E Commerce Essays (Examples)

e-Commerce

I would not sell the domain name. There are no ethical dilemmas involved at all here. It is simply a business decision, and does not meet the criteria for an ethical dilemma. An ethical dilemma arises when an actor must choose between one or more mutually exclusive options (the dilemma) with conflicting ethical outcomes. Thus, the dilemma arise when there is no clear choice between options, because to take one of the options means creating a negative action. The conflicting requirements of the options cannot easily be overridden, hence the dilemma (McConnell, 2010). In this case, there is no such dilemma. The two options are mutually exclusive, yes, but there is no need to do both. The actor can easily choose to do one or to do the other. Moreover, committing one act over the other does not require overriding one set of duties with another. So there is…

E-Commerce Information Systems

The situation facing one insurance company is that growth is good, so good the company is expanding rapidly and needs to implement a database system to store client details and general information, to be accessed by other employees as needed. The knowledge held within the company is currently divided between existing paper-based systems, the computer systems, and members of the staff. The company at this time has 4 branches, each employing around 10 staff members, and each office has separate methods of storing information. Some offices use manual systems, while others have set up their own basic databases, such as can be developed buy using a product like Microsoft Access. Fortunately for any change to be made, each branch employs at least 2 members of the staff who are competent with computer systems. What is needed is a plan for coordinating the information needs of the company…

E-Commerce Communications

Electronic commerce or e-commerce is the term used to describe all forms of information exchange and business transactions based on information and communication technologies. There are different types of formal definitions of e-commerce, but the wide scope involved has resulted in many definitions focusing on only certain aspects. A fairly comprehensive definition covers e-commerce from four different perspectives (Kalakota and Whinston, 1997, p.38) - communications, business process, service and online. From a communications perspective, e-commerce is the transfer of information, products, services and payments over communication and electronic networks. The business process is about application of information and communications technology for automation of business activities and transactions. From a service perspective, e-commerce provides solutions to consumers and organizations for enhancing business performance and efficiency such as improvement in quality, deliverables and resolving customer complaints in quick time. The online element of e-commerce allows buying and selling of products…

E-commerce in the case of McDonald's could facilitate the company's cost leadership through the elimination of intermediaries. Further, it can be noted that McDonald's could enhance its competitive advantage through e-commerce by becoming the first retailer in its industry to introduce new innovations in relation to e-commerce. This would allow the organization to gain a distinctive early competitive advantage. Companies that have successfully attained an early competitive advantage through this approach include eBay.com.

Function of E-Commerce: An Emphasis on McDonald's

When it comes to McDonald's, the function of e-commerce can be looked at from two perspectives, that is, business to business perspective and business to consumer perspective. In regard to the business to business perspective, e-commerce enhances and facilitates the exchange and transfer of documentation i.e. invoices and LPOs between McDonald's and its partners in the supply chain or elsewhere. Here, the buying function is fully automated.

When it comes…

The demand will not be extremely high for there is always an option to just download it from various research engines.

hat types of industry or government regulations might be needed to control adware, spyware, ad bombs, ambush marketing, and customer hijacking?

ith the advent of e-commerce, the government can start rethinking into establishing regulations or bylaws regarding the strict compliance to anti-spy programs for the companies delving into e-commerce business. Businesses and consumers (or the public) must be protected from any illegal or unauthorized access to company and/or personal information. In the same manner, guidelines on copyright law must be made stricter as the e-commerce world opens more opportunities for the people to have access on different information of the product and of the company.

Briefly speculate on what e-commerce security will look like in 10 years.

In the next ten years, for sure, e-commerce will be on of…

E-Commerce and Business Redesign

The e-banking business faces many of the same roadblocks as the rest of the retail sector, when it comes to wide spread usage and acceptance of their e-banking systems. The focus of this research will be to explore the effect of the Internet on the traditional brick and mortar retail bank. E-banking still faces many roadblocks in the re-engineering of the banking system. The research in this study answers the question, "hat changes to their business design will the retail banking industry have to make, in order to compete in the online banking industry?" It explores the issues of EDI, the challenges that they face, e-money, and discuss the measures that the banking industry must make to remain competitive.

E-Commerce and Business Redesign

The advent of the Internet has opened many new possibilities for businesses worldwide. Many companies only exist in cyberspace. It is no longer…

S. Home Console Hardware Market Figure 4: Home Console Hardware Sales in Europe

Source: Nintendo Investor elations (2009)

Clearly the Wii was able to gain an exceptionally large market share quickly after being launched. This was accomplished in the midst of a global recession as well

Market Demographics and Needs

For many who believe the computer gaming market is one that is composed of teenagers, their stereotypes of gamers is quite off the mark. Figure 5, Computer Gaming Demographics, 2007, illustrates the demographics of the U.S. computer gaming market which is comparable to other western nations. Nearly 60% of the total market is comprised of men who are 45 years of age or older. Notice also that women, age 18 to 45 are also nearly one out of every three gamers. Nintendo has created cross-over games which have been very successful in addressing these needs of these demographic groups. The…

e-Commerce

Analyzing Messaging in e-Commerce

The dynamics of communication online are drastically different than offline or through hybrid communication and e-commerce channels, influencing behavior differently as a result (Sliwa, 1999). The communication process comprised of the steps of purpose, sender, receiver, message, environment, technology, noise, and feedback are used as the foundation of this analysis. The content and context of each of these steps in the communication process will also vary with the intended behavior that is anticipated from a prospect or buyer (Sliwa, 1999). What unifies the communication process across online, offline and hybrid channels is the need to establish trust and consistency that prospects and customers can count on when completing transactions (Antoniou, Batten, 2011).

