1000 results for “Ecommerce”.
The ability to ceate a moe effective knowledge management and leaning system is moe impotant than just ceating an online stoe and populating it with poducts, which is a key lessons leaned though much of the analysis fo this epot (Molla, Heeks, 2007). The intenationalization of e-commece then is the antithesis of one-size-fits all; it is athe the ability to tailo e-commece stategies with accuacy and pecision to the specific needs, pefeences and peceptions of specific makets (Callaway, 2008). This is especially evident in how the Hofstede Cultual Dimensions Model shows immediate insights into hwo highly collectivist-based societies including Koea ely on an abundance of data and infomation to assuage o incease tust in e-commece, which is low in this nation (Hwang, Jung, Salvendy, 2006). Convesely the finding that counties with a high level of Individualist (IDV) scoes including the United States, the level of tust in e-commece is…
references and organizational culture in explaining e-commerce orientations. The International Journal of Human Resource Management, 17(3), 464-483.
Luo, Y., John, H.Z., & Du, J. (2005). The internationalization speed of e-commerce companies: An empirical analysis. International Marketing Review, 22(6), 693-709.
Molla, a., & Heeks, R. (2007). Exploring E-commerce benefits for businesses in a developing country. Information Society, 23(2), 95.
Paulo, B.T., & Dedrick, J. (2004). E-commerce in brazil: Local adaptation of a global technology. Electronic Markets, 14(1), 36-47.
Polatoglu, V.N. (2007). Strategies that work - the case of an e-retailer in an emerging market. International Journal of Emerging Markets, 2(4), 395-405.
E-Commerce and Business Process
E- commerce as modern business methodology
Characteristics of internet and traditional markets
Benefits of E-commerce
Critical Success Factors of E-commerce
Types of E-commerce business models
Security and legal issues
Apple Company and E-commerce
Business and E-Commerce
Implementation of E-commerce
Conventional market approach vs. modern market approach
Types of E-Commerce models
E- commerce defined:
E-commerce is broadly described as "utilizing online sources as well as tools to perform business in a far better way - more effectively and proficiently (Montgomery, 2007)." As a result, e-commerce supports the promise as well as challenge of impacting every part of a business' operations from product design and style and manufacturing to distribution as well as delivery service. Organizations utilizing or thinking about e-commerce ought to check out the possible functions for e-commerce in every facet of the businesses' functions. The actual case studies offer types of e-commerce programs in product creation (Farmchem, MidWest e-Solutions); marketing and advertising (Nautical Antiques, Villages…
Barkley, D.L., R.D. Lamie, and D.M. Markley. (2008). E-Commerce As A Business Strategy: Lessons Learned From Case Studies Of Rural And Small Town Businesses. These materials were developed as part of the Southern Rural Development Center's National Rural e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212.
Beesmer. (2010). Bessemer's Top 10 Laws of E-Commerce. Beesmer Venture Partners.
Fruhling, A.L. And L.A. Digman. 2000. "The Impact of Electronic Commerce on Business Level Strategies." Journal of Electronic Commerce Research, 1(1): 13-22.
Laudon, K.C. And Traver, C.G. (2009). E-Commerce: Business, Technology, and Society, Fifth Edition. Prentice Hall, Pearson Education, Inc.
Of the many theories and concepts that seek to define long-term learning effectiveness and context, the three factors of autonomy, mastery and purpose are by far the most pervasive in practical, empirical research results (Albright, Burgess, Davis, 2011).
Creating and operating a team learning environments begins by deliberately designing in autonomy, mastery and purpose to ensure the motivation to attain long-term learning is achieved. This is however a secondary concern of many companies building e-commerce systems as the focus is purely on the business strategy and getting it completed. Yet the more forward-thinking forms are designing in scaffolding and online analytics, measurement and performance evaluation applications to ascertain the relative value of tacit and implicit knowledge captured (James, Okpala, 2010) and quickly using it to better plan subsequent strategies (Cappel, Hayen, 2004). Many universities are relying on intern programs with local small businesses to achieve this same net effect in…
Albright, T.L., Burgess, C.M., & Davis, S. (2011). The balanced scorecard and twenty-first-century thoughts on motivation. The Journal of Corporate Accounting & Finance, 23(1), 73-80.
Abrahams, a.S., & Singh, T. (2010). An active, reflective learning cycle for E-commerce classes: Learning about E-commerce by doing and teaching*. Journal of Information Systems Education, 21(4), 383-390.
Cappel, J.J., & Hayen, R.L. (2004). Evaluating E-learning: A case study. The Journal of Computer Information Systems, 44(4), 49-56.
Fomin, V.V., King, J.L., Lyytinen, K.J., & McGann, S.T. (2005). Diffusion and impacts of E-commerce in the United States of america: Results from an industry survey. Communications of the Association for Information Systems, 16, 1-1.
The true test of any e-commerce system is the ability to orchestrate the many complex processes and systems to a unified, consistent experience to faculty, staff and most important, students. Advanced e-commerce systems have included a series of decision engines or logic workflows that expedite the most common processes throughout their platforms and websites (Nabi, 2005). This significantly increases the accuracy and velocity of information sharing throughout any enterprise, yet it is critical for the online university as time is often at a premium. A critical part of the ability to expedite knowledge sharing across the entire enterprise is to create rules-based workflows that automate the distribution of intelligence in real-time (Nabi, 2005).
Creating an Excellent User Experience Online Using e-Commerce
The front-end websites and interface are also a critical part of the overall e-commerce strategy. These front-end interfaces must be designed to ensure a very high level of adoption on…
Barsauskas, P., Sarapovas, T., & Cvilikas, A. (2008). The evaluation of e-commerce impact on business efficiency. Baltic Journal of Management, 3(1), 71-91.
Beatty, P., Reay, I., Dick, S., & Miller, J. (2011). Consumer trust in e-commerce web sites: A meta-study. ACM Computing Surveys, 43(3), 3.
Chung-Shing, L. (2001). An analytical framework for evaluating e-commerce business models and strategies. Internet Research, 11(4), 349-359.
Goldberg, B., & Sifonis, J.G. (1998). Focusing your e-commerce vision. Management Review, 87(8), 48-51.
In basic tems, business to consume (B2C) e-commece can be said to be a tansaction-based elationship that exists between a given business' website and the consume. This tansactional elationship is spaked when the end use logs onto a cetain business' website with an aim of pocuing a good o sevice. In this case, on selection of the poduct he o she is inteested in, the consume is pompted to pay fo the good o sevice pocued using a wide ange of payment methods including but not in any way limited to PayPal, check o cedit cad. The tansactional elationship in this case is concluded once the custome eceives the good o sevice puchased using this platfom. In this text, I analyze Amazon, a popula business to consume (B2C) e-commece entity. In so doing, I will descibe the oganization and highlight how it benefits fom electonic commece. Futhe, I will exploe…
references i.e. from the cheapest to the most expensive while at the same time taking the specific brands into consideration.
In conclusion, it can be noted that with the concept of globalization becoming a reality each passing day, the relevance of e-commerce for those businesses that wish to remain relevant in a highly competitive marketplace cannot be overstated. By embracing e-commerce, businesses can be able to reap a wide range of benefits as has been highlighted in the text above. Today, Amazon is largely successful due to its early adoption of e-commerce.
E-Commerce Solutions (Ability to Pay Online)
Vendor usefulness to company
Vendor usefulness to customer
Search Engine Optimization
SEO strategies, search engine ranking and stakeholder benefit
Language, culture and currency
Online Customer relationship management (CM)
Connecting with customers and donors
Website analytics as a support to CM function
DonorPerfect® Fundraising Software
Better customer experience through DonorPerfect®
The paper presents e-commerce solutions to manage online payments for the website of EEOC's youth program. It is recommended that PayPal Standard Account can be used by EEOC to offer online donation and payment service. PayPal offers discounted fees for the charity and non-profit organizations. The paper defines Search engine optimization (SEO) and three main SEO strategies that will be used for online marketing of the website. The recommended SEO strategies are keyword search, content development, and back linking. Methods of internationalizing the website are also discussed. These include internationalization tactics to capture relevant market, provide culture and language…
Boeder, P. (2002). Non-profits on E: How non-profit organizations are using the Internet for communication, fundraising, and community building. First Monday, 7(7).
DeMers, J. (2014, Jan). The Three Pillars of SEO in 2014. Forbes. Retrieved from: http://www.forbes.com/sites/jaysondemers/2014/01/28/the-three-pillars-of-seo-in-2014/
Finch, J. (2014, Jan). Compare Nonprofit CRM Software. Software Advice. Retrieved from: http://www.softwareadvice.com/nonprofit/donorperfect-profile/
Fleischner, M.H. (2011). SEO made simple: Strategies for dominating the World's Largest Search Engine. Library of Congress.
E-Commerce Trends in the 21st Century
The rapid adoption of social media including the pervasive adoption of social networks on mobile devices is driving disruption into e-commerce globally. Today authenticity, transparency and trust dominate the concerns of global consumers, accentuated by the pervasive use of social networks and the continual integration of e-commerce into these very popular platforms (Morid, Shajari, 2012). The catalysts that are propelling e-commerce today are mobile platforms in conjunction with social networks and their many approaches to selling advertising, products and services. Clearly trust is the most critical catalyst there is holding all the disruptive forces of change together, with mobility and social networks driving greater levels of e-commerce adoption than had ever been the case in the past (Li, Xie, 2012).
