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Financial Ratios
Coca Cola Company Ratios
Calculation
Ratio
Operating Leverage
ROI
6,172-4,521/4,521
EVA
10,154-(10,154x.12)
Profit Margin-Sales
8,634/46,542
The Coca Cola Company had an operating leverage of 68.6% (2011 Annual Report, 2011). Return on Investment was 36.5%. The economic value added ratio was 8,935.52. The profit margin on sales was 18.6%.
The return on investment ratio is used to evaluate the efficiency of a single investment or a group of investments (Return on Investment - ROI). There is not considered a right and wrong calculation for return on investment because the definitions of the return and costs items vary from one person to another. A financial analyst may figure the ratio using certain return and cost items, where a manager may figure the return on investment using entirely different return and cost items.
The operating leverage ratio...
For a high operating leverage ratio, with high elastic product demand, will cause sharp fluctuations. This would depend on the product demand and how the sales and earnings are played out.
Economic value added is an estimate of the amount that earnings exceed or fall short of the required minimum rate of return for shareholders (Economic Value Added (EVA)). Economic value added can be calculated at a divisional level or a corporate level. It is a flow and can be used for performance over time. It is economic based on the fact that a business must recover both operating and capital costs. It can be used for setting organizational goals, performance measurement, determining bonuses, communication with shareholders and investors, motivation of managers, capital budgeting, corporate valuation, and analyzing equity securities.
The profit margin on sales is a profitability ratio that measures the degree of success or…
Bibliography
2011 Annual Report. (2011). Retrieved from The Coca Cola Company: http://thecoca-colacompany.com/investors/pdfs/form_10K_2011.pdf
Economic Value Added (EVA). (n.d.). Retrieved from Value-Based Management.net: http://www.valuebasedmanagement.net/methods_eva.html
Kieso, D.E. (2008). Full Disclosure in Financial Reporting. In D.E. Kieso, Intermediate Accounting I, II, & III (pp. 1316-1318). Hoboken, NJ: John Wiley & Sons, Inc.
Operating Leverage Ratio. (n.d.). Retrieved from Bizwiz: http://www.bizwiz.ca/operating_leverage_ratio.html
Return on Investment - ROI. (n.d.). Retrieved from Investopedia: http://ww.investopedia.com/terms/r/returnoninvestment.asp#axzz1YA4OCo
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