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Competitive Advantage Essays (Examples)

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Competitive Forces and SWOT Analysis
Words: 1257 Length: 4 Pages Document Type: SWOT Paper #: 399728
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The bargaining power of suppliers

Suppliers have a relatively high bargaining power. On a market like organic foods, suppliers are very important for companies' activity. In other words, they practically depend on their suppliers.

As a consequence, suppliers represent the most important environmental factor of influence for Whole Foods, and the same situation applies in the case of any organic foods company. This business consists mainly in the raw materials that the company uses to produce the goods it sells under this brand. The company's activity depends on the quality of the raw materials, and on any potential delays from suppliers. The prices negotiated with suppliers have a direct impact on the production costs, and on the end-user price.

SWOT Analysis


The company's strong position on the market in ensured by the numerous strengths the company benefits from. First of all, the company is renowned by the quality of…

Reference list:

1. Industry Statistics and Projected Growth (2008). Organic Trade Association. Retrieved February 8, 2010 from .

2. Hunt, N. & Dorfman, B. (2009). How green is my wallet? Organic food growth slows. Reuters. Retrieved February 8, 2010 from .

Competitive Balance Theory Evolution and
Words: 1975 Length: 6 Pages Document Type: Essay Paper #: 87984386
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This is in direct contrast to the efforts afforded by the leagues to try to reduce competitive advantage all around. One reason why the teams with larger media and crowd resources do well could be the fact that as more talented players are able to move into free agency, they seek higher and higher compensation and attention through larger media and crowd outlets (Grant, 1991). A very talented player may not want to play in a small town because there would theoretically be less exposure to media and fans, and as a marketable good or commodity, that player knows that his or her talent would not be compensated for as well as it could be in a larger town.

The basis for argument with ottenberg's presentation of competitive advantage mitigation lies in the basic economic theories that govern other markets. It is only logical that these theories be applied to…


Coase, Ronald H. 1960. "The Problem of Social Cost." Journal of Law and Economics. Vol. 3,

No. 1. Pp. 1 -- 44.

Demsetz, Harold. 1972. "When Does the Rule of Liability Matter?" Journal of Legal Studies.

Vol. 31, No. 5. Pp. 13-28.

Competitive Strategy
Words: 793 Length: 2 Pages Document Type: Term Paper Paper #: 27884047
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Competitive Strategy

In a free economy, a multitude of firms compete for the business of the same customer segment. Therefore, if a firm is to succeed in attracting and retaining the maximum number of customers from the targeted segment, it must develop and successfully execute a strategy that has a distinct competitive advantage over its rivals. Thus, a competitive strategy is defined as a plan that attempts to define a position for the business, which utilizes the competitive advantages that the business has over its competitors (American Marketing Association, 2004).

Of course, it is important for any competitive strategy to focus on competitive advantages, which can offer customers greater value, either by means of lower prices or by providing a greater benefit or service that justifies a higher price. In other words, it is key that a competitive strategy is consumer centric. Developing a competitive strategy, therefore, involves closely analyzing…

Works Cited

American Marketing Association. "Competitive Strategy." Dictionary of Marketing Terms.

Accessed July 6, 2004:

Nickols, F. "Competitive Strategy: The Basics a la Michael Porter." Accessed July 6, 2004:

Competitive Strategy Treacy and Wieresma
Words: 845 Length: 3 Pages Document Type: Essay Paper #: 31546046
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Companies that do not make such a choice run the risk of being caught in the middle. They may be good at everything, but excel at nothing. In business, however, success comes from developing competitive advantage, in particular sustainable competitive advantage. Firms therefore should focus their limited resources on excellence in one particular area, and be the best in the industry in that area.

In Porter's generic strategies, a firm that is neither a cost leader nor adequately differentiated will be beaten by other firms on both counts. By falling in the middle, the firm essentially condemns itself to failure by virtue of having no source of competitive advantage -- nothing compelling to offer the consumer.

