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International Marketing Essays (Examples)

1000 results for “International Marketing”.


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7 Pages
Research Paper

Business - Advertising

International Marketing

Words: 2113
Length: 7 Pages
Type: Research Paper

International Marketing In many ways, domestic marketing and international marketing are similar. They are based on the same fundamental principles of using price, product, place and promotion to craft…

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10 Pages
Term Paper

Business - Advertising

International Marketing

Words: 4034
Length: 10 Pages
Type: Term Paper

Intenational Maketing Ethnocentism is an attitude of supeioity, in a cultual sense, whee one thinks that one's cultue is supeio to the othes'. Ethnocentism is the basis of the…

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3 Pages
Article Review

Business - Advertising

International Marketing

Words: 917
Length: 3 Pages
Type: Article Review

International Marketing The beginning of the introduction is a bit clumsy, but this is a style issue and not material to the paper. The subject is introduced well. The…

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2 Pages
Term Paper

Business

International Marketing

Words: 856
Length: 2 Pages
Type: Term Paper

International Marketing One of the fastest growing and most profitable investment opportunities open to international entrepreneurs today is the possibility of constructing entities known as 'virtual corporations' or 'hollow…

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10 Pages
Term Paper

Transportation

International Marketing

Words: 3294
Length: 10 Pages
Type: Term Paper

International Marketing The Future Automotive Market Analysis in Europe and North America Driving in Europe and in the United States has a lot of different things. For the different…

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20 Pages
Term Paper

Economics

International Marketing

Words: 7810
Length: 20 Pages
Type: Term Paper

International Marketing Comparison of Spain and Czech Republic This paper is written out in the form of a comparison between the two countries of Spain and Czech Republic. In…

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5 Pages
Essay

Business

International Marketing There Are Several Blunders That

Words: 1509
Length: 5 Pages
Type: Essay

International Marketing There are several blunders that have occurred with respect to international marketing. Some come under the category of basic linguistic misunderstanding, but others are more catastrophic in…

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8 Pages
Essay

Business

International Marketing International Growth Strategies Bring a

Words: 2453
Length: 8 Pages
Type: Essay

International Marketing International growth strategies bring a number of challenges for business organizations. They not only have to analyze the business environment in the new markets, but also formulate…

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4 Pages
Research Paper

Business

International Marketing a Situation Analysis Is Termed

Words: 1203
Length: 4 Pages
Type: Research Paper

International Marketing A situation analysis is termed as a foundation to be used for a marketing plan. A situation analysis normally includes an examination of both the internal and…

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12 Pages
Term Paper

Business - Advertising

International Marketing Is Really No

Words: 4189
Length: 12 Pages
Type: Term Paper

Technology is helping in the globalization of world economy in more ways than one with the effect that consumers almost everywhere want global products regardless of whether they live…

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8 Pages
Essay

Business - Advertising

International Marketing Management Part A

Words: 3235
Length: 8 Pages
Type: Essay

The argument of one-size-fits-all branding fits with institutionally-based branding strategies (Harris, Attour, 2003) yet on a product or service-specific basis the need for having highly specific, targeted, localized branding…

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8 Pages
Essay

Business - Advertising

International Marketing and Culture Globalization Has Increased

Words: 2659
Length: 8 Pages
Type: Essay

International Marketing and Culture Globalization has increased opportunities for international marketing and business for many companies that could not afford to do so in the past. Many researchers consider…

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4 Pages
Thesis

Business - Advertising

International Marketing an Emerging Criterion

Words: 1266
Length: 4 Pages
Type: Thesis

In this instance, they emphasize on the need for farmers to implement more environment friendly techniques (Groupe Danone website, 2008). Danone encountered a problem in omania, after some items…

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7 Pages
Essay

Business

International Marketing Dell Technology and Computers Market

Words: 2030
Length: 7 Pages
Type: Essay

International Marketing Dell Technology and Computers market has become the important part of the entire global market. There are number of companies who have already stepped in to this…

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4 Pages
Term Paper

Economics

International Marketing Management Key Aspects

Words: 1065
Length: 4 Pages
Type: Term Paper

It expalins why Botswana is very interested today in development of tourism and especially eco tourism in order to save existing natural features and resources to future generations: "he…

