She also dealt with the in-car technology and related issues. Chase, on the other hand, knows much more about business and finance, so she has focused on securing financing, creating the business plan, giving presentations, and getting a secure footing under the company. This work has paid off, and the venture appears as though it will be successful if the financing comes through and investors sign on to the project. Financing for ZipCar can be raised by getting larger investors on board. $50,000 was provided by an investor in the early days, but much more was needed. That was the reason behind Chase's desire to go to conferences and other events where she could make presentations and work toward getting more investors interested in the ZipCar idea. Chase moved quickly, too, because she was so encouraged by others who were convinced the idea was a winner. That gave her the confidence to explore financing options and show others what her idea would have to offer for people who needed an occasional car for a few hours.

Overall, ZipCar is a good entrepreneurial...

Creativity is something that can be hard to come by, and that is highly significant for any entrepreneur (Mark & Mortensen, 2001). It is, however, something that many people ignore when they plan to become entrepreneurs and/or when they have already moved into entrepreneurship and suddenly do not understand why they are having such a difficult time with things. They do not realize the value of creativity, and they are unaware of how important it is to get along with one's business partners and raise financing that they need before they begin their venture, so that they can keep moving forward and so that they will see the kind of success for which they were hoping when they started the venture.