In that respect, Porter agrees completely with Treacy and eiresma. Their value disciplines also speak directly to what a firm can potential offer to customers, or from where they can derive a competitive advantage.…

Works Cited:

No author. (2007). Porter's Generic Strategies. Retrieved April 4, 2009 from 

No author. (2009). Value Disciplines Model. Value-Based Retrieved April 4, 2009 from

Competitive Strategy for a Fast-Paced
Words: 2293 Length: 8 Pages Document Type: Research Proposal Paper #: 21524586
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Cost leadership

Attracting more customers and gaining financial advantage over the competition as profits would increase


Forces the company to drastically reduce costs, meaning that product quality could suffer demises




Focus strategy

Can achieve either of cost advantage or differentiation


Addresses a niche market




Differentiation strategy

Product uniqueness which allows for the charging of a premium price to cover for the additionally incurred expenditure


Additional costs which will reduce overall financial gains (they will however be recuperated from the premium price)



7. Description of the Selected Strategy

Based on the analysis conducted at the previous stage, it becomes obvious that the most adequate course of action at this stage is that of implementing differentiation strategies. These actions basically translate into the promotion of new products onto existent markets, meaning that Porter's differentiation strategy is the analogue of Ansoff's product…


Kotelnikov, V., Differentiation Strategy -- How to Survive in the Era of Hypercompetition, 1000 Ventures,  last accessed on July 2, 2009

Kowalski, M., August 14, 2007, Chocolate Prices On the Rise, Business Week,  accessed on July 2, 2009

Rupani, S., August 31, 2007, The Sweet Business of Gourmet Chocolate, Business Week,  last accessed on July 2, 2009

2009, Euphoria Chocolate Company, Hoovers,,FRIC__  -- /free-co-competition.xhtml last accessed on July 2, 2009

Competitive Strategy of Kraft
Words: 1777 Length: 5 Pages Document Type: Case Study Paper #: 28340733
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Kraft Foods' Competitive Strategy

Kraft Foods is a one of North America's largest packaged food companies. To reach its current competitive position the organization is changed to great deal of the last decade, with increased focus on the core products, and the sale or spin-off of the non-core divisions, for example the sale of the frozen pizza division 2010 to Nestle, and in 2012 the demerger of Mondel-z International (Kraft Foods, 2014). This has left the company with a high level of focus in selected product categories and North American markets. The shift in the company's focus has impacted on the way in which they compete, but despite this change narrowing of focus, the organization still be seen as one which serves the mass market, with some type of Kraft Food product 90% of all households in the United States, 99% of all households in Canada (Kraft Foods, 2014).



CSI Market, (2014), Kraft Foods, accessed at 

Kotler Philip; Keller Kevin, (2011), Marketing Management, Prentice Hall

Kraft Foods (2014), Home Page, accessed at 

Kraft Foods, (2014) 10=k, accessed at

Advantages and Disadvantages of Human Resources
Words: 3084 Length: 11 Pages Document Type: Term Paper Paper #: 60755824
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changing and competitive workplace and environment, it has become vital for the organizations to come up with effective strategies for maximum and efficient use of resources (eich, 1991). The most important and critical resource for any organization is the human resource or man power. It has become difficult to find and retain skilled and trained human resource. Organizations are facing increasing challenges in this regard and are striving to formulate effective and efficient human resource policy and practices. The role and importance of human resources and man power is being understood by the organizations in response to the altering and uncertain business landscape and environment.

It is necessary to have proper and well stated policies and standards for hiring, training, appraising, compensating, and utilizing human resources. Efficient human resources and employees facilitate the organization in achieving its strategic goals and objectives. For this reason it is necessary to have strong…


Arthur, J. (1992). The link between business strategy and industrial relations systems in American steel mini mills. Industrial and Labor Relations Review, 45, 488-506.

Arthur, J. (1994). Effects of human resource systems on manufacturing performance and turnover. Academy of Management Journal, 37, 670-687.

Compton, F., & Nankervis, A. (1998). Effective Recruitment & Selection Practices. Australian Print Group: Australia.

Huselid, M. (1995). The impact of human resource management practices on turnover, productivity, and corporate financial performance. Academy of Management Journal, 38, 635-672.