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7 Pages
Term Paper

Business - Advertising

International Marketing How Does Global

Words: 2030
Length: 7 Pages
Type: Term Paper

The role of the augmented product component has significantly added differentiation and value to products that compete in highly commoditized and less differentiated markets. These include cell phones accessories,…

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2 Pages
Term Paper

Business - Advertising

International Marketing Rimmel Is a

Words: 566
Length: 2 Pages
Type: Term Paper

However, because Rimmel is positioned above the bottom of the market, it could be a trade-up brand itself during economic upswings, as consumers leave their cheap local brands for…

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2 Pages
Term Paper

Business - Advertising

International Marketing Rimmel London Is

Words: 502
Length: 2 Pages
Type: Term Paper

In general, the place of manufacture means little to the customers, except when the local producer adapts the products to suit local tastes, as has been the case with…

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2 Pages
Term Paper

Literature - Latin-American

International Marketing Western Hoteliers Owning

Words: 640
Length: 2 Pages
Type: Term Paper

If one company does liquidate its properties in Venezuela, this could potentially create an opportunity for another firm to acquire those properties and build market share. Such a strategy…

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2 Pages
Term Paper

Economics

International Marketing Assessing the Impact

Words: 585
Length: 2 Pages
Type: Term Paper

The U.S. companies have benefited from the cost reductions to labor, the significantly lower healthcare costs, and the lower compliance costs if they are privately held with subsidiaries in…

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3 Pages
Essay

Sports

International Marketing This Report Focuses

Words: 1072
Length: 3 Pages
Type: Essay

Also, people will buy more of the items if properly advertised by using well-known soccer players. Secondly Brazilians love beach and related sports, it is wise to focus on…

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2 Pages
Term Paper

Business - Miscellaneous

International Marketing Rimmel London Is

Words: 479
Length: 2 Pages
Type: Term Paper

The company is not presently seeking major expansion of distribution points, but is rather focused on organic growth within its current strong markets. However, there is little concrete information…

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7 Pages
Term Paper

Business

International Marketing Strategic Management Analysis

Words: 1975
Length: 7 Pages
Type: Term Paper

In other words while a business may decline in a market in one country, at the same moment the business may experience a decrease in another or perhaps several…

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8 Pages
Essay

Business

International Marketing Management A Overseas

Words: 2680
Length: 8 Pages
Type: Essay

However, the expatriate has the net advantage of significantly superior product knowledge and control, even if the costs of maintaining him are also higher. Foremost, the expatriate must be…

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7 Pages
Term Paper

Literature - Latin-American

International Marketing Plan Although Many Countries Have

Words: 2008
Length: 7 Pages
Type: Term Paper

International Marketing Plan Although many countries have manufacturing facilities, each has benefits and drawbacks. When looking for a country to do business in, I considered costs related to manufacturing,…

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2 Pages
Term Paper

Recreation

International Marketing of a Seaside

Words: 580
Length: 2 Pages
Type: Term Paper

S. For discerning travelers" by the Travel Channel. (ll labama, 2013, p.1) In addition, the World Fishing Network nominated Orange Beach, which is adjacent to Gulf Shores, the World…

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13 Pages
Term Paper

History - Asian

International Marketing Country Study

Words: 3531
Length: 13 Pages
Type: Term Paper

International Marketing -- South Korea Country Study The primordial question at the basis of this study revolves around the attractiveness of South Korea to American investors. Otherwise put, is…

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7 Pages
Essay

Economics

International Marketing

Words: 2358
Length: 7 Pages
Type: Essay

Macroeconomics Comparative advantage is when someone is better at something than someone else. In the context of economics, it is typically applied to trade. For example, if two countries…

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10 Pages
Case Study

Business - Advertising

International Marketing Perspective What Are the Main

Words: 2971
Length: 10 Pages
Type: Case Study

International Marketing Perspective What are the main factors that have contributed to Banyan Tree's success? Banyan Tree's first success was finding a niche that the owners could exploit. As…

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4 Pages
Research Paper

Business - Advertising

Compare and Contrast in International Marketing Communication Perspective

Words: 1871
Length: 4 Pages
Type: Research Paper

International Marketing Communication Perspective There are challenges that face organizations, which engage in global marketing. This form of cross border marketing involves diversity cultural backgrounds. It is pertinent to…

