What further differentiates FreshDirect from its many competitors is that it also concentrates on the assemble-to-order for its meals and entire orders, comparable in execution of this strategy to Dell Computer and their production of customized PCs (Laseter, Berg, Turner, 2003). The company's three most dominant competitors include D'Agostino Supermarkets, Dean & DeLuca, and Peapod, LLC. The first two competitors began with traditional storefront supermarkets and gradually expanded into a multichannel selling model. Peapod LLC began also as an Internet-only based online retailer and today has scaled to support over 20 different metro, suburban and local community locations, charging $9.95 delivery fees for basic orders. None of these three competitors have relied on the Internet to create significant gains in procurement, supply chain optimization and supplier collaboration...
These are the attributes however of FreshDirect, as they look to the Internet not as their only channel or as the catalyst of disintermediation of food retailing, but rather as a platform to significantly improve process performance. In this strategy of relying on process improvement and continual increases in accuracy, reliability and speed of transactions, FreshDirect has a significant competitive advantage. The potential for future growth within the given geographic regions the company concentrates on will continue to be profitable based on this approach.
Fresh Direct Product planning FreshDirect: A unique opportunity Consumers today are busy -- often so busy they do not have time to shop. Grocery shopping is time-consuming, especially after work. Getting to the store, parking, navigating the aisles (especially with small children) and checking out -- not most consumers' idea of a fun evening. FreshDirect offers a great solution: online shopping. With a few clicks of a mouse, and for a small fee,
Post Audit Analysis Employee auditing is essential as each retained employee must have an understandable job description that is known to management and new employees must understand their role as well. There is not question that this company will remain in business but a good exit strategy would be to build partnership connections with other retail outlets for distribution of FreshDirect brand products and possibly build a consultation service to assist
stakeholders in any microfinance situation. The borrowers are a major stakeholder, and the microfinance institution is another. The investors in the microfinance lender are significant stakeholders, regardless of whether they are investing for charitable purposes or as part of an IPO. Some of the indirect stakeholders are the families and communities of the borrowers, the countries and regions at large (whose economies will ultimately be affected), and the employees
Selling Plan & Business Proposal Food has always been seen as a human need and is classified as fast moving consumer good. This is one of the primary reasons why food industry has often been considered as a lucrative industry by many corporate houses. An industry whose products are generally perishable in nature with a very low shelf life, provides a lot of room for large scale, volume-based production and in
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