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Malone's contention that hierarchies would face more challenges even as real-time integration and databases entered what he saw as the highest level of evolution, Shared Databases, he didn't predict how integration would affect transaction velocity and the corresponding need for distributed order management systems to become the critical link between hierarchy and market structures.
Critique of Malone Article
In defining the shift of hierarchies towards markets, Malone does not go the entire distance of a value chain and analyze the ramifications of real-time integration changing selling and service arrangements. Malone's analysis discusses efficiencies from a myopic perspective; he hasn't opened up the aperture of his analysis to consider how hierarchies and markets can be synchronized to deliver a more personalized, responsive, highly tailored, and very profitable experience to the customer. There are many examples of companies who have gone this last mile so to speak and looked at their value chain with the customer involved. Wal-Mart, UPS, Dell Computer, General Electric, and other companies how have world-class supply chains didn't stop where Malone did with an analysis of integrations' effect on data sharing. These companies moved past the inward-facing...
Malone completely misses this point.
Adjunct to this point is the fact that his maturity model of integration is flawed; where is the time component? I'd suggest Malone re-think his stages in the evolution of electronic markets to include not just the speed and alacrity that the Internet has brought in terms of creating integrations of databases, but take it a step further and analyze how the velocity of transactions in effect must flatten the hybrid organization of hierarchy and market value chains to ensure companies become truly driven by demand first, their own internal metrics of performance later.
References
Columbus (2001) - Integrating E-Commerce into Exchanges: Risks and Rewards April 6, 2001. Sam's Publishing Company. Accessed from the Internet on January 12, 2007 at http://www.informit.com/articles/article.asp?p=21094&rl=1
Malone (1987) - Electronic Markets and Electronic Hierarchies. Thomas Malone, Joanne Yates, and Robert L. Benjamin. Communications of the ACM. June 1987. Volume 30. Number 6.
Southwest Airlines today exemplifies this positioning of being very market structured in its approach. The company's attributes also reflect Malone (1987) in that the costs of the product, for Southwest due to their foresightful purchase of oil futures, is low, and their costs of coordination are high as they expand across hub cities. Further, Southwest has to this point shunned being listed on websites for comparative shopping including Expedia.com. What
Yet, they do not know exactly what it is that they want. A database would be extremely helpful at this stage as it could offer information on the type of products and services the customers need and the new market could as such be created. A relevant example of an emergent market is constituted by the it products and services within most developing countries. The second evolutionary stage occurs
" (from World environmental news, Internet edition) Besides developing flexible legislation that will distribute the functions of recycling between manufacturers and municipal services there has to be a definite and developed program that would specialize on the optimal and the most exhaust utilization of electronic waste, reduction of e-waste landfills and incineration. Recycling program should not be limited to the recycling of CRT monitors, as their owners are more likely to
According to the same source, the Australian market proves to be very fertile for the U.S. companies which already account for the greatest import share (over 50% in 2004). Such data are outlined by the following table: Country Total market (million of dollars) Total imports (million of dollars) Imports from U.S. (million of dollars) U.S share 2002 2004%Change 2002-2004%Change 2002-2004%Change Australia 950-1400 47% 380-560 47% 185-285 54% 51% Source: http://www.buyusainfo.net/docs/x_4239321.pdf. The U.S. home security market is
HIPAA Compliant Electronic Medical Record Capture/Management System The successful outcome of medical processes largely depends on complete, relevant, and timely medical data. Up-to-date and accurate data allows for images of surgical wounds, surgical pathology, and operative techniques to be used in the most efficient ways for patient management. However, while there are technological solutions that could improve medical data storage and retrieval systems, any improvement to medical data systems must include
Still, compared to most Asian countries, which continue to struggle with highly hierarchical political systems, South Korea has developed and implemented more open reforms. It has to be noted that the efforts made to better reform the South Korean public sector have been determined by a natural sense of alignment to international features and a relative emergence of the country from its communist past. In both cases of South Korea