141+ documents containing “b2c”.
2C and 2 Markets
The objective of this study is to examine that while marketers acknowledge that relationship marketing is important to both 2C and 2 markets, some believe it is more important in a 2 market and why it is that they feel this way and finally if they are correct. The concept of relationship marketing based on delivery of superior value is reported to place emphasis on the customer view as centric to marketing this study examines whether this is correct and if so then why. It is reported in another source that 2 and 2C"… are terms coined and popularized by the worldwide web for commerce and e-usiness sales." (APEXTWO: CRM & Marketing Automation Experts, 2012)
While the marketing programs for 2 and 2C are the same the motivation for purchase is differentiated by the needs in terms of the information needed to motivate the purchase decision. (APEXTWO:….
Aaker, David A. (1991), Managing brand equity: capitalizing on the value of a brand name. New York: Free Press
Aaker, David A. (1996), Building strong brands. New York: Free Press.
Baldinger, Allan L. And Joel Rubinson (1997), "The jeopardy in double jeopardy. (brand loyalty measurement)," Journal of Advertising Research, 37.
Bennett, Rebekah and Sharyn Rundle-Thiele (2002), "A comparison of attitudinal loyalty measurement approaches," Journal of Brand Management, 9 (3), 193-209.
B2C e-commerce that eBags has used to develop a competitive advantage over the traditional retailers of bags and accessories is the fact that shopping is more convenient and faster. Indeed, the eBags website provides 24 hours a day, 365 days a year access. Let us only consider a 'traditional' process of buying a bag. You have to go to a specialized store for this, which is most often open only 8-10 hours a day. It is more than probable that it does not work the weekends. Compare this to a place where you can go online at 2 AM and buy the bag you need for your trip the day after tomorrow. It is obvious that if we are to compare the two retailers (brick-and-mortar and the eBags website), you will have a preference towards the first in terms of accessibility and convenience.
The second advantage of e-commerce I would….
B2B and B2C Commerce
In today's global economy, E-commerce is a dynamic force, encouraging more and more businesses to conduct "business" online. B2B transactions can be a very effective way of bolstering small business, and transforming simple business strategies to complex business partnerships. B2B or business-to-business e-commerce is an efficient and often life-changing move for many small businesses interested in participating in the global market. On the other hand, many businesses have successfully engaged in business-to-consumer or B2C operations for some time, rather successfully, and are looking to expand their influence.
This paper will compare and contrast some of the more obvious differences between B2B and B2C e-commerce. Below is a matrix comparing some of the more common differences between B2B and B2C interactions.
B2B and B2C Overview
Listed below are some of the more common elements that distinguish a B2B from a B2C e-commerce business or industry. Traditionally B2B organization requires more complex….
Haley, George.Dr. 2005. B2B vs. B2C marketing fundamentals. Marketingdeepak.com,
Retrieved August 21, 2011: http://www.marketingbydeepak.com/b2b-b2c-marketing-fundamentals-dr-george-hale
Levin, C. 2000 Aug. VC Money keep growing and flowing, PC Magazine, p.80.
Wilson, Jack M. 2000. eBusiness: The Hope, theHype, the Power, the Pain. Business to Business.
B2B & B2C Ethics
Because of the application of Internet, the present society is capable turning the geography to become history by wiping out of geographical barriers in the sphere of information transactions. The tremendous growth of e-business has facilitated economic globalization. Internet commerce has given rise to existence of various kinds of business models. (Business ethics and global marketing client confidentiality statement)
Broadly the websites concerned with internet trading has been categorized under B2B and b2c sites, signifying business to business and business to consumer, respectively. Business ethics are considered to be quite significant in continuing good relationship with clients be it business houses or consumers. A professional approach is essential for success in the dealing with them at all the times. The ethical issues in B2B and B2C have been defined as a group of principles of true conduct, the rules or standards administering the conduct of a person or….
This can alleviate taking on a supplier who may be very risky and not capable of delivering on orders in time to meet customer orders (Hammermaster, 22). Supply chain management systems, once extensively used in larger businesses, has become pervasive in small businesses to the retailer level as they deliver major gains in profitability over time.
