Car Brake Case Study
Hello. Imagine case: You work a car brake company. You invention customers launched. The product brake light indicator shows strength brake. ed strong, yellow medium, blue low brake. Please following: -Evaluation: Evaluate concepts-based consumer reactions, firm characteristics market opportunities, select winning concept
Car brake company case study
Cars are growing increasingly 'smart.' Some industry-watchers even believe that the cars commonly driven in the future may even 'park themselves.' It is true that "Honda is developing a self-parking car, the idea being that you'd show up at the store (or airport?), pull up in front of the entrance, get out, and your car would park itself. When you're done with your shopping…your car would find its way back to you" (Aamoth 2013). egardless of the viability of this particular idea, there is greater interest in cars that take the stress out of driving and assume many of…… [Read More]
Money is the motivator for a large number of crimes, and most car thefts are no different. Often, there is no DNA or other evidence, and the car is simply gone, never to be recovered.
Another crime where DNA may or may not be useful is homicide. There are times when there is a lot of evidence available and times when there is not. This largely depends on the scene, and there are different types (Scheck, Neufeld, & Dwyer, 2000). Some crime scenes are found where the person has just been recently killed, and these usually have the most evidence, because they are 'fresh' scenes. Other crime scenes are very old, mostly just bones instead of a body, and they often have very little evidence of any kind left. Other types of homicide crime scenes include those where the person was killed somewhere and then moved somewhere else (Scheck, Neufeld,…… [Read More]
Car Pollution and Environment
Global warming is a topic that has received a great deal of attention from around the world because this issue needs to be addressed before it is too late. The climatic changes that are taking place are an alarm for bigger disasters. Needless to say, the main cause for global warming is the accumulation of greenhouse gases that are being emitted in the environment. As there is an increased need to fix this situation, the environmentalists and some other groups of people are working together to work out the ways in which the emission of these gases could be decreased to a minimum so that the earth can be saved and ozone layer can be prevented from further destruction. However, this is not an easy task as there are hundreds and thousands of sources from where these gases are emitted, something of them have not even…… [Read More]
Car Commercial Compare/Contrast
Comparing and Contrasting Two Car Commercials
The 2011 commercial for the Dodge Charger integrates the release of Universal Pictures' Fast Five and a parody of high-brow art-house entertainment, appealing to fans of action/adventure, comedy, and car chases ("Car chases make movies better"). Meanwhile, the Chrysler 200 commercial that debuted during the 2011 Super Bowl incorporates images of Detroit and Eminem's Academy-Award winning track "Lose Yourself." This paper will compare and contrast both car commercials and show how each uses varying approaches to reach a specific demographic.
Both commercials rely heavily on the bandwagon propaganda technique. Dodge (employing the card stacking technique as well) throws in with one of the biggest movies of the year (part of the Fast and Furious franchise, Fast Five has a very large fan base that shows no signs of dwindling). The bandwagon technique here (with the catchphrase essentially asserting that everyone who…… [Read More]
Car Annotated Bibliography
Belasco, Warren James. Americans on the Road, From Autocamp to Motel, 1910-1945.
Cambridge: MIT Press, 1979. Print. In this book, author Warren Belasco uses documentation such as maps, travel magazines, trade journals, and personal diaries to "look at what Americans did with their cars rather than try to judge what cars did to America" (1). He explores the history of car travel and how people would sleep at the roadsides until the creation of free municipal campsites in the 1920s. The motel industry was born, he argues, from these travelers.
Horn, Michael. "Roadmap To The lectric Car conomy." Futurist 44.2 (2010): 40-45.
Academic Search Complete. BSCO. Web. 31 Mar. 2011. Horn works under the thesis that the electric car is an almost certainty in the near future. Besides the cleanliness and benefits to the environment, Horn points to many economic benefits of having an electric car. Among…… [Read More]
To cope with the economic downturn, both businesses and the government in the United States implemented various relief programs. One of these was the Consumer Assistance to ecycle and Save (CAS) program, also known as the "Cash for Clunkers" program. This program was implemented during July and August in 2009, and offered consumers $3,500 or $4,500 in return for older vehicles that were traded in for newer, more fuel-efficient ones. The program was administered by the National Highway Traffic Safety Administration (NHTSA). While some believe that the program was very successful in reaching its objectives, others believe that the program did not fully reach its objectives or benefit all stakeholders.
The two main objectives of the Cash for Clunkers program were to help stimulate the economy during the time of the downturn, and secondly to put more fuel-efficient vehicles on the road. According to the Government Accountability Office…… [Read More]
This does not compare favorably to the near-half value of the trade in with a cash purchase.
A purchase financed through a bank or other lender will be treated by the dealership as a cash purchase, and the car can be obtained for the same price. Assuming a standard down payment of ten percent ($1,600) and an interest rate of 3.5% (.25% above prime) over 36 months, the total cost of the car would be $17,590, including sales tax. Monthly payments would come to $421.95. Investing the principal of $16,000 in the same CD, less the annual costs of payments, would not have a positive balance at the end of three years -- the initial outlay is too great to be overcome by the interest rate that is only 1% higher than that of the loan payments. This would allow the company to absorb the cost of the car at…… [Read More]
The first step in analyzing the car payment plan is to determine how much of the car is covered in the car loan. This means taking the price of the car, then adding the sales tax. This is the total cost of the car net of tax. Then, the downpayment is deducted. The downpayment is the upfront payment, and will not be counted in the car loan.
