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Google Search and Services
The major product that Google Inc. runs is their extremely successful search engine, www.google.com. By the year 2009, Google had grown considerably and had expanded to include many more services that were available on the web (Johnson, Scholes, & Whittington, 2008)
Some of these services are Google Chrome, a lightning speed web browser, Google Images for searching for images on the web, Google News which aggregates news from thousands of sources worldwide, Google Docs which allows users to create new documents and share their other documents online, Google Translate which helps translate web pages to different languages, Google Blog Search which searches within millions of blogs around the world, Google Scholar which helps in the search for scholarly articles, Google Adwords which helps advertisers place advertisements on the web and Google Adsense which monetizes websites by publishers serving advertisements on the Google Adwords network. These are…
Cowan, L. (2009). Google's Big IPO, Five Years Later. [Article]. Wall Street Journal - Eastern Edition, 254(40), C3.
Forrest E. Adams. (1987). A comparison of teachers', administrators', and school board member's attitudes toward merit pay for teachers in selected school districts in south-central Pennsylvania.
Gabris, G.T., & Ihrke, D.M. (2000). Improving Employee Acceptance Toward Performance Appraisal and Merit Pay Systems:The Role of Leadership Credibility. Review of Public Personnel Administration. 41-53.
Google Inc. (2010). 2010 Annual Report. Mountain View, CA: Google Inc.
Google's Marketing Strategies
Google, Inc. was a company founded by two Stanford University computer science graduates that initially sought to order and catalog all of the information available on the internet through their search engine. This simple engine with the clean interface would become the premier internet search engine in a relatively short amount of time, surpassing the offerings of Microsoft, Yahoo and many others. The web search engine would become so popular, in fact, that it would inject itself into the national psyche, becoming a verb that we all use today to explain how we search the internet. Even young children know how to "google" something on a computer. Today this company offers everything from the search engine, to an email service, to YouTube videos and even mobile phone apps. As of 2011, this now publicly traded company, had revenues of nearly $38 billion and a gross profit of…
Google.com. (2012). Google Inc. Retrieved from:
Fox, V. (2010). How search has changed everything: Marketing in the age of Google. Hoboken,
NJ: John Wiley & Sons, Inc.
Google has a vast array of different types of technologies under development. One of the more interesting projects is Google Blimp. In rural communities, such as in the ones in many parts of Africa, there is often a lack of physical communication infrastructure. Because of this lack of infrastructure, it makes creative solutions of delivering internet to millions of people possible. Google is intending to build huge wireless networks across Africa and Asia, using high-altitude balloons and blimps; the company is intending to finance, build and help operate networks from sub-Saharan Africa to Southeast Asia, with the aim of connecting around a billion people to the web (Geere, 2013).
Connecting new users to the internet will effectively funnel more customers into Google advertising technologies. There are various ways that Google can continue growing their business, however expanding the market by bringing people high speed internet is…
Geere, D. (2013, May 26). Google blimps will carry wireless signal across Africa. Retrieved from Wired: http://www.wired.co.uk/news/archive/2013-05/26/google-blimps
Google. (N.d.). Google Blimp. Retrieved from Google: http://www.google.com/adwords/blimpads/
Google. (N.d.). Google Cloud Print. Retrieved from Google: http://www.google.com/cloudprint/learn/
Google. (N.d.). Renewable Energy. Retrieved from Google Green: http://www.google.com/green/energy/
Additionally, the risk factor is something to take into consideration. Firms that have very high debt ratios are not only closer to insolvency, but because they are riskier will also have higher borrowing costs. There is little to choose form in terms of solvency between these companies, but the higher debt ratio at Microsoft will ultimately be better for investors because more of their money is returned in the form of profits.
All told, Google is the better investment, because the company has more upside than does Microsoft. This comes down to Google's management style and its innovation track record. Because Google's key innovations are more recent than Microsoft's, and because Google seems to be more oriented towards innovation today, it is expected that Google will outperform Microsoft in the future with respect to introducing new businesses. These new businesses are not yet priced into the companies' stock prices, whereas…
Alexa.com. (2012). Top sites. Retrieved March 7, 2012 from http://www.alexa.com/topsites
BBC. (2010). Google stops censoring search results in China. British Broadcasting Corporation. Retrieved March 7, 2012 from http://news.bbc.co.uk/2/hi/business/8581393.stm
Google 2011 Form 10-K. Retrieved March 7, 2012 from
Google Social Responsibility
"Google is a global technology leader focused on improving the ways people connect with information" (Annual Report, 2011). The corporate social responsibilities of Google, Inc. include addressing global challenges of climate change, education, and poverty alleviation (Corporate Social Responsibility, 2011). Google China Social Innovation Cup for College Students is designed to encourage youth to be agents of social change. Google, Inc. supports earthquake relief efforts raising funds for free advertising for businesses to rebuild, communication platforms for families to find loved ones, and funding for construction of Quake Relief Hope Schools. Google Grants is a program that provides free advertising for charities.
ecause Google, Inc. is a global company, technology plays an integral role in how the programs and platforms work. Cultural issues become a part for social responsibility in all countries around the globe. Google believes that technology should do the hard work, including discovery, organization…
Annual Report. (2011). Retrieved from Google, Inc.: http://investor.google.com/pdf/2011_google_annual_report.pdf
Corporate Social Responsibility. (2011). Retrieved from Google, Inc.: http://www.google.com/international/zh-CN/corporate/responsibility_en.html
Code of Conduct. (n.d.). Retrieved from Google, Inc.: http://investor.google.com/corporate/code-of-conduct.html
Google's mission is to "organize the world's information and make it universally accessible and useful" ("Google Company,") to everyone in the broadest feasible sense. Since its creation, Google has surpassed excellence in every sense. Though it offers search in a single language only, Google offers a number of products and services in several languages. One can find an assortment of advertising and web applications for the accomplishment of all kinds of tasks. The project that was started by just two computer science students has now become a successfully thriving company with thousands of workers and workplaces all around the world ("Google Company,").
Billions of people use Google's search engine every day. The way the world gets the required information has extensively changed with Google's exceptional ability to deliver appropriate results in milliseconds. Google can crystal-clearly be considered as one of the most significant contributors to the revolution of computers and…
Deep. (2010, January 24). 10 Toughest Competitors of Google in 2010. Retrieved February 6, 2012 from http://www.buzzom.com/2010/01/10-toughest-competitors-of-google-in-2010/
Google Company. (n.d.). Google. Retrieved February 4, 2012, from http://www.google.com/about/ company
Levy, S. (2011). In the Plex: How Google Thinks, Works, and Shapes Our Lives. (1 ed.). New York: Simon & Schuster. Retrieved February 4, 2012 from http://books.google.com.pk/books?id=V1u1f8sv3k8C&printsec=frontcover&dq=In+the+Plex&hl=en&sa=X&ei=qg0sT6brDomChQe4mYSECw&ved=0CC8Q6AEwAA#v=onepage&q=In%20the%20Plex&f=false
Marshall, G. (2011, December 26). The Future of Google Revealed. Retrieved February 6, 2012 from http://www.techradar.com/news/internet/the-future-of-google-revealed-1046254
Google is primarily an advertising company that is based on the Internet. The company has built a family of websites that offer information to users. The search engine and companion sites drive traffic and the Google brand name, and build a database of demographic information. Google then sells ads to companies based on search criteria. The company has established itself as the dominant Internet advertising firm because of its ability to links ads to users in a manner that delivers superior results to advertisers. According to the 2010 Annual Report, Google earns $19.44 billion in revenues from advertising, 66% of which comes from the company's own websites, with the rest coming from Google Network websites. Advertising accounts for two-thirds of the company's total revenue. In this business, Google competes against a number of other firms, including Yahoo and Microsoft. Google also competes indirectly against other, offline, forms of advertising for…
Alexa.com. (2012) Top sites. Retrieved April 4, 2012 from http://www.alexa.com/topsites
Google 2010 Annual Report. Retrieved April 4, 2012 from http://investor.google.com/pdf/2010_google_annual_report.pdf
Loth, R. (2012). Financial ratio tutorial. Investopedia. Retrieved April 4, 2012 from http://www.investopedia.com/university/ratios/#axzz1r632t1Nx
MSN Moneycentral: Google. (2012). Retrieved April 4, 2012 from http://investing.money.msn.com/investments/stock-income-statement/?symbol=GOOG
The impact of Mission, Vision, and Primary Stakeholders on the Success of Google Inc.
The biggest aim of Google Inc. is to make every type of information accessible for individuals, business corporations, and governmental entities in all the corners of the world in an effective and efficient way. The mission statement expresses the company's interest for the community in which it operates and the primary stakeholders which have a direct stake in its business operations and performance. The mission and vision statements have a leading impact on the company's success and prosperity in its industry. They provide strategic direction to the internal stakeholders (i.e. The organizational members) on how they should perform at the workplace in order to achieve the long-term objectives of the company (Google Inc., 2013).
