Google's mission is to "organize the world's information and make it universally accessible and useful" ("Google Company,") to everyone in the broadest feasible sense. Since its creation, Google has surpassed excellence in every sense. Though it offers search in a single language only, Google offers a number of products and services in several languages. One can find an assortment of advertising and web applications for the accomplishment of all kinds

Google or Southwest Airlines Describe the company's overall people management strategy Google has been a fabulous high-energy, quick paced employment setting (About.com, 2009). Google workers (known as Googlers, within Google's jargon) work really hard, however have a great time simultaneously. The Mountain View, CA headquarter features a university campus-like atmosphere in which the benefits of creativeness as well as innovation have been extolled. Google utilizes its company servicescape and company tradition and

Indeed, these should be employees that are creative, that are willing and able to work in a risk taking environment and one where innovation is encouraged. With that in mind, such a recruiting and selection policy will likely help create a team in the company that will, by itself, encourage an innovative approach to work. With clouds, the most important benefit for the corporate client is the fact that a

The company showed a global reach early, adding numerous language versions around the world. In 2000, the company reached 18 million search queries per day and officially became the world's largest search engine ("Google, Inc." paras. 11-14). The company now sought to address its need for income by introducing a keyword-targeted advertising program for another source of revenue. The company partnered with Yahoo! And with other partners, such as China's

Google BSC The balanced scorecard is a concept used in strategy to bring about a sublime alignment of different stakeholder interests within an organization. The concept arises from the understanding that shareholders are just one of many stakeholders for a given organization. For the organization to sustain success, it must be able to meet the needs of all critical stakeholders. Thus, the most effective strategy will create a symbiosis between the

At the same time, as Google will try to diversify its presence on the market, it will run into Microsoft, an important adversary. However, the IT market offers numerous opportunities as well, starting with the diversification and amplification of the portfolio of instruments that Google is offering to entering some of the related segments, such as some of those that have been described previously. Alternative solutions There are several alternative solutions to