B2C Technologies as the Foundation of an e-Business Strategy
Any e-business strategy today needs to concentrate on creating very interactive, responsive conversations with customers. Social networks are forming the catalyst of an entirely new approach to connecting with prospects, transforming them into customers, and earning their loyalty and trust for the long-term. Any e-business strategy today needs to concentrate on social media, as it invites customers into the conversation (Bernoff, Li, 36). Using B2C-oriented technologies of a dedicated website in conjunction with a Facebook Fan page and Twitter account to announce specials, the pastry business….
Bernoff, J., and C. Li. "Harnessing the Power of the Oh-So-Social Web. " MIT Sloan Management Review 49.3 (2008): 36.
Hammermaster, G.. "Payment Processing Tips for Small Businesses. " Journal of Accountancy 210.2 (2010): 22-22.
Katerina Pramatari. "Collaborative supply chain practices and evolving technological approaches. " Supply Chain Management 12.3 (2007): 210.
Russell-Bennett, R., J. McColl-Kennedy, and L. Coote. "Involvement, satisfaction, and brand loyalty in a small business services setting. " Journal of Business Research 60.12 (2007): 1253.
B2B businesses also have an ethical obligation to interact with other businesses by adhering to standard business principles and fair trading regulations. Global Internet protocols are being established now resulting in more rules and regulations regarding jurisdictional power and liability for businesses offering services to other businesses, especially from a global perspective (Thierer & Crews, 2003). Businesses conducting business with other organizations must be aware of support functions, outsourcing regulations and the extent to which they may be liable for external providers influence on operations (Jacobs & Yudken, 2003).
Some companies including China are attempting to provide online dispute resolution services and regulations to help head off any difficulty businesses may have when trying to "do" business with other corporations through websites alone (Hong, 2003). Still, it is likely that several years will pass before uniform regulations are in place for business transactions on the Web.
There are still many questions about….
Hong, X. (2003). "Online dispute resolution in China: Present practices and future developments." Accessed 3, May 2007: http://www.odr.info.unece2003
Jacobs, D.C & Yudken, J.L. (2003). The Internet, organizational change and labor. New York: Routledge.
Thierer, a. & Crews Jr., C.W. (2003). Who rules the Net: Internet governance and jurisdiction. Washington, DC: Cato Institute.
B2B vs. B2c
Consumer Buying Process
There are five main stages to the consumer buying process. These are need recognition, information search, alternative evaluation, purchase decision and post-purchase behavior (The Consumer Factor, 2016). The first step, need recognition is the point at which the consumer begins the process, realizing that a purchase needs to be made. This is a good place to start the marketing process, as many companies do. The consumer will determine needs based on a rough hierarchy, starting with the things that they most need for survival, and moving up to items that are discretionary but important, to the items that are luxuries and the items that are discretionary and utterly frivolous. The typical consumer is bound by spending capacity, and therefore the most important items are the most likely to be purchased first.
A marketer can influence this stage in a couple of ways. First, the marketer can stimulate the demand.….
Ah, K. & Loh, E. (2006). The effects of service recovery on consumer satisfaction: A comparison between complainants and non-complainants. Journal of Services Marketing. . Vol. 20 (2) 101-111.
Lake, L. (2016). Understanding the difference between B2B and B2C marketing. About.com. Retrieved February 25, 2016 from http://marketing.about.com/od/plantutorialsandsamples/a/b2cvsb2b.htm
The Consumer Factor (2016). The 5 stages of the consumer buying decision process. The Consumer Factor. Retrieved February 25, 2016 from http://theconsumerfactor.com/en/5-stages-consumer-buying-decision-process/
Amazon: eport on 8 key Elements of Business Model / eport: B2C Strategy behind the Success of Amazon
E-commerce -- a subdivision of e-business -- denotes a wide range of activities involved in selling of products via electronic channels (such as the Internet). A novel emerging business model in the e-commerce domain is the web-based social shopping, which has gained immense popularity, of late. The e-commerce website, Amazon, allows customers to search for, and purchase, products online. As a business-to-consumer (B2C) website, Amazon leverages eight powerful major components of its business model for drawing buyers and maintaining an edge over competition (Amazon, 2015).
This study is aimed at analyzing the major components of Amazon's business model and coming up with suitable strategies, which may be utilized for improving future profit margins. Thus, value proposition, market, revenue model, competitive advantage, competitive environment, management team, organizational structure, and value chain will be critically analyzed,….
