Google's mission is to "organize the world's information and make it universally accessible and useful" ("Google Company,") to everyone in the broadest feasible sense. Since its creation, Google has surpassed excellence in every sense. Though it offers search in a single language only, Google offers a number of products and services in several languages. One can find an assortment of advertising and web applications for the accomplishment of all kinds of tasks. The project that was started by just two computer science students has now become a successfully thriving company with thousands of workers and workplaces all around the world ("Google Company,").
Billions of people use Google's search engine every day. The way the world gets the required information has extensively changed with Google's exceptional ability to deliver appropriate results in milliseconds. Google can crystal-clearly be considered as one of the most significant contributors to the revolution of computers and technology. Starting as a very small set-up, Google has achieved a position which will always be regarded as a turning point in civilization of mankind and society (Levy, 2011).
A Short History
A search engine named "BackRub" was built in the earlier 1996 with the efforts of two Stanford University graduates, Larry Page and Sergey Brin. This search engine was used to find out the significance of individual web pages using links. However, the two enthusiasts managed to make their work official by 1998 by creating the world-renowned company known today as "Google" ("Google Company,").
It all started in 1995 when Larry and Sergey met at Stanford. Their collaboration resulted in the creation of BackRub that functioned on Stanford servers for more than a year. With the passage of time, it took up surplus bandwidth to go with the university. Then in 1998, Larry and Sergey decide to change the name of their search engine. They changed a mathematical term "googol" (the numeral 1 followed by hundred zeroes) to "Google." Thus, they adopted and amended this term to reflect their mission of organizing a superficial inestimable amount of information on the web. Like the mathematical googol, Google simply signifies "a very, very large number of web pages, documents, customers, advertisers, and dollars" (Smith, 2010).
The Search Engine
Google started up with an innovative idea of ranking page searches on the Internet. The ranking was not based on the search term occurring most frequently. Instead, it was based on how many other outside pages are linked to a page. This helped the people to find out the most outstanding and appropriate pages, rather than those pages that contained many keywords. This innovation has resulted in Google becoming one of the fastest growing companies. Not only this, its product line has also extended to dozens of information niches (Smith, 2010).
AdWords is used by innumerable advertisers from all over the world to promote their products. Google generates its revenue by offering search technology to companies. As a result, Google's account mount up with sale of advertising that is being displayed on its site and on other sites across the World Wide Web. The AdSense program offered by Google is also being used by thousands of publishers to deliver ads that are appropriate to the content of their sites. One of the strengths of Google is that, unlike other search engines, it doesn't accept pop -- up advertising owing to their belief in non-flashy advertising. Google doesn't want its users to be interfered while searching for the requested content ("Our Philosophy -- Company," 2011).
The co-founder Larry Page once described Google as "the perfect search engine" that "would understand exactly what you mean and give back exactly what you want" ("Our philosophy -- Company," 2011). The main reason behind Google's success is its better and faster service in helping people in finding the right answer as compared to other search engines. Google realizes and recognizes that search is an unsolved problem so it has continued to push the limits of the on hand technology. Thus, it wants to provide a speedy, exact and easy-to-use service for every user ("Our philosophy -- Company," 2011).
The Google Culture
Despite of the fact that Google has expanded immensely since its inception in 1998, the inimitable company has kept a small company feel. The Googlers belonging to different teams are allied and closely associated. They have lunch together in the office cafe and enjoy conversations while eating at whatever table is available. Their commitment to innovation is reflected in the fact that they feel comfortable with each other while sharing ideas and opinions. At Google, every employee is considered as an equal contributor towards success. They eat together and play together. No Googler has any sort of hesitation in posing questions to Larry or Sergey straightforwardly in the TGIF meetings that are held on a weekly basis ("The Google Culture").
Google hires employees in an eager and excited manner and does not favor the experience of the individual as much as it favors ability. As there are offices all around the world so the staff is composed of people belonging to different cultures who speak different languages. This mixture of miscellaneous staff reflects a team that serves a global Google audience. Even when not working, Googlers are found to be involved in activities that start from cycling to flying. Google is determined and desperate in finding enthusiastic individuals who share a commitment to create and maintain search perfection ("The Google Culture").
Google's corporate headquarter, "Googleplex," is in Mountain View, California. One can find some similar and necessary elements in every Google office though they are not fully identical. There are several things which could be seen in every Google workspace. Firstly, every office has been showcased with the local expressions of every region. These help to reflect the region and personality of every office. In order to travel efficiently between meetings, there are bicycles and scooters kept in every office. There are very few offices meant found in Google for a single person as Googlers share cubes, yurts and huddle rooms. One of the attractive features is the availability of laptops everywhere in the offices. It also takes care of the entertainment activities of its employees by providing them with courts for playing different sports, assorted video gamesand gyms where yoga and dance classes are arranged. Almost all the workers at Google group together to meditate, watch films, taste wine and dance salsa. In order to keep the Googlers going, there are break rooms in every office that are packed with a variety eatables ("The Google Culture").
"Don't be Evil"
Google has, without no doubt, a high-minded, decent and upright tone. It is continuing to impact the developing world. However, the biggest impact of Google is its support of democratization on an international level. It supports people who want to grow personally and who want to do something for their government or environment by giving them access to the information they require. Google believes that information is really helpful for democracies to work much better.
The Code of Conduct at Google begins with "Don't be Evil." The company believes in sharing information with the intention of making world a better place to live in. It wants to be bold, brave and intrepid. It is all set to make a big difference in the development of the world and betterment of people. Google provides information as it believes it to be a powerful tool for advancement and prosperity. It doesn't aim to spread it for evil purposes. It wants the people to be able to do and experience new things. It wants people to be educated so that they can have a better life. It knows that people (especially those belonging to West and the developing world), no matter which walk of life they belong to, make decisions on the basis of information. This is the reason why Google aims to accumulate the in-hand information and make it accessible to every individual looking for it whether living in East or West, North or South. Google believes and have faith in the goodness of information because a great part of the world considers this belief a great virtue (Vericat, 2010).
Google vs. China
In most countries of the world, it is considered a good thing to gain information (especially from the sources that provide it free) and have population that is sensible and educated. On the other hand, in some countries, the situation is reverse. The idea of information there is related with the local government's view of it. Similar situation exists in the People's Republic of China. When Google tried to share information openly, the tension arose between it and China as open access to all information is not considered a good thing according to the Chinese government. The goals of the two sides did not go well together as Google's goal is to provide everything for everybody without any kind of intrusion or interference. On the contrast, China's goal was to allow only…