Competitive Strategy
Words: 3365 Length: 10 Pages Document Type: Marketing Plan Paper #: 49637438
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Competitor Analysis and Competitive Strategy

The competitor analysis for the Kia-Motors has been conducted in order to analyze and identify the key factors related to the strengths and weaknesses of its competitors i.e. Toyota and Dacia Automobiles. The competitive strategies are being suggested for Kia-Motors in order to grow its business in Turkey and attract customers and carry out production processes in ways that ensures the profitability and competitive advantage in the long run.

Kia Motors

Analysis of Competitors


Suggested Competitive Strategy

Automobile Dacia

Suggested Competitive Strategy

Kia Motors

Kia-Motors with the sales of 2.75 million in the year 2013 is 33.88% owned by the Hyundai Motors and is known widely for its product Kia-Optima and Cadenza. The company possesses strong market position with respect to the quality that it has been providing to its customers. The company has followed the competitive strategy for pricing at which product quality…


Bondoc, M.D., & Banuta, M. (2007). Changes in the Romanian automotive parts sector in the context of globalization.

Coman, A., & Ronen, B. (2009).Focused SWOT: diagnosing critical strengths and weaknesses.International Journal of Production Research, 47(20), 5677-5689.

Drummond, G., & Ensor, J. (2006).Introduction to marketing concepts.Routledge.

D'Silva, D.A., & Patil, A.S. (2008). Lean Manufacturing.

Competitive Strengths of Apple
Words: 1067 Length: 3 Pages Document Type: Case Study Paper #: 56161564
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Apple Case Study


Competitive strength assessment of Apple's computer business

A competitive assessment of Apple reveals that Apple has these factors everything ready devices, design and innovation, &D oriented, and greater vertical and horizontal integration. Apple has made its devices be everything ready, which reduces the consumer's headache in sourcing for software or additional hardware to suit their individual purpose. Ensuring that the devices are ready for the consumer's use also offers the consumer the confidence to purchase and use the computers. Consumers are willing to pay premium prices provided they know they can get all they need in one device (Pavlou & El Sawy, 2010), and they will not have to search for additional hardware and devices. This differentiation has offered the company competitive advantage over its computer rivals. The design of the computers are attractive, and they are easy to use. Innovation has ensured that the company…


Al-Debei, M.M., Aloudat, A., Al-Lozi, E., & Al Asswad, M.M. (2014). The Role of Value Networks in the Design of Mobile Platforms: The Case of Apple iPhone. Approaches and Processes for Managing the Economics of Information Systems, 123.

Goasduff, L., & Pettey, C. (2012). Gartner says worldwide smartphone sales soared in fourth quarter of 2011 with 47% growth. Visited April.

Pavlou, P.A., & El Sawy, O.A. (2010). The "third hand": IT-enabled competitive advantage in turbulence through improvisational capabilities. Information Systems Research, 21(3), 443-471.

Competitive Intelligence
Words: 610 Length: 2 Pages Document Type: Admission Essay Paper #: 99579691
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Personal Statement

At present, I am a graduate student at the Information Systems Department with a 3.7 GPA. Over the course of pursuing my master's degree, I have become increasingly aware of the importance of competitive intelligence (CI) in the business world. With this in mind, I have decided to apply to the certification program in CI to enhance my current studies and marketability as an employee once I graduate.

The success of companies such as Google and Apple have proven that knowing what customers want and need -- even if they cannot fully articulate their desires -- is critical to remaining competitive in the new global marketplace. CI as a field enables businesses to analyze and understand what attributes consumers desire in a product or a service in a data-driven and analytic fashion. The organization can then use such information to develop a competitive advantage. CI enables an enterprise…

Competitive Intelligence Company Overview Avnet
Words: 1806 Length: 5 Pages Document Type: Case Study Paper #: 2595811
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Thus, the competitive intelligence assisted the company to align its strategic plan as well as keeping executive informed about the key element of decision-making. The company also derived advantages from market intelligence advantages and the advantages assisted the company to understand the market activities and competitive market environment. Typically, Avnet also used the competitive intelligence to create a Strategic Leverage Matrix (SLM) that the company literarily plots to understand the competitors in 2X 2 matrixes. Using this strategy, the company was able to understand the sales growth and the working capital of the competitors. The CI process includes:

Plan and Collect

Analyze and Access

Make ecommendations

Distribute EIS.

