Gateway Computer Company Term Paper

Gateway PC Gateway Computers

Gateway Computers has a rich heritage and a remarkable business story. Founded in 1985 in a U.S. Midwestern farmhouse, Gateway has grown into one of the world's best-known technology brands with millions of satisfied customers; starting with a $10,000 loan guaranteed by his grandmother, a rented computer and a three-page business plan, founder Ted Waitt turned Gateway into a revolutionary company whose innovations helped shape the technology industry (Gateway, N.d.). Gateway's history includes several milestones that helped the computer industry in general develop. Although the company has also experienced many setbacks over the years, Gateway serves as a prime example of how a revolutionary vision can help shape an entire industry. Gateway's vision (before the Acer acquisition) was:

To profitably grow their business faster than the competition by better understanding and serving the desires of their customers and aggressively marketing the highest value directly to their chosen markets (Alchin, N.d.).

The customer oriented focus the company's mission was undoubtedly a major success factor in the company's history. This paper will consider Gateway's achievements in both technology as well as their business model in general.

Gateway's Achievements

By the late 1990s, Gateway had...

...

In 1997, it acquired Advanced Logic Research (ALR) and announced its entry into the corporate network server market. This also allowed Gateway to continue developing the server technology area. Furthermore, Gateway also modified its distribution model to increase the use of channel resellers which supported the corporate clients target market. At this time, Gateway also announced expansion of its own chain of retail stores, Gateway Country, building on the success of its store in Great Britain (Wright, Smith, Jesser, & Stupeck, 1999). This was a move to go beyond the ecommerce business model and to start diversifying the company.
Another major achievement for Gateway occurred in March 2004 when Gateway acquired eMachines, one of the world's fastest growing and most efficient PC makers at the time. The eMachines brand of personal computer was known for providing award-winning technical support and quality at low prices (Gateway, N.d.). eMachines prided itself on its reduced power consumption which not only saved clients' money, but was also better for the environment. This also appealed to corporate and institutional clients who valued the power consumption savings which can add up significantly…

Sources Used in Documents:

Works Cited

Acer Group. (N.d.). Environment. Retrieved from Acer Group: http://www.acer-group.com/public/Sustainability/environment/overview.htm

Alchin, L. (N.d.). Gateway Computers Mission Statement. Retrieved from Specimen Templates: http://www.specimentemplates.org/mission-statements/gateway-computers-mission-statement.htm

CNET. (2009, July 31). eMachines ET1810-03. Retrieved from CNET: http://reviews.cnet.com/desktops/emachines-et1810-03/4505-3118_7-33709100.html

Gateway. (N.d.). Company Background. Retrieved from Gateway Computers: http://us.gateway.com/gw/en/U.S./content/company-background


Cite this Document:

"Gateway Computer Company" (2013, December 06) Retrieved April 19, 2024, from
https://www.paperdue.com/essay/gateway-computer-company-179063

"Gateway Computer Company" 06 December 2013. Web.19 April. 2024. <
https://www.paperdue.com/essay/gateway-computer-company-179063>

"Gateway Computer Company", 06 December 2013, Accessed.19 April. 2024,
https://www.paperdue.com/essay/gateway-computer-company-179063

Related Documents

Gateway Computers SWOT Gateway Computers Gateway was acquired by Acers, Inc., a multinational electronics company that has, through several acquisitions, become the second largest PC company in the world (Satariano, 2011; "Yahoo! Finance," 2011). Product Strengths March 2004, Gateway acquired eMachines, one of the world's fastest growing and most efficient PC makers. The eMachines brand complements Gateway products in terms of efficient manufacturing processes, and customer-pleasing technical support ("Gateway, Inc.," 2011). Pricing Strengths eMachines quality at

Gateway Computers gives an introduction about the company and outlines the main business strategies adopted by the company. This paper also describes the company's major business decisions and what contribution it has made to enhance the use of Information Technology among its consumers. Gateway Computers In its seventeen years of business, Gateway Inc. has made valuable name and place in the global market of computers. Ted Waitt, founder of the company

organization's marketing strategy and planning process. Gateway computer and electronics in this case will be used to present the views and facts regarding the organization's marketing strategies, their implementations and the planning process by the relative organizational authorities. The paper will broadly identify and assess their marketing strategy and planning process. The paper will consider as to how efficient their marketing process is. The external environment will be covered in

Dell vs. Gateway The personal; computer industry has been transformed over the past few years by several pioneers in the computer industry. Among those who are at the forefront of such changes are Dell and Gateway. Their user-friendly individualistic format of marketing often leads the customer to believe that their services are indispensable for the consumer. They both take previously unknown technological terms and offer them to the consumer in a

Computer Security Systems All-in-One Computer Security Systems Being able to have a single, unified security platform that can manage detection, deterrence and maintenance of all inbound and outbound network traffic while ensuring high reliability for Virtual Private Network (VPN) connections is the design objective of many all-in-one security systems. The ability to significantly drop the Total Cost of Ownership (TCO) by having a single enterprise-wide security platform is critical for global

Dell Computers
PAGES 6 WORDS 1973

Dell Corporation Dell computers Company Background Michael Dell is a global icon, especially on his college-based business of building personal computers using available parts, which he used to create a global business. The Dell Computer Company officially became a global corporation in 1984 (Dell, 2009). The priority of Dell Corporation was the build to order strategy, whereby clients ordered computers; their orders routed via credit check, and then the manufacturing followed (Qurechi and