The primary stakeholders of the company also contribute to its success in a number of ways. For instance, the supply…
Abela, A.V. & Murphy, P.E. (2008). Marketing with Integrity: Ethics and the Service-Dominant Logic for Marketing, Journal of the Academy of Marketing Science, 36 (1): 39-53.
Ball, D.A. (2010). International Business: the Challenge of Global Competition, 12th Edition. Boston: McGraw Hill.
Bearden, W.O., Ingram, T.N. & LaForge, R.W. (2007). Marketing: Principles and Perspectives, 5th Edition. Boston, Mass: McGraw-Hill
Blythe, J., & Megicks, P. (2010). Marketing Planning: Strategy, Environment and Context, 3rd Edition. U.K: Prentice Hall
Google or Southwest Airlines
Describe the company's overall people management strategy
Google has been a fabulous high-energy, quick paced employment setting (About.com, 2009). Google workers (known as Googlers, within Google's jargon) work really hard, however have a great time simultaneously. The Mountain View, CA headquarter features a university campus-like atmosphere in which the benefits of creativeness as well as innovation have been extolled. Google utilizes its company servicescape and company tradition and conditions to make a casual 'value-added' atmosphere (Murari, 2004). In Googelplex workforce's workspaces have been filled with uniqueness, and also the environment has been calm. There has been neither dress policy nor official everyday group meetings (Lashinsky, 2007a). Googlers can enjoy seaside volley ball, foosball, video games, billiard tables, ping pong, as well as roller hockey around the grounds, which tends to make this particular young populace really feel like they happen to be, even now, at a…
About.com. (2009). Google - Overview, Company Culture and History, Retrieved from About.com: Tech careers: http://jobsearchtech.about.com/od/companyprofiles/a/google.htm
All, A. (2007, Nov 5). Google's Unconventional Idea of Professional Development. Retrieved from IT Business Edge: http://www.itbusinessedge.com/cm/blogs/all/googlesunconventional-idea-of-professional-development/?cs=10242
Arrington, M. (2009, January 18). Why Google employees Quit. Retrieved from TechCrunch: http://www.techcrunch.com/2009/01/18/why-google-employees-quit/
Cosser, S. (2008) Google Sets the Standard for a Happy Work Environment. Retrieved from Ezine Articles: http://ezinearticles.com/?Google-Sets-The-Standard-For-A-Happy-Work-Environment&id=979201
Google's Dilemma In China:
Google is the largest search engine across the globe, which has significantly transformed the use of the Internet as an information source. The influence of Google in Internet use as information source is evident in the fact that by June 2010, it accounted for more than 70% of total Internet searches in America. In addition to its success and profitability in the global market, Google is renowned as a highly ethical company as demonstrated in its corporate philosophy features. However, the firm's behavior during the launch of its China-based search engine in 2006 generated huge skepticism from the United States government and several human rights organizations (Baker & Tang, p.2). Since the launch of Google's Chinese search engine, the company complied with China's censorship regulations by deciding to filter out terms that are considered politically sensitive. This decision attracted criticism from political leaders and human rights…
Baker, Jane S., and Lu Tang. "Google's Dilemma in China." The University of Alabama. The University of Alabama, 2012. Web. 4 Dec. 2013. .
Heineman, Ben W., Jr. "The Google Case: When Law and Ethics Collide." The Atlantic. The Atlantic Monthly Group, 13 Jan. 2010. Web. 04 Dec. 2013. .
I. Market Domain: Search Engine Industry
The search engine industry covers firms operating search-based internet sites and search engines displaying ads. Their services are normally offered free of cost and their income comes from ads (i.e., " paid click.& quot; when users click ad links). Search engines rely on numerous free services like news, e-mail, entertainment and social networking for attracting internet users (Clyde, 2000).
A. Historical Significance: Analyze historically significant pivot points or factors that led to dramatic changes and innovation in the business environment of your selected market domain.
The memory extension and hypertext concept was introduced in July 1945, with the publishing of As We May Think by Vannevar Bush in The Atlantic Monthly (Seymour, Frantsvog & Kumar, 2011). Bush insisted that scientists collaborate to develop a knowledge pool to aid all of humanity. This was followed by Gerard Salton (considered the founder of the modern search…
Aaron Wall (2017). History of Search Engines: From 1945 to Google Today. Retrieved 18, February, 2018, from http://www.searchenginehistory.com/
Barrel, M. D. (2007). Success with Search Engines. PC Magazine, 26(5), 94. Retrieved 18, February, 2018, from http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=23967059&%20lang=ja&site=ehost-live
Carlson, N. (2015). Marissa Mayer and the fight to save Yahoo! London: John Murray
Clyde, A. (2000). Search engines. Teacher Librarian, 27(4), 22–28. Retrieved 18, February, 2018, from http://search.proquest.com.dbgw.lis.curtin.edu.au/docview/224886688?accountid=10382
Desjardins, J. (2016). Chart: The Rise and Fall of Yahoo. Visual Capitalist. Retrieved 18, February, 2018, from http://www.visualcapitalist.com/chart-rise-fall-yahoo/
Gilbert, S. (2009). The story of Google. Mankato, MN: Creative Education.
Google Inc. SWOT Analysis. (n.d.). Datamonitor Plc.
Google SWOT Analysis (n.d.). Retrieved 18, February, 2018, from http://www.marketingteacher.com/google-swot-analysis/
Google Technologies in Research and Development
Google is currently spending billions on research and development in order to stay competitive in the tech industry. This paper will discuss five technologies that Google is currently working on. These are: 1) the Self-Driving Automobile, 2) Project Wing (a drone delivery project), 3) Smart Contact Lenses, 4) Project Loon (which aims to provide Internet service via balloon), and 5) Google Nest—aka Home Automation and Smart Thermostats.
The self-driving or autonomous automobile is a technology that major auto manufacturers like Tesla and Uber are currently working on. Google’s self-driving automobile is known as Waymo, which stands for “a new way forward in mobility” (Waymo, 2018). The self-driving car is believed to be a solution to accident rate, which indicates that almost all but 10% of all car accidents are caused by operator error (Mearian, 2013). Thus, the autonomous vehicle is meant to…
Bailey, R. (2014). The moral case for self-driving cars. Retrieved from http://reason.com/archives/2014/07/28/the-moral-case-for-self-drivin
Economist. (2016). Where the smart is. Retrieved from https://www.economist.com/news/business/21700380-connected-homes-will-take-longer-materialise-expected-where-smart
Farandos, N., Yetisen, A., Monteiro, M. et al. (2014). Contact lens sensors in ocular diagnostics. Advanced Healthcare Materials, 4, 792-810.
Harris, M. (2017). The lawsuit that could pop Alphabet’s Project Loon. Retrieved from https://www.wired.com/story/the-lawsuit-that-could-pop-alphabets-project-loon-balloons/
Hutchinson, B. & Cook, J. (2018). Woman killed by self-driving Uber car identified, as company suspends testing. Retrieved from https://www.yahoo.com/gma/self-driving-uber-car-kills-arizona-bicyclist-police-173903910--abc-news-topstories.html
Ingraham, N. (2014). Google’s Project Wing is a secret, drone-based delivery system. Retrieved from https://www.theverge.com/2014/8/28/6080369/googles-project-wing-is-a-secret-drone-based-delivery-system
Mearian, L. (2013). Self-driving cars could save more than 21,700 lives, $450B a year. Retrieved from https://www.computerworld.com/article/2486635/emerging-technology/self-driving-cars-could-save-more-than-21-700-lives-450b-a-year.html
Nest. (2018). What is Nest? Retrieved from https://nest.com/works-with-nest/
Google has some of the most promising technologies in development, including driverless cars, delivery drones, wearable technology including smart glasses and contact lenses as well as smart clothing, stratospheric Internet, home automation, space elevators, and advanced robotics. While many of these projects “do not see the light of day” because they do not make it past the initial research phase, some certainly will (“10 Projects Showing Google Has The Future Figured Out,” n.d., p. 1). Driverless cars are on the brink of mass production and implementation, but several other Google technologies are worth researching for my final case studies because of their feasibility. The other four Google projects I would like to research include the delivery drones, modular phones, wearable tech, smart medicine, and Internet balloons.
Delivery drones are nothing new; Amazon has been toying with the idea for years (Ingham, 2014). However, Google Project Wing is not just about…
“10 Projects Showing Google Has The Future Figured Out,” (n.d.). Hongkiat. https://www.hongkiat.com/blog/google-products-and-future/
Chokkatu, J. (2016). 6 underrated Google projects you may have missed. Digital Trends. May 25, 2016. https://www.digitaltrends.com/mobile/awesome-google-moonshot-projects/
Ingraham, N. (2014). Google\\\\'s Project Wing is a secret, drone-based delivery system. The Verge. https://www.theverge.com/2014/8/28/6080369/googles-project-wing-is-a-secret-drone-based-delivery-system
Mack, E. (2011). Google future tech. CIO. https://www.cio.com/article/2401997/internet/google-future-tech--10-coolest-google-r-d-projects.html#slide5
The global entity being studied is Google. This is a company that operates around the world, with a number of different products and business lines. It is also one of the richest companies in the world, with massive revenue and profits. This essay will perform a stakeholder analysis of Google.