Using CI analysis, the company will able to analyze the industry and be able to make an informed decision about the market and the competitors.


The report shows how the Avnet could use the competitive intelligence tool to achieve a competitive…


Cavalcanti, E.P.(2005). The Relationship between Business Success and Business Intelligence. Journal of Competitive Intelligence and Management: 3 (1 ).

Downey, J. (2007) Strategic Analysis Tools Topic Gateway Series No. 34. The Chartered Institute of Management Accountants

Haag, S. (2006). Management Information Systems for the Information Age. (Third Edition). McGraw-Hill Ryerson.

Hovis, J.H. (2000). CI at Avnet: A Bottom-Line Impact . Competitive Intelligence Review.11(3): 5.15.

Competitive Balance Sanderson Allen R
Words: 1367 Length: 4 Pages Document Type: Term Paper Paper #: 55682125
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272). However, the authors do not include a counterbalance to such arguments -- longer seasons also can result in viewer attrition of interest, the competition from other sports beginning while the season sprawls on, and the anger of fans if they feel that their team has been unfairly treated by new rules.

The authors do acknowledge there are also psychological facilitators of interest in sports besides win-loss competition, and could have treated this critical issue with greater depth. The hope that the underdog will triumph can create a psychological perception of competition that occasionally, as in the case of the recent SuperBowl between the undefeated New England Patriots and the New York Giants, is substantiated in fact, especially in the selective memory of sports fans (Sanderson & Siegfried, 2003, p. 261). The local desire to have a winning team and fan loyalty will also factor into the success of creating…

Wal-Mart Can Attain Competitive Edge
Words: 1483 Length: 5 Pages Document Type: Term Paper Paper #: 14705259
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This program helps the development of the employees which leads to the culture that Sam Walton wants at Wal-Mart attaining them the competitive advantage. (Charles, 2006)

The H practices of Wal-Mart are aligned with the trends of the H practices of the top companies of the world who have responded to the dynamic changes in the field of Human esource Management. One of the upcoming trends in H is to respect employees and appreciate their worth through incentives other than wage bonuses. Wal-Mart treats its employees as partners. Employees are allowed a lot of autonomy and decision making power which enables them to flourish and reach their full potential. The compensation system is also performance-based which is the best compensation practice in the current economic situation of America.

The future of the industry will be heavily influenced by the global economic environment. Wal-Mart is planning a number of foreign expansions…


Anderson. C, Flynn. F. And Spataro. S. (2008). Personality and Organizational Culture as Determinants of Influence. Journal of Applied Psychology, 53 (3)

Ann, Z. (2010). "Rival Chains Secretly Fund Opposition to Wal-Mart." The Wall Street Journal.

Charles, F. (2006). The Wal-Mart Effect: How the World's Most Powerful Company Really Works -- and How It's Transforming the American Economy.

Nelson, L. (2009). The Retail Revolution: How Wal-Mart Created a Brave New World of Business.

Internet Marketing Advantages
Words: 580 Length: 2 Pages Document Type: Case Study Paper #: 48021809
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Competitive Advantage through Online promotion

he online environment provides a rich environment for marketing. Marketing is likely to be seen whenever someone goes online; search engines operate with sponsored results at the top, and/or advertisements at the side of the page and many web cites will have advertisements embedded in their pages. Online marketing can also be seen in some less obvious formats such as marketing though maintaining a presence on the social networking mediums and use advergaming. With the high presence of online marketing it may be unsurprising to discover that in 2013 the global spend on internet advertising was estimated to be U.S. $503 billion (Linden, 2013). In the U.S. alone the online advertising spending amounts to U.S. $109.7 billion, accounting for 21.8% of advertising budgets (Linden, 2013). If this amount of money is being spent on internet advertising, it may be assumed the marketers believe that…