Trust Is The New Currency
What emerges from the analysis of the three studies analyzed is that customers shop and use social networks that best align with…
Khorshidi, G.R. (2012). The role of trust in E-commerce relational exchange: A unified model. Interdisciplinary Journal of Contemporary Research in Business, 4(7), 230-242.
Li, P., & Xie, W. (2012). A strategic framework for determining e-commerce adoption. Journal of Technology Management in China, 7(1), 22-35.
Morid, M.A., & Shajari, M. (2012). An enhanced e-commerce trust model for community-based centralized systems. Electronic Commerce Research, 12(4), 409-427.
Hardly any business nowadays will survive without presence in cyberspace. Aside from the requisite website that provides information on the company, most have engaged in electronic commerce or e-commerce whereby goods and services can be transacted (ordering, processing, billing, payment, shipping, etc.) online. For small to medium business enterprises developing an e-commerce website may start out small and gradually develop with more facilities and functionalities. A bike store for instance in the local neighborhood has for its target market a limited geographical area thus the e-commerce website can cater first to the local market. ut even if the business is small or starting-up, "developing a business over the Internet requires many of the same major activities as starting any other business and the basic business planning are still needed (McNamara, 2009)."
The initial Internet business model for a local neighborhood bike store is an informational website that features what the store…
Andrews, J.D. & Nast, A.G. (2000, October). The future is in the fundamentals. CA Magazine. Retrieved June 21, 2011 from http://www.netlearn.ca/articles/future.pdf
McNamara, C. (2009). Basic guide to e-commerce (Doing business over the Internet/Web). Retrieved June 21, 2011 from http://managementhelp.org/computers/e-commerce.htm#anchor1167431
Roggio, A. (2010, February 23). Five web design concepts ecommerce merchants need to know. Practical eCommerce Insights for Online Merchants. Retrieved June 21, 2011 from http://www.practicalecommerce.com/articles/1677-Five-Web-Design-Concepts-Ecommerce-Merchants-Need-to-Know
U.S. Department of Health and Human Services. (2011). Usability.gov. Retrieved June 21, 2011 from http://www.usability.gov/
E-Commerce and Globalization
E-Commerce at Amazon.com
There are a myriad of advantages and disadvantages of selling books and good over the internet. Some advantages to selling goods over the internet are the sheer amount of people that the internet has the ability to reach. Malls, boutiques, among other merchant stores are sometimes in centralized locations do not have the ability to reach some suburban and rural populations; thus, having an internet store does arm merchants with the ability to sell their product to the masses. Furthermore, selling books and other goods over the internet is also more cost-effective as processing orders requires a distribution center instead of having stores all over the country which require staffing and rent, among other overhead costs. Though, with all advantages come some disadvantages including some issues for the consumer. Consumers are unable to touch or see the good or product in its physical capacity which causes…
Helft, Miguel. (2011, April 6). Facebook promotes social e-commerce. Retrieved from http://bits.blogs.nytimes.com/2011/04/06/facebook-touts-social-e-commerce/
Machan, Dyan. (2008, November 28). Jeff bezos on the future of amazon.com. Smart Money, Retrieved from http://www.smartmoney.com/invest/stocks/jeff-bezos-on-the-future-of-amazon-com/
Online health, well-being and fitness
Since every American seems to be more aware of the dangers involved in unhealthy lifestyle and lack of exercise, more people are now in search of the solutions to unhealthy living and trying to get into fitness centers to keep away the possibilities of having to suffer complications like diabetes and even heart attacks. Our organization which is basically a fitness center will hence try to venture further into online health and fitness. This will benefit the people who are far away from the established fitness center that we have and still need the knowledge, advice and experience of how to stay healthy. This has prompted the establishment of a website that will be interactive in nature. This will form the platform for the sale of the company's customized fitness routine to clients after knowing health details of the client. It will also be used to…
Anne T, (2011). The Hugging Team: The Role of Technology in Business Networking
Practices. IT University of Copenhagen.
In this case, the company is continuously interested in investing in its employees through specialized training programs that can help them and the company to achieve the best professional results.
For other issues, related to technical, legal, or other matters, the company uses collaborators, so that the company's organizational structure is not charged with divisions whose presence is not permanently required within the company.
The company's headquarters is located in New Jersey. The company owns a lab where the products are developed and tested, and a production facility, located in the same city. However, these facilities do not operate with cutting-edge technology, which is considered to be a weakness for the company, given the fact that it must compete with companies that are able to reach higher technological standards.
iven the circumstances, it is obvious that the company must make serious financial investments in upgrading the production facility. However, the company…
Gross Profit - $47,000
1. Pitman, Simon (2009). The time is now for niche players to target the developing markets. Cosmetics Design. Retrieved October 27, 2009 from http://www.cosmeticsdesign.com/Products-Markets/the-time-is-now-for-niche-players-to-target-the-developing-markets .
pple's strategy is highly differentiated as has focused both on the depth of musical content, in addition to its breadth and variety, and an example of this is the continual addition of new artists and films specifically for use on the video iPods.
pple's focus is on providing digital music to anyone, anytime they want to listen to it, expanding to include digital entertainment of all forms as well. The critical success factors for pple are its supply chain which is tasked with providing enough flash memory to support the iPod Nano product series, in addition to getting enough video screens to support the video iPod production runs and customer demand. The company's core competitive strength is in its branding and marketing, which is exemplified in the iPhone launch on June 29, 2007. The bottom line is that pple's competitive strength is in its ability to work in a synchronized…
Apple's focus is on providing digital music to anyone, anytime they want to listen to it, expanding to include digital entertainment of all forms as well. The critical success factors for Apple are its supply chain which is tasked with providing enough flash memory to support the iPod Nano product series, in addition to getting enough video screens to support the video iPod production runs and customer demand. The company's core competitive strength is in its branding and marketing, which is exemplified in the iPhone launch on June 29, 2007. The bottom line is that Apple's competitive strength is in its ability to work in a synchronized series of strategies to launch new products and defend the sales of others in the market.
Suppose that you are about to enter either the marketplace of exercise 1 or the music marketplace of exercise 2 as a new competitor. Use the market opportunity analysis framework to determine the attractiveness of your top three market opportunities.
The four major attributes of the market opportunity analysis framework include the following, and are defined from the standpoint of entering the portable MP3 marketplace. The top three market opportunities are increased licensing of video, on-ramping of independent bands, and support
E-commerce is not only web-based shopping and trading; rather, it incorporates holistic business efficacy at all operational levels. The term ‘supply chain management’ (SCM) is used to denote coordination, scheduling and control of product/service procurement, manufacture, deliveries and inventories. It forms the mainstay of e-commerce. A supply chain is considered efficient if it has the right services/products at the right time and place for reducing costs or saving money and improving cash utilization. Innumerable American firms have started banking on e-commerce for achieving more efficient supply chains.
Modern-day competition is of a supply chain-wide nature; it is not limited to individual firms. The term ‘supply chain’ may be defined as a system of distribution alternatives and facilities for whole corporate networks to collaborate for the purpose of designing, producing, delivering, and servicing products. Ever since the concept was introduced, SCM has been growing in significance for corporations, particularly in the current…
Brick or Click From rural strip-malls to Manhattan’s avenues, it has been a disastrous past few years for retail. There have been nine retail bankruptcies in 2017—as many as all of 2016. J.C. Penney, RadioShack, Macy’s and Sears have each announced more than 100 store closures. Sports Authority has liquidated and Payless has filed for bankruptcy. Last week, several apparel companies’ stocks hit new multi-year lows, including Lululemon, Urban Outfitters and American Eagle, and Ralph Lauren announced that it is closing its flagship Polo store on Fifth Avenue, one of several brands to abandon that iconic thoroughfare. A deep recession might explain an extinction-level event for large retailers. But U.S. GDP has been growing for eight straight years, gas prices are low, unemployment is under 5 percent, and the last 18 months have been quietly excellent for wage growth, particularly for middle- and lower-income Americans. The U.S economy has not hindered consumerism in the…
A corporation essentially becomes an individual entity in and of itself, completely separate from its owners and managers. Thus, the corporation can be sued and sue others with no liability extending to the individual owners. However, being a separate entity, the corporation is thus taxed directly like an individual would be. For this reason, the corporation is often associated with double taxation in that the corporation's profits are taxed and the owner's take home income is also taxed.
ased on these choices, it is advised that the e-commerce business should choose to act as a corporation. In the world of e-commerce, incorporation makes sense because it ensures protection from any forms of liability and to optimizes the overall ability to maximize profits. ecause e-commerce occurs across jurisdictions, including international borders, a corporation will be most advantageous as this form of business structure is generally recognized around the world and thus…
Lientz, Bennet P., Kathryn P. Rea. (2000): Start Right in E-Business: A Step-by-Step Guide to Successful E-Business Implementation. New York: Elsevier Science & Technology Books.
Pakroo, Peri H., Repa, Barbara Kate. (2006): The Small Business Start-Up Kit. New York: NOLO Publishers.
E-Commerce Marketing Plan
This marketing plan has been developed for a unique business model that facilitates transactions between people who would like to buy and sell homemade art. Although the website functions much like EBay, the online auction giant, it is targeted at a far narrower niche. Given that the target market represents such a narrow niche, the marketing strategy to promote this site must be creative as well as utilize the latest in E-commerce technologies and design. This marketing plan will frame this service in terms of its 4Ps and then use this framework to develop the marketing proposal. It was found that a tribal marketing approach to promoting the site would be the best fit for the company based on its unique circumstances.