Stakeholder #1 – Employees
The company's employees are a major stakeholder. They depend on Google for their livelihoods. This has a few different dimensions, too, and we can look at this through the hierarchy of needs lens. Most certainly the employees rely on Google to succeed so that they can still have jobs, to pay the rent and buy food. But at Google, employees are also there specifically because of the company culture, and the opportunities that they might have there. Many employees see Google as an employer of choice, and so for them the stakes are a bit…
Diversity for the Benefit of Business
As Harper (2017) notes, diversity is an increasingly important aspect of business strategy for many companies: it represents the desire by corporations to demonstrate greater corporate social responsibility and tie diversity-promotion in with business success. Google, whose motto is “Do no evil,” has long attempted to promote diversity in its workplace—but the tech company’s success in promoting diversity for the benefit of business has not succeeded very well and the company is now facing a number of law suits from workers who claim they have been targeted, harassed and fired for having a minority viewpoint. Case in point is James Damore, a white male with conservative views who questioned Google’s liberal bias (Nocera, 2018). The issue at Google is somewhat complex: Damore has alleged that Google discriminates against white conservative males; former Google developer Tim Chevalier has alleged that he was let go from…
Armagan, S., & Ferreira, M. P. (2005). The Impact of Political Culture on Firms\\\\' Choice of Exploitation–Exploration Internationalization Strategy. International Journal of Cross Cultural Management, 5(3), 275-291.
Badal, S., & Harter, J. K. (2014). Gender diversity, business-unit engagement, and performance. Journal of Leadership & Organizational Studies, 21(4), 354-365.
Bergen, M. & Huet, E. (2017). Google’s firing of diversity critic fuels social-media backlash. Retrieved from https://www.bloomberg.com/news/articles/2017-08-08/google-firing-of-diversity-memo-writer-wins-praise-and-hostility
Bock, L. (2014). Getting to work on diversity at Google. Retrieved from https://googleblog.blogspot.com/2014/05/getting-to-work-on-diversity-at-google.html
Building a Google That Works for Everyone. (2018). Google Diversity. Retrieved from https://diversity.google/
Grove, M. (2015). Google demo day: Shining a light on female entrepreneurs. Retrieved from https://googleblog.blogspot.com/search/label/diversity
Harper, J. (2017). Webinar: First Steps—The Business Case for Diversity: Is This a Silver Bullet? Retrieved from http://www.catalyst.org/events/webinar-first-steps-business-case-diversity-silver-bullet
Mangolini, Y. (2016). Black Googler network fuels inclusion at Google. Retrieved from https://googleblog.blogspot.com/search/label/diversity
Intrapreneurship is the act of creating a business in an established company. Typically, the intrapreneur is an employee who has an idea, but instead of leaving the company to pursue that opportunity, instead leverages company resources in order to create the opportunity within the company. This differs from a more traditional work model where the employee would create something and the company would be the sole beneficiary; with the intrapreneurship model the company would set up a means by which the company and the intrapreneur split the proceeds of the endeavor. While entrepreneur and intrapreneur share similar traits with respect to ability to innovate and develop an idea from start to finish, they differ in their ability to handle risk, and may differ in terms of the project, where the intrapreneur's idea is too big to execute properly without corporate resources (Newlands, 2015).
Employees at Google have famously received incentive…
MindTools. (2018). SWOT analysis. MindTools . Retrieved March 30, 2018 from https://www.mindtools.com/pages/article/newTMC_05.htm
Newlands, M. (2015) 10 things entrepreneurs need to know about intrapreneurship. Inc. Magazine. Retrieved March 30, 2018 from https://www.inc.com/murray-newlands/10-things-entrepreneurs-need-to-know-about-intrapreneurship.html
Ross, A. (2015) Why did Google abandon 20% time for innovation? HR Zone. Retrieved March 30, 2018 from https://www.hrzone.com/lead/culture/why-did-google-abandon-20-time-for-innovation
Trenchard, R. (2016) Be inspired: Five brilliant examples of intrapreneurship in action. Virgin. Retrieved March 30, 2018 from https://www.virgin.com/entrepreneur/be-inspired-five-brilliant-examples-intrapreneurship-action
Williams, D. (2013) The 4 essential traits of intrapreneurs. Forbes. Retrieved March 30, 2018 from https://www.forbes.com/sites/davidkwilliams/2013/10/30/the-4-essential-traits-of-intrapreneurs/#4f829ba251da
Google & Microsoft
Google is the leading search engine in the world, and has used the revenues from this position to both expand on its search capabilities and to enter new businesses as well. Google's main search engine is the world's most-visited website (Alexa.com, 2012). This brand has been expanded both geographically and across multiple product line extensions. The brand is the number one search engine in most major markets, the exception being China where cultural differences and legal troubles have allowed competitor Baidu to become market leader and the world's #5 website. (Li & omack, 2012). Product extensions include Maps, Translate, Scholar, Books, Images, Video and other similar search-related websites. Google also owns Blogger, one of the world's leading blog sites. Additionally, Google has enjoyed strong growth in recent years as the result of its Android mobile operating system. Android has become the world's largest mobile operating system, with…
Alexa.com. (2012). Top sites global. Alexa.com. Retrieved March 6, 2012 from http://www.alexa.com/topsites /global
Choney, S. (2011). Android market share to surpass 40% this year. MSNBC Tech. Retrieved March 6, 2012 from http://www.technolog.msnbc.msn.com/technology/gadgetbox/android-market-share-surpass-40-percent-year-122857
Google 2010 Annual Report. Retrieved March 6, 2012 from http://investor.google.com/pdf/2010_google_annual_report.pdf
Investopedia Staff. (2009). Reading the balance sheet. Investopedia. Retrieved March 6, 2012 from http://www.investopedia.com/articles/04/031004.asp
Google and Microsoft Financials
Strayer University Assignment 5 Financial management Bus 508 Google, aleader internet information searching, challenged big manes internet technology.Compare contrast Google's business model financial management Micrsoft's, launched Bing
Google and Microsoft financial and business performance
The increase in internet users and technological advancement has made Microsoft and Google record increased number of customers. The success of any company will entirely be dependent on the financial position and financial records it pose. "With intense competition, managers and stakeholders have to develop and adopt strategies that ensure growth in market share and growth in the profits" Foley, 2008.
Google is one of the companies that has recorded growth in performance and increased the number of users within the shortest period. It is also important to note that the company was not adversely affected by the economic recession that hit companies across the globe.
In analyzing the financial performance…
Foley, M.J. (2008). Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era. Indianapolis: John Wiley & Sons.
Lowe, J. (2009). Google speaks: Secrets of the world's greatest billionaire entrepreneurs, Sergey Brin and Larry Page. Hoboken, N.J.: John Wiley & Sons.
Porter, G.A. (2009). Financial accounting: The impact on decision makers Toronto: Nelson Education.
Rittinghouse, J.W., & Ransome, J.F. (2010). Cloud computing:Implementation, management, and security. Boca Raton: CRC Press.
Google and Microsoft are competitors in two different businesses, search engines and mobile operating systems. Google is the industry leader in search engines, garnering massive amounts of traffic on its different sites. Google has a number of different search sites (maps, scholar, images, translate) that are in line with its mandate to make information more freely accessible. The company's Android mobile operating system has become a major product for the firm, spurring strong growth in the past few years. Android is licensed by OEM companies (smartphone and tablet makers) to use as an operating system. Much of Google's revenue comes from advertisement sales, which are based on search terms and customer information that has been gathered. The company holds a dominant position in this market.
Microsoft's main business is in the indows operating system and in the company's suite of software. These generate revenues both from OEM…
Google Earth and Google Street View allow users to browse mapping data while seeing actual photographs of the geographic areas. The photographs for Google Street View that are taken from the Google Earth cameras can show a surprising amount of detail, including the faces of actual people going about their daily activities. Therefore, a person who goes out to get mail in pajamas might be caught on camera. Some critics of Google Earth and Street View have pointed out the potential privacy issues, as the people whose faces are captured on camera are discernible by anyone who visits the site. Moreover, the satellite images used for the overhead maps placed in Google Earth's mapping function can reveal buildings that might otherwise be hidden from view. This could pose security or privacy threats, as members of secret organizations can no longer count on their privacy.
