Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
The Company Google (Alphabet Inc.)
Internal Strengths and Weaknesses
Strengths
i. Brand reputation: Google happens to be a well-known brand that is generally well regarded by various stakeholders including, but not limited to, customers. In essence, as one of the most recognized brands in the world, Google is to a large extent considered a market leader in its space which could help in efforts to promote customer loyalty.
ii. Financial stability: Googles total revenue, as has been indicated in the financial analysis section, has been on an upward trend over the last five years. This has allowed the company to invest in various systems and features that further enhance its ability to satisfy customer needs.
Weaknesses
i. Overreliance on advertising revenues: Google derives a huge chunk of its revenues from advertising. As a matter of fact, 81.3% of the companys revenues in the year 2021 could be traced back to advertising. It is important to note that if this particular source of revenue is disrupted for some reason, the companys stability could be greatly impacted.
ii. Unaddressed employee concerns: According to Elias (2022) various surveys indicate that Google employees are becoming unhappy with pay, promotions, and execution. This is a pointer to internal issues (i.e. in relation to compensation and career advancement) that ought to be addressed if the company is to continue being effective in its operations going forward.
Financial Analysis
Table 1 below lists a number of metrics that would come in handy in the evaluation of Googles performance. More specifically, the following items have been captured: revenues, costs, profits, return on capital, and debt...…important to note that given that only 10% of search engine queries are handled by Googles competitors, the company effectively dominates this particular market.
With regard to customer experience, it is important to note that Google has over the past few years released various product updates meant to ensure that customers are served in an effective and appropriate manner and have positive feelings and perceptions about the brand. As the company points out in its latest Annual Statement, if we do not continue to innovate and provide products and services that are useful to users, customers, and other partners, we may not remain competitive, which could harm our business and operating results (Securities and Exchange Commission - SEC, 2021, p. 10).
Brigham and Houston (2015) are categorical that one of the factors that happens to have…
References
Brigham, E.F. & Houston, J.F. (2015). Fundamentals of Financial Management. Cengage Learning.
Elias, J. (2022). Google employees are becoming unhappy with pay, promotions and execution, survey results show. https://www.cnbc.com/2022/03/14/google-employees-growing-unhappy-with-pay-and-promotions-survey-shows.html
Fabozzi, F.J. & Drake, P.P. (2009). Finance: Capital Markets, Financial Management, and Investment Management. John Wiley & Sons.
Securities and Exchange Commission – SEC (2021). Alphabet Inc. https://www.sec.gov/Archives/edgar/data/1652044/000165204422000019/goog-20211231.htm#i0ef93c820da04204a9c5a49f49a3b2eb_130
Competitive Advantage and International Business Individual Hello, I'm Your Motivational Speaker Competitive advantage and international business Hello and welcome to today's seminar. Today is a two part seminar that covers two of the hottest and most sort after business topics. These are competitive advantage and international business. Many of you may have heard about these two terms but may not know what they mean so I will start by defining these two terminologies. Competitive
Competitive Advantage in Healthcare Through Competitive Pricing The healthcare industry is just like any other service sector that needs uniqueness and control over costs to excel. Since the cost of conducting business is increasing, there is a need that the healthcare professionals should understand that cost plays a vital role in attracting physicians as well as the patients. The patients are increasingly getting control over the price than the provider. Organizations
Marks & Spencer further has quality food products that are perishables such as salads and vegetables. This is complex and requires accurate and fast delivery to the UK food stores. The work entitled: "Keeping Real Time Tabs on Fresh Food Supply Helps Guarantee the quality of Perishable Products" cites the statement of the Head of Supply Chain Logistics and it at Marks and Spencer who states that in order to
Google Search and Services The major product that Google Inc. runs is their extremely successful search engine, www.google.com. By the year 2009, Google had grown considerably and had expanded to include many more services that were available on the web (Johnson, Scholes, & Whittington, 2008) Some of these services are Google Chrome, a lightning speed web browser, Google Images for searching for images on the web, Google News which aggregates news from
Google Technologies Google Blimp Google has a vast array of different types of technologies under development. One of the more interesting projects is Google Blimp. In rural communities, such as in the ones in many parts of Africa, there is often a lack of physical communication infrastructure. Because of this lack of infrastructure, it makes creative solutions of delivering internet to millions of people possible. Google is intending to build huge wireless
Google's Marketing Strategies Google, Inc. was a company founded by two Stanford University computer science graduates that initially sought to order and catalog all of the information available on the internet through their search engine. This simple engine with the clean interface would become the premier internet search engine in a relatively short amount of time, surpassing the offerings of Microsoft, Yahoo and many others. The web search engine would become