The total cost of the car is $22,995. The total amount that will be financed is $20,495. The next calculation will determine what the payments will cost over the life of the loan. This is the monthly payment multiplied by the number of months:
So the total amount paid will be $22,655.52 for…… [Read More]
Car Pollution and Idling Downtown in the City
Canada's largest city and North America's fifth most populous city with a population of around 2.7 people, Toronto is home of 5.6 million people. More than a quarter of Canada's total population alone lives in this heavily populated area. Toronto is considered one of the world's most economically dominant cities (Toronto overview).
It has Toronto Stock Exchange and a large number of private IT companies. Due to rapid growth in the population of Toronto, there has been an outburst in the number of vehicles purchased.
There are a total of 3,340 new establishments in the business sector in Toronto form which 53.2% of these establishments are situated in Downtown. Employment in Downtown has increased by 11.6% and additional 45,600 jobs. This shows how much Toronto has grown in its business sector. Since, the employment rate has…… [Read More]
In any case, I wouldn't be going back home until Thanksgiving, which was plenty of time before my father would be seeing my Jeep again.
When Halloween came around, I had the opportunity to go to a good party at what was supposed to have once been a real haunted house. I don't believe in ghosts or anything like that, but I'd heard it was a pretty interesting house and always a fun party.
The house was even built at the top of a very steep, unpaved hill and from the bottom, it really looked like the classic haunted houses in the movies. The terrain was too rough for regular cars, so the cars all had to park way down the hill and only four-wheel-drives could make it all the way up to the actual property. I was the only one of my friends who happened to drive a 4x4,…… [Read More]
Key Success Factors in the Global Auto ental Industry
Pursuing increasingly higher levels of inventory optimization and logistics performance will continue to reduce operations costs for low-cost car rental providers globally (Fink, einers, 2006). Operational efficiency that can reduce the cost per hour rental can be so significant it offsets the costs of gasoline over time as well.
Second, for any company to succeed in the global auto rental market, the focus on how to continually improve and growth the effectiveness of online ordering systems (einhardt, 2002) and the continual focus on innovating the customer-facing purchase or rental process (Maniak, Midler, 2008) are critical. While Stelios repeatedly throughout the case discounts the need for managing customer experience, it is a critical aspect of any growth strategy the company has over time (ao, Smith, 2006). The company will never reach its goals without at least a focus on the process of…… [Read More]
Car Sales and Interest Scenario Analysis
A finance manager employed by an automobile dealership believes that the number of cars sold in his local market can be predicted by the interest rate charged for a loan. The finance manager performed a regression analysis of the number of cars sold and corresponding interest rates and identified a direct correlation, with fewer cars sold as the interest rates increased. This case study assesses whether there are other salient factors besides interest rates should be taken into account in this regression analysis, and whether the interest rate charged for a loan is the most important factor. A discussion concerning how a finance manager would respond to the dealership's vice president of marketing's request for a sales forecast at the prevailing rate of 7% is followed by an analysis concerning whether the prediction of car sales at 7% interest is a reflection of the…… [Read More]
ental Car Industry
You a Consultant international car rental company a multi-billion pound turnover. The company 60,000 employees. It largest rental car companies Europe approach feel a small business. The business a reputation providing exceptional customer service.
The rental car industry is a multi-billion industry which needs proper management for it to bear exceptional returns. Unlike other service, industries, the car rental service is highly consolidated which gives new players into the business a cost disadvantage incurred from the high input cost and low economies of scale at the same time.
This industry has become more competitive, and a big chunk of the competition comes from two main sources within the market chain, these are leisure and corporate segments. The major players in the market have established networks of collaboration and deals with the majority of the leisure segments and corporate leaving a smaller percentage for other smaller car rental…… [Read More]
P, a car salesman, is advertising one of his cars, made by Ferrari for sale at the price of € 50000 in the newspaper. N see the advertisement and calls to P. offering him €40000. P rejects N's offer and tell N. that he would be willing to discuss an offer for 45000. N agrees on the price but under the condition that P. proves to her that the car is indeed a genuine Ferrari. P promises to disclose all necessary documents in the next 3 weeks. N agrees and waits. Two weeks later N. discovers that P. has sold the car to C. For 50000. Advise N.
In order to advise N, it is critical to analyze the terms of the case.The case is clearly a case of an offer and verbal acceptance.This is a practical case of a unilateral offer. Before proceeding, we can discuss the concepts of…… [Read More]
ike Lanes vs. Car Lanes
The objective of this study is to examine the issue of bike lanes vs. car lanes in New York City through the lens of urban sociology.
There is an ongoing battle in New York City between those who use bicycle lanes and those who drive cars. Chapter 1 of the work entitled "NYC Cycling" on integration of NYC's bicycle policy emphasizes the need for "integrated, rather than piecemeal, transportation planning." (Transportation Alternatives, 2009) Stated as well is the need for agencies to "work together" along with the bicycling community to bring about an improvement in conditions so that bicycling in New York City will increase. (Transportation Alternatives, 2009)
The work of Forester (1994) entitled "icycle Transportation: A Handbook for Cycling Transportation Engineers" reports that the first trouble occurring with bike lanes in New York City is the congestion that was caused and the demand for…… [Read More]
Hybrid car production TOYOTA, cover area: MICOECONOMIC ANALYSIS: a) Explain relevant demand supply factors affect sales profitability chosen product/company. b) Explain market structure chosen company operates chosen product.