The power of Google Earth is…
Eisler, P. (2008). Google Earth helps yet worries government. USA Today. Nov 7, 2008. Retrieved online: http://usatoday30.usatoday.com/tech/news/surveillance/2008-11-06-googleearth_N.htm
"Images and Privacy Concerns," (2012). Retrieved online: http://support.google.com/earth/bin/answer.py?hl=en&answer=21413
Knapp, B. (2011). Google Earth is not invading privacy. Teaching and Learning with Google Earth. Retrieved online: http://sites.duke.edu/tlge/2011/02/17/google-earth-is-not-invading-privacy/
Mills, E. (2007). Cameras everywhere, even in online maps. Retrieved online: http://news.cnet.com/Cameras-everywhere,-even-in-online-maps/2100-1038_3-6187556.html?tag=nefd.top
When visitors reach a site "Google Analytics stores the type of referral information in a cookie" and the analytics application ends the session after thirty minutes of inactivity or when the browser exits (utter 2010). epeat activity is tracked as well: "Each unique browser that visits a page on your site is provided with a unique ID via the __utma cookie. In this way, subsequent visits to your website via the same browser are recorded as belonging to the same (unique) visitor" (utter 2010). Website owners can discover what keeps loyal customers coming back, as well as what draws first-time visitors. This is important, as for many sales-related products repeat use is more important than simply generating many first-time 'hits' from users who do not return.
Google Analytics also helps website owners "better realize their goals for sales" by tracking what users click on high-priority advertisements, such as advertisements for…
Google Analytics. (2010). Official website. Retrieved August 15, 2010 at http://www.google.com/analytics/
Google Analytics usage. (2010). Built With. Retrieved August 15, 2010 at http://trends.builtwith.com/analytics/Google-Analytics
What is Google analytics? (2010). Google. Retrieved August 15, 2010 at http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55591
Indeed, these should be employees that are creative, that are willing and able to work in a risk taking environment and one where innovation is encouraged. With that in mind, such a recruiting and selection policy will likely help create a team in the company that will, by itself, encourage an innovative approach to work.
With clouds, the most important benefit for the corporate client is the fact that a significant part of the IT tasks can be removed and outsourced to an online environment. This means that all tasks associated to installing software, ensuring the software's maintenance, as well as training processes so that employees can use the application, will be outsourced to an Internet company. This will also mean a significant cost reduction for the company, reflected in fewer IT employees and associated costs.
The second advantage for the company is accessibility. In many occasions, such online storage…
1. Hayes, Brian. Cloud Computing. Communications of the ACM. July 2008
2. Gardner, Marilyn. How companies can encourage innovation. The Christian Science Monitor. October 2007
The company showed a global reach early, adding numerous language versions around the world. In 2000, the company reached 18 million search queries per day and officially became the world's largest search engine ("Google, Inc." paras. 11-14).
The company now sought to address its need for income by introducing a keyword-targeted advertising program for another source of revenue. The company partnered with Yahoo! And with other partners, such as China's leading portal NetEast and NEC's BIGLOBE in Japan. Google introduced Adords, a self-service advertising program that could be activated with a credit card. By December of 2000, Google received more than 60 million searches per day and reached the 100-million search mark per day in 2001 ("Google, Inc." paras. 15-16).
Google as a Public Company
Google would offer an IPO of stock beginning in 2004. McShane and Von Glinow cite Google as a successful company, especially in terms of navigating…
Bylund, Anders. "All Aboard Google." The Motley Fool (6 June 2007). February 10, 2008. http://www.fool.com/investing/value/2007/06/06/all-aboard-google.aspx .
Everett, Chad. "The Google Way." Infoworld (23 February 2004). February 12, 2008. http://web.ebscohost.com/ehost/pdf?vid=4&hid=4&sid=e2bbe58a-ff50-4544-be56-d20f347f3c1f%40SRCSM2 .
Google Inc." Hoover's Online (2007). http://www.hoovers.com/google/--ID__59101 -- /free-co-factsheet.xhtml.
Google, Inc." International Directory of Company Histories, Vol. 50. St. James Press, 2003. Reproduced in Business and Company Resource Center. Farmington Hills, Mich.:Gale Group. 2008. http://galenet.galegroup.com/servlet/BCRC
Introduction and Description of the Company
Figure 1.1 Revenue and Net Income Growth
Google is a highly successful Internet company that makes most of its money through online advertising. It has been able to achieve this success through a combination of leadership and culture. The company's many strengths are in general aligned with the opportunities that exist in the marketplace. As a result, Google has the opportunity to pursue most of its opportunities. The most recommended opportunity to pursue is to take the Android operating system and apply it to the PC industry. It is also recommended that Google addresses the threats that it faces in the political environment, both domestically and in China. It can do this by using its financial clout but also it will need to develop new capabilities in order…
Alexa.com (2012). Top sites. Alexa.com. Retrieved November 26, 2012 from http://www.alexa.com/topsites
Google Form 10-K for the year ended 2011. Retrieved November 26, 2012 from http://www.sec.gov/Archives/edgar/data/1288776/000119312512025336/d260164d10k.htm
Google.com (2012). About Google. Google. Retrieved November 26, 2012 from http://www.google.com/about/
Lee, M. (2012). Google gets some rare good news in China. Business Week. Retrieved November 26, 2012 from http://www.businessweek.com/articles/2012-08-30/google-gets-some-rare-good-news-in-china
Google is an information services company that makes most of its money in online advertising. The company owns the world's #1 website by traffic (Google.com) and several other top websites in Blogspot and its nation-specific search sites (Google.de, etc.). Google has a number of different product/service offerings including online advertising, the Chrome web browser and the Android mobile operating system. Revenues last year were $37.9 billion and net income was $9.7 billion (MSN Moneycentral, 2012). Almost of all of this revenue came from online advertising (2011 Google Annual Report). The company's guiding philosophy is that it wants to "organize the world's information and make it universally accessible and useful (ojcicki, 2012). The company also leverages its focus on innovation to create new products. Even though Chrome and Android do not make money for the company, they are industry-leading products that contribute to advertising revenue streams.
Michael Porter outlined…
Google Form 10-K for the fiscal year ended December 31, 2010. Retrieved November 18, 2012 from http://investor.google.com/documents/20101231_google_10K.html
MSN Moneycentral. (2012). Google Inc. Retrieved November 18, 2012 from http://investing.money.msn.com/investments/stock-income-statement/?symbol=GOOG
Price, P. (2010). A new approach to how we work with advertising agencies. Google Official Blog. Retrieved November 18, 2012 from http://googleblog.blogspot.com/2010/04/new-approach-to-how-we-work-with.html
QuickMBA. (2010). Porter's generic strategies. QuickMBA. Retrieved November 18, 2012 from http://www.quickmba.com/strategy/generic.shtml
Navigating between these extremes will require the company to consider the following two recommendations.
First, as the company is known for having a highly analytical culture where development is quantified at each stage and even the projects generated during the 20% time of employees is measured, Google needs to take the enterprise-level (or large corporation) needs list and prioritize it, and then put incentives on the top fifty of these unmet needs. The pay-off for solving these top fifty problems is the potential to completely run a separate division of Google solely focused on the enterprise marketplace. The intent of this division is to concentrate on creating entirely new products in response to these unmet needs, with the incentive being what many engineers and technical professionals value most, which is autonomy and the opportunity to spend even more than 20% of their time on their projects of interest. The level…
George Anders. (2007, August 15). Business: Why Google Inspires Diverging Case Studies. Wall Street Journal (Eastern Edition), p. A.2.
Warren Bennis. (1999). The end of leadership: Exemplary leadership is impossible without full inclusion, initiatives, and cooperation of followers. Organizational Dynamics, 28(1), 71-80.
Annabelle Gawer, Michael A Cusumano. (2008). How Companies Become Platform Leaders. MIT Sloan Management Review, 49(2), 28-35.
Google Inc., the most dominant search tool on the eb, was founded in 1998 by Stanford University graduate students Larry Page and Sergey Brin. The two had been working since early 1996 on a search engine they called BackRub, named for its ability to analyze the "back links" that point to a given eb site. ith the encouragement of Yahoo! co-founder David Filo, they decided to start the company in 1998 and went in search of backers. They started the business, which was officially established on September 7, 1998 in a friend's garage. The company employs 28,768 and is now headquartered in Mountain View, California (Baskan, 2008).
Google now has more than 50% share of the total search market. It currently handles 150 million searches a day, with the typical query lasting less than half a second. Google claims one of the widest audiences among eb sites, with…
Baskan, T. (2008). A brief history of the Google. Retrieved October 7, 2011 from: http://www.cyberindian.com/web-marketing/article.php?article_id=101
Funding Universe. (2011). Google, Inc. Retrieved October 7, 2011 from: http://www.fundinguniverse.com/company-histories/Google-Inc.-company-History.html
Goodwin, D. (2011, March 11). Hitwise: Bing market share up 5%; Google down 2% in February 2011. Retrieved October 7, 2011 from: http://searchenginewatch.com/article/2049889/Hitwise-Bing-Market-Share-up-5-Google-Down-2-in-February-2011
Investopedia. (2011). Dictionary. Retrieved October 7, 2011 from: http://www.investopedia.com/dictionary/#axzz1aAsNHRDx Path: Price earnings ratio; Gross margin; Net margin; Debt to equity; Current ratio; Return on equity; Return on assets
Google might be one of the most iconic and most cataclysmic company of the last fifteen years or so. Starting as a simple search engine, Google has been able to evolve more rapidly and with more success than any other company imaginable. When it comes to the future, one can only look at the history and background of Google to provide clues as to how the company is likely to evolve. This paper examines Google's fundamental strategy for growth which has been to earn, entice, expand and experiment (Faktor, 2013) and discusses how nearly every step and branch of their services, marketing efforts, and company organization falls under this greater umbrella.
