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If and when Elin encounters obstacles she will need to approach them with the savvy marketing techniques she has been studying throughout her education. Pitching her research project is like pitching any other product or service. Elin can draw up a project plan that outlines the goals of her research. She should emphasize her interest in the organization as well as her ample skiing experience. Elin can use that as a sales pitch as well as a way to encourage those companies to consider hiring her after she graduates. Moreover, the summary plan of her research will put in writing what Elin hopes to accomplish. Any individual or organization that disapproves of some aspect of that plan can work with Elin on adapting her research instead of trashing it altogether. Finally, Elin may need to show those organizations and individuals who are resistant to her research prior studies that demonstrate the effectiveness...
She may even be able to show how her research can benefit their organizations.
3. Most of the skills Elin needs can be classified as communications skills. She will also need to develop her organizational and time-management skills but she probably already has those from her long-term as a graduate student. Elin's field work depends on powerful interpersonal relations skills. Her research also demands the ability to persuade because she will be asking for detailed company data. She will be interviewing personnel frequently. Her oral and written communications skills must be solid. Moreover, Elin's area of specialization implies the need for cultural competence. She will need to learn about different communications styles and social norms because she intends to work in an international setting. Elin will have to remain flexible in her communications and if necessary, use…
International Marketing In many ways, domestic marketing and international marketing are similar. They are based on the same fundamental principles of using price, product, place and promotion to craft appeals to customers that will enhance sales. There are certain facets of international marketing, however, that are slightly different. Marketers need to be aware of what these similarities and differences are. In terms of similarities, the fundamental things that a company must pay
International Marketing Ethnocentrism is an attitude of superiority, in a cultural sense, where one thinks that one's culture is superior to the others'. Ethnocentrism is the basis of the racism and nationalism and the tribalism sentiments that exist in the world of humans. (Definition of ethnocentrism) In addition, ethnocentricity is generally accompanied by a feeling that because one's own culture is the bets, it is easy to feel contempt and hatred
International Marketing The beginning of the introduction is a bit clumsy, but this is a style issue and not material to the paper. The subject is introduced well. The authors do a good job of framing the problem. It is easy to understand that the debate is between two options that are essentially mutually exclusive in using a consistent global marketing program vs. tailoring the marketing program for each country or
International Marketing One of the fastest growing and most profitable investment opportunities open to international entrepreneurs today is the possibility of constructing entities known as 'virtual corporations' or 'hollow corporations.' Such companies are designed to capitalize on outsourcers' points of leverage to achieve greater efficiencies, lower costs, and access to resources, thus increasing one's own competitive advantage. In other words, because of one's proximity to particular goods, without much capital, by
International Marketing The Future Automotive Market Analysis in Europe and North America Driving in Europe and in the United States has a lot of different things. For the different shape of geographical condition, available funding and different approaches in policies, there would be differences in the type of vehicle people choose, or the type of public transportation the government would provide for the whole community. There is no doubt for the cultural factors
International Marketing Comparison of Spain and Czech Republic This paper is written out in the form of a comparison between the two countries of Spain and Czech Republic. In all the sub-heads, the situation in Spain is first discussed and that is followed by the relevant description about the Czech Republic. In all reasonableness, Spain has been a poor country with low employment, and this is being solved with temporary employment