Google and the Mind

Google and the Mind: Notes There are about fifty billion webpages indexed by Google. One may, in a number of ways, perceive the above fifty billion pages as signifying, from some standpoint, the joint experiences felt by a substantial share of humans -- a kind of "universal memory". The algorithm of page rank is extremely effective as it classifies pages to make natural sense to the people who search for anything on search engines.

PageRank by Google seems to be miraculously capable of prioritizing individual pages such that a person will be capable of easily relating to them. PageRank has been transforming the way web users browse the Internet. With regard to researching the universal shared memory signified by the Internet, the algorithm of PageRank appears to work effectively for users, nearly as proficiently as if they were seeking coveted information stored within their own brain (20). Search engines have been replacing the necessity of committing facts to memory.

Experts performed a research for ascertaining whether PageRank was capable of explaining individual recall. A logical human cognitive model attempts at understanding a few aspects of how humanity thinks, through a comparison with PageRank or some other computational method (21). At least at this point in time, there is a lack of a single scientific theory to explain the working of the human memory. Hence, the authors based their research on synonyms, Semantic Model, and word pair associations.

Intriguingly, in case of this research, majority answers (that is, at least half) came under PageRank's top eight-percent ranks (22). It was concluded that PageRank ordering of 'terms that begin with a particular alphabet' are closely matched to the most frequent responses of users when provided an alphabet and requested to utter the very first word that comes to mind. The Google Search engine is superior enough that users can easily 'look' things up rather than having to store them in their memories.

Google Search mirrors a few facets of human thinking. A Brown University research reveals that there is a bigger reason for regarding the Google search app as an internet-intelligence app which mirrors a few facets of human capability, whilst adding to popular evidence that top search results on Google are greatly relevant (23). Were humans to undertake the task of ranking webpages, their brain would yield results nearly identical to PageRank results. PageRank and Human Behavior Human behavior appears to affect Google search.

It is possible to obtain information from it directly without having to click on links. Consequently, more recent webpages display a smaller number of links as including links is pointless when one can conveniently seek referenced webpages on Google. Hence, click through measures do not hold much significance; having said that, it is imperative to observe that the link-based PageRank is dependent on the numerous links available for its efficiency (23). With more recent, fewer pages having the same amount of links as the older ones, the efficacy of PageRank reduces.

PageRank's efficacy.