Hybrid car production in Toyota
The contemporaneous society is marked by a wide array of challenges, such as raising international tensions, political instability in the countries with high reserves of oil, the depletion of the natural fossil fuels, the damaging of the natural environment or the internationalized economic crisis. In this setting, automakers across the globe strive to create vehicles that rely on more responsible and renewable sources of energy. Such is the case of Toyota, which now creates its Hybrid car in an effort to support environmental change and sustainability, as well as answer to the changing needs of the customers. In this context, the current project sets out to analyze the company and the product through the lenses of microeconomics…… [Read More]
Car and "Driving Lessons"
Tracy Chapman's song "Fast Car" tells the story of lovers who desperately want to escape poverty but can't find a way out, and Neal Bower's poem "Driving Lessons" discusses a son who is in the middle of his parents' unhappy marriage. hile they tell very different stories on the surface, the two are similar in theme and the type of imagery used. Both use driving as a metaphor, questioning the traditional idea of driving as freedom, instead seeing driving as a symbol of being trapped.
Both "Fast Car and "Driving Lessons" deal with the inevitability of family obligation, and loneliness is a theme throughout the song and the poem.
Unlike the traditional idea of the car as a means to freedom, both "Fast Car" and "Driving Lessons prove that one cannot drive away from problems. In "Fast Car," Chapman's protagonist initially sees the car as a…… [Read More]
The marketing mix is composed of the features and strategies which accompany the launched product, its retail price to the end-user, its promotional programs and the channels selected for its distribution.
The bioscan ignition car will be sold under the manufacturer's brand with the specified functionality of serving as transportation means
The new automobile incorporates cutting edge technologies which increase safety and protect the owners from theft
The car has a high quality
The manufacturers offers additional and complementary products (components) and services (financial consultancy)
The cars have a 5-year warranty, after which owners are encouraged to visit the manufacturer's service facilities
Follow-the-leader price strategy, which implies that the manufacturer will implement prices based on the market and the prices implemented by competing firms
Variable price strategy, meaning that the price is directly connected with the production factors and a price increase in these factors will…… [Read More]
Cons of Owning Hybrid Cars:
There are several cons to owning a hybrid car and they include the following:
Lack of freeway cruising speeds in the majority of the hybrid models. The engines are not designed for consistently high speeds over 80 mph or above for example.
The best selling hybrids have on average $5,000 prices above their invoices due to their high levels of popularity. With this significantly higher price, the savings from fuel economy are erased for many consumers.
In general it takes years to attain the cost savings that hybrid cars promise.
The increased cost for hybrid vehicles typically isn't paid for with the savings on fuel.
The highest mileage hybrid cars are some of the most dangerous to be in an accident in.
Hybrid trucks and SUVs are more expensive to purchase and operate than gasoline trucks according to Fueleconomy.gov (2006).
Pros of Owning Gas Cars…… [Read More]
buying a car is brought up, excitement results from it, after all there is nothing like that new car smell. There are an abundant amount of reasons to purchase a new car. Some of these include the latest safety features, higher gas mileage, accommodating a growing family, the stylish and appealing appearance of cars etc. With today's saturation of car advertisements and marketing in the media, there is no shortage of reasons to consider buying a new car. Another more subtle option a potential buyer can consider when preparing to buy a new car is simply keeping and driving their current car. Keeping one's older model car can actually provide some benefits.
One of the main benefits of keeping and driving your old car is simply cost. Older vehicles are more likely to breakdown but they actually cost less to operate and maintain than newer vehicles. Even if you old…… [Read More]
The company is an energy firm that is invested in a broad range of energy. Suzlon's core assets include wind farms scattered around the world. Yet, wind farms are mentioned in the article among the assets that the company is seeking to sell. The company cites rapid growth in revenue, which should indicate that there is sufficient retained earnings to pay down the maturing debt, but the latest annual report shows that the company has lost money in the past two years. In the past year, Suzlon has increased the amount of equity on its balance sheet, so seems committed to a program of d eleveraging. It could be that the assets being sold are underperforming, and their sale would not only generate capital but would also allow the company to be more efficient going forward.
It is interesting, though that the company has not chosen to renew the debt.…… [Read More]
Negotiate a New Car Price Effectively
Consumer eports is one of the nation's most trusted sources for consumer advocacy, including information about the appropriate prices to pay for both used and new items. One of the most stressful purchasing experiences for many Americans is car buying. This makes sense because even the savviest consumer is inexperienced at car sales compared to car salespeople, who engage in negotiations for car sales on a daily basis (Kiley, 2013). Consumer eports has drafted an article, How to Negotiate a New Car Price Effectively: Do Your Homework Before You Go to the Dealership, which aims to help place consumers in a competitive position in their negotiations with car dealerships.
I enjoyed that the article took an adversarial approach to dealerships. It is critical for people in the car buying process to realize that they have different goals from the dealerships. While both dealerships and…… [Read More]
company on the market, because this has certain characteristics that play a role in the decision making process regarding the type of offer that 3Cs can make to the two potential future managers. The case study mentions that Arlan Autospritz has strategically cornered the car wash market. This translates into 3Cs having a monopoly on the car wash market, which is also translated in the fact that the only existing competition two coin-operated car washes on the outskirts of the city. This monopolistic position presumably means that 3Cs controls the market, including the price of a car wash. The fact that the price of the service can be thus manipulated means that Arlan can consider redirecting a part of the revenues towards the human resource part of his business, namely towards ensuring that he hires an excellent future unit manager.