Analysis of the Communications Process

The behavior of attracting and selling to prospects and customers online requires a strong foundation of accuracy in product descriptions, consistency of pricing and transaction workflows, and most…

It is commonly used for completely analyses of why one culture has trouble intermeshing and integrating with another on a workforce and individual level. One of the most valuable aspects of Cultural Dimensions Model is the ability to see how one culture sees time and transactions from a completely different vantage point compared to another. The five dimensions of this model include the Personal Distance Index (PDI), Individuality (IDV), Masculinity (MAS), Uncertainty Avoidance (UAI) and Long-Term Orientation (LTO). Country comparisons can be completed using the application Dr., Hofstede makes available on his website at this location: http://geert-hofstede.com/countries.html. Each of these dimensions shows how drastically different cultures are from each other, with the aspects of PDI, UAI and LTO being the most significant differentiators across cultures on a consistent basis. The Hofstede Model shows why trust is hard to achieve across cultures given how drastically different values, perceptions and the development…

e-Commerce and Business Technology

In reading the text readings for this week, what one deep concept (contained within a paragraph not a page) interested you most which was relatively new information to you. How will it be helpful to you in your career? Tell us in a 3 to 4 paragraph essay with a cite of the idea in the text plus a cite of an additional source on the topic plus your experience.

Of the many interesting and valuable e-commerce concepts and frameworks defined in the text, the one that resonate the most with me is the integration of product and service customization, combined with the agility that is possible with e-business models (Laudon, Traver, 2011).

When these core concepts are combined from the text, the importance of supply chains and their accuracy, efficiency of operation and contribute become evident. Studies of the impact of supply chain management, construction…

com. Kozmo has agreed to pay Starbucks $150 million for utilizing Starbucks 2100 retail outlets for in-store promotion. Some of the other measures are that Kozmo will place drop boxes at Starbucks stores to cater to video returns and Kozmo will also deliver Starbuck's roasted coffee by the pound against orders received over the Internet. It is expected that this agreement will lead to other online ventures that could include hot beverage delivery and the development of new products and services. Kozmo at the moment provides one-hour delivery of videos, books, magazines, meals, snacks, and beverages in the cities of New York, San Francisco, Boston, Seattle and Washington. (Starbucks Tiptoes into E-Commerce with Kozmo Alliance)

Starbucks has launched a new magazine called Joe and the necessary Website for it. An added feature would be the facility of traditional conversation available exclusively across the Starbuck's stores in North America. Excerpts would…

In addition to this software implementation, the use of monitoring technology will allow a company to consolidate information from their various security sensors and codes and provide a "single image of potential intrusions for effective incident response" ("E-business Security Issues," 2007). The implementation of these software programs is especially important as e-commerce expands to include access from mobile devices.

Purchasing products via brick and mortar stores allow the consumer to test out hardware in store, as well as do a side-by-side comparison of accessories and other products available in the store. The most efficient method of distribution is the direct channel of distribution. Direct purchasing affords the consumer access to trial versions of software and allows them to shop from the comfort of their home, 24/7. Also, the purchase of a product is not dependent on store availability. Another benefit of direct distribution is the ability to purchase a product…

Ecommerce: Potentials, Problems, And ecommendations

The online selling of goods, known as "etailing" or ecommerce, is now an almost ubiquitous sales channel available for most industries and products. From everyday grocery items to high-end electronics and everything in between, consumers can point their web browsers to Amazon, eBay, and innumerable independent store websites and purchase anything they're after. The convenience and the ease of comparing product specifications and prices in various stores are definite advantages to consumers, and the ability to reach much larger (in most cases, global) markets is a clear advantage to manufacturers, wholesalers, and retailers that ecommerce confers. There are also disadvantages, though, such as increased competition for inline and brick-and-mortar businesses alike, decreased personal interaction (which can be a sales driver), and customer service complexities. Target markets for physical stores are limited by geography but supported by such interaction; global markets can be targeted by online…

E-Commerce refers to carrying out all your marketing and sales of services or products through the internet. This is generally what is known as doing your business online or E-Business. E-business refers to integrating systems, organizations, processes, value, chain as well as the entire market using technologies and concept that are internet based.it is without any doubt that there has been a considerable impact by the internet when it comes to how various organizations are buying and selling their goods and services all over the world (Sepehri, (2011).This is mostly seen in the raw materials and services that are required for direct use by manufacturers.

The use of internet bases electronic trading as well as exchanging of data has brought a revolution in the way businesses are conducting their activities. E-commerce has also led to the breakdown of global barriers like time, culture, space and logistics. However it is worth…

Ecommerce

E-Commerce or E-business can be simply defined as business-to-consumer and business-to-business commerce conducted by way of the Internet or other electronic networks (Merriam-Webster, N.d.). There are many differences between e-commerce and the traditional brick and motor stores that drove business completely before the advent of the digital sphere. One primary difference is that you are not able to see the product in person during the purchase. This may not be of critical importance if the purchaser already has knowledge of the product. For example, say that you have been drinking the same brand of coffee for ten years. You probably wouldn't have a preference to whether the coffee came from a brick and mortar store of an e-commerce site, so long as you had the coffee when you wanted to drink it. However, with items that you are not familiar with, such as new clothes, shopping online might be…

This is important, because it can help to improve the strategic analysis, by serving as an early warning sign (when some kind of issue could be emerging). Where, it can address: possible challenges that may be affecting the business model, marketing strategies or customer service issues. When you have an effective Performance Dashboard in place, it helps to prevent any kind of sudden surprises. These different elements are important, due to the fact that they are highlighting how, an e-commerce website can have effective security procedures in place.

