This is critical, because a magazine is like any venture, it requires sufficient amounts of due diligence prior to opening. You must then, be sure that you have the right audience identified. Otherwise, you could be facing a situation, where you could be taking to general or to narrow of a focus (causing you not see a profitable return). Regardless of the type of magazine that is being published, this is the standard that is necessary to ensure long-term survival of the publication. This is significant because, understanding this weakness about any possible risks will ensure that nothing is overlooked. As a result, once the magazine is published it will be focused and capable of generating a unique following.
Clearly, the publishing of an AIDS/HIV magazine can be effective at promoting those issues that are most important to this group of the population. However, like all business ventures, magazine publishing requires that you investigate the various risks. One such...
Where, if you take to general or to narrow of a focus, it could mean that the liquidity and long-term viability of the magazine will be threatened. However, by understanding this limitation, you can be able to effectively determine if starting such a venture would be: profitable and have the desired following. These two elements are necessary for any kind of publication to be successful. As a result, this is why these difficulties were spotted in the NAICS database. Due to the fact, that it indirectly identified one of the biggest risks with starting any kind of publication or media orientated business. It is through examining the publications industry in this light; that will highlight some of the challenges faced by start up publications.
Bibliography
Magazine Publishing. (2010). Retrieved March 11, 2010 from NAICS website:
http://www.naics.com/cgi-bin/n02keys2.pl