The second characteristic that has to be mentioned is the…… [Read More]
Parallel parking stands out as one of most dreaded parts of the driver's test, and it is inevitable for any person who desires to be a driver at one point of their lives. People residing in big cities may be forced to do this exercise every day. Eliminating the complexity and uncertainty is undoubtedly an experience to behold.
Self-parking cars not only saves the drivers from parking ordeal, but it also helps to solve some of parking and traffic challenges in heavily populated areas. Evidently, parking a car is often subject to the skills that a driver possesses. Contrary to this condition, self-parking cars can fit into relatively smaller space that a majority of the drivers can manage on their own. Evidently, the problem of finding a parking space is eliminated: this permits the same number of cars to occupy fewer spaces (Sculle, & Jakle, 2004).
n most cases, paralleling…… [Read More]
This reports conducts a comparison and contrast of three automobiles within a particular class. The purpose of this report is to make a recommendation to the organization regarding the kind of car they ought to be purchasing for its company cars. Each year, organizations have intricate variety of choices to assess and examine with regard to selecting company vehicles. One of the key criteria for choosing company cars is cost. A second criteria of selecting vehicle class is environmental impact. In this particular report, the selected vehicle class for the fleet of company cars for the organization is the hybrid class. One of the justifications of selecting a hybrid class of cars is that it is environmentally friendly. Another benefit of hybrid cars encompasses the financial advantages that come along with them. Hybrid vehicles are backed by numerous credits and inducements that aid in making them cost-effective. Hybrid vehicles…… [Read More]
The first automobile with a combustion engine was developed in 1906 allowing people to travel from place to place without relying on an external force. The car essentially replaced the horse and buggy but by today’s technological standards it was a crude machine with very limited capacity. Jean Lenoir patented the internal combustion engine auto in 1860. Daimler and Benz produced the first gas powered auto in 1885. Electric autos were produced in 1891 by William Morrison, and were the first major improvement over steam engines. However, gas and petrol autos were mainly produced: Ford designed the Model T in 1903 and it was mass produced in 1908. General Motors further developed the auto by increasing its speed and making it sturdier using coil spring suspension which was introduced in 1934. Prior to that, however, the car radio had been placed in the auto, allowing drivers to tune into radio…… [Read More]
Cars and driving are emblems of American culture, and have defined American lifestyle and identity. American cities are built around the car, and so is the urban and suburban sprawl. It is no small coincidence, therefore, that both Flannery O'Connor and Dagoberto Gilb use a car as a central symbol in their short stories. In O'Connor's "A Good Man is Hard to Find," a road trip turns deadly when the family runs into a group of escaped convicts on their way to Florida. Florida makes a brief appearance in Gilb's short story, "Love in L.A.," too, as protagonist Jake mistakes Mariana's heritage for being Cuban since her license plates are from Florida. Like "A Good Man is Hard to Find," "Love in L.A." centers around cars and driving as the central motifs, but in Gilb's story, the ending is not gruesome. Although "Love in L.A." And "A Good Man is…… [Read More]
CARS Data Criteria and the Literature Review
All of the data was taken from professional, peer reviewed journals, or scholarly dissertations that have been submitted in the pursuit of doctorate in nursing. All of these sites fulfill the CARS criteria regarding the data points.
However, this is not enough in graduate school. While the CARS research mostly surrounds Online sites, professional journals, theses, or dissertations can also be biased. The authors can also have hidden agendas. In addition, they can also have more subtle biases and defects. For instance, they can have faults in their research that are subtle and unintended. This is known as selection bias. In the professional literature about healthcare interventions do the following: "selection bias refers to systematic differences between comparison groups in prognosis or responsiveness to treatment." In outfield, unlike many others in academia is especially critical because it can result in the death or…… [Read More]
Evaluate their product mix, features, prices, distribution and financial performance information
• Identify 2 strengths and two weaknesses for each brand
• Recommend at least two ways that Liberty Mutual can improve sales and profitability for its car insurance business.
Please could you add another weakness for Geico
Expand more in Liberty Mutual
Add and compare prices for both.
And include features
Auto insurance isn't the easiest thing to understand and when choosing which insurance to go to, it is hard to find which company is best suited for you. Geico and Liberty Mutual are two of the biggest names in insurance. Both companies are widely trusted. In order for one to pick an insurance to go with you must evaluate their features, product mix, discounts, services and customer rating that benefits and matters most to you.
GEICO was founded in 1936 and is the second-largest private…… [Read More]
People's Car Tata Nano
Financial, political and marketing/business commentators alike seem to agree that the Tata Nano, the planet's cheapest car, was a perfect match between an idea and a need when it was introduced -- or at least as a manufacturing idea. Making the smallest of small cars could happen because the timing was right for pairing just such an idea with the quickly emerging appreciation of frugal engineering innovations, or using sophisticated technologies and motivations to make a product that is affordable and helpful to the global economy and ecology. [1: "Stuck in low gear." The Economist. Aug. 20, 2011. http://www.economist.com/node/21526374 accessed January 15, 2012. ] [2: Sadanad Dhume. "Unloved at any speed." Foreign Policy. October 7, 2011. http://www.foreignpolicy.com/articles/2011/10/07/tata_nano_unloved_at_any_speed accessed January 15, 2012. ]
It was for this reason that the project came to life as quickly as it did. It seemed to be the perfect mix of…… [Read More]
promoting fuel efficient cars, establishing green spaces or forestry, random emission testing, and encouraging alternative transportation, walking, and bicycle use. The total cost is $15.5 M.