How can it be implemented?

This can be implemented by taking an approach, where you integrating this solution with: various financial and security procedures in place. The idea is to use the Performance Dashboard, as a way to monitor and react to various situations using numerous tools. For example, if there is a possible security breach, the Performance Dashboard would pick up…

E-Commerce and Internet

E-commerce

Brief overview of the business

The business that requires a website is a local food store called People's Food Community that sells organic products and buys produce from the local farmers. This business is local in every sense and they cater to people who are health-conscious and support local farming and community. They have their own deli, bakery and salad bar that is popular among a good section of the population.

Internet business model

"A business model is a method of doing business. All business models specify what a company does to create value, how it is situated among upstream and downstream partners in the value chain, and the type of arrangement it has with its customers to generate revenue. In any given industry, the methods of doing business may vary, but there are limits imposed by technological factors, by the competitive dynamic among companies and…

E-Commerce

According to a Wall Street Journal article by David Pringle, "One would think that, since America went first into the void, that Europe would have the advantage of seeing their mistakes and avoiding them." However, the article dispels this myth, stating that e-commerce has turned out to be a lot more difficult than the major bricks and mortar retail establishment's had originally thought.

According to Pringle, traditional European businesses have enjoyed several advantages over American companies for conducting online business. The first is that the European market is less savvy and sophisticated than the American audience. American online consumers represented a large and demanding audience that required the latest in convenience options and state-of -- the art technology. At the same time, brick-and-mortar companies in the United States had to deal with far more competition from newer Internet startups than did brick-and-mortar companies in Europe. ecause of these factors,…

So as to better serve the interest of their existent and potential customer, the company divided its actions in different categories of platforms or battle fields - it created a special website, so as to enable the information process; TV stars are supporting within the program healthy eating behaviour. Also another action platform consisted of launching fitness programs, in order to make the audience understand that good health can be maintained only by eating healthy food and physical exercise.

FCC

The Federal Communication Commission is the American central authority that regulates a sensible market, the telecommunication one. Its site presents a series of initiatives, including regulating measures that aim at increasing the competitivity, lowering fares. One example of such an initiative was the Decision of lowering the accounting rates within the communication field. Issued in March 1997, the decision had the objective to lower communication fees. Its provisions were mandatory…

Conclusion

The growth of the e-commerce field has been astounding over the last decade and will no doubt continue to grow. Improved technology that will enhance safety, provide consumers with more choices and enable companies to provide increased service as on the horizon or are being implemented currently. It is certain that more choices and better business are in the future for this field but reaching that destination will take substantial amounts of work. Part of the reason for the work is to meet the needs of consumers and part of the reason has to do with thwarting the efforts of criminals. Each new e-commerce opportunity brings along with the potential for exploitation by underhanded individuals. However, with work and with cooperation by consumers, businesses will be able to continue to build on the relationships they have established and provide more efficient methods of transaction in ways that people have…

E-Commerce in Education

With rapid technological advancement in the world, no sector of economy can any longer afford to remain loyal to traditional practices and old conventional strategies. The changes adopted by individual sectors and industries can have a strong bearing on the overall structure of the economy and on the way we previously perceived things (Clemons et al. 2001). The one sector that has been slow to adopt technological change in the true sense is the education sector which even if non-profit in nature makes substantial contributions to the annual GDP. We must understand that education sector was only slow in adopting electronic commerce opportunities while it swiftly embraced technology for on-campus instruction. Let us know discuss this topic in detail and see how e-commerce has finally managed to find its way into the education sector.

The gradual yet successful entry of e-commerce in education is the result of…

The balance of function and aesthetics is critical for an e-commerce site to deliver content that is viewed as credible, valued and trusted (Schaupp, Belanger, Fan, 2009).

Content and its many forms from digital text to video, cannot exist just on its own on any website. Adding in the dimension of e-commerce only makes the role of function and aesthetics even more critical. Content itself is changing drastically, moving away from HTML-based text that is one-dimensional in design to pervasive use of video and interactive infographics. Content is progressing so rapidly that certain areas of it are blurring the lines between function and aesthetics, most notably in interactive e-commerce sites that rely heavily on video.

Conclusion

As a result of the rapid maturation of content, contextual structure as defined by function and aesthetics is indispensible for current and future generation content effectiveness. What is going to emerge is a tightly…

com relies on a much more intensive process that requires nearly double the number of clicks to purchase. Both of these scenarios were tested with a demo login and password. The actual purchasing workflow on Build-a-Bear.com is much more efficient and streamlined. Both however have up-sell of accessories configured in their purchasing workflows. Of the two, Build-a-Bear.com has a more extensive collection that attempts to replicate the actual experience of being in one of their stores.