Earning intensely has been one of the major elements that has long allowed Google to grow as rapidly as it has and to experiment in so many different markets. Google makes 95% of its profits simple from advertising (Faktor,…
Burnham, K. (2014). Google's Top 10 Best (and Worst) Innovations of the Year. Retrieved from Cio.com: http://www.cio.com/article/630718/Google_s_Top_10_Best_and_Worst_Innovations_of_the_Year
Davis, B. (2014, January 27). 12 inspiring marketing campaigns from Google. Retrieved from econsultancy.com: https://econsultancy.com/blog/64204-12-inspiring-marketing-campaigns-from-google#i.1fs1j8810sbdp5
Faktor, S. (2013, June 28). Google's Strategy Explained. Retrieved from linkedin.com: http://www.linkedin.com/today/post/article/20130628195308-4802093-google-s-strategy-explained
Nerney, C. (2014, February 5). Google's enterprise strategy: Infiltrate, entice, embrace. Retrieved from citeworld.com: http://www.citeworld.com/article/2114411/consumerization/google-enterprise-strategy-explained.html
After an eleven year investigation against Microsoft claiming it was trying to monopolize the web, the company finally settled with the Justice Department. Even though Microsoft was required to implement changes, the company maintains its dominance and has grown larger while being responsibly and adhering to the antitrust laws.
The Potential U.S. Case Against Google
An antitrust suit was filed against Google this year claiming the search giant is violating the antitrust laws. The Justice department has been looking at Google for some time now. In the fall of 2007, while Google was prepared to commit to a search ad deal with Yahoo, the justice department was planning to file suit if the deal hadn't fallen through with Yahoo.
Google is now becoming everyone's favorite antitrust target, rapidly replacing Microsoft. In February of this year a company called TradeComet.com, which operates a business-focused search service called SourceTool.com, filed an antitrust…
Carr, Nicholas. "Understanding Google." 27 Nov 2007. Rough Type. 1 June 2009 .
Hof, Rob. "Antitrust Suit Filed Against Google." 17 Feb 2009. BusinessWeek. 2 June 2009 .
McCollum, Jordan. "Antitrust Suit Filed Against Google." 19 Feb 2009 . Marketing Pilgrim . 2 June 2009 .
Page, Larry. "Corporate Information." n.d. Google. 1 June 2009 .
"Yahoo and Microsoft had committed to strengthen their in-house search capabilities." (Eisenmann, et al.) In 2006, the beta Longhorn operating system from Microsoft has been rumored to already have features similar to Google's incorporated into it and Yahoo has been trying to internalize their search capabilities. "Microsoft managers had hinted at plans to integrate search capabilities tightly into Longhorn, and emphasized the value of tools that could quickly and flexibly search both the internet and the content of a PC user's hard drive, using spidering and indexing technologies." (Eisenmann, et al.) Although currently a direct partner with Google, the likes of ISP giant America Online are also a potential competitor for Google. At any time, AOL could pull out of the agreement that hires out search functions to Google in order to create their own internal search capabilities. Not to mention that new technology helped create Google but future new…
Eisenmann, Thomas, et al. "Google, Inc." Harvard Business School April 19, 2004.
Lastly the focus on Clan through the use of the cultural aspects discussed in the first question also supports its unique ability to continually create greater levels of innovation and growth over time. Adhocracy is critical given the intellectual abilities of the people the company attracts and retains, as they are more interested in attaining objectives even if it means cutting across functional lines of authorizing rather than being governed by a strict hierarchical framework. The clan aspect of the structure of the competing values framework is critical for the continual growth and maturation of the culture, so highly attuned to the development of innovation instead of embracing the status quo as is the case in so many other cultures. The foundation of Google's innovation is its ability to create norms, values and core beliefs as part of its Clan as defined with the Competing Values Framework. The combining of…
This is because these new providers that enter the market occasionally do not weight all the facts associated with developing a successful search engine that can actually challenge Google and other important competitors. They usually focus on the products provided by the leaders of the market, but do not take into consideration the infrastructure built by these companies and their relationships with business partners. In addition to this, Google users have no reasons to not be satisfied with its services. Therefore, it would be very difficult for small search engines to gain important market share.
Competition from producers of substitute products
In this case competitors are represented by social networking sites like Facebook and Twitter, and by sites like Youtube. The number of users of these websites is continuously increasing. This leads to increased competition regarding advertising space.
Supplier bargaining power
In this case, the power of suppliers is quite…
GOOGLE vs. BING
Google v. Bing
Google vs. Microsoft (Bing): Search engine wars
Google is not simply a search engine company: it is synonymous with searching the web much like Coca-Cola is synonymous with soda. However, the software giant Microsoft is attempting to outflank Google by introducing a rival search engine called Bing. Microsoft has floundered in the past when it has moved outside of its software 'comfort zone.' Despite becoming an incredibly successful company thanks to Microsoft Windows, it has failed to unseat Apple as the industry leader in the all-important music, smartphone, and tablet markets. Microsoft is desperately seeking to diversify its assets, given that PCs may soon become obsolete, due to the explosion of mobile computing. Google is its primary competitor in the search engine market.
Porter's five forces of competition
Bargaining power of buyers
In the search engine marketplace, the buying power of web-surfers is extremely…
Knibbs, Kate. (2013). Study says Bing returns five times more Malware-laden links than Google.
Digital Trends. Retrieved: http://www.digitaltrends.com/web/bing-vs.-google-when-it-comes-to-malware-beware-of-bing/
Kumar, A. (2012). Google v. Bing: Which is better? Entrepreneur. Retrieved:
Google Docs is a free, Web-based office tool offered by Google, Inc. that allows data storage and collaboration to businesses. Users create and share documents, spreadsheets and presentations in dynamic and sophisticated ways (Mendelson, 2011). The fact that it is a Web-based tool means that it can work seamlessly across varying platforms (PC and Mac). It also allows members of an organization can collaborate on documents, worksheets, and presentations in real-time, even simultaneously. They can e-mail files, share access to files (either read-only or read/write) with individual contacts or groups, or publish files (to a blog or Web page).
There are three classic productivity applications: word processor, spreadsheet and presentation editor and a very user-friendly interface. There are also complementary apps such as Gmail and Google Calendar. Many small improvements have been made in recent years including Gears, a software platform that works as a browser extension allowing one to…
Bolt, D. (2009). Guest post: "Boise State takes the cake with Google Apps." Boise State University's Office of Information Technology. Retrieved from http://googleenterprise.blogspot.com/2009/06/guest-post-boise-state-takes-cake-with.html
Folgate, E. (n.d.) Google Apps for Small Business Review. Retrieved from http://www.moneycrashers.com/review-google-apps-for-small-business
Mendelson, E. (2011). Google Docs (Summer 2011). PC Magazine, 30(8), 1.
McKnight, T. (2009) Building your business around Google Docs. Retrieved from http://googleenterprise.blogspot.com/2009/11/building-your-business-around-google.html
In today's world, a code of ethics is vitally important to navigate the complex systems that make up society and business. In business particularly, a code of ethics serves as a guideline for maintaining good relationships with customers and business partners. Where the appropriate ethical viewpoint becomes murky, a clear code of ethics can assist in decision making, especially where business relationships are concerned. In the case of Google's 2010 announcement that it was likely to leave China, there were several cases of murky ethical waters to navigate. This is not only so of its direct business relationship with the host country, China, but also the one with its worldwide customers and other interested parties. While Google may have had sound ethical grounds for its announcement, the way in which it handled the aftermath of the announcement might be considered somewhat rocky where ethics are concerned.
Acohido, B. (2010, Jan. 13). Google stops short of fingering China for cyber attacks. USA Today. Retrieved from: http://content.usatoday.com/communities/technologylive/post/2010/01/googles-statement-stops-short-of-fingering-chinese-government-for-cyber-attacks/1#.T2MvcxHxrYQ
Efrati, A. And Chao, L. (2012, Jan. 12) Google Softens Tone on China. Wall Street Journal. Retrieved from: http://online.wsj.com/article/SB10001424052970203436904577155003097277514.html
google make stupid"? Thank .
There is presently much controversy with regard to technological advancement and the effect it has on the population, as while some believe it to be a blessing others believe that it is actually a curse. Google is one of the most common sites in the contemporary society and it provides individuals with the chance to learn everything that there is to know concerning a particular matter. Knowledge is at a click of a button and this has influenced many to believe that the social order is gradually becoming less and less intelligent as individuals no longer have to accumulate large amounts of information. The fact that individuals in recent years have lived through Google's progress influenced them to consider whether or not it has a positive impact on the world.
