- Words: 3997
- Length: 10 Pages
- Topic: Accounting
- Paper #: 8530368
Enron was a Texas based, low profile, gas pipeline Company that progressed from delivering energy to brokering energy futures. Exploiting de-regulation, it pioneered an innovative mark- to- market pricing strategy and started selling electricity in 1995, entering the European energy market in 1995. Enron broke new ground by buying, selling and hedging electricity against market risk just like shares and bonds.
In 1999 Enron entered the hi-tech, Internet bandwidth market buying