Fuel efficient cars
Fuel efficient cars not only reduces pollution but I chose it due to the fact that it is also a good option given today's rising gas prices.
Fuel efficient cars come in 2 categories -- electric and water. What this means is that these cars substitute gas -- which pollutes the atmosphere -- with either electricity or water or hydroxyl.
Hybrid cars are healthier for the environment since they combine gas and water (or electricity) producing lower emissions. They also reduce dependence on fossil fuel which is the main source of fuel today.(Future-Method.com)
The trade-offs of fuel efficient cars are first and foremost price. That, however, can be overcome by compelling distributors to lower the price by making it a more…… [Read More]
hat will future hold for the hot rod and all those who love them so dearly?
The car has been long an emblem or icon of freedom. ith the invention of automobile and later the mass production of the car, the lifestyle for the average American definitely changed. No longer was anyone tethered to the location in which they were raised. People were now free to explore, in comfort, the world at large. It didn't take long at all for the car to become integrated with all facets of popular culture. However, various subcultures also developed right along with the automobile. One of these subcultures also found another form of freedom -- freedom of expression.
After II, the United States developed a strong middle class. In fact, this was arguably the strongest middle class in all of history. As a result of this development there were…… [Read More]
Car Culture: How and Why "Ricers" Came into The Scene
Since the advent of cars, people have always wanted to play around with them and make modifications of their own preferences. Car modification has been taking place ever since we started manufacturing vehicles and the reason has been varied. There are some who did it for prowess or just for some mischief. For example, NASCAR evolved from the building of super-fast cars that were mostly a result of bootlegging. The initial modifications that people would perform on their vehicles were mainly conducted due to criminal activities. In the old cars, there was no matching of cars to engine numbers, transmission, or body frame. This made it possible for thieves to change engines and repaint a vehicle, which in turn meant they have a new car. This car modification was referred to as hot rodding. However, all this changed when the…… [Read More]
Lotus ental Car's CFO feasibility adding alternative fuel vehicles fleet
The problem of switching to a more fuel efficient car, especially ones that are considered non-polluting will arise for all tourist and individual car owners. The reason is the rising cost of fossil fuels and the actions of environmentalists and other powers that try and curb the use of fossil fuels and cars in many places. While the operators have some more breathing time, it can be predicted that in the near future there will be a forced shift to hybrid cars, electric vehicles and non-fuel-based vehicles in all sectors of the world. The automotive industry is itself gearing up for the change. One factor that has made the automobile producers take to producing hybrid vehicles and electric and other fuel vehicles is primarily the costs of fuel as is obtained now. The rising cost in fuel has made automobile…… [Read More]
New Car Rental Property Proposal
Despite the proliferation of ride-sharing services such as Lyft and Uber, the rental car industry continues to thrive, with average fleet sizes and revenues experiencing significant increases since 2015 (2016 U.S. car rental market, 2017). One market location that is well positioned for a new non-franchise car rental enterprise is Oklahoma City, Oklahoma (OKC) which hosts a world-class international airport, the Will Rogers World Airport, located just 6 miles from the city's downtown. This paper provides an overview of the U.S. car rental market and a description of the basic business model that will be used by the new car rental enterprise which will be known as Stardust Car Rentals. In addition, a description of four performance measures, data collection methods and how the data will be used is followed by an outline and analysis of two cost-benefit decisions that will have to be considered.…… [Read More]
Use of electricity a d heat production is to systemize this process (.Nurettin Demirdoven, 13 Aug. 2004)
In contract Hybrid and fuel vehicles are efficient plus its engine is conventional with internal combustion. Fuel vehicles which consume hydrogen from fossil fuels dose not offer efficient energy with an advantage to operate an urban drive cycle used by hybrid vehicles. However, priority is mostly given to hybrid vehicles by government and various industries. In Addition, One of a famous company, Honda has released its Honda hybrid car in 2007 namely Honda Civic Compact Sedan. This car is made on the basis of new technology for saving gas. This car generally operates with three features including battery pack, gas powered engine and an electric motor to save its energy. There is also a full hybrid car which consists of the same major features mentioned above. Honda's hybrid car can easily be powered…… [Read More]
Because of its hip European style, its environmentally-conscious image, its fuel economy, and its novelty, the Smart Car will appeal to a large segment of American consumers.
Proposals for marketing the Smart Car in the United States:
The Smart Car will appeal mostly to consumers in urban and semi-suburban areas. Therefore, marketing should be targeted at that segment of the population.
I have no recommendations for product adaptations to the two-seater Smart Car. However, I strongly recommend that Daimler-Chrysler introduce the SUV model of the Smart Car because of the American obsession with the SUV. The SUV Smart Car will appeal to Americans who don't want the stigma of driving an SUV but who at the same time need the extra space.
The Smart Car will appeal to all ages and genders but will be best marketed toward well-educated consumers, college students, and persons of a liberal political philosophy.