In this case the product is actually a service. The website facilitates transactions between individuals who wish to sell or buy art or related products. Although the…
E-Commerce Security Measures
The Internet has positively created new life in business commerce, through website development. It has also opened up a new way for criminals to steal secret data of businesses and information regarding clients' banks details and contacts. This has made customers to becoming rapidly more aware of the websites they visit and where they input their personal information to avoid fraud cases (Corr S. Pondent, 2009).
However, e-commerce security measures deal with issues such as protecting the integrity of the business network and its internal systems. Besides, it ensures that the customer's information is shielded from everybody else, and must not be open to alteration or tampering, whilst going through the process of authentication and receipt. This ensures that there are secure business transaction between the customer and the business (andy C. Marchany, 2002).
E-commerce business has put in place several different security measures to protect customers and the business…
1. Corr S. Pondent, (2009). Security Techniques Used to Protect an E-Commerce System
2. Randy C. Marchany (2002) E-Commerce Security Issues
Proceedings of the 35th Hawaii International Conference on System Sciences
3. Avi Rushinek, Sara Rushinek (2002). E-commerce security measures are they worth it
Since the store sells clothing and accessories, it's highly visual and isn't quite so dependent on language and such related issues, one needn't worry about translation as much.
When it comes to government, it will be necessary to acquaint oneself with the laws of merchant selling online in each of the respective countries where one will be shipping items to. The most crucial aspect about infrastructure is that the shipping part of the business needs to be completely tight: this refers to shipping and production. Once an order is place online, it needs to be shipped immediately to the buyer. "Annually, new and established online sellers will see dozens or even hundreds of packages that fail to arrive -- lost or damaged in the conveyor belts and trucks meant to carry them to customers. Be prepared to manage both the cost of lost items and the problem of disappointed customers"…
Aicpa.com. (2013). Executive Summary. Retrieved from aicpa.com: http://www.aicpa.org/interestareas/forensicandvaluation/resources/electronicdataanalysis/downloadabledocuments/top-5-cybercrimes.pdf
Ftc.gov. (2000, March). Electronic Commerce: Selling Internationally A Guide for Businesses. Retrieved from ftc.gov: http://www.business.ftc.gov/documents/alt067-electronic-commerce-selling-internationally-guide-businesses
Roggio, A. (2013, July 18). 5 Things I Wish I Knew Before Opening an Ecommerce Business. Retrieved from ecommerce.com: http://www.practicalecommerce.com/articles/4105-5-Things-I-Wish-I-Knew-Before-Opening-an-Ecommerce-Business
SBA.gov. (2013). Online Business Law. Retrieved from sba.gov: http://www.sba.gov/content/online-business-law
Although everyone seems to understand that ecommerce can be used to bolster ecommerce sales, a study by the Harvard Business Review found that only 12% of businesses feel that they are using social media effectively (Mills, 2014). There is some debate about the usefulness of social media in terms of direct marketing campaigns but no one seems to debate its utility as an extension of customer service or building brand awareness. Furthermore many businesses do not devote sufficient resources to promote their social media efforts and thus do not receive the benefits from these strategies. Some of the recommendations provided by one CEO are (Mills, 2014):
Engage with Your Audience
Get Visually Creative
Measure and Improve
Sweeten the Deal
One of the simplest but clever ideas on this list in my opinion is to offer users an option to login to your site through social media sites shared login such as Facebook. hile many…
Mills, I. (2014, June 3). 5 Social Media Marketing Tips for Your Ecommerce Website. Retrieved from The Huffington Post: http://www.huffingtonpost.com/ian-mills/5-social-media-marketing-_b_5416086.html
Roos, D. (2007, November 26). The History of Ecommerce. Retrieved from How Stuff Works: http://money.howstuffworks.com/history-e-commerce.htm
Ecommerce Application at Spanx
The AiMA (Atlanta Interactive Marketing Association) awarded Sherpa: Web Studio as the most effective search engine marketers for the year 2008. Sherpa was chiefly highlighted for their outstanding search engine marketing for Spanx by Sara Blakely. Spanx is primarily an ecommerce website and with its association with Sherpa the online business was able to amplify the sales by 550%, by means of search engine driven traffic. The world of ecommerce is becoming compact day by day, this attribute has not just enhanced the working of the online business, but it has also eased the brick and mortar business to the e-tails and online shopping cart ease.
The present state of this online business is the end product of the 10 years ceaseless working and innovations of the owner Sara Blakely. She initiated the store from, a single brick mortar business and a capital of $5,000. But with continuous…
Alm, J. (2002). Does a Seller's eCommerce Reputation Matter? The Journal of Industrial Economics, 337 -- 349.
Liu, L. (2003). A Reputation-Based Trust Model for Peer-to-Peer eCommerce Communities. International Conference on E-Commerce Technology, 98-117.
Molla, A. (2005). eCommerce adoption in developing countries: a model and instrument . Information & Management, 877-899 .
Reynolds, J. (2002). eCommerce: a critical review. International Journal of Retail & Distribution Management, 417-444.
B2B might also apply some of those stated for B2C and vice versa. The objective of all marketing program for any one is to look for the optimum combination of integrated online and offline instruments which generates highest sales, costs and net profits, and in that is stored the challenge to management. (Marketing Profs: B2B vs. B2C Marketing)
Significant divergence between the B2B and B2C marketplace are there which is required to be taken into account while planning and implementing a promotional campaign. The campaigns for B2B as well as B2C markets are those which are excessively targeted at individuals are thriving. This can be accomplished through the knowledge of who figures in the list first of all. In case of either of the markets the list prepared in-house gives the best results. These lists will frequently be present in some shape and present a flood of information for the…
B2B V B2C Email Marketing, Spot the Difference?" Retrieved at http://www.extravision.com/difference.cfmAccessed on 28 April, 2004
B2C Commerce" Retrieved at http://www.clickcommerce.com/CKCM/Rooms/DisplayPages/LayoutInitial_webrQS%20_Q29udGFpbmVyPWNvbS53ZWJyaWRnZS5lbnRpdHkuRW50aXR5W09JRFtBOTRFQTM2RDlCNTI3QTQyODY2RURFRkY4OTg3QzhFOV1dAccessed on 28 April, 2004
Business-to-Business Ecommerce" Retrieved at http://projects.bus.lsu.edu/independent_study/vdhing1/b2b/. Accessed on 28 April, 2004
Business-to-consumer E-Commerce" Retrieved at http://projects.bus.lsu.edu/independent_study/vdhing1/b2c/. Accessed on 28 April, 2004
E-Commerce Strategy and Global EC
How should the Internet and EC be considered by business strategic planners? By IS strategists and by ICT planners?
Electronic commerce and internet play an important role in the formulation and implementation of the strategy that indicates that how a new or an existing company aims to conduct its business electronically. While developing strategic plan, the concerned authorities shall pay reasonable attention to out sourcing, application development and business process re-engineering. In addition to that, the ICT strategists shall also ensure that there is sufficient flow of relevant information within the organization. Moreover, the strategists shall ensure that their product or business is real time and can be easily integrated on web. (Clark, 2012)
Apart from that, the IS strategists shall keep in mind that the competition levels in e-commerce and internet have reached new unidentifiable levels. Therefore, they shall train, develop and orient the employees and shall…
Clark, G. (2012). E-business Strategic Planning. Redlands: Key Custom Design. pp. 1-4. http://keycustomdesign.com/resources/articles/ecommerce,7/ebusiness-strategic-planning,10.html.
Turban, E., Lee, J., King, D. And Viehland, D. (2006). Electronic Commerce: A Managerial Perspective. 4th ed. London: Pearson Education Inc.
Unknown. (2008). The Revolution Is Just Beginning. London: Pearson Education Inc. pp. 1-52. http://www.pearsonhighered.com/samplechapter/0131735160.pdf [Accessed: 18 Sep 2013].
Well-designed CMS sites allow for highly effective ways to create frequent updates to a site without any confusion over which version is the most current. CMS design can also make it easier for a company to implement an integrated IT strategy. This is a direction that more and more companies are taking.
Flash and Video
In addition to what can be described as a purely technical advantage that MocFish has over similar firms, it has an advantage along aesthetic lines. The degree of visual sophistication that the most effective websites now have is so far beyond the stage when Amazon's one-click check-out system was state of the art that expert wed design has become almost a necessity. MocFish can offer both videos and Flash elements that will make any company's website attractive.
One of the most difficult aspects of marketing in terms of ecommerce is how to make a company's website stand…
Patrick McCole, et al. A Profile of Adopters and Non-adopters of Ecommerce in Some Professional Service Firms. Australasian Marketing Journal, Vol. 13, 2005.
Michael Dardan, et al. The Valuation of Ecommerce Announcements during Fluctuating Financial Markets. Journal of Electronic Commerce Research, Vol. 6, 2005.
Jill Kickul, eta;. From "push or Pull" to "push Comes to Shove": Entrepreneurs' E-commerce Strategic Orientation and Initiatives. Journal of Business and Entrepreneurship, Vol. 16, 2004.