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14 Pages
Book Report

Agriculture

International Marketing

Words: 3827
Length: 14 Pages
Type: Book Report

Introduction eanie-the Flavor Company-was born in the homely garage of Mark Porteus in February 2009. It was the brainchild of Chris Tarling and Mark Porteus, former employees of oater's…

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2 Pages
Term Paper

Business

International Marketing

Words: 865
Length: 2 Pages
Type: Term Paper

Kotabe, of Kotabe and Helsen (2001), Global Marketing Management, John Wiley & Sons, New York, discusses timing of product entry decisions related to global rollout and simultaneous entry. He…

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2 Pages
Dissertation

Recreation

Business International Marketing -- the

Words: 663
Length: 2 Pages
Type: Dissertation

It seems as if the tourism in Malaysia is heaving influenced by many factors including disease, environmental problems and terrorism. The average hotel occupancy in Penang has fluctuated between…

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3 Pages
Essay

Business - Ethics

Globalization and International Marketing Ethics Problems by

Words: 841
Length: 3 Pages
Type: Essay

Globalization and international marketing ethics problems" by Yucel, Elibol and Da-delen was published in the International Research Journal of Finance and Economics in 2009. The outlines some of the…

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3 Pages
Term Paper

Business - Advertising

Ethical Challenges in International Marketing

Words: 992
Length: 3 Pages
Type: Term Paper

Is it ethical to encourage Hindus to eat beef-containing McDonald's products, even if the consumer is free to choose to do so? Is it ethical to alter the healthy…

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4 Pages
Thesis

Disease

Medmira Laboratories - International Marketing

Words: 1153
Length: 4 Pages
Type: Thesis

S.$750,000 FDA Market Subfilings of U.S.$225,000 US $10 to $15 million in product packaging, distribution and marketing (and the company was not clear as to if they could afford…

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2 Pages
Article Critique

Business

Institutional Distances in International Marketing Channels Governance

Words: 868
Length: 2 Pages
Type: Article Critique

Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency, the researchers posit that firms doing business in foreign institutional environments face significant pressure to gain…

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16 Pages
Essay

Business

International Expansion Is One of the Growth

Words: 4255
Length: 16 Pages
Type: Essay

International expansion is one of the growth strategies that are embraced by companies in order to improve their bottom-line/profitability. In this paper, we present an elaborate international marketing strategy…

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12 Pages
Term Paper

Business - Advertising

International and Domestic Marketing Are

Words: 3283
Length: 12 Pages
Type: Term Paper

, 2003). Notwithstanding these similarities in the marketing function, there are some important differences that must also be considered. For example, even enormous countries in geographic and population terms…

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5 Pages
Essay

Business - Advertising

International Firms Segment the Global

Words: 1374
Length: 5 Pages
Type: Essay

Starbucks succeeded in Asia specifically because it did not market the same way that it did in North America. Cultural differences made it difficult to market their primary product…

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4 Pages
Thesis

Business - Advertising

International Business Three Company Profiles

Words: 1437
Length: 4 Pages
Type: Thesis

That's proving a business opportunity for Krispy Kreme, McDonald's and other American fast-food chains. For Krispy Kreme, Japan is part of its overseas expansion -- a crucial element of…

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6 Pages
Business Proposal

Business - Advertising

Marketing Decisions and Strategies Embraced

Words: 1836
Length: 6 Pages
Type: Business Proposal

This he can do by engaging in extensive advertising, public relations, sales promotion, personal selling, internet marketing, and sponsorship. Depending on the resources available, the client can use any…

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10 Pages
Thesis

Art  (general)

International of Music Under the

Words: 3176
Length: 10 Pages
Type: Thesis

Music is something that reaches the soul. In other more pragmatic words we could state that its role is to answer psychological needs. From this pint of view the…

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2 Pages
Essay

Business

Marketing Communication Programme for the New Product

Words: 580
Length: 2 Pages
Type: Essay

Marketing Communication Programme for the New Product "The Body Shop" offers a wide range of naturally inspired cosmetics and toiletry products. The brand, originally created in the United Kingdom,…

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9 Pages
Term Paper

Business - Management

International Channel Management

Words: 4078
Length: 9 Pages
Type: Term Paper

International Channel Management The Japanese Distribution System has been under a lot of scrutiny and assessment and analyses by foreigners, and these analyses have attempted to find out the…