The…… [Read More]
Car repair is the process of diagnosing the car problem to identify the fault within the car. While the cars manufactured before 2000 requires special tools to be repaired, however, the computer technology has been increasingly used to diagnose and repair many newly manufactured cars. Before mechanics start the repairing of cars, they often quote the prices for customers before starting the repairing work. To repair the car, mechanic uses both electronic methods to gather data in order to replace the faulty materials in the vehicle. A mechanic diagnoses the car and identifies the problem within the car before starting the repairing work. There are two approaches used to diagnose a faulty car:
Use of a repair manual
elying on one's analysis
Use of computer technology
A repair manual is a book that assists an auto mechanic to identify the problems within a car. The repair manual consists…… [Read More]
The automobile industry is one of the most significant sectors in the United States economy given the role cars and other automobiles play in the nations public transportation system. An important aspect of the U.S. automobile industry is the car services sector, which is crucial in the nation's public transportation. Apart from the role of cars in public transportation, they also act as status symbols for many Americans. The car services sector is affected by some internal and external market factors that affect the profitability and success of the different players in the industry. These factors can be effectively demonstrated through a SWOT analysis of the internal car services market.
The U.S. car services sector is characterized by several strengths that have played a major role in the overall growth and profitability of the overall American automobile industry. One of the strengths of this sector is increased demand for…… [Read More]
People are typically inclined to think that a product becomes less expensive once it enters mass production. However, this is not the case with hydrogen powered cars, as it will still be expensive to produce the fuel and to make cars capable to run on it. Gasoline burning-vehicles are likely to be replaced with cars using alternative sources of energy in the near future, only that hydrogen is improbable to become widespread in the coming years (in contrast to other alternative fuels) (Behar).
Hydrogen fuel cells are less effective in terms of space, given that they are much larger than an ordinary gas tank ("Hydrogen Car Gears Up" 23).
Most people are unaware that hydrogen is not found on earth in a normal form and that it has to be extracted from other sources. A great amount of energy is used when hydrogen is extracted from other sources and the…… [Read More]
Banning Smoking in Cars With Children: Moral and Legal Issues
Five states in America, Arkansas, California, Louisiana, Maine and Oregon, and also Puerto ico -- have made it a crime to smoke in cars when children are there, and more states are considering the adoption of this legislation as well. For instance, other nations such as Canada, South Africa and the United Arab Emirates are also leaning towards such a ban. The ban is viewed as beneficial in the sense that it not only protects children but it also minimizes the amount of accidents which will be derived from cigarette-related distractions, such as lighting, ashing or dropping them while driving (ash.org). However, the biggest impetus for this legislation is the desire to protect all innocent children from exposure to the hazards which are inherently connected to cigarettes and cigarette smoke. One of the inherent necessities of this issue is in…… [Read More]
Various smart vehicle and smart highway technologies and systems offer tremendous potential for improving road and vehicular safety. Intelligent Vehicle Highway Systems (IVHS) have already been developed in the United States and Japan, also called Road Transport Informatics (RTI) in Europe (Collier and Weiland, 1994, p. 27). Smart highways are also referred to as Automated Vehicle Highway Systems (AVHS) or Intelligent Transportation Systems (ITS). The lack of global consensus on what to call smart driving and smart highways reflects the burgeoning nature and broad gamut of technologies that need to be further developed and integrated into standardized systems. The most important of the IVHS systems involve both vehicle to vehicle (V2V) and vehicle to infrastructure (V2I) technologies. Both V2V and V2I technologies capitalize on software and hardware systems that have already been integrated into many newer automobiles, such as GPS and WiFi. Some systems also require Dedicated Short Range Communication…… [Read More]
emotional positioning stategies. Maketing Intelligence & Planning, 23(1), 9-29.
Philip Kotle, & David Getne. (2002). County as band, poduct, and beyond: A place maketing and band management pespective. Jounal of Band Management, 9(4/5), 249-261.
Matin, Bidget, & Simintias, Antonis C. (1995). The impact of geen poduct lines on the envionment: Does what they know affect how they feel? Maketing Intelligence & Planning, 13(4), 16.
Keith Naughton. (2007, Octobe). An Electic Deam: THE $98,000 Tesla Roadste aims to be the ultimate geen ca. Will it succeed?. Newsweek, 150(18), E6.
Jason D. Olive, & Seung-Hee Lee. (2010). Hybid ca puchase intentions: a coss-cultual analysis. The Jounal of Consume Maketing, 27(2), 96-103.
Potheo, A., McDonagh, P., & Dobscha, S.. (2010). Is Geen the New Black? Reflections on a Geen Commodity Discouse. Jounal of Macomaketing, 30(2), 147.
Sangkapichai, M., & Saphoes, J.. (2009). Why ae Califonians inteested in hybid cas? Jounal of Envionmental Planning…… [Read More]
A In this example, the equilibrium price and quantity is $6 and 81 pizzas.
b. If the price was above $6, there would be too much supply and not enough demand. The market for pizzas would move towards equilibrium, however. Pizza suppliers would have excess capacity. They would address this issue two ways. First, they would take steps to reduce capacity, for example a pizza maker could go out of business. Second, the pizza makers would lower their prices in order to stimulate demand and fill out the excess capacity. In this way, the price of pizza would be reduced through competition, and the supply of pizza would also be reduced as inefficient operators lose money and quit the business. As the price of pizza comes down, more buyers will enter the market. This will result in an increase in demand for pizzas. The total result of this is that…… [Read More]
Alternative Fuel cars
The best way that we can approach this complex subject is by differentiating the different types of fuels that the cars use since each fuel requires a different type of car and each fuel, accordingly, has its particular advantages and disadvantage.
Biodiesal vehicles combine petroleum gasoline with vegetable oils. Their benefits lie in the fact that these fuels produce fewer carbon emissions and reduced harmful particulates than does regular fuel. Biodiesel is more cost-effective for drivers than is standard fuel and is also more energy-efficient in its production.