E-Commerce Marketing Plan
Nielsen Media esearch was founded in the 1920s by Arthur Nielsen and it focused on assessing the success of advertisements within the consumer markets. During the following decade, the organization commenced to assess the success and popularity of radio programs. The means in which the organization assessed the ratings of television programs evolved and these were eventually applied to compute the ratings of television programs. Today, Nielsen is evolving to assess the ratings, popularity as well as other elements regarding radio and television programs, but also online efforts. Additionally, the company is also measuring ratings on novel equipments, such as TiVos. This very evolution of Nielsen and its ability to quickly adapt and ensure rating measurement on a variety of media creates its unique selling proposition. "You know you are a powerful research company when your results change the face of television programming. The king of TV ratings,…
Hoeger, W.K., Hoeger, S.A., 2008, Lifetime physical fitness and wellness: a personalized program, 10th edition, Cengage Learning
2010, Hoovers, http://www.hoovers.com last accessed on December 6, 2010
2010, Kantar, http://www.kantar.com / last accessed on December 6, 2010
2010, GfK, http://www.gfk.com / last accessed on December 6, 2010
The author of this report is asked to answer to five major questions or series of questions. First, the author of the paper is asked to answer a few brief questions relating to Alibaba.com as described in application case 15.3. The second question is what business ethics defines and the third asks the author to provide an example of an e-commerce activity that is legal but not ethical. The fourth question asks what any good code of ethics could or should include and the final question is what e-commerce websites can do to safeguard personal information.
The Alibaba website improved its content management by filtering out spam and other nefarious material and communications. The social and cultural aspects of Alibaba.com are obvious in that the site gives Chinese SME's of small and medium size the portal to sell their wares to American and other non-Chinese buyers around the world.…
Frucon. "Outsourced E-Commerce in Europe, International E-Business - Frucon2." E-
Commerce, Webshop Software & Design, Online Marketing - Frucon2. N.p., 27
Sept. 2013. Web. 27 Sept. 2013.
(Marketing Pros: B2B vs. B2C Marketing) At present in excess of 700 B2B markets are either carrying their business or in the pipeline. Even though B2Bs are positively anticipated to clock sales of $5 trillion by 2004, the latest slowdown in the online business-to-consumer market has put some doubts into a sector which on other fronts is a promising sector. (Harbour, 2001)
In the thinking pattern of individuals performing the selling, a difference exists between selling Business-to-Business and Business-to-Business customers. However, it could be stated that no difference exists between selling to Business-to-Business and Business-to-Business customers as the rules for selling are identical for the two categories. Moreover, the reality that business-to-business customers purchase the identical products at reduced prices compared to business-to-consumer customers, there is truly a single point of difference. Business-to-Business buyers are on the hunt for a choice to fill a vacant space or their customer's requirement;…
"Ebusiness" Retrieved from http://answers.google.com/answers/threadview?id=508439 Accessed on 22 April, 2004
"Electronic Commerce Security: An introduction for everyone" Retrieved from http://2000.worldfantasy.org/ecomm_sec.html Accessed on 22 April, 2004
Harbour, Pamela Jones. (May 7-8, 2001) "B2B Basics and Antitrust Issues" Federal Trade Commission Workshop on Emerging Issues for Competition Policy in the E-Commerce Environment. Retrieved from http://www.ftc.gov/opp/ecommerce/comments/harbour.htm Accessed on 22 April, 2004
"Marketing Pros: B2B vs. B2C Marketing" Retrieved from ttp://www.marketingprofs.com/ea/qst_question.asp?qstid=1141 Accessed on 22 April, 2004
E-Commerce and Privacy
Internet security has become a big issue because post people use it, at least in some capacity, and there are many unscrupulous people also who would love to profit from the security lapses of web sites. Since this is a factor in whether a web business can make money, it is just as important for the site as it is for the customer to make sure that an individual site is secure. Following is a description of an internet site security system designed to keep visitors from being defrauded and an evaluation of the security of four web sites which should have great security protocols.
For a web site to be secure, the security measures should be transparent. A user should be able to see what is there to protect them even if they do not understand what the measures are or how they work (Ackerman & Davis). Most…
Ackerman, Mark S., and Donald T. Davis, Jr., "Privacy and security Issues in E- Commerce." In, The New Economy Handbook, in press. Web.
Ackerman, Mark S., Lorrie Faith Cranor, and Joseph Reagle. "Privacy in E-Commerce: Examining User Scenarios and Privacy Preferences." ACM Conference on Electronic Commerce, 1999. pp 1-8. Web.
Privacy Rights Clearinghouse. "Fact Sheet 23: Online Shopping Tips: E-Commerce and You." Retrieved 29 November, 2010. Web.
Last, James B. Ayers begins by offering a working definition of supply chain, and then breaks it up into three explanations. The definition sees that supply chain management represents the "life cycle process supporting physical, information, financial and knowledge flows for moving products and services from suppliers to end-users" (Ayers, 2002). Life cycle is understood in terms of market life and usage life of the respective products or services. In terms of the physical, information, financial and knowledge flows, the mentioning of these variables was necessary as the traditional definitions only include the physical component; yet, this is often a limited presentation of the supply chain, which is significantly improved though the inclusion of adequate capitals, knowledge and access to information. Finally, the third element, services, was introduced to emphasize the fact that supply chains are also applicable to services, regardless of the initial stand that they could only hold…
Ayers, J.B., 2002, Making Supply Chain Management Work: Design, Implementation, Partnership, Technology and Profits, CRC Press, ISBN 0849312736
Cavanaugh, T.W., 2005, the Digital Reader: Using E-Books in K-12 Education, ISTE, ISBN 1564842215
Doole, I., Lowe, R., 2008, International Marketing Strategy: Analysis, Development and Implementation, 5th Edition, Cengage Learning EMEA, ISBN 1844807630
Drake, M.A., 2003, Encyclopedia of Library and Information Science, Vol. 2, 2nd Edition, CRC Press, ISBN 0824720784
The communication with readers can be instituted in the form of responsive remarks from visitors. More specifically, the blog sites can be instituted for free of cost. While the webmasters carryout unethical optimization of a client's website, it could have enduring negative business costs for that client that cannot be mended smoothly. The results that apparently are at first glance be negligible. People are becoming shrewder online. They are initiating to visualize the e-business false advertising that is upon us. It is therefore, required to be more cautious, since it is just a matter of time until we are aware of more stories and legal measures to be enforced. (Internet-Marketing Ethics)
Anil, Samtani; Tan, Harry SK. "Legal, egulatory and Policy Issues of E-Commerce in Asia." Asia-Pacific Development Information Program: United Nations Development Program. etrieved at http://www.apdip.net/projects/2003/asian-forum/docs/papers/session7.pdf. Accessed on 28 April, 2005
E-business Definitions (B2C, B2B etc.)" etrieved at http://www.cheshirehenbury.com/ebusiness/ebdefinitions.html. Accessed on…
Anil, Samtani; Tan, Harry SK. "Legal, Regulatory and Policy Issues of E-Commerce in Asia." Asia-Pacific Development Information Program: United Nations Development Program. Retrieved at http://www.apdip.net/projects/2003/asian-forum/docs/papers/session7.pdf . Accessed on 28 April, 2005
E-business Definitions (B2C, B2B etc.)" Retrieved at http://www.cheshirehenbury.com/ebusiness/ebdefinitions.html . Accessed on 28 April, 2005
Harris, Lisa; Spence, Laura. J. (2002) "The Ethics of E-Banking" Journal of Electronic Commerce Research, Vol: 3; No: 2. Retrieved at http://www.csulb.edu/web/journals/jecr/issues/20022/paper5.pdf . Accessed on 28 April, 2005
Internet-Marketing Ethics" Retrieved at http://pwebs.net/marketing/ethics/articles/internetethics.htm . Accessed on 28 April, 2005
The conversation is what makes Ready, Set, Engage's solution so special. Sales agents will get a summary of the products the visitor has been reviewing on their screen. Therefore, they can personalize the conversation. Consider the following example, a visitor comes to a Web site and takes a look at two computer options. The agent could then say, "I've noticed that you have looked at model a and model B. Would you like some help understanding the difference between the two models." Of course, if the visitor begins a dialogue with the sales agent, the sales agent will do his or best to move the sale forward just as would happen in a brick-and-mortar retail store. In this way, live assistance should increase Web site conversion rates and lead to greater customer satisfaction with their Web site experience.
There are several ways through which the Northeast Ski as a company can help bring the warmth that is found thin their stores to the website ad have people feel the warmth as well. The first thing is that the website that they chose design should be professional and be professionally designed. This does not mean always formal, but clean looking and one that makes the visitors comfortable as soon as they click open the website. The aesthetics should be genuine with the actual details of the company availed so as to inspire trust and appeal to the people.
The second thing is that, the details that the clients would like to find on the website should be easy to access at the first sight of the website page open. The visitors should not have to go through so many pages in order to reach the information they are looking…
Kronik Media, (2009). Six Qualities of a Good Company Website. Retrieved February 27, 2012 from http://www.kronikmedia.co.uk/blog/good-qualities-company-website/1084/
Moslehuddin Khaled, (2010). Increasing Brand Communication through Brand Visibility in Retail Outlets in Small Cities and Rural Areas of Bangladesh. Retrieved February 27, 2012 from http://www.usimr.org/IMR-2-2010/v6n210-art10.pdf
icio.us, which enable users to publish, categorize, and share their bookmarks
• Enables users to create and edit the content of a Web site, leveraging the expertise of online users
• Consumer Wikis enable users to comment on content, in addition to editing content
• Wikipedia, a community Wiki encyclopedia, includes approximately 1.3 million English-language articles
Sources: (Bernoff, Li, et.al)
This is revolutionizing the role of e-commerce today and leading to much faster rates of response to strategies, tactics, and mass customization strategies overall. As the speed of response has grown exponentially, it has been critical to manage credibility and seek to continually gain and keep the trust of customers through consistency of e-commerce strategies. It is in fact infeasible to discuss e-commerce today without taking into account the fundamentals of social networking (Bharadwaj, Al-Shamri, 37). When combined with the concepts of mass customization and the delivery of experiences through the use of product configurators,…
Michel Aldanondo, Elise Vareilles. "Configuration for mass customization: how to extend product configuration towards requirements and process configuration. " Journal of Intelligent Manufacturing 19.5 (2008): 521-535.