The first advantage of the internet is its ability to provide a cost effective medium, which helps to level the playing field between the large and the smaller firms. The use of creative thinking by marketers has been seen to develop some very compelling marketing campaigns. A good example was the West Jet 'Christmas Miracle' public relations stunt, which was filmed and released as a video on You Tube

. In December 2013 passengers on two flights were asked what they wanted for Christmas by Santa, while they were in the air West Jet purchased and wrapped the presents asked for, delivering them to the passengers when they landed by placing them on the luggage collection carousel, labeled with the passengers names. The exercise must have been costly, arranging all of the recourses needed, as well as purchasing the gifts. The video went viral, to date more than 35 million people have seen the video, and the attention received by the firm went beyond the internet, attracting the attention of the mass media, even getting airline on new programs. The airline has received a high level of attention, which is likely to have made the exercise extremely cost effective; the firm has also marketed itself as a caring and giving airline, helping to differentiate itself from other airlines. As the message did not come through the usual advertising channels where consumers may display resistance, it is also possible that this also increased the credibility of the marketing message and that it reached parts of the target market that may otherwise have been inaccessible. This aspect of image promotion is a potential source of competitive advantage.

While West jet improved their image, the real purpose of marketing is to support, and usually to increase the bottom line. IKEA is a good example of the way that this can be archived. This well-known home furnishing company sells through shops as well as from a catalogue. In 2012 the firm realized they needed to adopt a new approach to marketing for the catalogue, as the sales were flat (Econsultancy, 2013). The strategy adopted was the development of an app that would complement the content of the printed catalogue. The app allowed users to scan a page, and it would then give more information on the products, supplying customers with more knowledge (Econsultancy, 2013). The

KO Advantages Coca-Cola Pursues a Differentiation Strategy
Words: 1476 Length: 5 Pages Document Type: Essay Paper #: 54721443
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KO Advantages

Coca-Cola pursues a differentiation strategy, and has built its company around the pursuit of this strategy. The strengths that the company has -- R&D, marketing, and heavy advertising -- all directly support the differentiation strategy. Coca-Cola uses its strategy to foster sources of sustainable competitive advantage, although the strongest of these is the company's brand. All told, Coke has an excellent strategy that does not result in many missed opportunities. There are different strategic directions that the company could take, but there is also evidence that Coca-Cola management is aware of these options and has rejected them. All told, the approach that the company has taken remains successful, and should be successful for the foreseeable future.


Porter's generic strategies typology highlights four main strategies that can be used to succeed in business (QuickMBA, 2010). Two of these are focused on niche markets, which obviously does not apply…

Works Cited:

Interbrand. (2011). Best global brands 2011. Interbrand. Retrieved March 24, 2012 from 

Kim, W.C. And Mauborgne, R. (2009), What is BOS? Nine key points of Blue Ocean Strategy. Retrieved on August 15, 2011 from: 

Lee, M. (2012). The real story behind the real thing. CNBC. Retrieved March 24, 2012 from

Employing Strategies in a Competitive
Words: 1316 Length: 4 Pages Document Type: Research Paper Paper #: 14560647
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Particularly McDonalds and Starbucks fight daily on sales as well as share prices (Brush, 2011). The Starbucks growth has been slow during last some periods yet it offers a tough competition to the McDonalds by offering extensive sale points. The two companies are in competition war yet the customer base of the two is totally different. The Starbucks customers are more affluent and the McDonalds customers are more price sensitive (Shaughnessy, 2013).

The company can work on the customer pool that lies between total affluent and totally price sensitive. The company, like it has done before in 2012, can float the videos of its hygienic processes on YouTube. It can show that McDonalds operates cleaner that the clean companies and that eating at McDonalds mean eating healthy and quality. Thus there should be deals and sitting areas designed for middle and rich class too so that a big customer base…


Brush, M., (2011), "McDonald's or Starbucks: Who wins?" Retrieved from: 

Choi, C., (2013), "McDonald's Profit Falls Short of Wall Street Expectations', Retrieved from: ?