In summary from a comparison standpoint, Build-a-Bear.com is much more oriented towards having customers online create their own specific doll, and gets close to the actual experience of being in one of their stores. Likewise, the process of customizing a doll through VermontTeddyBear.com's site is achievable yet takes much more navigation. Of the two, Build-a-Bear.com is the more intuitive.

Extent of Support for Multi-Channel Management Strategies

Retailers often rely on websites to entice and…

E-Commerce

The Coffee Company is an Australian-based coffee retailer and wholesaler that offer fresh hand roasted coffee, Carlisle teas, confections and related products for brewing and storing coffee and tea (The Coffee Store). The company's owners developed the website for the company because it was inexpensive and the owners felt there was nothing to lose by making the investment (State, 2004). Without knowing it upfront, the coffee company was meeting the underserved needs of Australian consumers for fine coffee and related products throughout the country.

The target customers of the coffee company are people who are unable to visit the store, because they live too far away for instance, and customers that use the website to research the company online and then come into the store (State, 2004). The company has decided to pursue more online customers by adding more content about coffee and tea to its website and using…

E-commerce models are constantly changing and evolving with new technologies, faster internet service and more widely available internet access around the world. Businesses that use e-commerce are still differentiating their models as either business to business (B2B) or consumer to business (C2B) models but the traditional business models are no longer the status quo. There are a variety of e-commerce models, but some of the most popular are the brokerage model, advertising model, infomediary model, merchant model, manufacturer model, affiliate model, community model, and utility model (appa, 2010).

Brokers are market-makers: they bring buyers and sellers together and facilitate transactions (appa, 2010). EBay is one company that has excelled at the use of this business model. Many other companies use forms of the auction model to bring buyers and sellers together to make purchases.

The web advertising model is an extension of the traditional media broadcast model, which provides content…

' Given the short project deadlines, this type of incentivizing of close team contact is essential.

Both employers and employees would benefit from workers gaining greater skill in using social media in general. Using Facebook would enhance the participant's skills in terms of apportioning content to certain users, posting interesting links, and creating attractive images online. Using Twitter would enable them to become more fluent in the 'micro-blogger' style. They could use these skills in other workplace areas, such as creating content for the corporate Facebook and Twitter accounts.

Of course, there are some understandable concerns. Workers might worry that by pressing the wrong button they could inadvertently reveal too much to their colleagues. Another ethical question is that of blurring personal life with professional life: incorporating social media, when individuals are made aware of work-related posts and tweets 24/7 may mean that they feel pressured to constantly keep abreast…

Comparability speaking, the direct mail piece would generate the interest, the call to action would be an 800 number, and the telemarketer would respond to the prospect. This would put more reliance on the prospect to respond. With digitally based advertising and marketing communications channels, the response rates are typically higher than 6 -- 7% as it just takes a click of a mouse to get opt-in to proceed with a sales cycle (Pauwels, Weiss, 2008).

Due to the speed of online advertising and marketing communication, and the high level of traceability it provides in terms of digitizing all activity, many marketers have favored these methods globally. Marketing Sherpa, a marketing consultancy firm recently published an analysis of these channels (Marketing Sherpa, 2011). Their analysis indicates that marketers will increase spending on websites by 64%, search engine optimization (SEO) by 62%, social media, 53$ and e-mail by 53% throughout 2011.…

4.a. The most recent year's revenues, for the fiscal year end June 25, 2008, were $545, 064, 000. This represents a decline of 2.8% from the year before. Compared with 2006 it presents an increase of 3.9% b. For the fiscal year ended June 25, 2008, the Harry & David Company recorded a net profit of $4,608,000. This represents a decline of 85.6% from the year before. Compared with 2006 this represents an improvement of 147.44%. Those years were hampered by losses on the sale of Jackson & Perkins, but nonetheless 2008 was a poor year relative to 2007 but an improvement over 2006.

5. Harry & David markets gourmet fruit and food gifts both online and through their retail stores. These are built around the Royal Riviera pear, but contain other fruits and foodstuff as well. The online business caters mainly to corporate customers with some consumer clients as…

Security will be minimal, except with payment information. Little need exists for updates.

uestion Two:

On ifilm.com, there are numerous third party plug ins, including Spike and Discovery Channel. On espn.com, third party plug ins include travel, arcade games, Circuit City, MLB.TV, and Wacovia.com, among others.

uestion Three:

The website reviewed here is www.GoNomad.com, a travel-based website that is a free resource to travelers while making its money by providing various affiliate-based travel services. The value proposition is to make a site that is user-content driven and thus attracts a targeted crowd to it. From here, the site uses targeted affiliate links to provide relevant sales and services to the site's regular visitors. Thus, the marketing opportunity is through its free publication of travel destination guides and articles, which attracts interested parties to the site. Therefore, the main vehicles of marketing and bringing people to the site is through search…

E-Commerce

How do business-oriented networks and enterprise social networks differ?

Various differences exist between business-oriented networks and enterprise social networks. For instance, business-oriented networks focus in conducting their business activities via online social networks. It entails joining an online network and gaining the highest number of followers, subscribers, or rather 'likes' to use the platform to market the business or create public relations. Its primary role is to enhance business profitability (Wang & George, 2006).

Enterprise social networks are online platforms that allow users of online social networks or those who share social relations to share their business interests, ideas, and/or activities. Enterprise social networks are used within or without an organization. They primarily promote employees' interactivity unlike business-oriented network seeking to enhance business performance in terms of profitability (Wang & George, 2006).