Josh Bernoff, Charlene Li. "Harnessing the Power of the Oh-So-Social Web" MIT Sloan Management Review 49.3 (2008): 36-42.
Kamal K. Bharadwaj, Mohammad Yahya H. Al-Shamri. "Fuzzy computational models for trust and reputation systems. " Electronic Commerce Research and Applications 8.1 (2009): 37-47.
Louis Columbus. Configuration Is the Heart of Customer Fulfillment for Complex Product Manufacturers. March, 2003. In AMR Research Editing Services (Ed.), AMR Research Series. Boston: AMR Research.
This strategy targets not only the traveler who has already made a decision to go on a vacation, but also the traveler who is only perusing the idea.
Cheap Tickets.com offers a similar service and similar e-commerce strategies. Like Orbitz, cheap tickets allows customers to run personalized searches and informs travelers about trip ideas and deals through a travel deals blog. Cheap Tickets, however, employs several different e-commerce strategies. The site offers tickets for live events, a service comparable to that of Ticketmaster. This strategy allows customers who are booking travel in a certain area to simultaneously scan for events they wish to attend and book their tickets, a convenience that Orbitz.com does not offer. Similarly, Cheap Tickets caters to customers who are looking for a last minuet deal on a destination or event with the deal of the week. By employing these strategies, the web site not only entices…
The two primary gift basket markets are the individual gift-giver and the corporate client (How to start a gift basket service). About half of all this business is during the holidays, with Christmas leading the drive followed by Valentine's Day, Easter, Mother's Day, Thanksgiving and Secretaries' Day (How to start a gift basket service). Mary will rely heavily on Google AdWords to attract new business and will increase her advertising during peak gift basket buying times. She will also attempt to retain customers by sending them reminders of their previous orders during the previous year and asking them if she can fulfill another gift request. In the beginning, Mary will also generate market awareness by mailing gift catalogs to her target audiences.
Mary will outsource all of the e-commerce related information technology activities to create and maintain her online site. She will require a new team to assemble and ship online…
Cox, B. From Wall Street to gift baskets: An E-commerce entrepreneur's tale. http://articles.directorym.net/From_Wall_Street_to_Gift_Baskets_An_E_commerce_Entrepreneurs_Tale-a888062.html
Fullbright, J. Starting a gift basket business. http://www.powerhomebiz.com/vol100/giftbasket.htm
How to start a gift basket service. http://www.entrepreneur.com/startingabusiness/businessideas/startupkits/article37926.html
Innovation in gourmet and specialty food and drinks: Market evolution and NPD in super-premium and healthy products (2006, July 1). Business Insights. http://www.marketresearch.com/product/display.asp?productid=1326931&g=1
Quelle is a company specialized in mail ordering. The company's website provides full information on the company's products and services, pricing, delivery and payment conditions. However, in my opinion, the main problem is the overall aspect of the website. The website is simply quite crowded. It is quite difficult for a new user to orient around the website and to find the items of interest to him.
Through this website, customers can purchase new or used cars, and bikes and scooters. The design is quite simple, the information is easy to access. The website is consistent in using design features and colors. All in all, this website is very easy to use for anyone.
egarding the issue of serious eCommerce websites that might be making mistakes, my opinion is that if an eCommerce website makes such errors, this is not a serious website. Ecommerce has significantly diversified over these past…
Company history (2008). Quelle. Retrieved August 30, 2008 at http://www.quelle.com/en/unternehmen/sicherung_firmengeschichte/2005/.
IBM Products (2008). IBM United States. Retrieved August 31, 2008 at http://www.ibm.com/products/us/en/ .
Altova Named to EContent's "Top 100 Digital Content Companies to Watch." Market Wire online. Retrieved August 31, 2008 at http://findarticles.com/p/articles/mi_pwwi/is_200212/ai_mark02049773 .
Selling Digital Content Resource Center (2008). Deitel & Associates, Inc. Retrieved August 31, 2008 at http://www.deitel.com/ResourceCenters/InternetBusiness/SellingDigitalContent/SellingDigitalContentCompanies/tabid/2428/Default.aspx .
Examples of this would be the pervasive use of database queries to support the integration of geographic and demographic data in market research and analysis applications (Adnan, Longley, Singleton, Brunsdon, 2010). The reliance on external systems is increasing as users are requiring more intensive analysis and data management functionality at the presentation layer of the model as well. External systems are fueling a higher level of expectations therefore as to what these applications will be able to provide in the future as well
(Adnan, Longley, Singleton, Brunsdon, 2010). While there are many different types of databases in use globally, the most prevalent are relational in design and have the ability to create logical data structures that span across multiple physical locations. This is invaluable in creating e-commerce websites that require data from many different sources to deliver a strong user experience and guide the completion of transactions.
The three-tier model is…
Adnan, M., Longley, P., Singleton, a., & Brunsdon, C. (2010). Towards Real-Time Geodemographics: Clustering Algorithm Performance for Large Multidimensional Spatial Databases. Transactions in GIS, 14(3), 283-297.
Bahador Ghahramani. (2004). Analysis, design, and development model: a case study of an internet-based system for insert and parameter selection. Information Systems Journal, 14(2), 169-193.
Torsten Grabs, Klemens Bohm, & Hans-Jorg Schek. (2004). PowerDB-IR - Scalable Information Retrieval and Storage with a Cluster of Databases. Knowledge and Information Systems, 6(4), 465-505.
Media outreach is significant to create awareness, which the founder and his staff has done by managing a Facebook account, blog, and twitter page. In particular, the site's blog creates a more in-depth description about products and on-going games. The posts are complemented with stunning visual pictures, videos, details about teams and their players. However, media broadcasting goes further by being connected to YouTube, Foursquare, and Flickr. The workings and maintenance of a business online can be improved by acknowledging the experience of consumers. As a result, Rei permits product reviews, testimonials and an email to contact the company. Patrons and companies live in an age of advocacy, where a positive experience can create more business for a company like Rei's, while an opposite account may result in abysmal failure. Thus, the connections made on Digg and Stumbleupon can foster the former or latter relationships.
The commodities relating to soccer…
World Soccer Shop. Bernard Rei, 2001. Web. 17 Mar. 2011. .
The balance of egalitarian and utilitarian-based ethics vs. The balkanization of groups, resources, and standards is the focus of the public choice theory (Meijer, Homburg, 2009).
Using the Internet and open source as an example, the authors illustrate that this balancing of utilitarianism and balkanization can be achieved through the use of more egalitarian development and publishing platforms, not necessary the use of laws and compliance (Jarvenpaa, Tiller, Simons, 2003). The failure of the Digital Millennium Copyright Act (DMCA) is a case in point (Attaway, 2006). The authors point to DMCA's failure as a testament to how effective open source development platforms and applications are on ensuring the Internet stay egalitarian and relatively open (Jarvenpaa, Tiller, Simons, 2003). Without open source platforms and applications, the authors contend that there will be widespread balkanization and the restriction of access, application, and content use over time. The authors conclude the analysis with…
Fritz Attaway. (2006). DMCA Brings Good Things to Life. IEEE Spectrum, 43(6), 29.
Sirkka L. Jarvenpaa, Emerson H. Tiller, & Robert Simons. (2003). Regulation and the Internet: Public choice insights for business organizations. California Management Review, 46(1), 72-85.
Meijer, a., & Homburg, V.. (2009). Disclosure and compliance: The 'pillory' as an innovative regulatory instrument. Information Polity, 14(4), 263.
Another food site, that of a chain restaurant in-and-Out Burger, (http://www.in-n-out.com/)is perhaps the most aesthetically dominant, as it does not feature many photographs of the food at all, although it does include general links about the company's history and menu. It primarily creates interest about the regional California chain through old-fashioned images of burgers and fries, stressing the customized, all-natural nature of the good food offered at the stores.
Map the 7Cs for salon.com. Do the same for the New York Times website. How do these maps differ? How are they similar? Now map the 7Cs for a retail site, such as buy.com. Compare the three maps.
Cost: A relatively low cost, functional website. Information available to all surfers.
Convenience: Easily searchable.
Communication: News headlines well-displayed.
Community: Surfers can post reactions to various articles online.
Coordination: Site fairly easy to surf and coordinated between different sections.
Customization: Little customization allowed for various users.
Collaboration: Links to other…
Blogging -- Blogging is an Internet term that is a combination of the words web and log. It is part of a website or a stand-alone application that is maintained to give commentary, descriptions of events, graphics, video, and in recent times, adding to social networking and/or marketing. Most blogs, in fact, are interactive. This allows users and visitors either to make comments, leave information, or begin a thread of information/conversation. This tends to distinguish blogs from other static websites. Indeed, most blogs are specific and dedicated to a particular subject or interest area; although some serve as online diaries or catalogs of a particular event. Most blogs, too, are textural, although it is possible to add and use them for video, music, or podcasting. Blogs are extremely popular, and by early 2011 there were almost 160 million public blogs (Blood, 2000; BlogPulse, 2011).
