e) Political systems and international relations
The political systems raise complexities through distinctive legislations. While the political systems in the U.S. might militate for a specific business feature, foreign political system might militate for a different business feature. The complexities include the need to spend increased funds to research and comply with the laws of the political systems across the globe.
In terms of the international relations, these would not raise any difficulties in the context of a perfect market. Still, since this is not the case, the international relations between the countries might facilitate or create tensions for McDonald's marketing efforts.
f) Foreign Corrupt Practices and local, national and international legislations
Since McDonald's is registered in the United States and operates in various countries across the globe, it has to simultaneously respect the laws of both the United States, as well as the legislations of the countries in which it operates. In the U.S. For instance, the Foreign Corrupt Practices Act of 1977 forces McDonald's to invest more in transparency and accounting responsibility (FCPA Enforcement).
While, at a generic level, it would be expected for the laws to be the same in the U.S. And in the other countries, some differences do exist. One is for instance pegged to advertising to children. In countries where laws prohibit advertising to children, the marketing...
Thus, although hamburgers and fries are synonymous with 'comfort food' in America, in other countries, these food items are exotic -- also the pull of the 'whining' child has less clout than in America, hence the lesser popularity of Happy Meals and the greater emphasis on adult staples like beer. The idea of media violence in "Pulp Fiction" rather than "I'm lovin' it" shows how America is capitalizing on even
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