2. Why do organizations need a business continuity plan?

Business organizations need business continuity plan to enable…

Why the Growth of Online Shopping Will Not Lead to the Demise of Brick-and-Mortar Stores
The number of online shoppers has steadily grown over the last two decades. In addition to saving time, online shopping is immensely convenient—all a customer must do is log-on to a retailer’s website, select the items in which he or she is interested, make payment, and voila! The items will be delivered without the shopper ever leaving the house, or even the bed. Why then would someone go to a physical store to queue, fight the traffic coming back home, and waste valuable time when a better way to shop is readily available thanks to the internet and ecommerce apps? The death of in-store shopping is nigh, right? Wrong. While it is true that ecommerce and online shopping have impacted physical shopping, with some brick-and-mortar entities being pushed out of business, it should be noted…

A corporation essentially becomes an individual entity in and of itself, completely separate from its owners and managers. Thus, the corporation can be sued and sue others with no liability extending to the individual owners. However, being a separate entity, the corporation is thus taxed directly like an individual would be. For this reason, the corporation is often associated with double taxation in that the corporation's profits are taxed and the owner's take home income is also taxed.

ased on these choices, it is advised that the e-commerce business should choose to act as a corporation. In the world of e-commerce, incorporation makes sense because it ensures protection from any forms of liability and to optimizes the overall ability to maximize profits. ecause e-commerce occurs across jurisdictions, including international borders, a corporation will be most advantageous as this form of business structure is generally recognized around the world and thus…

E-Commerce Marketing Plan

This marketing plan has been developed for a unique business model that facilitates transactions between people who would like to buy and sell homemade art. Although the website functions much like EBay, the online auction giant, it is targeted at a far narrower niche. Given that the target market represents such a narrow niche, the marketing strategy to promote this site must be creative as well as utilize the latest in E-commerce technologies and design. This marketing plan will frame this service in terms of its 4Ps and then use this framework to develop the marketing proposal. It was found that a tribal marketing approach to promoting the site would be the best fit for the company based on its unique circumstances.

Product

In this case the product is actually a service. The website facilitates transactions between individuals who wish to sell or buy art or related…

E-Commerce Security Measures

The Internet has positively created new life in business commerce, through website development. It has also opened up a new way for criminals to steal secret data of businesses and information regarding clients' banks details and contacts. This has made customers to becoming rapidly more aware of the websites they visit and where they input their personal information to avoid fraud cases (Corr S. Pondent, 2009).

However, e-commerce security measures deal with issues such as protecting the integrity of the business network and its internal systems. Besides, it ensures that the customer's information is shielded from everybody else, and must not be open to alteration or tampering, whilst going through the process of authentication and receipt. This ensures that there are secure business transaction between the customer and the business (andy C. Marchany, 2002).

E-commerce business has put in place several different security measures to protect customers…

Since the store sells clothing and accessories, it's highly visual and isn't quite so dependent on language and such related issues, one needn't worry about translation as much.

When it comes to government, it will be necessary to acquaint oneself with the laws of merchant selling online in each of the respective countries where one will be shipping items to. The most crucial aspect about infrastructure is that the shipping part of the business needs to be completely tight: this refers to shipping and production. Once an order is place online, it needs to be shipped immediately to the buyer. "Annually, new and established online sellers will see dozens or even hundreds of packages that fail to arrive -- lost or damaged in the conveyor belts and trucks meant to carry them to customers. Be prepared to manage both the cost of lost items and the problem of disappointed customers"…

Ecommerce

Although everyone seems to understand that ecommerce can be used to bolster ecommerce sales, a study by the Harvard Business Review found that only 12% of businesses feel that they are using social media effectively (Mills, 2014). There is some debate about the usefulness of social media in terms of direct marketing campaigns but no one seems to debate its utility as an extension of customer service or building brand awareness. Furthermore many businesses do not devote sufficient resources to promote their social media efforts and thus do not receive the benefits from these strategies. Some of the recommendations provided by one CEO are (Mills, 2014):

Engage with Your Audience

Avoid Overselling

Get Visually Creative

Measure and Improve

Sweeten the Deal

One of the simplest but clever ideas on this list in my opinion is to offer users an option to login to your site through social media sites…

Ecommerce Application at Spanx

The AiMA (Atlanta Interactive Marketing Association) awarded Sherpa: Web Studio as the most effective search engine marketers for the year 2008. Sherpa was chiefly highlighted for their outstanding search engine marketing for Spanx by Sara Blakely. Spanx is primarily an ecommerce website and with its association with Sherpa the online business was able to amplify the sales by 550%, by means of search engine driven traffic. The world of ecommerce is becoming compact day by day, this attribute has not just enhanced the working of the online business, but it has also eased the brick and mortar business to the e-tails and online shopping cart ease.