The fact that individuals today have universal access to information means that the world is…
Braverman, Robin, "Is Google Making Us Stupid or Smart?," Retrieved April 9, 2013, from the 21st Century Text Website: http://21centurytext.wordpress.com/glossary/vol-i-no-1/is-google-making-us-stupid-oIs Google Making Us Stupid or Smart-r-smart/
Cascio, Jamais, "Get Smarter," Retrieved April 9, 2013 from the Atlantic Website: http://www.theatlantic.com/magazine/archive/2009/07/get-smarter/307548/
Park, Madison, "Study: Google does a brain good," Retrieved April 9, 2013, from the CNN Website: http://edition.cnn.com/2008/HEALTH/10/14/google.brain/
"Does Google Make Us Smarter? The World Says Resoundingly, "Yes" (See Why Below)," Retrieved April 9, 2013, from the Daily Galaxy Website: http://www.dailygalaxy.com/my_weblog/2010/02/-does-google-make-us-smarter-new-research-says-yes.html
Google in China
The Google Company in China
Globalization has taken the wold by stom, one could say. In today's society, one can watch evolutions unfold as they do so in the Middle East, can communicate with a peson in a emote Afican village, and can even open a business acoss seas. The latte case happened when the Google conglomeate decided to patne with one of the moe closed counties in the wold: China. This pape will discuss this mege based on the case study "Closing Case," and will analyze legal, cultual, ethical challenges that the tansition pesented, the oles that host govenments played in this opeation and the stategic and opeational challenges faced in the tansition.
Some call the "Google in China" mission a failed opeation, stating "Google had oiginally hoped that the Chinese would appeciate its compomise and tacitly toleate Google's quiet pessue to elax [such…
references to the notorious Tiananmen Square massacre of democratic protestors that occurred in 1989." Many thus complained of degraded service, but Google maintained its position that it had to service the Chinses population as best it could. [4: Information from the Case Study provided ]
Eventually, it became a reality for the company that it could not operate under such ridiculous constraints and decided to leave the country, surprising both its internal employees, but not the Chinese government who had already hacked the company's sensitive information.
The Microsoft .NET platform, which began as an initiative to create a next-generation operating system is today the basis of their Cloud computing platform and paradigm (Upson, 2011). Microsoft's transition from being a provider of personal productivity applications and PC-based operating systems have been a difficult one. Their internal systems, implementation planning programs, and the approach to defining system compatibilities has all been oriented not to virtualization or multi-tenancy of Cloud platforms, but to single user operating systems. The transition continues to be one of attempting to create an enterprise platform for Cloud computing application development using .NET while leveraging its sizable corporate customer base gained from selling operating systems (Golden, 2009). Microsoft is having to redefine its application development, delivery, support and service programs to ensure a more flexible and rapid development cycle as a result.
Between Google and Microsoft, the latter will have the greater challenges in…
Anthes, G.. (2010). Security in the Cloud. Association for Computing Machinery. Communications of the ACM, 53(11), 16.
Chesbrough, H.. (2011). Bringing Open Innovation to Services. MIT Sloan Management Review, 52(2), 85-90.
Golden, B.. (2009). Cloud Computing: "Be Prepared." EDUCAUSE Review, 44(4), 64.
Moore, D., & Hebeler, J.. (2009, February). Computing in the Clouds. Dr. Dobb's Journal, 34(2), 16-18,20-21.
Google and the Mind: Notes
There are about fifty billion webpages indexed by Google. One may, in a number of ways, perceive the above fifty billion pages as signifying, from some standpoint, the joint experiences felt by a substantial share of humans -- a kind of "universal memory".
The algorithm of page rank is extremely effective as it classifies pages to make natural sense to the people who search for anything on search engines. PageRank by Google seems to be miraculously capable of prioritizing individual pages such that a person will be capable of easily relating to them. PageRank has been transforming the way web users browse the Internet. With regard to researching the universal shared memory signified by the Internet, the algorithm of PageRank appears to work effectively for users, nearly as proficiently as if they were seeking coveted information stored within their own brain (20).
Search engines have…
What is an Auction-based IPO?
Auction-based IPOs, also called "Dutch auctions" are the offering of shares, where investors bid on an initial public offering before it goes public. In this auction method investors tell the company the number of shares they want and the price they are willing to pay for it. In theory, such auctions set a fair market price reflecting supply and demand, lead to a fairer distribution of shares, and the company also benefits by avoiding large commissions for banks. Auction-based IPOs are different from the traditional IPOs favored by the Wall Street, in which large brokerage houses, and powerful investment banks determine the price of the IPO and who among their list of clients gets shares.
What Prompted Google to Take this oute?
In their IPO letter to prospective shareholders, Google founders Sergey Brinn and Larry Page wrote: "It is important to us to…
La Monica, P.R. "Google sets $2.7 billion IPO." CNN Money. April 30, 2004. Retrieved on October 27, 2005 from http://money.cnn.com/2004/04/29/technology/google/
Critics of the Google floatation, however, contend that the Google IPO didn't fit the strict interpretation of a "true" Dutch auction because the company had reserved the right to set the final price.
892). This Western ethnocentric view is equivalent to the private interests that control media conglomerates such as Google and its Google Earth, which underscores the degree of inequity that ultimately is found when these new media conglomerates garner power within and over individual nation states.
The conceit that Kumar utilizes repeatedly throughout his essay to emphasize the thesis that new media enables private interests to slowly dissolve the traditional governmental authority of nation states is that such media is akin to a military, with its advancements in countries akin to conventional military takeovers. In much the same way that Google Earth leverages its authority and technology (in the form of aid and increased trade within a needy foreign country), "military interventions conducted around the world in the name of universal values of 'democracy' and 'freedom'" (Kumar, 2010, p.157) do the same thing.
The sense of power that new media presents…
Kumar, S. (2010). "Google Earth and the nation state: sovereignty in the age of new media." Global Media and Communication. 6 (2): 154-176.
Tomlinson, J. (1995). "Homogenisation and globalization." History of European Ideas. 20 (4-6): 891-897.
Leaders apply different leadership styles which vary from one organization to another. The choice of leadership styles and the tools which are being used in leadership is what makes an organization excel or perform well. The following issues need to be addressed for effective leadership in Google Company;
eward and Performance Practices
eward and performance is a very sensitive area that needs to be improved if Google is to achieve the best out of the employees. Employees need to be motivated to work extra hard, the reward system should be tied to real performance and an individual's effort should be recognized and rewarded if such a performance is to be repeated from the same employee or to motivate the others to give the same amount of effort which generally improves on the organizations performance. While reward system is good for an organization it should not hinder team work…
Ed Merritt, (n.d). Issues and Trends in Reward Management. Retrieved June 19, 2012 from http://peoplecyclotron.wordpress.com/articles/issues-and-trends-in-reward-management/
Eric Goode, (2012). How Participative Leadership Can Improve Your Organization. Retrieved June 30, 2012 from http://ericgoode.hubpages.com/hub/Participative-Leadeship
Linda Devis, (2007). Tips for Improving Organization Culture. Retrieved June 30, 2012 from http://www.articlesbase.com/organizational-articles/tips-for-improving-organizational-culture-88646.html
Careful selection of the right employees is one mechanism of external control deployed by Google.
Google controls its employees not through fear, but by motivating them to do good works: "With millions of visitors every month, Google has become an essential part of everyday life - like a good friend - connecting people with the information they need to live great lives" it proclaims (Top ten, 2009, Google). Google offers generous compensation packages to its employees that are individually tailored, and given the difficulty of finding good health insurance and 401 (K) s in the current economy, this also acts as an incentive to remain at the company.
Google's workplace environment, which includes free lunches, free fitness classes -- even free dry-cleaning -- creates an atmosphere of a college campus or even a summer camp. Employees have little incentive to leave the workplace. They have a greater sense of…
Benefits. ( 2009). Google. Retrieved December 19, 2009 at http://www.google.com/international/en/jobs/lifeatgoogle/toptenreasons.html
Top ten reasons to work at Google. (2009). Google. Retrieved December 19, 2009 at http://www.google.com/international/en/jobs/lifeatgoogle/toptenreasons.html
Google Apps, Should a Company Switch?
