FedEx was founded by Fred Smith after his tour in Vietnam, and he continues to run the company today, as the only CEO that FedEx has ever known. The company began by offering overnight courier services, an industry that to that point had not existed. Today, that unit is known as FedEx Express and it is still the largest in the company. There are competitors, however, mostly notably UPS, DHL

FedEx Applying Strategic Market Planning to FedEx Marketing Foundations FedEx (NYSE: FDX) is one of the leading providers of global logistics services to the Business-to-Business (B2B) and Business-to-Consumer (B2C) marketplaces globally. FedEx is particularly strong in the U.S. where 73% of total revenues in their latest fiscal year were generated (FedEx, 2010). FedEx's approach to marketing is to accentuate the role of trusted advisor in shipping, 3rd party logistics (3PL), and supply chain

In the shipping business, this can be speed, customs expediting, or specialized handling, or price. The firm should analyze its internal competencies to identify which ones are strongest before seeking opportunities in the marketplace. Most firms will not be the best at all of these, so the firm should be realistic about its competencies when conducting a self-assessment. Often, core competencies are well-supported so that they can be sustained

FDX Value Creation Frontier The value creation frontier "represents the maximum amount of value that the products of different companies inside an industry can give customers at any one time by using different business models" (Hill & Jones, 2008). FedEx focuses on quality and excellence, as well as responsiveness to customer, as the core elements of its business model. Reliability and efficiency are also facets of business on which FedEx focuses. What

85). Newly independent countries joined in the shipping industry as a way of demonstrating their economic independence, leading to an increase in the number of open registers as owners in the traditional maritime countries could now register in countries with less demanding tax laws and lower costs for workers. Shipbuilding, which had long been dominated by Europe and North America, moved instead to East Asia. Other changes also took place

Yet, the result of their failure to achieve innovation in the wake of their purchase of Kinko's resulted in significant losses, writedowns and a loss of both prestige and market share. FedEx experienced this failure on several levels. They failed to adapt their culture to accommodate the differences between the two organizations, a move that stifled innovation. Moreover, they failed to place emphasis at the organizational level on the