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2 Pages
Professional Writing

Business - Advertising

Marketing and E-Marketing Integrating Marketing

Words: 593
Length: 2 Pages
Type: Professional Writing

Analysis of Performance Another primary factor that is serving as a catalyst for companies integrating their marketing and e-marketing into a single, unified platform is the potential that exists…

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11 Pages
Essay

Agriculture

Marketing Report for Ms Janet Bradley Keeping

Words: 4971
Length: 11 Pages
Type: Essay

Marketing eport for Ms. Janet Bradley Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it,…

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3 Pages
Essay

Business - Advertising

Marketing Case Study Explain What You Think

Words: 1206
Length: 3 Pages
Type: Essay

Marketing Case Study Explain what you think would be an appropriate promotions strategy for both of them. In doing so compare and contrast the two promotions strategies explaining why…

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9 Pages
Term Paper

Business - Advertising

International Marketing Plan

Words: 2597
Length: 9 Pages
Type: Term Paper

History of Coca-Cola Company (Coke) We all know - at least if we are old enough to have heard the jingle - that Coke would like to teach the…

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18 Pages
Term Paper

Business

International Business Competitive Strategy Is the Bedrock

Words: 6174
Length: 18 Pages
Type: Term Paper

International usiness Competitive strategy is the bedrock on which companies base business decisions to reach their targets and achieve profitability. Formulating and implementing strategies in international business is much…

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8 Pages
Thesis

Education - Computers

Marketing Management and Analysis Marketing

Words: 2472
Length: 8 Pages
Type: Thesis

Business users will be charged $45 a month for data. By giving back the revenue to the carriers, which they may use for subsidies, Apple is hoping to dramatically…

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5 Pages
Research Paper

Business - Advertising

Marketing in a Less Developed Country

Words: 1532
Length: 5 Pages
Type: Research Paper

Marketing in a Less Developed Country A less developed country is that country with a Gross Domestic Product (GDP) of less than 2% of global trade in goods relative…

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3 Pages
Essay

Business

Marketing Strategy and Practice Marketing

Words: 1151
Length: 3 Pages
Type: Essay

From the place or distribution standpoint, Cincom relies on a direct sales force for the majority of its sales. This translates into the sales force for Cincom visiting the…

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8 Pages
Essay

Business

Marketing Digital Tools and Technology

Words: 2593
Length: 8 Pages
Type: Essay

In an online setting, owley suggests that marketers do not need to "speculate about customer needs" because they can use the Internet to download customer's buying profiles and enhance…

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5 Pages
Term Paper

Business - Advertising

Marketing Shampoo -- Selling Sex With Soap

Words: 1678
Length: 5 Pages
Type: Term Paper

Marketing Shampoo -- Selling sex with soap suds Shampoo's main function as a product may be to clean hair, but when it comes to advertising, no form of marketing…

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7 Pages
Marketing Plan

Urban Studies

Marketing Strategy for a Real Business

Words: 2159
Length: 7 Pages
Type: Marketing Plan

Marketing Plan Product / Service Concept The multifunctional remote device is designed to enhance convenience of most functionalities for electrical/electronic equipments used by consumers. This product offering enables consumers…

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5 Pages
Term Paper

Business

International Business Marketing Internship Report

Words: 1392
Length: 5 Pages
Type: Term Paper

International Business/Marketing Internship eport In today's world, it is impossible to think of business on a local, or even national, scale. Today's business reality is a global economy, for…

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5 Pages
Essay

Economics

International Business and the Regions

Words: 1450
Length: 5 Pages
Type: Essay

International Business and the egions In the era of globalization, the primary scope of agencies, institutions and players across the world seems the creation of a free international market…

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10 Pages
Research Proposal

Sociology

International Marketing in Sports Apparel

Words: 3703
Length: 10 Pages
Type: Research Proposal

THEOY One of the most difficult paradigms in research is defining what exactly constitutes the idea of "theory." There are many different authors with many different views on this.…

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1 Pages
Term Paper

Business - Advertising

International and Domestic Market Research

Words: 386
Length: 1 Pages
Type: Term Paper

The same differentiation of how research is completed in specific countries also needs to pervade the development and execution of media research in various countries as well. International market…

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