Just about every business in existence must use some sort of system of programs for communication and productivity, usually referred to as "office suites." Companies, large and small, use computers for just about every aspect of their business from customer service, to records and billing, and payroll, ordering and supplies, and others. One of the most wide spread office suites in use is Microsoft Office, and includes programs to create and transfer documents, text files, spreadsheets, and presentations; as well as a series of communication tools like email, video communication, web page design, and other such things. But in the past, any program that would allow a user to create such things needed to be PC based, in other words, the user had to purchase software and install it on their computer to use the programs. These programs were usually very expensive as well.…
"Gmail Known Issues." Google retrieved from http://mail.google.com/support/bin/static.py?page=known_issues.cs
"Google Talk About" Google retrieved from http://www.google.com/talk/about.html
Kaiser, Tiffany. (14 April, 2011) "GSA Testifies Against Google in 'Apps for Government,' FISMA Hearing" Daily Tech Retrieved from http://www.dailytech.com/GSA+Testifies+Against+Google+in+Apps+for+
The balanced scorecard is a concept used in strategy to bring about a sublime alignment of different stakeholder interests within an organization. The concept arises from the understanding that shareholders are just one of many stakeholders for a given organization. For the organization to sustain success, it must be able to meet the needs of all critical stakeholders. Thus, the most effective strategy will create a symbiosis between the interests of different stakeholder groups. The balanced scorecard is an output-based perspective, with the outputs being in one of four different categories -- financial, internal business process, knowledge and innovation, and customer. This perspective is the opposite of the traditional approach that only places the interests of shareholders (i.e. The financial interests) as important in the business. It is understood, in the balanced scorecard, that financial interests are most effectively met when all of the other interest are met…
Alexa.com (2015). Top 500 sites. Alexa.com. Retrieved March 22, 2015 from http://www.alexa.com/topsites
Andersen, E. (2014). How Google picks new employees. Forbes. Retrieved March 22, 2015 from http://www.forbes.com/sites/erikaandersen/2014/04/07/how-google-picks-new-employees-hint-its-not-about-your-degree/
BSI (2014). Balanced Scorecard basics. Balanced Scorecard Institute. Retrieved March 22, 2015 from http://balancedscorecard.org/Resources/About-the-Balanced-Scorecard
eMarketer (2014). Google, Facebook continue on as the market's leaders. eMarketer.com. Retrieved March 22, 2015 from http://www.emarketer.com/Article/Microsoft-Surpass-Yahoo-Global-Digital-Ad-Market-Share-This-Year/1011012
At the same time, as Google will try to diversify its presence on the market, it will run into Microsoft, an important adversary.
However, the IT market offers numerous opportunities as well, starting with the diversification and amplification of the portfolio of instruments that Google is offering to entering some of the related segments, such as some of those that have been described previously.
There are several alternative solutions to some of the problems that have been previously identified.
1. Develop new technologies
This type of solution would allow Google to enter new markets, but will also address one of the problems that has been identified as the brain drain: important executives migrating to other companies because of the need for new challenges. This type of solution is a feasible one: the company has enough financial resources to pour them into developing new technologies and into research and…
1. Penenberg, Adam L. "Why Google Is Like Wal-Mart." Wired. 21 April 2005. Retrieved on 25 February 2007.
2. Google Annual Report 2008.
Penenberg, Adam L. "? http://www.wired.com/culture/lifestyle/news/2005/04/67287 o "
Google is one of the most known search engines available today. Started up in 1999, Google slowly began to gain a high ranking among search engines and ad revenue vehicles. Through an analysis of Porter's five forces, one can begin to understand how Google became one of the most used search engines used today.
The first force to be analyzed is the threat of new entrants to the market. Currently, the threat of new entrants is low as people have already grown comfortable with the search engine choices presently available. Furthermore, Google has demonstrated that it has a strong foothold on the search engine market. In November 2009, Google "enjoyed a 65.6% share of all U.S. searches…[and outside] the United States Google's lead was even larger, exceeding a 90% share of search queries in numerous countries."
The second force that needs to be analyzed is the threat of substitutes. Presently,…
Chang, A. (2012, July 17). It's official: Social media users happier with Google+ than with Facebook. Wired. Accessed 16 September 2012, from http://www.wired.com/gadgetlab/2012/07/facebook-google-plus-survey/
Google Inc.: Why is it the best place to work / Google's Secret to success?
Google was formed in 1998 by Larry Page and Sergey Brin in America. It is a search engine firm, which forms part of Alphabet Inc. and has its headquarters in Mountain View, California. It has experienced a great degree of success, handling 70% of all online searches worldwide. The company started out by offering internet search services, but has grown to offer over fifty products. Some of these include: its email platform, Gmail, document software, such as Google Docs, among others. It took a major stride when it purchased Motorola Mobility, opening up the mobile industry to it. It has thus risen to a place where it can be counted among the top most high-tech companies in the world, alongside Microsoft and Apple. The search engine service, however, remains its core business. Advertisements made here…
Google. (2015). About Google. Available from https://www.google.co.in/about/company / [Accessed: 7 December, 2015].
Lombardo, J. (2015). Google's HRM: Compensation, Career Development. Panmore Institute. Available from http://panmore.com/google-hrm-compensation-career-development [Accessed: 7th December, 2015].
Manimala, M.J., & Wasdani, K.P. (2013). Distributed leadership at Google: Lessons from the billion-dollar brand. IVEY Business Journal. Available on http://iveybusinessjournal.com/tag/leadership-2/
Martin. (2014). The Google Way of Motivating Employees. Entrepreneurial Insights. Available from http://www.entrepreneurial-insights.com/google-way-motivating-employees [Accessed: 7th December, 2015].
Google Cluster Architecture
"Web Search for a Planet: The Google Cluster Architecture," IEEE Micro, Mar-Apr., 2003, 22-28.
The central idea of this IEEE Micro article is that Google has designed a search engine which is energy efficient, reliable, and so cost effective that it allows them to provide superior service. The article begins by pointing out that every request to a search engine requires complex computations. When Google gets a request, it reads hundreds of megabytes of data and uses tens of billions of CPU cycles. With thousands of such requests happening every second, Google's infrastructure compares in size to a supercomputer installation! Energy efficiency and price-performance ratio are the most important factors to its design. Easy parallelism is the main priority so that different queries can run on different processors (the overall index is partitioned so that a single query can use multiple processors).
Google's architecture provides reliability by…
"Web Search for a Planet: The Google Cluster Architecture," (2003). IEEE Micro, Mar-Apr., 22-28.
Google's strategy is to deliver high quality content that drives advertising revenue online. This strategy is supported by a high level of innovation, by offering end users (web surfers) high value content. Google believes that content is critical to providing value, which attracts users, and those users can then be sold to advertisers (Google, 2013).
The learning and growth objective is important to Google, because of the company's reliance on innovation as a source of competitive advantage. As a result, Google invests heavily in its employees (Stewart, 2013). Google enhances its advertising with business intelligence -- better matches between customers and advertisers, and better knowledge of customers. As a result, Google relies on innovation to find ways to automate the data gathering and business intelligence processing processes. Learning and growth highlights how Google can add value for its customers through internal learning processes (BSI, 2013).
Three objectives for Google with…
BSI. (2013). Balanced scorecard basics. Balanced Scorecard Institute. Retrieved June 6, 2013 from https://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx
Google. (2013). Google-friendly sites. Google.com. Retrieved June 6, 2013 from http://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349
Stewart, J. (2013). Looking for a lesson in Google's perks. New York Times Retrieved April 30, 2013 from http://www.nytimes.com/2013/03/16/business/at-google-a-place-to-work-and-play.html?pagewanted=all
In general, utilitarianism is an ethical system most often attributed to John Stuart Mill and Jeremy Bentham, both 19th century social philosophers commenting on conditions arising from the Industrial evolution. Utilitarianism holds that the most ethical thing one can do is any action that will maximize the happiness within an organization or society. Actions have quantitative outcomes and the ethical choices that lead to the "greatest good for the greatest number" are the appropriate decisions, even if that means subsuming the rights of certain individuals. It is considered to be a consequential outlook in the sense that while outcomes cannot be predicted the judgement of an action is based on the outcome -- or, "the ends justify the means" (obinson and Groves, 2003).
For Google, then, the issue at its core was to continue allowing censorship of Chinese issues based on governmental regulations, or simply state, we will no longer…
Deming, Stuart. (2006) the Foreign Corrupt Practices Act and the NewInternational Norms.
American Bar Association.
Drucker, P.F., et.al. (2001). Harvard Business Review on Decision Making. Harvard "Google vs. China." (January 14, 2010). The Washington Post. Cited in:
Implications for the advertising model Google relies on is also significant, as this online storage service will undoubtedly increase the level of traffic to the search engine site as well. This is also a critical event in the Software as a Service (SaaS) industry as Google's endorsement of online storage will serve to increase the overall market size for this service through its imminent launch. Google's decision to launch the service is predicated on the amount of stor5age within its Google Mail free e-mail service, another SaaS-based application that the majority of customers are using for storing document, music and files of all types. The launch of this service is also considered by industry analysts as another step in the Google enterprise platform strategy as well.
UL for the Article discussed: http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=saas&articleId=9049220&taxonomyId=172&intsrc=kc_top
URL for the Article discussed: http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=saas&articleId=9049220&taxonomyId=172&intsrc=kc_top
COMPETITIVE ADVANTAGE OF THE GOOGLE COMPANY
Description of the Google Company
Google is an American multinational organization that specializes in the provision of services and products that are internet-related. The services include online advertising of products and services, software, cloud computing, and search. Founded by Sergey Brin and Larry Page, the company has expanded to become one of the largest companies involved in the provision of internet related services and products. The multiple chains of products and services provided by the company, partnerships, and merger acquisitions by the Google Company attest to its global competitiveness and expansion. Statistical analysis shows that the company runs more than one million servers in data related centers across the world that processes more than one billion search request by the global consumers. Moreover, the information capacity of the company is estimated to be 24 petabytes.