On the other hand, biodiesel fuel is more expensive than standard gasoline aside from the fact that its production would take up vast tracts of land, and farmers may be encouraged to replace food crop planting with biodiesel plants.
Ethanol-fueled cars are driven by a combination f gasoline and a grain-based propellant. There are various…… [Read More]
Air Bags in Cars
The Politics of Air Bags
Air bags weren't always in cars. They have come about as a fairly recent development, and the rise of the air bag was due to politics. hile this may sound strange, many things that individuals take for granted today have come about because special interest groups were concerned about a specific aspect of public policy or public safety. These individuals or groups then worked to change laws or to have laws enacted that made the world, in their opinion, a better place.
The purpose of this paper is to examine air bags from a political standpoint. In other words, the goal of this paper is not to make a judgment as to whether air bags in cars are good or bad, but rather to look at the political changes that caused them to come about in the first place.
In order…… [Read More]
Electric and Self-Driving Cars
Both the electric car trend and the self-driving car initiative may be considered fads that in the long run are simply untenable. Autonomous cars present numerous safety obstacles that are currently not being addressed, and the electric car phenomenon presents numerous obstacles as well. Currently it is a niche market: increasing power to the electric car and making it equal to gas-powered vehicles is a substantial obstacle, and a solution—expanding the number of electric vehicle charge points—needs to become part of the infrastructural horizon. In the UK, this solution is already being applied, as Murray (2016) shows: charge points are set to outnumber petrol stations in the United Kingdom by 2020.
However, much of the rest of global society is affected by the autonomous car in only a marginal way: if they are ever allowed to proceed into the mass market it will be a different…… [Read More]
There are more BMW's and Porches being driven than Maserati. Position as a unique and superb driving machine, and extension of personality. Never call it a car.
Brand leadership -- Emphasize hand crafted and unmatched quality. Brand has been known for decades as unmatchable.
Head on positioning -- Emphasis on not really an apples-to-apples comparison; emphasize specs and luxury differences. FOCUS on innovation. Use statistics of the number of BMW and Porche's sold, then compare with that special person -- make user believe they are purchasing an investment worthy of a King.
Lifestyle Positioning -- Use purchase to boost image and exert success
Cost -- Not really as much of an issue at this range; but simply indicate that only special people can handle this vehicle; all routine maintenance will be covered in full for 5-years. Treat client like VIP.
Positioning venues -- Purchase list of high-end executives and send…… [Read More]
IX. Plan of implementation
The implementation plan should have several different parts. The first part is the analysis. The decision has been made to relocate some of the plants from locations with high labor and production costs to countries where these costs are lower. The analysis will need to show which each of these countries are. The idea is that the new countries will need to have some of the characteristics that serve company interest. These would include being close to markets where the products are sod or, if it is the same country, a sufficient purchasing power for the customers in the new locations.
The action plan or actual implementation plan should follow. The implementation plan will include dates and times when things are being moved, prices, for goods that are being auctioned and no longer retained in the new locations, personnel that will need to move to the…… [Read More]
Enterprise Car ental
What practices at Enterprise ent-a-Car demonstrate that they value their employees?
The founder of the company, Jack Taylor started out with the simple yet powerful motto "take care of your customers and your employees first and growth and profits will follow." (EAC, 2012) The company when started in 1957 was predicted to be a failure because leasing cars did not exist then as a business. The CEO then took the initiative in leasing cars, which has become common now. In the decades that followed cars began to be rented even on a day-to-day basis and today the CEO and president is Pam Nicholson who is a person not from the Taylor family. She has been declared one of the most powerful women in the world by Forbes. While the motto of the founder is carefully nurtured even today, additionally the company provides an inclusive workplace and better…… [Read More]
CARS WERE BANNED IN U.S.
Physical mobility is perhaps one of the most-crucial components in sociology; it defines what happens when people of a different culture interacts. In ideal circumstances, our personal movement is limited, and the scope of interaction will be limited to our community thanks to the discovery of automobiles. In the wake of modern automobiles, people from all walks of lives have interacted at higher and lower level; the result has been an incredible national cohesion and social acceptance. In addition, the governance, commerce and other spheres of lives have been facilitated by the diverse modes of transport. It would be unimaginable to live without automobiles; their absence will have profound effects on social, cultural and economic aspects of life.
Firstly, without automobiles, social interaction will be greatly hampered, multicultural interaction, and sociological progress of U.S. society will remain behind. Certainly, transport is a crucial tool for…… [Read More]
S. market. Instead of purchasing millions of dollars in research, Japanese manufacturers will often send their engineering and development teams to a foreign nation to study not just market conditions, but also the nuances of a given customer base as well (Aldridge, 1990). This will allow for greater insights into unmet needs, including the need to see the foreign manufacturers as being a contributor, not detractor, to national welfare. Toyota and Honda did this exceptionally well, as does Panasonic and Samsung with Google Android smartphones today.
2. Do you feel that there is really any difference, in a consumer's mind, between a Toyota Camry manufactured in the United States and an identical Camry that was manufactured in Japan but sold in the United States?
The indirect answer is that it depends on the individual consumer and their perceptual biases. From those consumers with a high level of ethnocentric mindsets, then…… [Read More]
hour car ride; regarding whom I would choose and why.