Amazon. (2015). Amazon.com Announces Third Quarter Sales up 23% to $25.4 Billion. Available from http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=2100418 [Accessed: 23rd October, 2015]
Baer, D. (2014). 5 Brilliant Strategies Jeff Bezos Used To Build The Amazon Empire. Business Insider. Available from http://m.businessinsider.in/5-Brilliant-Strategies-Jeff-Bezos-Used-To-Build-The-Amazon-Empire/articleshow/32214097.cms [Accessed: 23rd October, 2015).
Bouchard, S. (2008).Amazon. Blog. Available from http://sarahbouchard.com/works/Papers%20etc/Amazon_PaperFINAL.htm [Accessed: 13rd October, 2015].
Chopra.A. (2012).Does Amazon use FedEx or UPS to ship packages?.Quora. Available from https://www.quora.com/Does-Amazon-use-FedEx-or-UPS-to-ship-packages [Accessed: 23rd October, 2015].
eBay and the Early e-Business Categories
The early e-business categories represented a novel approach to conducting business no matter the method, whether business-to-consumer (B2C), business-to-business (B2B), or consumer-to-consumer (C2C) as eBay was. As a C2C e-business, eBay created a platform whereby consumers could cut out the middle man and engaged directly with sellers (which were typically other consumers, as eBay represented itself as a giant yard sale, where everyone was invited to post their goods, but gradually began to include small businesses which viewed the portal as a place where they could market directly to buyers as well) (Steiner, 2014). The ability of eBay to utilize so many models of e-business in its one single set-up showed that e-business could cater to any type of category by reducing the need for the middle man. Amazon would take it a step further and serve as the middle man, connecting buyers to sellers….
Steiner, I. (2014). Should eBay launch premium B2C marketplace for branded goods?
EcommerceBytes. Retrieved from http://www.ecommercebytes.com/C/blog/blog.pl?/pl/2014/6/1402950764.html
Thompson, C. (2015). Craigslist or eBay? The ultimate guide to selling your stuff online. The Christian Science Monitor. Retrieved from http://www.csmonitor.com/Business/Saving-Money/2015/0410/Craigslist-or-eBay-The-ultimate-guide-to-selling-your-stuff-online
Cisco vs. Intel
The two companies, Intel and Cisco, are both tech giants that focus on hardware. Both of these companies found that, at a certain point, they wanted to shift their marketing to more of a B2C focus, away from their B2B roots. Both companies had become quite large as suppliers of goods on which the Internet economy was built. Cisco specialized in routers and switches, whereas Intel made the chips that powered computers. But both companies had little brand recognition among consumers, and both realized that this could become a problem, because if they remained anonymous they would be more susceptible to competitors entering their respective markets, than if they had brand names that could ensure a baseline level of demand.
Thus, both companies at different points made shifts in their marketing to focus on building their brands among consumers. Cisco took the approach of highlighting the connectivity angle, showing….
Eckerle, C. (2016) B2C marketing 2016: How marketers changed their messaging to drive conversion. Marketing Sherpa. Retrieved May 7, 2017 from https://www.marketingsherpa.com/article/case-study/best-of-b2c-2016
Interbrand (2016) Top global brands. Interbrand. Retrieved May 7, 2017 from http://interbrand.com/best-brands/best-global-brands/2016/ranking/
Schiff, A. (2016) Inside out: Intel is reinventing itself with a brand overhaul. Ad Exchanger. Retrieved May 7, 2017 from https://adexchanger.com/advertiser/inside-intel-reinventing-brand-overhaul/
1. It is important for marketers to understand the consumer buying process for their good, because to do so will put the marketer in a better position to influence the decision at key inflection points, and to remove barriers to purchase. Some purchases are low involvement, and gas is one of them (Radder, 2008). The product is a commodity, and I cannot genuinely differentiate between gasolines. Thus, price and convenience are the two most important variables in determining where I purchase gas. Price only matters if gas prices are high, or if I’m feeling broke. Convenience is the most important to me, because I dislike going out of the way for gas. I know that as the tank gets low, I establish my need, but that I have a fairly long window with which to address the situation, and my need for optimizing convenience will be met. A new home entertainment….