Comparative analysis of the performance of the…
Calishain, T., & Dornfest, R. (2005). Google hacks: Tips & tools for smarter searching. Sebastopol, Calif:: O'Reilly & Associates.
Gibson, R., & Erle, S. (2006). Google maps hacks: [tips & tools for geographic searching and remixing]. Beijing [u.a.: O'Reilly.
Nehls, E.F. (2011). A business analysis project on Google Inc.: A market leader running into mischief?. Mu-nchen: GRIN Verlag GmbH.
Google: Don't Be Evil Unless Case Study
In general, the article concentrates on the growth and development of Google right from its original operations within a garage in Silicon Valley in the year 1998 to advancing into one of the most powerful technology-driven corporations in the globe. This particular case study places emphasis on ethical issues that encompass Google. However, whereas this is the basis of the case study, the author does restrict suppositions and offers context that appears to be factual. The author offers a depiction that displays how the Google organization has influenced technology innovations to attain better access to individual users, which, in several cases are more than eager to trade discretion for suitability and free access to competences. There are a number of elements discussed within the case study, including the privacy of individuals, the legal use of maintaining and preserving information conveyed or communication through…
Balnaves, M., Donald, S., Shoesmith, B. (2009). Media theories and approaches: a global perspective. New York: Palgrave Macmilan.
Rosoff, M. (2011). This Is What Google REALLY Meant by "Don't Be Evil." Business Insider. Retrieved 25 January 2016 from: http://www.businessinsider.com/when-google-said-dont-be-evil-this-is-what-it-meant-2011-8
Google was able to show such confidence, even arrogance, however, in its initial transformation into an IPO because of its unique, stratospheric success as a company. Also, by establishing a wide shareholder base amongst the public, it was able to resist control by a concentrated faction of shareholders. hen going public, most IPOs fall "under greater pressure to produce steady earnings growth -- an expectation that some executives say leads to shortsighted management decisions," and the management of a public company can feel compelled to "make some decisions just so you can show growth from quarter to quarter."(Liedtke, 2004)
Regarding Google, one industry analyst stated: "After the IPO, they're going to have to think in terms of predictable quarterly results and momentum...You have to have a level of predictability and experience to warrant being a public company."(Liedtke, 2004)
But canny Google founders, forever thinking outside of the box,…
Liedtke, Michael. (Apr 30, 2004). "Google does IPO its own way." Business and Technology News. Seattle Times. Retrieved 21 Nov 2006 at http://seattletimes.nwsource.com/html/businesstechnology/2001916221_googleipo30.html
Harris, Roy. (21 Oct 2004). "Maybe Next Year: The failure of the Google IPO to sizzle confirms the market wants only steak." CFO Magazine. Retrieved 21 Nov 2006 at http://www.cfo.com/article.cfm/3220008/c_2984411/?f=archives
Google's Project Oxygen: Do Managers Matter?
Today Google is irrefutably one of the most buoyant, stimulating and hence possibly most sought-after corporations in the world. The organization is rated as one of the best on account of its performance as an enormously coveted employer and all of this emanates from the carefully developed and assiduously followed 'Google culture'. In addition, the corporate culture is linked to elevating and inspiring the thinking as well as the creativity of its employees with the programs set for the avant-gardists in the company. For quite some time since its inception, Google as a company, together with its founders questioned whether managers matter and whether they had any significance on the performance and productivity of the company. The company's organizational culture is a flat organization where it does not focus or concentrate on hierarchy and it encourages a philosophy of cooperation and joint effort. However,…
Bryant, A. (2011). Google's Quest to Build a Better Boss. New York Times. Retrieved 3 October 2015 from: http://www.nytimes.com/2011/03/13/business/13hire.html?_r=0
Garvin, D. A. (2013). How Google measures high-scoring management. The Hindu. Retrieved 3 October 2015 from: http://www.thehindu.com/todays-paper/tp-features/tp-opportunities/how-google-measures-highscoring-management/article5445867.ece
Garvin, D. A., Wagonfeld, A. B., Kind, L. (2013). Google's Project Oxygen: Do Managers Matter? Harvard Business School.
Google (2010). The Google Culture. Google Company. Retrieved 3 October 2015 from: http://www.google.com/corporate/culture.html
Noting some of the limitations of Microsoft's browser, Google set out to create its own browser that would not only outperform Internet Explorer but would also favor its own search engine (Martellaro). Google is in the process of expanding the Chrome brand into Chrome OS, an operating system designed to compete with Microsoft Windows but tailored towards the niche market of netbooks.
The most recent phase of Google's "moat" strategy is Google+, the company's new social media platform. Its direct competition is Facebook, a company whose product does not directly affect Google's search engine market but whose monopolistic hold on the social media sphere potentially cuts off Google from marketing and expansion opportunities. Google+ has a search engine-related feature that allows users to search shared content. It has been tremendously successful since its launch in June of this year; in the past five weeks, it has acquired over 10 million…
"Frequently Asked Questions." Google Investor Relations. Google. 30 July 2011. Web.
"Google Stock Quote." NASDAQ. NASDAQ.com. 30 July 2011. Web.
Gurley, Bill. "The Freight Train That Is Android." Above the Crowd. 30 July 2011. Web.
Martellaro, John. "Eric Schmidt Explains Google's Chrome Strategy." Mac Observer. 30 July 2011. Web.
Google is a better value than Yahoo. This is because the company is involved in many different segments of the technology marketplace. They have a lower price earnings ratio and price to EBITDA. At the same time, the firm has a larger market capitalization, greater amounts of cash, low levels of debt and a management structure / strategy which are encouraging continuing innovation. In the future, this means that the firm will remain a dominant player inside the marketplace.
The Balance Sheets of Google vs. Yahoo
The balance sheets of Google and Yahoo reveal a number of different factors which are illustrating the financial strength of both firms. In the case of Google, it has a market capitalization of $292 billion, revenues of $53.10 billion, $50.10 billion in cash and $9.7 billion in debt. Moreover, the company has a price to book value of 2.28, a PE ratio of 16.56…
Google. (2013). Yahoo Finance. Retrieved from: http://finance.yahoo.com/q/ks?s=GOOG+Key+Statistics
McDonalds. (2013). Yahoo Finance. Retrieved from: http://finance.yahoo.com/q/ks?s=MCD+Key+Statistics
McDonald's April Comps Dip. (2013). Yahoo Finance. Retrieved from: http://finance.yahoo.com/news/mcdonalds-april-comps-dip-152002252.html
Yahoo. (2013). Yahoo Finance. Retrieved from: http://finance.yahoo.com/q/ks?s=YHOO+Key+Statistics
Control over information access in a society is like control anything else, whether it is opium or food safety. Google's use of directing Google.cn users through to Google.co.hk is "fundamentally politically subversive," as Mr. David M. Lampton says. It an abuse of the principle that underlies Hong Kong's governance of "one country, two systems," (New York Times) and was an aggressive attack on Chinese sovereignty.
The counter-argument is that China should allow Google to keep its search engine open in Hong Kong so that Chinese mainlanders can have access to the breadth of information on par with what the rest of the world can access. This is the only way that China can engage in commerce with other countries. Google already posesses a third of China's search engine market share, and if Google just disappears, loyal Googlers will experience a setback in business operations. Google's exit from China could be…
"Baidu.com." Alexa.com: The Web Information Company. < http://www.alexa.com/siteinfo/baidu.com > Updated Accessed 22 April 2010.
Chi, Jin, and Lamb, Megan,. "China Mobile, Google Launch Cooperation: Creating Leading Mobile Search Service in China." Press release. Posted 1/04/2007 2. Accesed 17 April 2010 at 5:48pm PST. © Google, Inc.
Drummond, David, SVP. The Official Google Blog: Insights from Googlers into our products, technology, and the Google culture. "A new approach to China." Blog post. Posted1/12/2010 03:00:00 PM . Accessed 17 April 2010, 5:56pm PST. © 2009 Google, Inc.
Google Investor Relations. "Google Announces First Quarter 2010 Financial Results." 4/15/2010. Accessed 17 April 2010.
The Google Scholar search engine appears more comprehensive in scope relative to ProQuest as well. This is attributable to the greater number of courses Google indexes from an academic standpoint to gain this data. While ProQuest does not have as much content accessible using Boolean search parameters as Google Scholar, of the documents it indexes, a higher percentage of them are accessible. There is also a greater level of flexibility in how citations are downloaded on ProQuest relative to Google Scholar. Support for APA, AMA, Turabian, and Harvard formats is available on ProQuest for example and not available on Google Scholar. This can be a significant time saving feature when larger papers are being researched.
When a Boolean search was completed using the Google U.S. Government Search, 58,200 documents were found, and like Google Scholar, when the exact search term "Tenured faculty & Post-tenure review models" was used, no matches…
Samuelson, P. (2009). Legally Speaking: The Dead Souls of the Google Book Search Settlement. Association for Computing Machinery. Communications of the ACM, 52(7), 28.