether it is B2C, or C2C.
a. An information technology company establishes an intranet portal which its employee can access to process all intracompany communications and thereby eliminate most of the company's physical paperwork.
Alibaba Group operates what it bills as the world's largest online marketplace, based on two main businesses, the B2B site Alibaba and the B2C site Taobao. The company's service is an interface that connects buyers and sellers. It arose out of a need to connect buyers and sellers within China, but the rapid growth of China as a global goods supplier facilitated the growth of Alibaba. Companies anywhere in the world could use the site to get bids from multiple suppliers, creating an efficient marketplace. The large number of customers allowed Alibaba to expand globally, so that today it is a network of buyers and sellers that operates globally. Alibaba is now floated on the New York Stock Exchange, giving the company greater access to foreign capital and solidifying its position as an international company.
Taobao is the largest online retailer in China. While this site is focused on the…
Alibaba Group 2015 Annual Report. Retrieved November 30, 2015 from http://ar.alibabagroup.com/2015/index.html
How is building a brand in a business-to-business context different from doing so in the consumer market?
The building of a strong brand for a corporation or organization has become an imperative element in recent times. In particular, there are two main ways of building brands, which include Business-to-Business (B2B) and Business-to-Consumer (B2C). In both these models, branding has to undertake the same tasks. Nonetheless, hinging on the target audience, the company will now have to make distinct decisions on branding. With regard to B2C, where consumers are the end-users, it can be delineated that a consumer is more often than not a person who is in direct decision to purchase products and services. Per se, branding will be purposed to target consumers as individuals. Contingent with each product and service, the company will build a brand so as to capture the imagination of and sway the consumers. With…
Kotler, P., & Keller, K. L. (2012). Marketing management [VitalSource Bookshelf version] (14th ed.). Retrieved from https://online.vitalsource.com/#/books/9781323291016
Reardon, M. Cisco Spends Millions on Becoming Household Name. CNET, October 5, 2006.
The role of eCommerce in the success of Vapeusa, an eCommerce business that is B2B and B2C -- using a website to sell vaporizer products and accessories to consumers looking for an alternative way to smoke. The company uses Symantec safety and security for its sales and shows that all purchases and shipments are guaranteed by Norton Guarantee -- which is meant to give consumers peace of mind about doing business with this website. This is a way of separating itself from the other players in the field and of looking more professional and credible. It shows that it has the backing of a reputable company -- so this is one way it is using eCommerce to build its marketing. Another way is that the company uses big data on consumers to gather personal information about users' history on the Internet, what they like, how they shop, where they live,…