The present state of this online business is the end product of the 10 years ceaseless working and innovations of the owner Sara Blakely. She initiated the store from, a single brick mortar business and a capital of $5,000. But…

B2B might also apply some of those stated for B2C and vice versa. The objective of all marketing program for any one is to look for the optimum combination of integrated online and offline instruments which generates highest sales, costs and net profits, and in that is stored the challenge to management. (Marketing Profs: B2B vs. B2C Marketing)

Significant divergence between the B2B and B2C marketplace are there which is required to be taken into account while planning and implementing a promotional campaign. The campaigns for B2B as well as B2C markets are those which are excessively targeted at individuals are thriving. This can be accomplished through the knowledge of who figures in the list first of all. In case of either of the markets the list prepared in-house gives the best results. These lists will frequently be present in some shape and present a flood of information for the…

E-Commerce Strategy and Global EC

How should the Internet and EC be considered by business strategic planners? By IS strategists and by ICT planners?

Electronic commerce and internet play an important role in the formulation and implementation of the strategy that indicates that how a new or an existing company aims to conduct its business electronically. While developing strategic plan, the concerned authorities shall pay reasonable attention to out sourcing, application development and business process re-engineering. In addition to that, the ICT strategists shall also ensure that there is sufficient flow of relevant information within the organization. Moreover, the strategists shall ensure that their product or business is real time and can be easily integrated on web. (Clark, 2012)

Apart from that, the IS strategists shall keep in mind that the competition levels in e-commerce and internet have reached new unidentifiable levels. Therefore, they shall train, develop and orient the…

Well-designed CMS sites allow for highly effective ways to create frequent updates to a site without any confusion over which version is the most current. CMS design can also make it easier for a company to implement an integrated IT strategy. This is a direction that more and more companies are taking.

Flash and Video

In addition to what can be described as a purely technical advantage that MocFish has over similar firms, it has an advantage along aesthetic lines. The degree of visual sophistication that the most effective websites now have is so far beyond the stage when Amazon's one-click check-out system was state of the art that expert wed design has become almost a necessity. MocFish can offer both videos and Flash elements that will make any company's website attractive.

One of the most difficult aspects of marketing in terms of ecommerce is how to make a company's…

E-Commerce Marketing Plan

Nielsen Media esearch was founded in the 1920s by Arthur Nielsen and it focused on assessing the success of advertisements within the consumer markets. During the following decade, the organization commenced to assess the success and popularity of radio programs. The means in which the organization assessed the ratings of television programs evolved and these were eventually applied to compute the ratings of television programs. Today, Nielsen is evolving to assess the ratings, popularity as well as other elements regarding radio and television programs, but also online efforts. Additionally, the company is also measuring ratings on novel equipments, such as TiVos. This very evolution of Nielsen and its ability to quickly adapt and ensure rating measurement on a variety of media creates its unique selling proposition. "You know you are a powerful research company when your results change the face of television programming. The king of TV…

E-Commerce Ethics

The author of this report is asked to answer to five major questions or series of questions. First, the author of the paper is asked to answer a few brief questions relating to Alibaba.com as described in application case 15.3. The second question is what business ethics defines and the third asks the author to provide an example of an e-commerce activity that is legal but not ethical. The fourth question asks what any good code of ethics could or should include and the final question is what e-commerce websites can do to safeguard personal information.

Questions Answered

The Alibaba website improved its content management by filtering out spam and other nefarious material and communications. The social and cultural aspects of Alibaba.com are obvious in that the site gives Chinese SME's of small and medium size the portal to sell their wares to American and other non-Chinese buyers…

(Marketing Pros: B2B vs. B2C Marketing) At present in excess of 700 B2B markets are either carrying their business or in the pipeline. Even though B2Bs are positively anticipated to clock sales of $5 trillion by 2004, the latest slowdown in the online business-to-consumer market has put some doubts into a sector which on other fronts is a promising sector. (Harbour, 2001)

In the thinking pattern of individuals performing the selling, a difference exists between selling Business-to-Business and Business-to-Business customers. However, it could be stated that no difference exists between selling to Business-to-Business and Business-to-Business customers as the rules for selling are identical for the two categories. Moreover, the reality that business-to-business customers purchase the identical products at reduced prices compared to business-to-consumer customers, there is truly a single point of difference. Business-to-Business buyers are on the hunt for a choice to fill a vacant space or their customer's requirement;…

E-Commerce and Privacy

Internet security has become a big issue because post people use it, at least in some capacity, and there are many unscrupulous people also who would love to profit from the security lapses of web sites. Since this is a factor in whether a web business can make money, it is just as important for the site as it is for the customer to make sure that an individual site is secure. Following is a description of an internet site security system designed to keep visitors from being defrauded and an evaluation of the security of four web sites which should have great security protocols.

For a web site to be secure, the security measures should be transparent. A user should be able to see what is there to protect them even if they do not understand what the measures are or how they work (Ackerman &…

Last, James B. Ayers begins by offering a working definition of supply chain, and then breaks it up into three explanations. The definition sees that supply chain management represents the "life cycle process supporting physical, information, financial and knowledge flows for moving products and services from suppliers to end-users" (Ayers, 2002). Life cycle is understood in terms of market life and usage life of the respective products or services. In terms of the physical, information, financial and knowledge flows, the mentioning of these variables was necessary as the traditional definitions only include the physical component; yet, this is often a limited presentation of the supply chain, which is significantly improved though the inclusion of adequate capitals, knowledge and access to information. Finally, the third element, services, was introduced to emphasize the fact that supply chains are also applicable to services, regardless of the initial stand that they could only hold…