There are several considerations necessary prior to…
BlogPulse. (2011, September). Retrieved from NM Incite: http://www.blogpulse.com/
Blood, R. (2000, September 7). Weblocks: A History and Perspective. Retrieved from RebeccaBlood.net: http://www.rebeccablood.net/essays/weblog_history.html
Ensor, D. a. (2005). Introduction to Marketing Concepts. London: Butterworth.
Goodwin, T. (1999). Measuring the Effectivness of Online Marketing. Journal of the Market Research Society, 41(4), 403-6.
eCommerce & Marketing Plan
The first thought is that the Zoo might have a faulty measurement process. It seems unreasonable that they would have 90% of the 50-200 miles radius captured but only 13% of the 20-50-mile radius. This is not mentioned in the text but certainly this type of gross discrepancy should stand out and be investigated. How does the Zoo get these figures and how reliable are these sources? If they are derived from Internet site usage, do the figures result from an ISP in the 50-200-mile radius who users show up as being from that area no matter where they are physically situated? Such things should be investigated. However, if the figures are correct there are a number of important things to consider as far as Internet marketing strategy is concerned.
If you build it, they will come certainly does not hold in this instance. On a fundamental level,…
[Microsoft] Thus both the web-based live feedback programs as well as the product launch offers by Microsoft are highly effective methods for the company to gather customer views, interests and needs so that they can be used for betterment of their existing products as well as being useful in the development of their new products for the targeted market segment. These didactic online sessions help the company improvise their product design to suit the demands of the customers and thus improve the sales pitch for the product, which ultimately depends on customer satisfaction.
Success in ecommerce is all about providing excellent customer service and incorporating customer friendly and interactive features on the web portals. The customer must have an easy to use interface and must be able to find his way through without much hassle. Ease of use and swift navigation around the different pages of the website are important…
Paul Wright, "Inside Microsoft.com: Analyzing Denial of service attacks," retrieved March 14th 2008, from, http://technet.microsoft.com/en-us/magazine/cc161020.aspx
Microsoft, "Use RSS to stay up-to-date with Microsoft.com," retrieved March 14th 2008, from, http://www.microsoft.com/communities/guide/rss.mspx
Microsoft, "Get live and on-demand access to a wide range of technical and business guidance from industry experts.," retrieved March 14th 2008, at http://www.microsoft.com/communities/webcasts/default.mspx
Microsoft, 'the Windows feedback Program', retrieved March 14th 2008, at http://wfp.microsoft.com/
Sites that are not constructed properly make it difficult for the customer to get accurate ordering information, see large enough photos of the products (or any photographs), and find product costs. Shipping costs can add significant costs that consumers do not want to pay.
B2B electronic transactions have saved companies significant amounts of money over the traditional manual approach. Yet there are wrinkles with this as well. For example, it is problematic for manufacturers to introduce new products or have promotions -- variability in electronic chain management is difficult. Depending on the system, it can be difficult to track down the status of a product order. Sometimes it is problematic to cancel an order once it is in the electronic process. Also, when ordering large quantities of a product or when unsure exactly what is needed, customers still want to talk to a "live" person rather than order electronically. Further,…
Niche products also can compete well in e-business (vegetarian, organic and fair trade goods). A report from Forrester esearch finds that e-businesses will account for 10% of total U.S. retail sales by 2008. (ush, 1)
E-business will affect entertainment by offering all kinds of entertainment choices over the Internet. Broadband and cable Internet will be able to offer TV programs, movies, games and other entertainment options, competing with usual entertainment sources. "A survey of broadband consumers found 47% of the respondents willing to pay an additional monthly fee for bundles of entertainment or security services" (Gonsalves, p. 1). Market research shows that consumers are willing to watch about five minutes of video on cellular phones, which is just enough time for a music video, during the day when they have free time or during a subway ride. Sports highlights or mini-series would take just about this amount of time. People…
ARC's E-Business Manufacturing Forum, (April, 2000). Enterprise Systems Journal. Retrieved December 29, 2006 at http://findarticles.com/p/articles/mi_hb4302/is_200004/ai_n15012779
Gonsalves A. (Feb 01, 2005). Verizon Wireless launches video entertainment service. TechWeb Technology News. Retrieved Dec29, 2006 at http://www.techweb.com/wire/ebiz/59300224 .
L. (August 6, 2003). U.S. E-commerce to see significant growth by 2008. E-commerce Guide. Retrieved December 29, 2006 at http://www.ecommerce-guide.com/news/research/article.php/10371_2245631.
Southwest Airlines today exemplifies this positioning of being very market structured in its approach. The company's attributes also reflect Malone (1987) in that the costs of the product, for Southwest due to their foresightful purchase of oil futures, is low, and their costs of coordination are high as they expand across hub cities. Further, Southwest has to this point shunned being listed on websites for comparative shopping including Expedia.com.
What is fascinating to watch in the broader airline industry is the progression from market-centric organizational structures to more network-based. American Airlines and the One World Alliance are a case in point, as is the United Airlines efforts to align with networks of carriers. This progression away from high levels of independence towards a more network-centric approach to the industry is a direct result of increased costs of operation, more of a willingness to share in the collective risk to the…
Columbus (2001) - Integrating E-Commerce into Exchanges: Risks and Rewards April 6, 2001. Sam's Publishing Company. Accessed from the Internet on August 11, 2006 at http://www.informit.com/articles/article.asp?p=21094&rl=1
Malone (1987) - Electronic Markets and Electronic Hierarchies. Thomas Malone, Joanne Yates, and Robert L. Benjamin. Communications of the ACM. June 1987. Volume 30. Number 6.
Powell (1990) - Neither Market Or Hierarchy: Network Forms of Communication. Walter W. Powell. Research in Organizational Behavior. Volume 12, JAI Press.
e-Commerce could bring to the estake akery
Customer service improvement
Implementation Plan for the e-Commerce with Timeline
Contact Strategic Customers and Suppliers (3 Months)
Determine what Competitors are doing (1 Month)
Evaluate and Acquire Proper Tools and Skills (2 Months)
Start Simple (3 Months)
End-to-End Validation & Accreditation Testing (2 Months)
Go Live! (1 Month)
Extent of the e-Commerce implementation within the Timeframe Specified
Product Development Strategy
List of Figures
Appendix 1: usiness Model of estake akery
Appendix 2: Key Drivers of e-usiness (Tassabehji, 2003)
Appendix 4: Ansoff model for Growth Strategies (AdamKasi, 2008)
Introduction to the estake akery.
Appendix 1 gives a brief outline of estbake bakery.
estake is a retail business, so it comes under the classification of business -- to - consumer (-2-C) that sells cakes directly to consumers, though it also has usiness -- to -- usiness (-2-) interaction with suppliers of raw materials for the bakery. estbake current business model is shown at Appendix…
1. AdamKasi (2008). Intensive Growth Strategies: Ansoff's Product-Market Expansion Grid. URL: http://www.soopertutorials.com/business/marketing/1787-intensive-growth-strategies-ansoffs-product-market-expansion-grid-2.html [Accessed: 05-August-2011].
2. Andam, Z.R. (2003). e-Commerce and e-Business. e-ASEAN Task Force, UNDP-APDIP.
3. Bakery Bazaar. URL: http://www.bakerybazar.com / [Accessed: 04 August 2011]
4. Chaffey, D.; Mayer, R.; Johnston, K. And Ellis-Chadwick, F. (2003). Internet Marketing, 2nd edition.© Pearson Education. ISBN 0 273 65883 2
E-Commerce on Business Strategy
The purpose of this literary review is to determine the effects and impacts of e-commerce on business strategies and internal processes with particular emphasis on the travel industry.
Our review will include material from several different sources including the Sloan Management eview, Travel Weekly and white papers from Ernest & Young.
We will begin by defining E-commerce and the impact of it in the new economy. Subsequently we will discuss the impacts and effects of e-commerce on business strategies. Finally our discussion will focus on the Travel industry and the impact of e-commerce on Tour operators.
E-commerce is defined as the use of telecommunications, in particular the Internet, to purchase and sell goods and services. (The Macmillan Encyclopedia 2001) The term e-commerce also refers to using electronic means to improve the way a company does business and to create value, or competitive advantages, for the company. Improvements can be…
Business/Technology Editors. "Research Finds 4 E-Commerce Strategies - Only 3 Successful." June 12, 2001 PETERBOROUGH, N.H. -- (Business WIRE) -- June 12, 2001
CMC E-commerce Suite, (2002). Available at http://www.cmcltd.com/visic/ecom.htm . Accessed 27, September 2002
E-Commerce 101, (1999). [Online] Available at http://businessmajors.about.com/library/weekly/aa062899.htm?terms=e-commerce
E-commerce With Talisman" [Online].(1999). Available at http://www.datam.co.uk/e_commerce.htm. Accessed 3, October 2002
Starting with the task of attracting customers, the e-Commerce Manager must know how to coordinate the many web-based applications used for transforming web site visitor's clicks into sales leads, and then into potential customers. This makes it critical for the e-Commerce Manager to understand how sales funnels work, specifically how to open up the top of the sales funnel and progress prospects through them. Secondly, the e-Commerce Manager needs to know how to create sales through the use of catalogs, guided selling, product and sales configuration, and also through the intelligent use of pricing. This is the most difficult part of an e-Commerce Manager's job; the translating of interest on the part of prospects to customers. Finally, the e-Commerce Manager needs to understand how to use online tools for better service to customers.