Further, he claims that business buyers aren't as likely to respond to marketing hype as consumers. In fact, the hype might make business buyers reject the entire marketing message. and, unlike 2C buyers, 2 buyers will take the time to read and digest long and detailed information packages. Varjan notes that 2C buyers buy for personal benefit and that 2 buyers buy for both personal and company benefit. In 2 environments, there are several decision makers who come to agreement on a decision vs. The typically individual decision of a consumer. Finally, according to Varjan, business buyers are skilled professionals who are trained to research and understand product claims vs. The consumer who often has less skill for making purchase decisions.
Murphy, Debra. "Marketing for 2 vs. 2C - Similar but Different. http://www.vista-consulting.com/marketing-articles/b2b-b2c-marketing.htm
Varjan, Tom. "What's the Difference etween 2 (usiness to usiness) and 2C (usiness to Consumer) usiness Development?. http://www.varjan.com/faq-b2b-vs.-b2c-business-development.shtml.
Murphy, Debra. "Marketing for B2B vs. B2C - Similar but Different. http://www.vista-consulting.com/marketing-articles/b2b-b2c-marketing.htm
Varjan, Tom. "What's the Difference Between B2B (Business to Business) and B2C (Business to Consumer) Business Development?. http://www.varjan.com/faq-b2b-vs.-b2c-business-development.shtml
This means that you must continually monitor and communicate about possible changes, pertaining to the overall scope of the threat. Once this occurs, is when an entity will have an effective security procedure that will adapt to the various changes that are taking place.
This is significant, because this information can be used to corroborate the overall nature of security threats that could be faced by the SME. Where, this information is useful in helping to identify and address possible operational considerations that must be taken into account. As a result, this will help to provide not only a glimpse of possible security challenges that will be faced, but it will also help to establish an effective IT security protocol.
When you compare this with the previous source, this information can be used to highlight specific security threats that the company we are examining could face. Where, it discusses the possibility….
E Commerce Growth. (2010). Strategic E-Commerce Solutions. Retrieved from: http://www.sescommerce.com/ecommerce-growth.asp
Internet Usage Statistics. (2010). Internet World Stats. Retrieved from: http://www.internetworldstats.com/stats.htm
PEW Wireless Internet Usage Rising. (2010). Wireless Week. Retrieved from: http://www.wirelessweek.com/News/2010/07/PEW-Wireless-Internet-Use-Rising-Mobile-Content/
Reflective Writing. (2010). UNSW. Retrieved from http://www.lc.unsw.edu.au/onlib/pdf/reflective.pdf
B2B might also apply some of those stated for B2C and vice versa. The objective of all marketing program for any one is to look for the optimum combination of integrated online and offline instruments which generates highest sales, costs and net profits, and in that is stored the challenge to management. (Marketing Profs: B2B vs. B2C Marketing)
Significant divergence between the B2B and B2C marketplace are there which is required to be taken into account while planning and implementing a promotional campaign. The campaigns for B2B as well as B2C markets are those which are excessively targeted at individuals are thriving. This can be accomplished through the knowledge of who figures in the list first of all. In case of either of the markets the list prepared in-house gives the best results. These lists will frequently be present in some shape and present a flood of information for the….
B2B V B2C Email Marketing, Spot the Difference?" Retrieved at http://www.extravision.com/difference.cfmAccessed on 28 April, 2004
B2C Commerce" Retrieved at http://www.clickcommerce.com/CKCM/Rooms/DisplayPages/LayoutInitial_webrQS%20_Q29udGFpbmVyPWNvbS53ZWJyaWRnZS5lbnRpdHkuRW50aXR5W09JRFtBOTRFQTM2RDlCNTI3QTQyODY2RURFRkY4OTg3QzhFOV1dAccessed on 28 April, 2004
Business-to-Business Ecommerce" Retrieved at http://projects.bus.lsu.edu/independent_study/vdhing1/b2b/. Accessed on 28 April, 2004
Business-to-consumer E-Commerce" Retrieved at http://projects.bus.lsu.edu/independent_study/vdhing1/b2c/. Accessed on 28 April, 2004
(Marketing Pros: B2B vs. B2C Marketing) At present in excess of 700 B2B markets are either carrying their business or in the pipeline. Even though B2Bs are positively anticipated to clock sales of $5 trillion by 2004, the latest slowdown in the online business-to-consumer market has put some doubts into a sector which on other fronts is a promising sector. (Harbour, 2001)
In the thinking pattern of individuals performing the selling, a difference exists between selling Business-to-Business and Business-to-Business customers. However, it could be stated that no difference exists between selling to Business-to-Business and Business-to-Business customers as the rules for selling are identical for the two categories. Moreover, the reality that business-to-business customers purchase the identical products at reduced prices compared to business-to-consumer customers, there is truly a single point of difference. Business-to-Business buyers are on the hunt for a choice to fill a vacant space or their customer's requirement;….