I have been extremely interested in the functionalities and technicalities inherent to the world of business ever since the time that I came to realize the essentiality that businesses have in regard to the world that we live in. One of the things that has become most apparent to me regarding my idea of an ideally effectual degree of business know-how has been the concept that only in so much as absolutely understanding the characteristics of the marketing within it is operating can a particular business ensure any degree of market success.
This is the primary reason due to which I would prefer to select Jack Welch and Bill Gates as two of my companions to accompany me upon a hypothetical car ride lasting for 72 hours. Both of the men are monumental names in the business sector; in fact…… [Read More]
The process would then need to continue so that the changes that can be seen in the environment can also affect the changes in entry strategies.
Environmental factors, economic factors, political/legal factors, social/cultural factors and also technological factors should all be considered. The legal factors that need to be addressed include issues in employee law, monopolies and mergers legislation, environmental protection laws, and wider issues such as foreign trade regulations. The political factors refer to the stability of the government. The taxation policy, the government spending, the relationship that the government has with other countries, and the industrial policy and all issues should be considered.
The economic factors that need to be addressed refer to inflation, disposable income, unemployment, business cycles, GNP growth rates, interest rates, exchange rates, energy, and the basic prices for raw materials. Factors from cultural and social standpoints include population demographics, the income distribution, what levels…… [Read More]
At least three customer roles are needed for a marketplace transaction: (Ibid)
1. Buying, choosing a particular product or service;
2. Closing sale by paying for product or service;
3. Consuming or using product or service.
Subsequently, one customer may be a buyer, a payer, or a user; or each of these roles may be filled by an organization; various individuals; or different departments. During the process of transforming a showroom visitor to a used car buyer, it is vital to note that if a seller does not cater to each of these three roles, he may loose the customer.
Insuring a used car's features are the ones the potential customer has in mind and that the vehicle will best satisfy the user's want or need has to be a primary goal of a seller.
The payer role is equally important as without a payer a sale will…… [Read More]
2007 Economic Crisis on American Car market
Effect of the 2008 global economic crisis on automotive industries
Crisis in the United States
Crisis in Canada
Crisis in ussia
Crisis in European markets
Crisis in Asian markets
Effects by other related crisis events
In this paper, we will review the effects of 2008 global automotive crisis. Our main focus will be on the American car manufacturers and the negative impact they suffered due to the crisis. We will also have a look at how this crisis had affected car manufacturers in other major markets around the world notably Europe, Canada and the prominent Asian markets such as China and India. Finally, we will look at some of the other factors which were important to this event namely the energy crisis since the cost of fuel is directly related to the car industry.
The automobile industry is a very important part…… [Read More]
Used car sales
Increasing trend of car sharing
Weakened U.S. tourism industry ("Enterprise")
The sale of used cars by other organizations is a significant threat to Enterprise. Many of the world's largest car manufacturers, like Daimler Chrysler, General Motors, and Ford, are offering large incentives and low interest financing through their dealers on new vehicle purchases. For this reason, it makes owning a new vehicle more affordable for more consumers and conversely weakens used car pricing industry wide. This could be devastating for Enterprise with their traditional procedure of acquiring new vehicles and then disposing of them through their used car outlets. To date, Enterprise has enjoyed higher resale values on their vehicles, when compared to standard residual value, due to their consistent level of maintenance service. However, in recent years this margin between the vehicle sale price and the residual value has narrowed considerably, especially as used…… [Read More]
Values and the Automobile Market
In the last decade, the luxury car segment became one of the most competitive in the automobile market. Many American consumers who purchase luxury cars prefer imports from Germany and Japan.
A marketing vice president with General Motors once commented, "Import-committed buyers have been frustrating to us." This type of thinking has led industry analysts to argue that to successfully compete in the luxury car segment, U, S, carmakers need to develop better understanding of the consumers so that they can better segment the market and better position their products via more effective advertising. Insight into the foreign-domestic luxury car choice may result from examining owners' personal values in addition to their evaluations of car attributes, because luxury cars, like many other conspicuously consumed luxury products, may be purchased mainly for value-expressive reasons.
Industry analysts believe it would be important to assess whether personal values…… [Read More]
Management of a Mini
Management in the Car Industry
Assume you are a senior manager at Ford. Your boss has just asked you this question: "That Mini is doing so well-why didn't we think of it?" How might you respond?
The shift to small cars in the automobile industry is a concern. Additionally, given the current trends in the rising cost of fuel demand for small cars will outstrip demand for big cars. The U.S. Automobile industry has been over the years characterized by a preference for big cars. This preference is highly attached to the American consumer culture. This situation makes a sudden switch by an automobile company to small cars somewhat like a wild-goose-chase (Kohler and Keller 710). Because motor vehicle production needs to be reflective of consumer needs, Ford could not have taken a sudden switch to small car manufacture.
The shift towards the new models for…… [Read More]
uy a Care
Analyze uy a Car
For millions of people, the chance to buy a new car is an opportunity to experience the latest in automotive technology, with that sense of excitement. However, the different economic challenges have meant that auto sales would go into a four-year downtrend until last year. As sales increased by 11% in 2010, the highest number in 16 months. (Spenser, 2011)This is important, because it is showing how buying a new car will often depend upon the underlying economic conditions. As a result, this means that many consumers are unaware of how to effectively find the right automobile. Part of the reason for this is because of: a lack of experience in buying new cars over the last several years and a host of innovations in technology. As a result, all consumers must use proven tactics, to find the right new car that will…… [Read More]