In terms of requirements for an e-Commerce Manager, it is critical that the candidates all have some…
Amazon is widely respected throughout the e-commerce industry for choosing to build one of the most advanced distributed order management and procurement systems that could order just a single book, before they actually created their websites (Barsauskas, Sarapovas, Cvilikas, 2008). This gave Jeff Bezos and Amazon an immediate competitive advantage against the many other e-commerce competitors who only relied on the websites themselves without paying attention making fulfillment reliable and cost-effective (Kelley, Hora, Margheim, 2010). Amazon set a new standard with e-commerce system design and development. These improvements continue to revolutionize the back-office aspects of e-commerce today.
The convergence of the three factors mentioned in this analysis are accelerating today with the advent of cloud computing and mobility. E-commerce continues to change quickly in response to these strategic trends impacting how customers shop, but and share online. The pace of acceleration on mobility especially shows significant potential, following a comparable…
Barsauskas, P., Sarapovas, T., & Cvilikas, A. (2008). The evaluation of e-commerce impact on business efficiency. Baltic Journal of Management, 3(1), 71-91.
Dehning, B., Richardson, V.J., Urbaczewski, A., & Wells, J.D. (2004). Reexamining the value relevance of E-commerce initiatives. Journal of Management Information Systems, 21(1), 55-82.
Gotzamani, K.D., & Tzavlopoulos, Y.E. (2009). Measuring e-commerce-quality: An exploratory review. International Journal of Quality and Service Sciences, 1(3), 271-279.
Kelley, T., Hora, J.A., & Margheim, L. (2010). A financial analysis case of Amazon.com and Barnes & Noble with emphasis on the impact of ROE vs. EPS: Accounting case and instructor notes. Journal of Business Case Studies, 6(3), 21-32.
This aspect of capturing or quantifying behavior and predicting which strategies and personalization options will lead quickest to trust is an emerging field of research which makes e-commerce the most unique selling channel today (Sinclaire, Simon, Wilkes, 2010).
Finally, there are the theories being created that attempt to explain the wide variation in e-commerce adoption over time. These theories are quick to point out that personalization is vital to attain a high level of user adoption and continued use of a website for ordering products (Grandon, Nasco, Mykytyn, 2011). The analyses of why adoption varies so much across e-commerce websites also are being linked to the latency and relevancy of content streams and expertise offered for no charge. This strategy is one many companies in B2B marketing rely on, as they have the opportunity to become trusted advisors to their potential clients by sharing in-depth expertise at no charge (Grandon,…
Grandon, E., Nasco, S., & Mykytyn, P.. (2011). Comparing theories to explain e-commerce adoption. Journal of Business Research, 64(3), 292.'
Kubiak, B., & Weichbroth, P.. (2010). Cross- and Up-selling Techniques in E-Commerce Activities. Journal of Internet Banking and Commerce: Special Issue for ICEP 2010 (International Conference..., 15(3), 1-7.
Sinclaire, J., Simon, J., & Wilkes, R.. (2010). A Prediction Model for Initial Trust Formation in Electronic Commerce. International Business Research, 3(4), 17-27.
Su, C., & Chuang, H.. (2011). Toward Mass Customized Product Deployment in E-Commerce: The Modularization Function and Postponement Strategy. Journal of Organizational Computing and Electronic Commerce, 21(1), 24.
e-commerce has helped to redefine how businesses operate, subsequently changing how they interact with consumers. Due to the rise of e-commerce, channels of distribution are also changing and are giving consumers more purchasing options. As a major contender in the sale of consumer electronics, Apple has had adapt to the changing business model and provide consumers with new purchasing options.
Several methods of distribution can be employed to deliver goods from manufacturer to consumer. The two most commonly used channels of distribution are direct, in which the consumer may purchase goods directly from the manufacturer, and indirect, in which goods are sold through a third party, most commonly an authorized dealer.
Through the utilization of direct channels of distribution, Apple provides the consumer with many options not available through third party product distribution. Apple sells computer hardware, accessories, and software through its website, as well as its brick and mortar stores.…
Apple Store. 2011. Retrieved from
Best Buy. 2011. Retrieved from
"Distribution Channels." 2011. Encyclopedia of Business, 2nd Edition. Retrieved from
Cliptomania Web Store Case Study
The two cofounders of Cliptomania, Jim and Candy, did not have a ton of technical IT experience. Thus, they were going to face issues in setting up the ecommerce site because they lacked the know how to write HTML code or what software they would need to give the site the power to grow long-term. Because the company was just starting up, hiring an outside third party would have not been feasible. Thus, they had to develop and fine tune a strategic plan to get the site up and running.
Thus, the company decided to go with a hosting vendor who would take on the back end costs for a much smaller monthly fee. Yahoo! was ultimately the hosting service that was chosen. Yahoo! offers a number of services for smaller businesses without the resources to start up an ecommerce on their own. Thus, Cliptomania could then…
Amazon is the world's largest e-tailer, and a technological leader in the field. This paper will outline the ways in which Amazon has built out its technological leadership, and how its different technology strategies help to support its overall business strategy. Ultimately, Amazon excels on the basis of the strong customer focus in its use of IT, as it recognizes that meeting customer needs is a critical component to growing its business in the long run.
Overview of the Company
Amazon was founded in July 1994 and came online in 1995. The company sold books initially, and its first book was sold in July 1995. This made the company an early adopter in terms of online retailing, and it soon began to leverage that position by plowing back the early revenues into technological innovation. The company responded to the reality of an increasingly competitive market with innovations such as the associates program…
Amazon.com (2015). History of innovation. Amazon.com. Retrieved October 5, 2015 from http://www.amazon.jobs/history/2001-2005
Baldacci, K. (2013). 7 customer service lessons from Amazon CEO Jeff Bezos. Salesforce. Retrieved October 5, 2015 from https://www.salesforce.com/blog/2013/06/jeff-bezos-lessons.html
Bishop, T. (2014). 15,000 robots and counting: Inside Amazon's new fulfillment centers. GeekWire. Retrieved October 5, 2015 from http://www.geekwire.com/2014/video-amazons-robot-future-arrived-new-distribution-centers/
Chen, H., Chiang, R. & Storey, V. (2012). Business intelligence and analytics: From big data to big impact. MIS Quarterly. Vol. 36 (4) 1165-1188.
Many of the auctions do not include photos, which is a disadvantage for the buyer. The actual item page is uncluttered, but Overall, Amazon's auction site is not nearly as satisfying as eBay's, and it would benefit from a redesign to enhance the buying experience.
Auction.yahoo.com is more pleasing to the eye than the Amazon site, but still not as compelling as eBay's. It is arranged similarly to eBay's site, with categories on the left of the home page, and other information throughout the page. Quick searches of basic items indicate the Yahoo site is not nearly as popular as eBay, as there is not nearly as much merchandise listed for sale. The site is also extremely slow to load search results, even on a broadband connection, which could drive some buyers away. The actual item page is quite crowded and difficult to navigate, it is confusing and does not…
2007). Retrieved from the Auctions.Amazon.com Web site: http://s1.amazon.com/exec/varzea/ts/browse-auctions/68280/104-825 April 2007.
2007). Retrieved from the Auction.Yahoo.com Web site: http://auctions.yahoo.com/25 April 2007.
2007). Retrieved from the eBay.com Web site: http://www.ebay.com/25 April 2007.
E-Commerce in the Jewelry Industry
The jewelry industry has changed dramatically over the past decade as 800 numbers and mail order catalogues have shifted to Web sites and orders online. Jewelers are discovering new ways to benefit from investing in e-commerce to make their sites fully functional and profitable, according to researchers and small businesses experts. For retailers, they are many advantages to developing a business strategy that takes advantage of the power of the Internet (NSW, 2003).
Retailers in the online jewelry market have been able to seriously increase their revenues as a result of e-commerce (Tracy, 2000). According to recent research, the United States market will grow from $77 million in 1999 to over $1 billion in 2004. In addition experts predict that growth of the online jewelry market will be faster than that of consumer e-commerce in general and of Web adoption in the U.S. In general.
The market will…
Enos, Lori. (September 21, 2001). What Small Biz Gets from the Web. E-Commerce Times. Retrieved online at http://www.ecommercetimes.com/perl/story/13551.html
NSW Department of State and Regional Development Small Business. (2003). Brief on Electronic Commerce. Retrieved online at http://www.smallbiz.nsw.gov.au/textonly/issues/technology/brief/Why.html.
Tracy, Joe. (July 5, 2000). Online Jewelry Sales to Exceed $1 Billion in 2004. Webmaster Techniques Magazine. Retrieved from the Internet at http://www.webmastertechniques.com/index.html .
A fresh channel of distributing personal information has been opened up by the internet. It is now the fastest developing electronic means of communication the world has ever seen. For instance, in the U.S. after the widespread use of electricity nearly 46 years later only 30% of American homes had access to electricity and almost 38 years elapsed before 30% of households had telephones with only 17% enjoying television. For a period of only 7 years another 30% had internet connection and after 5 years of exponential growth there was rapid expansion of fresh internet connection. More than five million Americans joined the communication superhighway in the first quarter of the year 2000 which translates into about 55,000 fresh users daily (Selis, amasasty, Kim, & Smith, 2003).