"Ebusiness" Retrieved from http://answers.google.com/answers/threadview?id=508439 Accessed on 22 April, 2004
"Electronic Commerce Security: An introduction for everyone" Retrieved from http://2000.worldfantasy.org/ecomm_sec.html Accessed on 22 April, 2004
Harbour, Pamela Jones. (May 7-8, 2001) "B2B Basics and Antitrust Issues" Federal Trade Commission Workshop on Emerging Issues for Competition Policy in the E-Commerce Environment. Retrieved from http://www.ftc.gov/opp/ecommerce/comments/harbour.htm Accessed on 22 April, 2004
"Marketing Pros: B2B vs. B2C Marketing" Retrieved from ttp://www.marketingprofs.com/ea/qst_question.asp?qstid=1141 Accessed on 22 April, 2004
Business - Advertising
2C and 2 Markets The objective of this study is to examine that while marketers acknowledge that relationship marketing is important to both 2C and 2 markets, some believe…Read Full Paper ❯
B2C e-commerce that eBags has used to develop a competitive advantage over the traditional retailers of bags and accessories is the fact that shopping is more convenient and…Read Full Paper ❯
B2B and B2C Commerce Matrix In today's global economy, E-commerce is a dynamic force, encouraging more and more businesses to conduct "business" online. B2B transactions can be a very effective way…Read Full Paper ❯
Business - Advertising
B2B & B2C Ethics Because of the application of Internet, the present society is capable turning the geography to become history by wiping out of geographical barriers in the sphere…Read Full Paper ❯
This can alleviate taking on a supplier who may be very risky and not capable of delivering on orders in time to meet customer orders (Hammermaster, 22). Supply…Read Full Paper ❯
B2B B2B businesses also have an ethical obligation to interact with other businesses by adhering to standard business principles and fair trading regulations. Global Internet protocols are being established now…Read Full Paper ❯
Consumer Buying Process There are five main stages to the consumer buying process. These are need recognition, information search, alternative evaluation, purchase decision and post-purchase behavior (The Consumer Factor, 2016).…Read Full Paper ❯
Sports - College
Amazon: eport on 8 key Elements of Business Model / eport: B2C Strategy behind the Success of Amazon E-commerce -- a subdivision of e-business -- denotes a wide range of…Read Full Paper ❯
Sports - College
eBay and the Early e-Business Categories The early e-business categories represented a novel approach to conducting business no matter the method, whether business-to-consumer (B2C), business-to-business (B2B), or consumer-to-consumer (C2C) as…Read Full Paper ❯
Cisco vs. Intel The two companies, Intel and Cisco, are both tech giants that focus on hardware. Both of these companies found that, at a certain point, they wanted to…Read Full Paper ❯
1. It is important for marketers to understand the consumer buying process for their good, because to do so will put the marketer in a better position to influence…Read Full Paper ❯
Business - Advertising
Further, he claims that business buyers aren't as likely to respond to marketing hype as consumers. In fact, the hype might make business buyers reject the entire marketing…Read Full Paper ❯
This means that you must continually monitor and communicate about possible changes, pertaining to the overall scope of the threat. Once this occurs, is when an entity will…Read Full Paper ❯
B2B might also apply some of those stated for B2C and vice versa. The objective of all marketing program for any one is to look for the optimum…Read Full Paper ❯
(Marketing Pros: B2B vs. B2C Marketing) At present in excess of 700 B2B markets are either carrying their business or in the pipeline. Even though B2Bs are positively…Read Full Paper ❯