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Selling Plan & Business Proposal
Food has always been seen as a human need and is classified as fast moving consumer good. This is one of the primary reasons why food industry has often been considered as a lucrative industry by many corporate houses. An industry whose products are generally perishable in nature with a very low shelf life, provides a lot of room for large scale, volume-based production and in turn generating economies of scale.
Over a period of time advancements in industrial technology and information technology has enabled immense diversification and margin of new product development in the food industry. This progression has been topped by the advent of internet and e-commerce. Besides that, increasing globalization, diminishing geographical and cultural boundaries and increasing awareness due to media exposure have now encourages consumers to look beyond conventional home cooked food.
One of the most recent trends in the food industry is consumption of health foods. The increased awareness about what to and what not eat and the need to stay fit and healthy, along with association of weight and health with beauty has triggered an obsessive degree of health conscious among many consumers, regardless of age and gender or socio economic background. The consumers now consider conventional processed and packaged food unfit for health and therefore prefer food that is light, fresh, natural, organic, rich in nutrients and free from any...
This increasing trend has provided an opportunity for many food suppliers to exploit the situation and come up with a relevant product line.
Fresh Direct is an innovative business idea that has made an effective use of the web world to operate its business in a cost efficient manner. The overall business idea, as the name suggests, is to offer food products that are fresh. These food items are delivered at the customers doorstep with the orders being placed online.
Mission Statement
Fresh Direct aims at making consumer life easy by delivering quality products at their doorstep without any hassle in this fast paced life.
Market Analysis
Target Market
Fresh Direct's consumers not only includes consumers who are health conscious and look for deli and organic packaged foods, but also grocery shoppers in general. While the business started off with the idea of delivering health food items, it gradually diversified and expanded into a grocery business. As a result the target market expanded considerably. The consumer groups of Fresh Direct include women, both housewives working and non-working, and single women, students (both male and female) and single men and virtually anyone who do groceries. Besides that there is a special consumer group that shops the deli products for fresh and healthy life.
Since the product line and the targeted customer base is quite huge, and all the…
Business Proposal Company Overview Everest Technology Computer is a new company that intends to manufacture computer and its accessories. Since the company will operate in competitive market environment, Everest Technology needs to understand the costs structure to increase revenue and maximize profits. The objective of this paper is to provide a business plan that will assist the Everest Technology to increase revenue and maximize profits. The next section discusses the strategy that Everest
In that regard, convenience, proximity to their work place and speed of preparation services are the most critical elements for the success of the venture with this customer demographic. By the same token, these customers are less likely to be reached by online apps or Twitter and more likely to respond to the mere proximity of the service van to their places of business and physical routes leaving their
Note that the organization at CardioCenter is significantly different than that of a cardiology center at an Orlando-area medical center in several key ways: The communication between the EMT's and the EMT-focused nurse begins well before it does at the generalist hospital, saving minutes upon entry of the patient. There is no delay for billing information or to find the appropriate physician. They have already been alerted and are on standby There is
We have decided to take this option for several reasons. Firstly, the size of our restaurant will be able to entertain almost 500 people and with such a large space we need a huge market to fill it up. Secondly, Americans of all age-groups dine-out regularly (almost 4 times every week, according to last year's statistics.) thirdly and lastly, this figure is only going to increase with time. Selling tactics Contending
BofA The Bank of America is one of the country's largest retail banks. It is mid-2009, the recession has been declared to be over but there is still a lot of economic uncertainty, and the Bank must set strategy going forward. Traditionally, the bank has grown through acquisitions, and there are a lot of low-priced assets in the financial industry right now. However, any acquisition must fit with the bank's overall
The office and administrative expenses would remain constant even to that point, as would the insurance expense. Exhibit B: Cash Flow Statement, Year Two At this point, the business is earning a healthy return and Mr. Ahn is receiving will be able to bring in a reasonable salary. The nature of the business may well change at this point. At the maximum revenue of $144,000 per year the pretax profit would