The quick spread and development of the internet has both pros and cons. The technological growth that makes it possible to get quick access…
Dai, B., Forsythe, S., & Kwon, W. (2014). The impact of online shopping experience on risk perceptions and online purchase intentions: does product category matter?, Journal of Electronic Commerce Research, 15(1), 13-24. Retrieved from http://www.csulb.edu/journals/jecr/issues/20141/Paper2.pdf
Kroft, S. (2009).The Data Brokers: Selling your personal information. Retrieved from http://www.cbsnews.com/news/the-data-brokers-selling-your-personal-information/
Marwick, A.E. (2014). How Your Data Are Being Deeply Mined. Retrieved from http://www.nybooks.com/articles/archives/2014/jan/09/how-your-data-are-being-deeply-mined/
Selis, P., Ramasasty, A., Kim, S., & Smith, C. (2003).Consumer privacy and data collection. Retrieved from http://www.atg.wa.gov/uploadedfiles/home/safeguarding_consumers/consumer_issues_a-z/corporate_responsibility/privacypolicy1.pdf
Message and E-Tailing
Background- E-Commerce is the buying and selling of products and services over electronic means, usually the Internet. As Internet usage grows, so does trade conducted electronically, allowing for a number of improvements and innovations that follow suit. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. In two particular industries, e-commerce has actually changed the way the market works on those industries, causing the brick and mortar versions to fade away. One of these is the book industry, in which larger e-commerce firms like Amazon.com, use economies of scale to drop prices, increase variety, and capture the market (The Click and the Dead, 2010).
Levels of Interaction- E-commerce has changed business models globally. The United Kingdom actually has the largest e-commerce market in the world, even higher than the United States. This has certainly changed the dynamics…
Canine Companions for Independence. (2011). Information. Retrieved from: http:www.cci.org
The Click and the Dead. (2010, July 1). Retrieved October 2011, from The Economist:
Eisingerich, A. And Kretschmer, T. (March 2008). In E-Commerce, More is More. Harvard Business Review. Retrieved from: http://hbr.org/2008/03/in-e-commerce-more-is-more/ar/1
Jersey Shore oardwalk e-Commerce Company
Assessment for a New Jersey Shore oardwalk Clothing Store Adopting e-Commerce
In assessing the potential of a Jersey Shore-based clothing store adopting e-commerce there are several considerations that need to be taken into account. First and most significant are the relative strengths, weaknesses, opportunities and threats (SWOT) of choosing to extend the business online. A SWOT analysis is provided as part of this analysis to help guide the business owners. Second, there is the issue of how the store will address the international commerce issues of trust, integrating and serving other cultures, language differences, government and infrastructure issues as well. Each of these factors are explored in this analysis. Addressing the challenges of how the Internet will automatically extend the company's operations well beyond its traditional boundaries is analyzed, in addition to how the company will manage the speed and efficiency differences across its many served markets…
Beatty, P., Reay, I., Dick, S., & Miller, J. (2011). Consumer trust in e-commerce web sites: A meta-study. ACM Computing Surveys, 43(3), 3.
Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.
Farney, T.A. (2011). Click analytics: Visualizing website use data. Information Technology and Libraries, 30(3), 141-148.
Gotzamani, K.D., & Tzavlopoulos, Y.E. (2009). Measuring e-commerce-quality: An exploratory review. International Journal of Quality and Service Sciences, 1(3), 271-279.
All these aspects of a B2B transaction, when consistently executed on, create a level of trust that becomes one of the strongest and most unassailable differentiators there are in a market.
Companies occupying the second highest layer, Collaborating, are using portals and other Internet-based tools to maximize information sharing and co-development of strategies and the co-sharing of communications tools and ultimately platforms. Security, DRM and digital signature strategies all aimed at increasing trust as a differentiator; apply equally across B2B and B2C selling strategies, with B2B-based approaches having the greatest long-term impact on eventually quantifying trust and leading to greater levels of synchronization across channel, supply chain, and selling partners.
Anticipating, the second highest level in the maturity model, is where the majority of companies are today from both a B2B and B2C perspective. The focus on making a strong correlation between making information flow optimized vs. striking a collaborative focus…
A second lesson learned is that e-commerce can be used for creating a unique product based on customer requirements. Michael Dell quickly realized that his build-to-order PC business could grow much faster than his small shop in Austin, Texas would allow for. He chose to create one of the first product configurators that could be used on a website, making it a unique differentiator relative to all other PC companies selling through e-commerce channels before (Jones, et.al.). The product configurator Dell created has specifically designed to allow customers online to work at their own pace, and even abandon a product configuration midway through building it (Liu, Mackie, 292). Customers online could also mix and match accessories for the PCs first, and then their entire laptops as well. Soon, customers were creating dozens of laptops and then printing out the configurations and comparing them to see which best fit their needs…
Ho, S., R. Kauffman, and T. Liang. "Internet-based selling technology and e-commerce growth: a hybrid growth theory approach with cross-model inference. " Information Technology and Management 12.4 (2011): 409-420. (journal)
Kathryn Jones. "The Dell Way. " Business 2.0-1 Feb. 2003 (article)
Liu, C., and B. Mackie. "Enabling Customization through Web Development: An Iterative Study of the Dell Computer Corporation Website. " Journal of Information Systems Education 19.3 (2008): 291-300. (journal)
Newing, Rod. "Variety, the spice of life: ONLINE PRODUCT CONFIGURATION: One of the biggest challenges is bringing supply chains together to respond rapidly to customers' diverse requirements: [Surveys edition]. " Financial Times 1 Nov. 2000 (newspaper)
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The conversation is what makes Ready, Set, Engage's solution so special. Sales agents will get a summary of the products the visitor has been reviewing on their screen. Therefore,…Read Full Paper ❯
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Media outreach is significant to create awareness, which the founder and his staff has done by managing a Facebook account, blog, and twitter page. In particular, the site's…Read Full Paper ❯
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Another food site, that of a chain restaurant in-and-Out Burger, (http://www.in-n-out.com/)is perhaps the most aesthetically dominant, as it does not feature many photographs of the food at all,…Read Full Paper ❯
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ECommerce Blogging -- Blogging is an Internet term that is a combination of the words web and log. It is part of a website or a stand-alone application that is…Read Full Paper ❯
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eCommerce & Marketing Plan The first thought is that the Zoo might have a faulty measurement process. It seems unreasonable that they would have 90% of the 50-200 miles radius…Read Full Paper ❯
[Microsoft] Thus both the web-based live feedback programs as well as the product launch offers by Microsoft are highly effective methods for the company to gather customer views,…Read Full Paper ❯
Sites that are not constructed properly make it difficult for the customer to get accurate ordering information, see large enough photos of the products (or any photographs), and…Read Full Paper ❯
Niche products also can compete well in e-business (vegetarian, organic and fair trade goods). A report from Forrester esearch finds that e-businesses will account for 10% of total…Read Full Paper ❯
Southwest Airlines today exemplifies this positioning of being very market structured in its approach. The company's attributes also reflect Malone (1987) in that the costs of the product,…Read Full Paper ❯
e-Commerce could bring to the estake akery Cost reduction Capability Competitive advantage Communication improvement Control Customer service improvement Implementation Plan for the e-Commerce with Timeline Contact Strategic Customers and Suppliers (3 Months) Determine what Competitors are doing…Read Full Paper ❯
E-Commerce on Business Strategy The purpose of this literary review is to determine the effects and impacts of e-commerce on business strategies and internal processes with particular emphasis on…Read Full Paper ❯
Starting with the task of attracting customers, the e-Commerce Manager must know how to coordinate the many web-based applications used for transforming web site visitor's clicks into sales…Read Full Paper ❯
Amazon is widely respected throughout the e-commerce industry for choosing to build one of the most advanced distributed order management and procurement systems that could order just a…Read Full Paper ❯
This aspect of capturing or quantifying behavior and predicting which strategies and personalization options will lead quickest to trust is an emerging field of research which makes e-commerce…Read Full Paper ❯
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e-commerce has helped to redefine how businesses operate, subsequently changing how they interact with consumers. Due to the rise of e-commerce, channels of distribution are also changing and…Read Full Paper ❯
Cliptomania Web Store Case Study The two cofounders of Cliptomania, Jim and Candy, did not have a ton of technical IT experience. Thus, they were going to face issues in…Read Full Paper ❯
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Amazon is the world's largest e-tailer, and a technological leader in the field. This paper will outline the ways in which Amazon has built out its technological leadership, and…Read Full Paper ❯
Many of the auctions do not include photos, which is a disadvantage for the buyer. The actual item page is uncluttered, but Overall, Amazon's auction site is not…Read Full Paper ❯
E-Commerce in the Jewelry Industry The jewelry industry has changed dramatically over the past decade as 800 numbers and mail order catalogues have shifted to Web sites and orders online.…Read Full Paper ❯
E-Commerce A fresh channel of distributing personal information has been opened up by the internet. It is now the fastest developing electronic means of communication the world has ever seen.…Read Full Paper ❯
Message and E-Tailing Background- E-Commerce is the buying and selling of products and services over electronic means, usually the Internet. As Internet usage grows, so does trade conducted electronically,…Read Full Paper ❯
Jersey Shore oardwalk e-Commerce Company Assessment for a New Jersey Shore oardwalk Clothing Store Adopting e-Commerce In assessing the potential of a Jersey Shore-based clothing store adopting e-commerce there are several…Read Full Paper ❯
All these aspects of a B2B transaction, when consistently executed on, create a level of trust that becomes one of the strongest and most unassailable differentiators there are…Read Full Paper ❯
A second lesson learned is that e-commerce can be used for creating a unique product based on customer requirements. Michael Dell quickly realized that his build-to-order PC business could…Read Full Paper ❯