The communication with readers can be instituted in the form of responsive remarks from visitors. More specifically, the blog sites can be instituted for free of cost. While the webmasters carryout unethical optimization of a client's website, it could have enduring negative business costs for that client that cannot be mended smoothly. The results that apparently are at first glance be negligible. People are becoming shrewder online. They are initiating to visualize the e-business false advertising that is upon us. It is therefore, required to be more cautious, since it is just a matter of time until we are aware of more stories and legal measures to be enforced. (Internet-Marketing Ethics)

eferences

Anil, Samtani; Tan, Harry SK. "Legal, egulatory and Policy Issues of E-Commerce in Asia." Asia-Pacific Development Information Program: United Nations Development Program. etrieved at http://www.apdip.net/projects/2003/asian-forum/docs/papers/session7.pdf. Accessed on 28 April, 2005

E-business Definitions (B2C, B2B etc.)" etrieved at http://www.cheshirehenbury.com/ebusiness/ebdefinitions.html.…

The conversation is what makes Ready, Set, Engage's solution so special. Sales agents will get a summary of the products the visitor has been reviewing on their screen. Therefore, they can personalize the conversation. Consider the following example, a visitor comes to a Web site and takes a look at two computer options. The agent could then say, "I've noticed that you have looked at model a and model B. Would you like some help understanding the difference between the two models." Of course, if the visitor begins a dialogue with the sales agent, the sales agent will do his or best to move the sale forward just as would happen in a brick-and-mortar retail store. In this way, live assistance should increase Web site conversion rates and lead to greater customer satisfaction with their Web site experience.

e-Commerce Website

There are several ways through which the Northeast Ski as a company can help bring the warmth that is found thin their stores to the website ad have people feel the warmth as well. The first thing is that the website that they chose design should be professional and be professionally designed. This does not mean always formal, but clean looking and one that makes the visitors comfortable as soon as they click open the website. The aesthetics should be genuine with the actual details of the company availed so as to inspire trust and appeal to the people.

The second thing is that, the details that the clients would like to find on the website should be easy to access at the first sight of the website page open. The visitors should not have to go through so many pages in order to reach the information they…

icio.us, which enable users to publish, categorize, and share their bookmarks

Wikis

• Enables users to create and edit the content of a Web site, leveraging the expertise of online users

• Consumer Wikis enable users to comment on content, in addition to editing content

• Wikipedia, a community Wiki encyclopedia, includes approximately 1.3 million English-language articles

Sources: (Bernoff, Li, et.al)

This is revolutionizing the role of e-commerce today and leading to much faster rates of response to strategies, tactics, and mass customization strategies overall. As the speed of response has grown exponentially, it has been critical to manage credibility and seek to continually gain and keep the trust of customers through consistency of e-commerce strategies. It is in fact infeasible to discuss e-commerce today without taking into account the fundamentals of social networking (Bharadwaj, Al-Shamri, 37). When combined with the concepts of mass customization and the delivery of experiences…

This strategy targets not only the traveler who has already made a decision to go on a vacation, but also the traveler who is only perusing the idea.

Cheap Tickets.com offers a similar service and similar e-commerce strategies. Like Orbitz, cheap tickets allows customers to run personalized searches and informs travelers about trip ideas and deals through a travel deals blog. Cheap Tickets, however, employs several different e-commerce strategies. The site offers tickets for live events, a service comparable to that of Ticketmaster. This strategy allows customers who are booking travel in a certain area to simultaneously scan for events they wish to attend and book their tickets, a convenience that Orbitz.com does not offer. Similarly, Cheap Tickets caters to customers who are looking for a last minuet deal on a destination or event with the deal of the week. By employing these strategies, the web site not only entices…

The two primary gift basket markets are the individual gift-giver and the corporate client (How to start a gift basket service). About half of all this business is during the holidays, with Christmas leading the drive followed by Valentine's Day, Easter, Mother's Day, Thanksgiving and Secretaries' Day (How to start a gift basket service). Mary will rely heavily on Google AdWords to attract new business and will increase her advertising during peak gift basket buying times. She will also attempt to retain customers by sending them reminders of their previous orders during the previous year and asking them if she can fulfill another gift request. In the beginning, Mary will also generate market awareness by mailing gift catalogs to her target audiences.

Mary will outsource all of the e-commerce related information technology activities to create and maintain her online site. She will require a new team to assemble and ship…

Moderate adherence

Quelle

http://www.quelle.com

Quelle is a company specialized in mail ordering. The company's website provides full information on the company's products and services, pricing, delivery and payment conditions. However, in my opinion, the main problem is the overall aspect of the website. The website is simply quite crowded. It is quite difficult for a new user to orient around the website and to find the items of interest to him.

Good adherence

Drive

http://www.drive.com.au/

Through this website, customers can purchase new or used cars, and bikes and scooters. The design is quite simple, the information is easy to access. The website is consistent in using design features and colors. All in all, this website is very easy to use for anyone.

egarding the issue of serious eCommerce websites that might be making mistakes, my opinion is that if an eCommerce website makes such errors, this is not a serious…

Examples of this would be the pervasive use of database queries to support the integration of geographic and demographic data in market research and analysis applications (Adnan, Longley, Singleton, Brunsdon, 2010). The reliance on external systems is increasing as users are requiring more intensive analysis and data management functionality at the presentation layer of the model as well. External systems are fueling a higher level of expectations therefore as to what these applications will be able to provide in the future as well

(Adnan, Longley, Singleton, Brunsdon, 2010). While there are many different types of databases in use globally, the most prevalent are relational in design and have the ability to create logical data structures that span across multiple physical locations. This is invaluable in creating e-commerce websites that require data from many different sources to deliver a strong user experience and guide the completion of transactions.

