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com are very interested in partnering with Facebook to gain access to these data sets to further strengthen their applications as well.
The third significant area of potential growth for Facebook is in the area of entertainment. The statistics and analysis of interest in Facebook as an entertainment platform shows high levels of potential adoption and use over time with the convenience over mobile devices further driving demand (Zhang, 2010). The development of entirely new forms of entertainment based on activities members are tagged in pictures of also has significant potential for product placement which is an entirely new area global brands are looking into right now (Smith, Kidder, 2010). Facebook Already has many Fan pages for individual movies, entertainment events and sports teams. In the future the ability to measure these marketing efforts is going to make fine-tuning entertainment options all the more effective.
Conclusion
Facebook is emerging as a platform for...
Facebook could easily be larger than Google within five years as a result (Zeisser, 2010).
References
Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Hennig-Thurau, Malthouse, E., Friege, C., Gensler, S., Lobschat,
L., Rangaswamy, A., & Skiera, B.. (2010). The Impact of New Media on Customer Relationships. Journal of Service Research: JSR, 13(3), 311.
Smith, W., & Kidder, D. (2010). You've been tagged! (Then again, maybe not): Employers and Facebook. Business Horizons, 53(5), 491.
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