Conclusion

The three-tier…

Media outreach is significant to create awareness, which the founder and his staff has done by managing a Facebook account, blog, and twitter page. In particular, the site's blog creates a more in-depth description about products and on-going games. The posts are complemented with stunning visual pictures, videos, details about teams and their players. However, media broadcasting goes further by being connected to YouTube, Foursquare, and Flickr. The workings and maintenance of a business online can be improved by acknowledging the experience of consumers. As a result, Rei permits product reviews, testimonials and an email to contact the company. Patrons and companies live in an age of advocacy, where a positive experience can create more business for a company like Rei's, while an opposite account may result in abysmal failure. Thus, the connections made on Digg and Stumbleupon can foster the former or latter relationships.

The commodities relating to soccer…

The balance of egalitarian and utilitarian-based ethics vs. The balkanization of groups, resources, and standards is the focus of the public choice theory (Meijer, Homburg, 2009).

Using the Internet and open source as an example, the authors illustrate that this balancing of utilitarianism and balkanization can be achieved through the use of more egalitarian development and publishing platforms, not necessary the use of laws and compliance (Jarvenpaa, Tiller, Simons, 2003). The failure of the Digital Millennium Copyright Act (DMCA) is a case in point (Attaway, 2006). The authors point to DMCA's failure as a testament to how effective open source development platforms and applications are on ensuring the Internet stay egalitarian and relatively open (Jarvenpaa, Tiller, Simons, 2003). Without open source platforms and applications, the authors contend that there will be widespread balkanization and the restriction of access, application, and content use over time. The authors conclude the analysis with…

Another food site, that of a chain restaurant in-and-Out Burger, (http://www.in-n-out.com/)is perhaps the most aesthetically dominant, as it does not feature many photographs of the food at all, although it does include general links about the company's history and menu. It primarily creates interest about the regional California chain through old-fashioned images of burgers and fries, stressing the customized, all-natural nature of the good food offered at the stores.

Map the 7Cs for salon.com. Do the same for the New York Times website. How do these maps differ? How are they similar? Now map the 7Cs for a retail site, such as buy.com. Compare the three maps.

Salon.com

Cost: A relatively low cost, functional website. Information available to all surfers.

Convenience: Easily searchable.

Communication: News headlines well-displayed.

Community: Surfers can post reactions to various articles online.

Coordination: Site fairly easy to surf and coordinated between different sections.

Customization: Little customization…

ECommerce

Blogging -- Blogging is an Internet term that is a combination of the words web and log. It is part of a website or a stand-alone application that is maintained to give commentary, descriptions of events, graphics, video, and in recent times, adding to social networking and/or marketing. Most blogs, in fact, are interactive. This allows users and visitors either to make comments, leave information, or begin a thread of information/conversation. This tends to distinguish blogs from other static websites. Indeed, most blogs are specific and dedicated to a particular subject or interest area; although some serve as online diaries or catalogs of a particular event. Most blogs, too, are textural, although it is possible to add and use them for video, music, or podcasting. Blogs are extremely popular, and by early 2011 there were almost 160 million public blogs (Blood, 2000; BlogPulse, 2011).

There are several considerations necessary…

eCommerce & Marketing Plan

The first thought is that the Zoo might have a faulty measurement process. It seems unreasonable that they would have 90% of the 50-200 miles radius captured but only 13% of the 20-50-mile radius. This is not mentioned in the text but certainly this type of gross discrepancy should stand out and be investigated. How does the Zoo get these figures and how reliable are these sources? If they are derived from Internet site usage, do the figures result from an ISP in the 50-200-mile radius who users show up as being from that area no matter where they are physically situated? Such things should be investigated. However, if the figures are correct there are a number of important things to consider as far as Internet marketing strategy is concerned.

If you build it, they will come certainly does not hold in this instance. On a…

[Microsoft] Thus both the web-based live feedback programs as well as the product launch offers by Microsoft are highly effective methods for the company to gather customer views, interests and needs so that they can be used for betterment of their existing products as well as being useful in the development of their new products for the targeted market segment. These didactic online sessions help the company improvise their product design to suit the demands of the customers and thus improve the sales pitch for the product, which ultimately depends on customer satisfaction.

Success in ecommerce is all about providing excellent customer service and incorporating customer friendly and interactive features on the web portals. The customer must have an easy to use interface and must be able to find his way through without much hassle. Ease of use and swift navigation around the different pages of the website are important…

Sites that are not constructed properly make it difficult for the customer to get accurate ordering information, see large enough photos of the products (or any photographs), and find product costs. Shipping costs can add significant costs that consumers do not want to pay.

B2B electronic transactions have saved companies significant amounts of money over the traditional manual approach. Yet there are wrinkles with this as well. For example, it is problematic for manufacturers to introduce new products or have promotions -- variability in electronic chain management is difficult. Depending on the system, it can be difficult to track down the status of a product order. Sometimes it is problematic to cancel an order once it is in the electronic process. Also, when ordering large quantities of a product or when unsure exactly what is needed, customers still want to talk to a "live" person rather than order electronically. Further,…